The daily Nebraskan. ([Lincoln, Neb.) 1901-current, April 23, 1975, Page page 6, Image 6

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13th and Q Street
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We don't usually purchase
Irregulars, but this was such a
spectacular buy we had to
snap it up for you! You'll
know this famous western
line even though the labels
and tabs have been cut out.
Washable denims,
cotton-twills, poly-gabs in
bright summer shades. Sizes
5-15, 6-18. Great because
they're durable 'n improve
with age! Hurry in for yours
at MAURICES!
to buyers
Part of the complexity of
life is spending money, and
people need as much help as
possible in dealing with the
things they buy, according to
Mai Cleland of the Cornhusker
Better Business Bureau (BBB).
Cleland said the BBB is a
cost-free service provided by
the business community to
maintain ethical practices in
the advertising and sales of
products and services in the
community.
People are not accustomed
to using the BBB, he said, and
university-aged young adults,
even as they believe they are
being worldly-wise, are often
victimized because they don't
know how to check the facts
behind some product or
service.
"The BBB is trying to
provide peace of mind for the
consumer," Geland said,
adding "BBB needs its own
outreach program just to let
people know what's available
to them."
The BBB issues reports on
area businesses, takes
complaints, checks on
advertising, reports on
solicitations and provides
general consumer information.
It publishes materials on
everything from shopping for
food, through buying a mobile
home to finding a good
television repair shop.
Consumer tips
Consumer tips on
guarantees and warranties,
standards for charitable
solicitations, refunds and
exchanges, sales contracts,
work-at-home schemes, and
truth-in-lending are available
through the local BBB office.
Young people are most
often victimized by the
fly-by-night operators offering
their product for a limited time
only, which means 'sign now or
forget itj said Cleland.
"There's no such thing as a
deal so good that it won't wait
for you to check it out," he
said. Simply by announcing to
a high-pressure salesman that
his product ought to be
checked through the BBB, the
consumer transfers the burden
of proof to the salesman,
Cleland said.
"Anyone who says 'I'm
endorsed by the BBB'- that's a
signal to watch out," Cleland
warned, explaining that the
BBB does not endorse anyone.
Even BBB members indicate
their membership in the
organization with only a small
plaque they display in their
piace of dumucsS, he said.
Not concerned with profits
Cleland said the BBB is not
concerned with profit margins
or services offered by
businesses, but instead watches
over areas - concerning
promotions, guarantees and the
relationship of selling to
advertising.
Much of the time, Cleland
said, the BBB tries to bring
together a complaining
consumer and . the merchant
involved so that an
understanding can be found.
He added, "Consumers should
not be unreasonable in their
demands."
Even when consumers can
sometimes be assured of a
small triumph over the
merchant, someone,
somewhere has to pay the bill
for the victory, he said, and
eventually the process becomes
costly" 2nu" everyone ends up
paying ' he bin.
Wednesday, april 23, 1875
page 6
daily nebraskan