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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Jan. 27, 1975)
Groceries against credit cards
By Susie Reitz
Will credit cards soon be used for grocery
Nine out of ten grocers interviewed do not
The grocery credit card is a suggestion of
Duane Acker, vice chancellor of the Institute of
Agriculture and Natural Resources at UNL. He
suggests that credit cards would be useful
because of the psychological effect on the
consumer. If a shopper does not immediately pay
for groceries he might buy better products,
Without cash payment, the effect of rising
prices would not be as great, he said.
Another benefit is that shopping would be
spread throughout the week, not concentrated
on weekends, and paydays, Acker said. The
grocer stocks for weekends, particularly with
fresh produce, and if he doesn't have the volume
he expects, produce goes to waste, he said.
Acker said credit cards have been tried
elsewhere. He has spoken to several groups about .
the idea he said but is not actively promoting it.
Of the grocers interviewed, nine said they
were personally opposed to the idea of charge
cards, but a few commented that it is a "thing of
"It would be impractical to use a credit card
service at this time because it costs the store to
provide the service and the costs would be
prohibitive," said Joe Quattrocchi, manager of
Food King IGA.
"Credit cards would be too much of a hassle
because there would be no way that a grocery
store could handle them as easily as larger
stores," said Joleen Miller, assistant manager of
Shaver's Food Mart.
"We don't get the same margin of profit as
larger department stores," said Louie Stanard,
manager of Stanard's IGA, adding, "our profit
is only one per cent of the sales and credit card
companies charge the retailer around five per
cent for the service. We'd just lose money."
"I would fight it because I am personally
against credit cards," said Vern Van Gerpen,
manager of Mr. B's downtown. "The service is
just too costly for the store to afford.
Several managers commented that their stores
do have private credit accounts.
"We do have some private accounts," Miller
said. "They have tried credit cards other places in
the country but I just don't think Lincoln is big
enough to warrant credit cards for groceries."
Providing a credit card service would increase
sales, several acknowledged, but added that the
increase would not offset the loss from paying
for the service.
"I know I .would sell more groceries," said
Wes Klein, manager of Klein's Food Center "but
the margin of five per cent for the credit card
company would not be profitable.
"If the credit card companies would waive or
substantially lower the cost of providing a credit
card service, I would be the first to install it,"
said Stanard. '
Most grocers agree
"Most grocers I have talked with feel the sarr
way," he added. Stanard is treasurer of the
Cornhusker Food Retailers of Nebraska and said
that at a recent meeting the subject was brought
"I think that for things like groceries that are
used up quickly, it is best to pay cash said John
Moore, manager of Ideal Grocery. "If a person
knows he is going to charge something and
doesn't have to pay right away, that person
might tend to buy more than he can really affojd
and that could create a problem."
"Additional services we add that cost us
money would have to be reflected in price
increases," said John S. Jones, manager of
Havelock Jack and Jill.
Tom Alexander, manager of Mr. B's IGA, said,
"Personally I think that having charge cards
would be inconvenient and time-consuming."
Alexander reflected the feelings of most of
the grocers when he said the trend is to charge
purchases and that someday that will include
(O 472-2200 Q)
Have you ever wondered
What it's like to
be on the other end
of the line?
APPLY NOW DEADLINE IS
FEBRUARY 7, 1975
Call 472-2102, or stop Into Rm. 104
" -t, r
',t i f f ?
1 ' r ,: r i
l rliiinniiiuli urn
What is really limiting us?
What can we do about it?
How can we get started?
In small groups using the processes of Gestalt, Encounter
Psvchosvnthesis. and sensory awareness, individuals may develop
their own potentials. Everyone may participate to the level of
their own comfort. No special education or skills are required
Open to everyone students and non-students.
Each workshop meets 2 hours weekly for six weeks. Groups will
be limited to 14 individuals.
Sessions begin Feb. 3, 4, 5 and 6 with afternoon and evening
sessions available. Sessions will be held at Wesley House, 640 No
16th St., Lincoln.
For complete information, contact
University Extension Division
511 Nebraska Hall
Duane Acker, vice chancellor of the
Institute of Natural Resources at UNL,
proposed a grocery credit card system.
Cfl The American J
' Red Cross. i
, ;--J The Good j
LJ Neighbor s
8:30 a .m. -Housing-Nebraska
12 p.m. -Faculty
1:30 p.m. -English
6 p.m.-Towne Club-Union
Harvest Rooms A and B
7 p.m. -Table Tennis
Pledges -Union 216
rCO-OPS COMBINE EXPERIENCE WITH COLLEGE STUDIES
vTl they um
;V '! TEECIHFE'S
Fkis- "Ths Haltfl'sa
NO ONE UNDER 18
Jeff Miller and Tom Grothe have a lot f
They're both from Omaha and attend
the University of Nebraska at Lincoln.
Both are in junior standing, studying civil
One more similarity: Jeff and Tom are
two participants in Valmont's Cooper
ative Education Program.
The plan, a work-study program with
time divided between college academics
and on-the-job experience with Valmont,
began in early 1974. Academic studies
relating to Valmont's needs, as
Engineering, Technology, or Business,
The program seeks students from
midwest area colleges and universities.
Ideally, participants should be in junior
standing and will work through gradua
tion, applying their academic studies l
an actual job situation.
"This is a great beginning job," says
Jeff. "It really is a practical application
and a chance to become totally familiar
"Being a Co-op has reinforced my de
sire to become an engineer. And, it will
help me decide if I should specialize in
any one part."
Tom Grothe agrees that, "The plan
coordinates and applies educational prin
ciples to work." Right now, I'm primarily
doing drafting, but I get to see the whole
Initially, students are placed in jobs
related to their college work. As
academic learning and job experience
increase, succeeding job assignments also
. ' VI? I-,
- -A ji in'
" - -- flL ' W .m.am -m
... .. xwiui jm
Both Tom I and Jeff agree that being a Co-op has many advantages.
increase in difficulty and responsibility.
"Although I'm doing drafting work, the
project still involves a certain amount of
money. That means trust has been placed
in me and it's up to me to show my
supervisor he can have confidence in my
work," says Jeff.
Upon completion of the program,
students enter the job market with a
4-year degree and over one year of job
experience. Even though there is no
guarantee of continued employment at
Valmont, the student's chances in the job
market are sharpened.
J'The main reason I entered the Co-op
Program was for the physical experi
ence. I plan to stay on at Valmont, if
possible. But, in looking for another job,
this experience will sure look good on my
transcript," says Tom.
"No question about it," says Jeff. "It
helps a great deal to have experience
behind your degree. Everyone wants
experience, whioh is a hip 'plus' for the
Jeff touched on an additional benefit. "I
have to pay my own way through school.
The money I earn in six months pays for
one year of school."
In addition to wages with regular
increases in pay, the Co-ops also partici
pate in the majority of the Company's
regular benefit program, Valmont benefit
coverage is even continued during study
"The advantages here are tre
mendous," says Tom, "And, if I ever run
into problems with my work, I'm readily
assisted by fellow employees.'
Jeff adds, "The people here are so
helpful. Everyone is willing to answer
questions I might have."
Valmont Represuntatives will present a briefing Thursday, January 30 at 4 p.m.
in Room 192, Nebraska HaH. Additional information on the Valmont Co-Op
Program may be obtained from: Larry Kauffman at 472-3181 or write to Allen
Hunt, Valmont Industries, Inc., Valley, NE 68064.
Valmont Industries Inc.
An equal opportunity-affirmative
rnonday, january 27, 1975
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