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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Nov. 20, 1975)
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These are just a few of the many titles
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Give some spirits
to spread spirit
By Randy Blauvelt 1
Lincoln liquor retailers agree that one of the best ways
to spread the holiday spirit is by giving holiday spirits.
According to Dick Stoehr, owner and manager of N
Street Drive-In Package Liquor and Beer, the expensive1 and
highly advertised name brands sell best during the holiday
"Fancy bottles and special holiday decanters are the best
sellers," he said. "But everything sells well during the.
Retailers agree that December is the best month for
moving large volumes of liquor. Stoehr said much of the
increased business is caused by "gift-givers who buy (liquor)
only once a year."
'These people usually buy the best or the most expen
sive items because it's just a one-time deal," he said.
Mrs. Brin Kushner, comanager of the A Go-Go- Beer and
Liquor Drive-In , said although business, booms during the
holidays, "we die in January and February."
She said she also has many "once-a-year gift-givers," but
some of the largest sales are to salesmen who buy for their
"White or rose wines sell best around Thanksgiving," she
said, "but at Christmas time we mostly sell name-brand
She said the A-Go-Go doesn't have any special sales
during the holidays, but gift boxes are included with many
According to Herm Strackbein, owner of Herm's Liquor
Store, business slows down during the holidays.
"I've mostly got the college market," he said. "Now,
business slows down during the holidays because the kids ,
go home. The best time is football season."
Strackbein, who has no special holiday sales, agrees that
wines sell best around Thanksgiving, but good bourbons
and whiskeys move faster during December.
"Brands such as Ancient Age, Canadian Club and Jim
Beam are the best sellers," he said .
Mitch Tavlin, owner of Tavlin Liquors, suggests wines as
the most appropriate holiday gift.
"Giving liquor as a gift is like giving garbage," Tavlin
said. "Wine is a symbolic gift. It shows love, respect and
Amelia Rohrig, corporation president of Rohrig's Bever
age Mart, said bourbons sell best during the holiday.
"There is a lot of partying going on during the holi
days," she said. "Bourbon is probably the most acceptable
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Lincoln Army and Western Store at 138 N.
1 1th St. offers the latest in contemporary and
western shirts and jeans for your holiday gift
liquor to all the people at parties. After all, you can't have
every type of liquor at a party."
Rohrig said bar supplies also are a big seller during the
holidays because people need the right equipment with
good liquors. She said Rohrig's offers weekly specials
through the holiday season.
For the student who plans to give wines or liquors as a
gift, there are many retailers in Lincoln with large select
ions. But, the student should remember three things before
buying liquor or wines as a gift. These are:
-know what the person who -will get the gift likes.
-compare prices and varieties at various retailers.
don't be too cheap.
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