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page 10
The famed american social critic HI. Menken once wrote,
"you'll never go broke underestimating the intelligence of
the american public. From its inception, Custom Electronics
has felt such cynicism towards the public a hinderance rather
than a help in the retailing of quality stero components.
Custom is one of the few stores in the country to use an
efficiency compensating, equalized switching board the only
valid way to compare different sets of speakers.
Although the customer makes the final decision, without
pressure from the salesman, Custom Electronics has a
definite opinion about what is the best equipment for each
particular need.
At Custom, staff is trained to aid the customer in making
the best possible choice, given individual needs and budget
With three stores and sales growing year by year Custom
feels it has proven Menken wrong
customer satisfaction and profits do walk hand in hand.
. 4 V
330 North 13th Lincoln
(V2 block south of Love Lib ram
4448 South 84th Omaha
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Wednesday, auyust 21, 1974