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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Oct. 28, 1976)
5 si Third Dfcncrcicn thurccfcy, octcbcr 23, 1976 n 3 n n " ;JUU 1 . t From Webster's Pocket Dictionary: So-per 1 : over and above; higher in quantity, quality, or degree than; more than 2: in addition; extra 3: exceed ing a norm 4: in excessive degree or intensity 5: surpassing others of its kind 6: situated above, on, or at the top of 7: next above or higher 8: more inclusive than 9: superior in status or position. Mar-ket 1 : a meeting together of people for trade by purchase and sale; also: a public place where such a meet ing is held 2: the rate or price offered for a commodity or security 3: a geographical area of demand for commodi ties; also: extent of demand 4: a retail establishment usu. of a specific kind (a meat). A trip to the local supermarket can be an educational experience, if you keep your eyes open. This might be dif ficult, because the nature of the beast is to turn you into a walking consumer machine, to seduce you into buying and getting in and out as quickly as possible. At one time the grocery store was a social center, a place to meet, argue, haggle, tell jokes. To be sure, before modern contamination prevention they were places of food poisoning. But what are we offered today? There is no cultural difference in supermarkets from Photos by Scott Swoboda New York to Calif ornia-thcy all have the same American non-identity, inside and out. The first thing inside that attacks and dulls the senses is that brilliant American invention, Muzak. This, the product of years of psychological research, takes the tra ditional concept of music and turns it inside out like a dirty sock. It is used to subliminally control the hapless consumer or worker, telling them to buy or work faster. After a while in a supermarket, youTl notice that you don't consciously hear the Muzak until you find yourself walking dumbly in time to the insidious beat, beat, beat. All right-now that you are sufficiently tranquilized, take a breath. What is that you smell? That's right, you don't smell a thing. Years ago, a corner grocery store smelled like food. Today everything is sanitized, pre packaged, and 100 per cent clean. The smell of fruits, baked goods, meats and vegetables has been replxed by a stale, sanitized, air-conditioned atmosphere. "Ah, but think of the abundance and variety of food we have," you say. Yes, you are right. The horn of plenty has been replaced by the 1 0-ft. display stack of canned f f..i J a ti rrL.L.u i guuu. vdiciw, uua i puu unc uit uie ooiiorn, Because u Ccsihssd oa next pss m Mn4' mw 0 ri n re; ph n r3rztiGn fafysfsriss ltth Producer Walter J. Cradserjrlip 7:23 p jh. fuibrcSca Catstar for Cootkauntg E&tei3n 33rd&K&reaSts. Tfcktts AvaSsLia ct Door -JJ 25 draws s1.25 pitchers Tonfcht - Thnrs. Oct 28 Read the Third Dimension and learn. rosn CCfessxd CCountry CRock CCcmsdy ttaaV i - VaJ " .. t ",. lock. DiS PUT YOU? BcST FOOT FORKED r Un:cn csuth cntrcnco fl f--- Li tfcrMcsch of D'mss !' CONVERSATION ' WiTH . x 1Z Stx:H w i ..... M Js has EDHi3ih!n3 cHucrcnt col-ctian of casud fndrlon for ths t cxisjid and tedltiond UtiU Umy tha look is eiqsnsm tl FfcilSTKa Cellar V.'echii'S SS-3 - 6 47H Haitiica Avows ikasiy a 9 r0CTT29,1973 LOUuCE DJS ... 77 Ml- UTTC ALL