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Wednesday, april 23, 1975 lincoln, nebraska vol. 98 no. 116
t
Modeling agency
is costly school
ByRonWylie
s The advertisement appears in the "Help Wanted" section of the
classifieds and seems to be an appeal for models,'"all ages-sizes."
But, as the interested job-seeker discovers after a telephone call
and a personal .interview, what is actually being offered is
instruction at the Bette Bonn International School of Modeling and
Charm. The training has a $445 price tag.
Interviewed by the school's proprietor, Bette Bonn Ledwith,, the
prospective client is told she shows an aptitude for modeling and is
convinced that she only needs training before she can successfully
work as a professional model.
A contract is written between the client and Bette Bonn which
lists a cash price for the course, "fully paid simultaneously with
enrolling," or a budget price "payable on the installment plan."
---- - . - ..Tjjp
Models - Bette Bonn
(OUR 26TH YEAR IN LINCOLN)
All ages-sizes. See our models.
Sheraton Inn Fashion Shows",
TV Auction" and others. Call
now. No training fee for
professionals.
TERMINAL BLDG. 432-1229
The contract includes sections on purchase price and the
method of payment, compensation for modeling services, exclusive
rights as agent during the time of training and for six months
thereafter and consent for publication of the client's name and
picture. But the contract does not list in any way the amount or
type of instruction provided by the school.
UNL student Ann Owens answered the Bette Bonn ad in the
Daily Nebraskan two weeks ago. She said she was interviewed by
Ledwith, who told her she had "modeling potential."
Owens was offered the Bette Bonn "Professional Fashion and
Photo" course on the budget (installment) plan. Under this
agreement, Owens was to make a $245 down payment and, as the
contract stipulates, "Ann will be allowed to work out the $245
balance of the budget price of $490 through assignments she will
have as a student."
Owens said she was told by Ledwith that the modeling course
consists of 92 sessions and could be completed in 10 to 12 weeks.
When she balked at the $245 cash payment, Owens said,
Ledwith told her she would accept half the cash amount as a down
payment and allow Owens to pay the remainder in installments.
Continued on p.2
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Economist Tilford Gaines
Photo by Kevin Higtoy
Economist: fax cuf 'stupi
American life and economy are experiencing
such a rapidly accelerated change of pace that
"tilings never will be the same," a New York
economist told a group of UNL faculty and
students Monday.
Tilford, Gaines, senior vice president and chief
economist of Manufacturers Hanover Trust, the
fourth largest bank in the nation, said this "brave
new world" will be more helpful and healthy
than the "inquisitive one we're moving out of."
Gaines said he does not see spiraling energy
costs as the, beginning of the end for the United
States, and that he is not concerned with any
lasting damage resulting from the recession.
The recession, he said, is "bottoming out" and
there should be an .upturn in the economy by
rJune or July. The country is "punching toward
zero inflation by the end of the year," he said.
"I hope we don't undo it by this stupid tax
legislation," he said, referring to the $24.8'billion
tax bill President Ford signed March 29.
Permanent prices
He said this bill was a "desperately bad piece
of legislation" and that he feared the national
government would compete with businesses for
money to finance the projected $80 million to
$90 million deficit which "could put a terrible
squeeze on credit."
Gaines said that the current high prices of oil
and petroleum products are permanent and that
they have important implication in developing a
new world for Americans.
Energy developments have "raised for the first
time, the threat that our bluff will be called" in
international politics, he said.
The increased prices also will begin a general
tendency for people to reverse the outer
migration from cities which started after World
War fl.
This increase also will mean that, of necessity,
the way people use energy will have to change,
he said.
"Much of what I'm saying is a blessing,"
Gaines said.
A blessing, he said, because higher energy
prices will lead to more people driving smaller
cars and living in apartments which will not be
energy wasters.
Going along with this is an "unusual
phenomenon," he said, referring to the fact that
women are having fewer children.
Ten years ago, he said, a woman would have
an average of 2.5 childrentoday that average is
1.9.
Fewer children
"I think young people today are not so
interested in reproducing themselves," he said.
"Suddenly people are discovering that they enjoy
being together without having two or three
'brats' around. Think how remarkably well this
shift in the fertility rate is working out with the
natural economic development."
This decline in the birth rate is occurring at an
opportune time, he said, because these people
will be living in apartments in the city, going to
the theater and going out to eat, thus conserving
energy and spending less money energy than if
they lived in larger houses and drove large cars to
work.
While people will not be spending money on
energy, they will have to spend it on other
things, Gaines said.
lie predicted that these things will include
leisure activities and health care which will
benefit the individual and conserve energy.
However, there is a bad side to this decline in
the population, Gaines said.
With the decline in birth rate, by the year
2020, more people will be retiring from the work
force than are entering it, he said. The result will
be fewer people supporting more and more
elderly so that the Social Security System would
have an annual deficit of $1 trillion.
Gaines's speech was sponsored by the
University Convocations Committee in
cooperation with the Department of Economics.
Melville J. Ulmer, professor of economics at the
University of Maryland will speak today at 3:30
p.m. in the Nebraska Union.
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By Ron Wylie
Gayle Warren, a UNL fashion and design student
and a professional model for Hovland-Swanson, says
she doubts if modeling is something a woman can
learn by instruction.
"It's just something you figure out," she said.
Warren said she has seen the newspaper ads for
Bette Bonn and added, "As far as I'm concerned, it's
a joke.
"There's no fashion source or fashion magazine in
Lincoln," she continued, "and there is no work for a
model.
"If I weren't working for Hovland's and I said I
was a model, I would have a hard time finding work."
she said.
Warren said she was in Hovland's one day when
the store's fashion coordinator spotted her and asked
her if arte wouid like to model
"A lot of people say 'Where did you learn how?' "
Warren said, "but there really wasn't a lot of learning.
When I first started, Doris Chessen, a buyer for the
design shop, taught me how to walk. She just told
me."
Three years
Warren has worked for the store three years and
has modeled at fashion shows, at in-store
presentations and for television commercials. For
in-store modeling, she said, she is paid $3 to $3.50 an
hour and for an assignment such as a fashion show at
East Hills she receives $1 5 an hour.
Most modeling work in Lincoln's department
stores is done by sales personnel, Warren said, adding
"If people come in and apply for a job as a model, I
doubt if they'll get it.
"Modeling is being a physical frame for clothing,"
she explained. "People aren't supposed to look at me,
they're supposed to look at the garment."
Sometimes the clothing will dictate the way a
model acts, Warren said.
"When you're in this $600 or $700 outfit, you feel
different. The fashion coordinator will do something
with a scarf or something and it affects you, and you
just reflect the outfit."
Answered advertiwrnient
Three years ago, Melody Landis answered an
advertisement in the Daily Nebraskan's help wanted
column calling for models. Landis said that instead of
being interviewed for a job she was persuaded to take
a modeling course.
Initially the price of the course was $150, Landis
said, "but I told them 'no way' and they gave me
quite a discount on the course."
When the course promoters were asking $150 for
the instruction, she said, "they assured me that I
would make all the money back in jobs they would
get for me."
One part of the course consisted of a make-up
demonstration which Landis described as "slightly
less competent than a junior high Y-Teens
presentation." Another section dealt with "how to
sell tilings," she said.
"One part was the only worthwhile thing we had
in the whole course and was very beneficial," I-andis
said. "That was the time a model from New York
gave us instructions on how to walk and pose."
After the course ended, she received two job
assignments, Landis reported.
"One was a fashion show at Pershing and the other
was a beer commercial. Neither was exactly the kind
of tiling I wanted to do."
She said she has not worked as a model since that
time.
"I always thought maybe I could have done
something with it if I had worked harder at it," she
said.
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