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BrO'Siobasters opposed
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Dy liz Crumby
Objection to public radio ia Nebraska fachide no need
or demand for public radio, its cost snd possible Jtrorrsr
govemmentil controls for broadcasters.
Some opponents to public radio thought it would be
unfair for the government to compete with tax dollars
against commercial stations. ' .
According to three Lincoln radio station owners and
managers, public radio would terretoo few people.
Norton 'Vamer, owner of KUN radio sail he thinks
the concept cf public radio is not a prebbm.
"It's the need I would question, he said, adding that
public radio programming would serve a limited audience
with limited appeal.
Roger Larson, manager of KFCR radio station agreed,
saying he thinks there is "absolutely no need for public
radio.
Larson added that Nebraska citizens are offered a
"wealth" of programming choices by commercial radio. If
a large number of people wanted a certain type of pro
gramming, Larson said, then commercial broadcasters
would have to provide it. He added that because public
radio would appeal to a small number of people, he con
siders public radio very low on the list of priorities in
Nebraska. -
Vamer agreed, saying that for the small audience
public radio would reach, the expenditure required does
not warrant public radio's establishment.
Harley Lampman, manager of KLMS radio station, said
he thinks there is nothing wrong with the concept of
public radio, but added that the public should decide-not
broadcasters.
lie added that the public should be told the exact cost
of establishing a public radio system, including the cost of
an expansion plan.
Robertson Associates, -Inc., a Florida-based consulting
firm, was commissioned by the Nebraska Educational
Television (NETC) Commission to study the feasibility
of public radio in Nebraska. Their study was made public
in October, 1975.
Their report said the development, production and
transmission of the type of braodcasting public radio
would provide is "simply not feasible for commercial
broadcasting to undertake to the degree that the public is
sufficiently well served."
Pubic radio could include Congressional hearings, lec
ture series, adult education courses and special programs
for the handicapped, the report said.
It added that, in limited areas of the state where
Nebraskans can hear public stations from adjacent states,
they support public radio for Nebraska.
The Nebraska Broadcaster's Association (NBA) is op
posed tq, the development cf public radio in the state,
according to Joe Stavas, NBA president.
The NBA opposes public radio in Nebraska primarily
because it would cause added taxation for "minimal
service, he said.
"Nebraska is covered with excellent radio service,
Stavas said, adding that commercial broadcasters feel they
are adequately serving the state. lie said the NBA believes
public radio would serve too few persons.
NETV has named a committee to study public radio in
other states to determine if it would be desirable in
Nebraska. The report should be completed by September,
he said.
The NETV Cornmission does not know if it has the
power to establish public radio in the state, said Philip
Ileckman, chairman of the commission.
They currently control public television in the state,
Ileckman said, but added the Nebraska Legislature or the
attorney general will decide if that jurisdiction includes
public radk).
If the commission agrees public radio is feasible for
Nebraska, and if it is agreed the commission has the
power to implement it, they will probably ask the 1977
Legislature for an appropriation to finance public radio
for Nebraska, Ileckman said.
If the decision whether to establish public radio
in Nebraska is delayed, problems with cost and availability
may arise.
Rising equipment cost, the Robertson report said,
could raise the capital outlay needed to start the radio
system by 15 per cent annually.
Also, Nebraska has an unusual opportunity to apply
for frequencies which are powerful enough to reach vir
tually everyone in the state, the report said.
If any of these frequencies is assigned to another quali
fied applicant, the opportunity to reach all the people in
the state is "effectively and economically eroded," it said.
NETV will have
new logo
in two reefs.
It looks as if everyone wants to get into the act of de
signing a new logo for the' Nebraska Educational Televi
sion (NETV) Network, said Ron Hull, NETV program
manager.
Hull said he has received designs for a new logo from
persons living in all parts of the nation. The proposed de
signs vary from slight changes in the old logo, to an
elaborate N in the shape of the state of Nebraska.
NETV and the National Broadcasting Company (NBC)
were using almost identical logos, a geometrical N, and it
was recently decided in an out-of-court settlement that
NETV would discontinue use of the logo. All forms of the
logo must be removed from NETV property by April 1,
Hull said.
NBC is giving NETV station equipment in compliance
with the settlement.
The NETV art staff is designing a new logo, Hull said.
The station staff will vote on a new design within two
weeks, he said.
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