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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (March 6, 1975)
Students star in ads
to promote colleges
If you've switcheu on your television lately, you may have seen
one of your UNL classmates peering out from the screen.
These students are participating in 30-second public service .
; advertisements, which promote various UNL colleges.
The TV spots serve as a recruiting and public relations device,
according to Don Jacks, assistant director of University
"We're aiming at the undecided-those who haven't thought
much about their future," he said.
The students in the advertisements are volunteers, who explain
to the viewers why they decided upon their particular major and
what career opportunities their major offers.
Similar TV spots, which outlined admission procedures and
informed the public of the extended entrance deadline, were aired
"A tremendous influx of students appeared in the last week of
admissions," Jacks said. "The office was swamped."
If those resuits are any indication of success, he said, then the
TV ads apparently are effective.
Other major universities are also putting out informative TV
spots, Jacks continued, "and we wanted to get in the ballgame."
The ads were processed, edited, distributed and financed, by
Various UNL departments recommended students who would
be willing to talk about their experiences to Jacks. The UNL
students then were filmed in their respective college environments.
The background description was done by a UNL journalism
student, Kay Lindley.
Every state TV station received the films, Jacks said, but it was
up to them when and if they would air the TV spots. Many stations
now run the ads in prime time as public service announcements, he
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65 minutes 1965 USA
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thursday, march 6, 1975
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