daily nebraskan
page 9
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Commercials
By TV Aunt Hannah
Aunt Hannah watched TV Tuesday evening-a
normal occurrence. But she didn't
watch the shows. This time she watched 75
commercials shown during four hours of
nrime time, from 6:30 to 10:30 p.m.
TV advertising has developed a set of
traditions and conventions. Advertisers
know this, and they know the public
knows it. So they use this mutual knowl
edge to devise commercials that grab
attention.
One tradition is the man-on-the-street
testimonial.
Another traditional form is the celebrity
testimonial. Perry Como talks about the
virtues of a television brand in one. What
makes it different is that the commercial
demonstrates other brands failings.
A final note on those 75 commercials:
they were bad. TV advertising has a long
way to go before it reaches the heights of,
say, bathroom wall graffiti.
The only enjoyable ad was one for cat
food that showed a lot of cats. Aunt
Hannah happens to like cats.
For the coming week, avoid the com
mercials but don't miss:
The New, Original Wonder Women (Friday, Ch. 7,
7 psn.l Based on the old comic-book heroine,
starring Lynda tparttr at the immortal woman
who htlpi defeat the Nazis. Ciorls Leachman,
Lyle Waggoner and .Red Buttons also star.
The Sugarland Express (Saturday, Ch. 3, 8 p.m.)
From Steven Spielberg, the director who has
tinea given us Jaws, comes this tele of a kidnap
ping In Texas. Goldie Hewn, William Atherton
and Ben Johnson star.
Grand Ole Opry at 50 (Tuesday. Ch. 7. 7:30 p.m.)
Hal Holbrook hosts the whole gang. Included are
Roy Cla.-k, Bill Monroe and Hit Blue Gran Boys,
Jnhnnu Caih. Fraddv Fender. Loretta Lynn and
others.
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'Arsenic and Old Lace '
features veteran actor
John Carradine,1 stage and screen star,
makes his Lincoln debut Friday as Jona
than Brewster when the Lincoln Commun
ity Playhouse opens its production of
Arsenic and Old Lace.
This special fund-raising project is spon
sored by interested Lincoln businesses to
enable enlargement of the Playhouse's
entertainment and community service pro
grams. Carradine, a New York City native, has
been onstage since 1925 when he appeared
in Camille in New Orleans. The 67-year-old
actor has performed in numerous pro
ductions around the country, including
The Madwoman of Chaillot, Galileo, The
Duchess of Malfl, Volpone and A Funny
Tfting Happened on the Way to the Forum.
His film credits, in excess of 300, in
clude The Hound of the Baskerville with
Basil Rathbone and Nigel Bruce, Around
the World in 80 Days, The Ten Command
ments and The Grapes of Wrath.
The Playhouse's 8 pjn. production of
Arsenic and Old Lace runs through Nov.
11th.
Nightfall
the customer decides
Tip or not tip
By K. Alice Betts
To tip or not to tip, that is the question.
Do you tip only when service is com
mendable? Do you tip regardless of service?
Do you tip five per cent, 10 per cent or 15
percent?
Tipping is the customer's option, usually
a token of appreciation for sincerity and
attention. Usually.
After speaking with several waitresses,
the majority contend that tipping primar
ily is determined by the type of customer,
not quality of service.
For example, women lunching together
have established a reputation for not tip
ping. I suppose they are preoccupied with
not paying more than their share.
Businessmen, however, seldom neglect
to express their gratitude. Men actually
argue over who has the privilege of picking
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Colorado
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Nonbusiness majors
an wecoma
Sign up at the
Placement Office
to interview with
Dr. Jams Francis
who will t available
9:00 i.m. - 3:00 D.m.
Friday, November 14
Representative
UNIVERSITY OF SOUTHERN CALIFORNIA
to be on campus
MONDAY, NOVEMBER 17
Graduate study information all fields of
Letters, Arts & Sciences
Special emphasis on Social Sciences
Contact Career Planning & Placement Center
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up the tab. I side with the male's approach
to tipping.
Women are not the only stingy patrons,
though, nor are men always generous.
Tips are a basic source of income for
waiters and waitresses because their hourly
wage is negligible. Restaurants and lounges
are not required to pay employes minimum
wage because of their relatively high
overheads.
Tips paid directly to a waitress compere
sate her hourly wage. Consequently, the
establishment's overhead is reduced and
this lowers the food's retail price.
If tipping were banished, restaurants
would have to pay employes, particularly
waitresses, minimum wage or more, since
waitressing is a demeaning, demanding
position.
As a result, food prices would increase
considerably. The incentive to render qual
ity service also would diminish if a gratuity
no longer was expected.
However, I don't believe tips should be
automatic. A tip should be a reward, rela
tive to the service. ' (
If service is offered with sincerity,
smiles and a pleasant disposition, demon
strate your appreciation. Fifteen pe'r cent
is the accepted norm, but even a quarter
for a $5 check is sufficient.
If the service was merely adequate-because
of an overcooked steak or too few
employes, don't blame the waitress. Take
your complaints to the management or
ask the waitress to relay your discontent.
Don't expect something for nothing.
Ideally, a waitress should always put form
effort, but reality is at the mercy of money.
Coffee House
presents:
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Thursday Evening Nov. 13 7:30
Cost: Free as Air!
Watch for him one week from tonight.
Coffea Kousq Committea sponsored by tha Union Program Council
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