The daily Nebraskan. ([Lincoln, Neb.) 1901-current, November 08, 1974, Page page 12, Image 12

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    ADULT
BOOK
SHOP
ALL 7 ' f'i ' .
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Nebraska Union Concerts presents:
M
ODOY
wrt:
and his Blues Band
Sunday Nov. 10 7:30 pm
Nebraska Union Ballroom
also featuring:
E SN SEALS
BLUES BAND
o style ea
Tickets: $2.00 in advance
$2.50 at the door
available at Union South Desk
and Dirt Cheap
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Local porno sales up
BylvyHarpeir .
The bare facts show that despite inflation
pornography profits are up and rising in Lincoln.
Nationally, adult bookstores and hard core movie
houses, usually considered luxury entertainment, have
fallen on hard times.
But Ron Stelline, manager of the Adult Book and
Cinema (ABC), 140Va So. 11 St., said sales have been
up almost $100 a day in the three months that he has
been with the Lincoln bookstore.
As pornography becomes more and more legal,
Stelline said, there is more and more competition,
which makes for better profits. .
Stelline said he thinks that no matter how hard times
get, there will never be a time when pornography -"will
not'make a profit."
Because of the increased competition, Stelline said,
the ABC has cut the price of their movies. Ones that
sofd for $35 in the past are now selling for $25.
He said that even though prices have been cut, they
can still make money because retail markup on many
items is as high as 500 per cent.
Stelline disagrees with the statement that pornogra
phy is a luxury.
"For most of our customers," Stelline said,
"pornography is a necessity. They would freak out if
they didn't have it."
"We have a set clientele repeaters who will never
give up going to these movies," Steven Stehr, manager
of the Embassy theater, said.
Stehr said that overall profits are up, even though
attendance has fallen off somewhat since the Embassy
opened two years ago.
Attributing this decline in attendance to the
newness wearing off rather than inflation", Stehr said
that movies are still the "cheapest form of
entertainment."
On a national scale, adult bookstores and hard core
movie house .establishments have reported earnings
down 50 to 75 per cent, compared to a year ago.
Most managers give an abundance of competing
stores and movies and relaxation of city restrictions as
the main reason. ,
But, if profits paint a true picture, the national trend
has not yet hit Lincoln, where interest remains high.
h s 111 r vr 57,0 yq?
( 472-2200 )
WALK-IN WKST DOOR
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STARTS TODAY ! RATED X
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COLOR
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WARNING: Anyone offended by complete sexual
frankness should not view this film!
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41 ? n n
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41 TOA N
1i:20 1 2 40 4--20 ryn AQOV 1 ' OU U
6 7:409:20 11:00 EMBASSY STREET
page 12
daily nebraskan
friday, november8, 1974
V