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Visst to Icse wcft? Qdt tmc2? Tkerspestx hypnotist JsmstMcMnaa guarantees yea a 92 percent access rate. Pike h $53 and a few mimstes cf ccsscentzatson. 7.
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U you vs never vsssiea or seen a nypneusi, you mini -suspect
he works in an eery cove decorated with mystic
symbols and smelling of incense. You might picture a man
dressed like a guru in long robes and strands of beads,
with a beard, perhaps. '
You've heard how he can put you under his spell, how
he mesmerizes you with strange incantations,
If this sounds like medieval hocus-pocus, perhaps you
have the idea of a modern hypnotist. He's the man with
the thick, sleepy voice, dangling a watch on a chain in
front of your eyes, back and forth, back and forth,
lulling you to sleep, 7hen he snaps his fingers you
' awaken. Those deep, dark eyes are unavoidable. .
It might surprise you to visit 309 Anderson Eidg. at
12th andO streets.
"James McMillan, Therapeutic Hypnosis of America,
Inc. read the letters on the glass office door. The man
inside, dressed in a grey business suit, tells you his job is
to help people lose weight and quit smoking.
If you were to seek help there for either problem, the
.ordedinlt go scmethmg like this:'
The receptionist nsiie takes your coat and puts it ia
the closet. McMillan, 39, president cf Therapeutic Hyp
nosis cf America, and James Allen, 23, the regions! direc
tor, wi2 sit with you as you listen to a 25-minste tap ex
ftetisg therapeutic hypnosis. ' ;
, '; The two tsare yea that you wH be awske dunsg the .. :
precede and have ncthirj to fear. You have to mctrate
ycurlf fcr fee hypnosis to work, they $sy.
- Frco there you o to a ria that's empty except fcr a
.' chdr. One ws3 is ccrered with a sjirdesfed poster
csrksd at Ce ith a hszw eye. You sit in the
chrr, pdms cf year hnj cp, and stirs kit the pester. .
ATsa tIs ycu. Thit'sfcst to r:t yea to rda
Once ycuts ia the hypac&c stite, which yea mcht
. cot leslks yoa ce HcMi2s3 puts two sasjestiofis iato
your (the scitr's) mind: "You will not crave ccirettes
or expisncs wi4iraifiL You wO be more rsksrd thn
befcre.' Then it is c? to ycu to decide to step snicksag.
Sounds like sir.!e cemmea sense, doesn't it?
One $50 visit is c: jpesed to help you rit smckis.
Mdilln assures you that 92 per cent of the smokers are
helped thresh hypnosis.
Takins the fit off your tummy and thighs wO cost
you mere. The fint visit for weight reduction is $50, and
two ether visits (recommended but not required) cost $25
each. Therapy here is 72 per cent effective, l!e!i2aa said.
"I don't believe in diets," he said. Nothisg mskes you
hungrier than a diet. And it's hard to go off certain
foods."
Through therapeutic hypnosis he offers you losses of
from 20 to 150 pounds. He simply suggests to your sub
conscious that you cut down 35 per cent Of your intake at
each meal but still eat three meals a day and eat only at
meals. He also keys in a signal which you use later to ac
tivate the suggestions in your mind.
The signal could be to kiss the refrigerator. (McMillan
used this as an example the "real signals are a secret:)
When you do this, you will be reminded of the
suggestions. "
"The human mind is like a jukebox. The conscious
mind is like the turntable. The subconscious mind is like
the data bank of records and is the human frame of refer
ence he explains.
. "Hypnosis is the state of changing the records. I can
make it easy for a person to quit smoking (or lose weight)
if he wants, Eut I cannot make him stop (or lose)," he
said.
tUhile a person is awake and aware of what is happen
ing to him, he may not realize he is under hypnotic -power.
Yet if told he could not unlock his arms from a
certain position, for example, he would not be able to do
; so, McMillan said.
About 35 persons a week come to the Lincoln office
for therapeutic hypnosis, McMillan said. His cilice is the
center for 15 others in Kansas, Iowa, Missouri, Massachu-
setts, New Jersey and New York. Supposedly 40.CC0 have
visited one of these cilices s!tcsther. McMSlsn's is
the csly iaecrpcrafea of therapesitic hypnotists in fee ,-. : ;
country. . V- .'V;;
v. Perscnsunder 18 need parents! consent to be hyp
natized. Most customers are ia their carry 30s. McMISn
sail. Eut he cr.ee treated a 73-year-cld mm fcr weight re-
Ia 1970 Mc223 was fbdsrsl director of the-Afcer..:.
Carertm.arocati'S
hx3 addicts fa Tclsdo, C!io. Ih sssd he ussd hypnosis
there to get a $150dsy fcsrsise addict to go SscM tur
key piplsy. ti 1972 he founded the Therapeutic
Hypnosis cf Amsrica, Inc., in Sshsectidy, N.Y.
. ASsa ssid he was trained at the Esffslo, N.Y., office ia
March, 1975: He was made reread director at St. Louis,
then regicnsl director at Omsha. He is specislisffig fa a
prcam to use hypnosis on athletes. -
Hypnotists don t Cied a license to work in Nebraska,
as seme states require. The Detter Dusiness Dureau here
has never heard cf Ms! iSra's operation.
McMZIsa said he created a film, "It's All In Your
Mind. He said he submitted it to Tom Snyder's
Tomorrow show fcr possible shorks, Snyder's secretary
at the ADC ofHce in New York said a shc had once been
done on hypnosis. However, (we) don't know who
McMillan is, she said.
Likewise, McMillan said Sports Illustrated will run an
article on Allan's new athletic hypnosis. A spokesman for
the magazine in New York said he did not know of this,
but commented that an article was run two or three years
ago about hypnosis used on football players. It was not
written by Men or McMillan.
However, copies of a book by McMillan, Weight Reduc
tion Through Hypnosis, were in the office. Another book
by McMillan, America is Hypnotised by the Power of Pre
judice, is supposed to be printed by January.
McMillan tells a story to keep his former life unknown.
He says he started out as a shoe-shine boy and once, while
polishing a man's shoes, back and forth, back and forth,
he lulled him into hypnosis and convinced him to stop
. smoking. ...
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