monday, november 13, 1978
daily nebraskan
page 7
Individuality, hard work lead to success UNL master
By Alice Hrnicek
According to a woman executive who
once held a job formerly occupied by Hugh
Hefner, in order for a woman to advance in
the business world she has to "know her
self and work like hell."
Phyllis Crawley, vice president of cor
porate communications for Esquire, Inc.,
which publishes Esquire Magazine, doled
out her views on what it takes for anyone
to work upward in management.
Crawley participated in UNL's Masters'
Week last week as a returning alumna who
completed graduate studies in the
Teacher's College and theatre department
in 1966. The annual masters week, spon
sored by Innocents and Mortar Board
senior honorary socieities in cooperation
with the chancellor's office and the student
alumni board, offers students and faculty
a chance to share in the experiences of dis
tinguished alumni.
Anxious to share
Although she presented no formal
speeches, Crawley said she spent the week
"telling people who I am, where I've been
and where I want to go." She added that
she was anxious to share her experiences
with anyone who is interested in how she
has advanced and who doesn't expect her
to provide a magic formula for getting
ahead in general.
"It's important to look closely at the
skills or talents of an individual regardless
of whether they are a man or a woman,"
she said.
Crawley went from a small high school
to UNL to a position in New York. After
obtaining a degree from the Teachers
C5
L- ill
Photo by Bob Pearson
UNL Master Phyllis Crawley
College, she taught high school for two
years. Returning to the university, she pur
sued graduate studies in the theater depart
ment. No New York teaching
After completing her thesis at UNL, she
married an actor and they moved to New
York where she was unable to find a teach
ing assignment.
Looking elsewhere for employment,
Crawley found a job as a secretary for
Western, a publication company. She
worked in the textbook division and ad
vanced to take over an editorial position
for political science text books.
Deciding that she didn't like editing, she
suggested to the company that they needed
an advertising department. Crawley became
the manager.
When Western was sold to Pegasus in
1970, Crawley switched companies and
took over as the first woman director of
publicity for Esquire Magazine and Gen
tleman's Quarterly.
Public relations proposal
In 1974, Crawley felt she needed to do
something more so she looked to the
parent, company, Esquire Inc., and pro
posed that it would be more efficient to
house a public relations committee rather
than relying on an outside firm. She was
appointed to a supervisory position and
elected as the first woman vice president in
the company.
Crawley noted that there are 10 other
vice-presidential positions and four higher
offices, all occupied by men. However,
several women have been promoted recent
ly to vice presidential posts in companies
owned by Esquire, Inc.
"I hope that my presence and influence
has somewhat affected the program in the
three cases," she said. "I think I have made
more men aware of the contribution a
woman can make. That's something I have
wanted to accomplish."
A year ago, the parent company sold Es
quire Magazine, so Crawley pointed that
she is working exclusively for Esquire, Inc.
Hints offered
The executive offered a number of hints
which have helped her on her road to
high management. She said that first a wo
man needs to set specific and concrete
goals and pursue them.
"They should not duck the fact that
they're women," she said. "They should
pay serious attention to the skills they have
and the skills they need to fill objectives.
"Then they should look at the place ob
jectives might be met and match those
skills with what company has."
After getting the attention of the man
agement, a woman should perform up to or
above par, she said.
"This is what counts," she said, adding,
"if you define the problem and see how to
solve it, your chances are better."
Crawley reported that the university
has vastly changed in the 12 years she has
been away.
"The facilities and structures are much
more sophisticated than I remember," she
said. "There is an important concern for
the students and their welfare beyond the
classroom experience that I didn't feel
then."
Regents . . .
Continued from page 1 .
Marienau agreed with Wagner's suggest
ion. "I think it would be a good idea to
have the university consel rule on that,"
Marienau said.
Wagner said he was concerned with the
credibility of the credit union.
"I'm not so sure they've compiled with
everything," he said. Checking with an
attorney would "assure a safety factor," he
said.
Money
Talks
Part of the money
you give the
Ameridan Cancer Society
helps the
International Association
of Laryngectomees
help thousands
of people
to learn to
talk again after
their voice boxes
have been
removed.
In other action, the regents:
-approved increasing the budget for
sports center improvements from $805,000
to $852,000 because of changes needed in
the structure's foundation;
-approved increasing the 1980-81
capital construction budget request from
$97,200 to $215,000 because of misinter
pretations of how outside areas at the
Curtis Animal Holding Facility are to be
constructed ;
-approved a new specialization within
UNO's college of business administration in
business information systems;
-approved Dr. O Garland Bare, UNL
Health Center's chief of staff, as director of
the center;
-approved the appointments of Richard
Dean, financial aids director at the Univer
sity of Tulsa, Okla. as UNL director of
scholarships and financial aids;
passed a resolution commended the
UNO Mavericks and their coaches for a
successful football season.
Give to the
American
Cancer
Society
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