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Picatre this on your television screen: Tc3, Howard
irc ii is, asper irai klklxvi. They're ready for the
cperps fcctofT now-ifs trp-tiien at Use efeht by Efortz
-he s to the ten, the twenty, picking up blockers, he's get
teg outside, along the sidelines, the forty, the fifty
B, J Howard, and that's it from Super Bowl
kCllLXVI. WeU have taped h-Mits of this game next
week on "Flat Torld of Sports. .
ttidkx&ms, rfeht? Unbelievable, rfeht? Imclaasible
riht? You didn't watch the Columbia Broadcasts Syv
ten's (CBS) telecast of Saturday's United States Grand
Prix West (USGPW), rM? '
Because that's exactly what happened. A brand-new
event, maybe the most significant race of the most
exciting kind of racing this year-cut after the first fifteen
minutes for live coverage of the Heritage Classic Golf
Tournament. -
The USGPW is a new event on the Formula One road
racing circuit. The hi'shly-sophisticated Grand Prix cars,
piloted by top American star Mario Andretti and Europe's
most glamorous athletes, screaming through the streets
of Long Beach, Calif., at 180 miles an hour, through
turns, bumps and giddy changes of elevation that demand
the most in driving skill and car durability, would make a
spectacle too good to miss, I thought.
CBS Sports thought not. They sent an expert staff, but
. most of their work will be denied us until next week's
by CBS misconce-jp"? Sons'
L iJC j ' jfI" Fu
A ES1Y TOE-D
HTARCH33 -FEK,::.!SM
& THE HIGH SCHOOL WfXTATJ
APRIL 6 .
V.O.VZrj IN THE r.!EDIA
APRIL 13
THE HERSTORY OF LITERATURE
APRIL 23
WCT.'EN AT.D MUSIC
APRIL 27
SINGLE FATHERHOOD
(changed from L!areh Sth)
Ul TE2 STL.I1T Y
. "CBS Sports SpectaaIar.,, . '-.V-
Automobile racing is the world's second bluest
spectator sport, after soccer. So why does television cover
it like a lace handkerchief, and your local newspaper even
less? .
The seniority system combined with the baseba!I
mentality' is one problem. Sports departments often are
headed by the person with the most experience. Many of
these curmudgeons are old enough to have started when
baseball was "the pme", the national pastime.
Then there's the "experience gap" between both
writers and readers and sports like auto racing. Most of us
have engaged in many stkk-and-fcaS sports on some level,
enough that we can identify with that thrill of looking
back over your shoulder and watching that perfect pass
coming in, turning ponderously like a planet.
There's no real sandlot equivalent of major-league
motor racing-no "viewer identification.
But if you wrote to CBS Sports (524 V. 57th St New
York. N.Y. 10019) these are not the reasons they'd prob
ably give you. They rmght tell you they give no more
" serious coverage to motor racing than they do because not
enough people watch it, because it has not been developed
or promoted enough.
They might not metion that professional football
almost died after World War II, that only heavy television
promotion saved it and made it into today's "national
pastime."
JUS
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Dash wherever you're going this spring in
a trench coat from the Wooden Nickel.
Styles softly tailored in warm spring colors.
Longer lengths to wear with pants and
skirts. Belts, buckles and capelets to make
the classic trench a standout in rain or
shine.
Student or career woman, you'll only need
one coat for spring... from the Wooden
Nickel.
The Wooden Nickel, one floor above the
Hitchin'Post.
- --
PA n KH P LH
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