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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Sept. 1, 1978)
I frlday, September 1, 1978 dally nebraskan College's recruiting level up folleee recruiting in 1977-78 not off tn a fast start in -the early months of the season and finished at an even faster pace. The activity, particularly at the bachelor's degree level, could well have been as high, if not higher than the boom years of the 60s, according to Frank Hallgren, UNL career planning and placement director, a participating institution in the national salary survey conducted by the College Placement Council. The latest data, prepared for the final survey report of the season, showed offers to bachelor's recipients up 35 percent over last year and 90 percent ahead of 1975-76, considered one of the better recruiting years of the 70s. At the doctoral level, 20 percent more offers were recorded than last year and almost 60 percent more than in 1975-76. Master's offers did not show the same gains, rising only 3 percent over 1976-77; however, the increase over two years ago was almost 50 percent. One factor which could be affecting the number of master's offers in business administration reported in the survey is the growing trend toward work experience prior to obtaining the Master of Business Administration degree. Although the master's portion of the survey is restricted to candidates with one year or less of pre vious full-time employment, the number of MBAs eligible to be reported in the survey may be declining. Multiple offers made While the number of offers provides an indication of employer demand for college graduates, these figures should not be construed to mean number of jobs avail able. In a highly competitive season, multiple offers are made frequently in order to fill one position. Over 90 percent of the bachelor's offers came from employers in the private sector, with manufacturing and otjier industrial firms accounting for almost three quarters of them. The remainder were from govern ment agencies (local, state, and federal) and non-profit organizations. While all curricular areas at the bachelor's level experienced improvement, the emphasis was in the engineering curricula which accounted for 58 percent of total offers. Employers made 41 percent more offers to engineering graduates this year than they did in 1976-77. This was on top of last year's 53 percent increase over 1975-76. The business-related disciplines, with 28 percent of the bachelor's volume, were up 30 percent over last year. 'Other volume gains were 26 percent in the scientifice disciplines and 21 percent in the humanit ies and social sciences. These last two areas accounted for only 9 percent and 6 percent of the total bachelor's volume. Reversing last year's pattern and resum ing a trend of several years, the percentage increase in job offers to women bachelor's degree graduates was considerably higher than for men. Women received 50 percent more offers than in 1976-77 while men collected 32 percent more. Although wo men accounted for only 21 percent of the total bachelor's volume, this represents a steady improvement. As recently as 1974 75 their proportion of the total was 13 percent. The CPC Salary Survey, now in its 19th year, is based on job offers, not accept ances, made to graduating college students in selected curricula and graduate programs during the normal recruiting period, Sept ember to June. Data are submitted on an ongoing basis by approximately 160 colleges and universities throughout the United States. The survey coyeres job offers in a broad range of functional areas, except teaching. Three reports are issued each year in January, March, and July. 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