monday, march 6, 1978
daily nebraskan
page 3
Buzz Book
may be used
as mail list
By Randy Essex
Students innundated
with mail offering them
magazines, insurance poli
cies and discount gifts may
be able to blame the Buzz
Book.
The Buzz Book is a pro
bable source of UNL stu
dents' names and addresses
for mailing lists, according
to the direct mail coordin
ator for an Oklahoma life
insurance company.
"Many people don't rea
lize that once their name
and address is on a list,
there is no telling where
it goes." said Richard Lewis,
direct mail coordinator for
(lobe Life and Accident
Insurance of Oklahoma
City. Globe Life recently
has contacted parents of
some UNL students through
the mail, promoting a
"young American" policy.
Globe rents mailing lists
from the Market Develop
met Corporation of HazeJ
wood. Mo., Lewis said.
Bud Hickman, sales man
ager of Market Develop
ment, refused to disclose
how his company gets lists
of students' names from
some colleges.
"We are not in the busi
ness of selling mailing lists,"
according to Ted Pfeiffer,
director of registration and
records at UNL.
He said UNL supplies
students' names to one
company. Blue Cross-Blue
Shield, by contract. Pfeiffer
also said the Buzz Book is
a convenient source for
brokers of mailing lists.
"I've also seen epople
spend a day or two copying
the names off the record we
keep posted (at the Admini
stration Building)," he
added.
The Builders Organiza
tion which publishes the
Buzz Book, refuses requests
for Buzz Books from mail
ing list companies, accord
ing lo Buz Book Chair
man Mar Jo Pitzl.
1 wo firms in the I nitcd
Stales compile and rent
iiiailiii;-' lists ot college stu
dents, accoiding to Hick
man . I hose firms arc Mai -ket
Development and the
Market Compilation and
Research Bureau ot l.os
Angeles.
There is a wide demand
for such lists because college
students are the most recep
tive group of people to send
direct mail solicitations to,
Hickman explained.
He said that being on a
mailing list can be to the
student's advantage.
It provides an opportun
ity to apply for major
oil company credit cards
that many couldn't get
otherwise," Hickman said.
After Market Develop
ment has been contacted by
an interested company. Mar
ket Development screens
the policy or offer to be
mailed to assure it is legiti
mate, Hickman said.
The lists may be rented
as many as six different
times, according to Hick
man. However, it is illegal
for companies to use the
same list twice without
renting it twice, he said.
Students may ask not to
be included in the Buzz
Book. Pfeiffer said.
Jwtum
LiQht
PAPER AIRPLANE COETTEST
7 . ' -WMJM. MM MM 1
jfA" Jf Jy Official Rules
4f - No" Purchase Necessary
$3F Enter Here's All You Do . . .
-'J ' '1( AnliriiMT-Busrh Natural Light
RW - fl Paper Airplane Contest
fit : - i I'.O. lioH404
fit I Blair. Nebraska MMN
fr.
State Zip
Mtural I I
light I I
A.1
r Win a Cessna Airplane
Plus Free Flying Lessons
Natural presents this up-in-theair contest just
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thing that flies in accordance with the Official
Rules. Then, send it to us.
The (irand Prize is a Cessna V II Airplane plus free
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And. the first 5000 entries will receive an official
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Greatest Distance
Wins The Cessna
Special Awards To Most Original. Most
ttractic. And Maximum T ime .Molt
At T he National I'lv-OII
loo finalist w ill l- rh-i-.cn m, the hasi- of farthest
distance flown hon these finalists, the Ciand
l'iie VYinnet will - selected at a National H
( )tf judged by a panel of experts f he named later
lionus wards: .V thi National Flv Oft all tinaliMs
ill also he judged in such i ategories as most
i ! i final design, ::io-: atliactiu- and (ha a Hon . f
thght These categorv winners w ill receive
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Omck. Oct you! entries m todav Then relax,
take a "Natmal Piieak '. we'll untih you
it ; ' m're a w inner
To Enter Complete The Following
And Mail ' See R .le l for contest address
Your Name .
Address
Cm
Mdfural I
W J
To learn more about learning to fl . call toll
free 800-447-4700 (In Illinois call 8(10-322-4400
and ask for (he Cessna Take-Off operator.
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