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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Sept. 14, 1973)
Globetrotting coach combines sport, travel Satisfied customer replaces profit goal Producing a satisfied customer, rather than producing profit, is coming to be recognized as the chief goal of business firms, according to Robeit A. Mittelstaedt, who joined UNL's marketing faculty this fall. Mittelstaedt will install new course woik in the field of consumer behavior in the College of Business Administration. "It is not enough for sellers merely to be crowd pleasers," Mittelstaedt said. "Just to promole merchandise which seems to be selling well, emphasizing sales volume and profitability gives businessmen no way to keep abieast of the complex and dynamic consumer of the '70s." Depth studies of behavior, using analytical techniques developed m psychology, sociology, mathematics and othei sciences, offer the best m e a n s of i n I e t pre liny consumer trends, and of planning managerial action which falls in step with those trends, he explained. By such action the business may be said to be "pioducing" a customer, he said. Mittelstaedt is the first holder of the University's Gold Distinguished Professorship in Marketing, a position established as a result of the gift from Mrs. Evelyn 13. Gold of Lincoln, in memory of the late Nathan Gold, who was president of the Gold & Company department store in Lincoln (now Biandeis). i ' "v! A I Mil' k JIM I H ' f By Dave McBride UNL Basketball Coach Joe Cipriano watched the last American bomber take off on i,r. final mission to Cambodia last summer. The next day, he and a basketball referee from Washington, D.C., were on the court at U-Tapao airbase in Thailand continuing a basketball clinic for U.S. servicemen. Cpriano and the American referee, Jim Howell of the Atlantic Coast Conference, spent more than three weeks abroad this summer giving basketball clinics at U.S. airbases in Hawaii, the Philippines, Thailand and Taiwan and at cities near some of the bases. The Husker cage boss compared the basketball played at the different bases to a "giant intramural program. "Most of the players have played a lot of high school basketball," he said, "but coaches and officials were the ones we mainly were interested in with our clinics. It's too hard for these guys to spend a great deal of time on fundamentals, and consequently, there's not a great deal of discipline to the style of ball they play. About all we could do was to give the coaches tips on things like a fast break offense system and a pressing defense." "I he usu.ll stay at a base was four days, during which he worked with the players and coaches on some offensive and defensive fundamentals. Meanwhile, Howell worked with the serviceman who officiated the games at the base, Cipriano said. They also had brochures and a copy of the Big 8 basketball film to us';. "It wasn't anything tedious," Cipriano said. He added that thou- was time at each stop for sightseeing and traveling. am mm mn mm mm mm mm mm ma m 1 ATTENTION STUDENTS HAVE A BALL'! PUTT PUTT GOLF COURSE Bel, lOiit Shopping Center 11th and Cornhusker B I; li Student Rates 1 game 18 holes 2 game 36 holes 3 game 54 holes 10 game book 2'5 game book Must show student ID card $1.00 1.25 1.75 5.00 10.00 1 I I 1 1 1 I OOCOOCOXWOOOOOOOOOOOOOOOOOOOOO r -k. r v - Ot'OlC -J Sumdmuwimi GHkimz FIJI'S K Bring your frat I.D. & receive 10 off on any item for 1 week. ooo!cc3oeoooocoooooeoooooooooooooeooooccoo oooooooooooooa 13TH & P 9 UNDER THE 0 DOUGLAS Ml J IIIIIX'.ITIIIIIIXII'.III Bell Bottom Blue Jeans Levi's, Lee, Wranglers Regular Bells, Cuffed Bells, Button Front Bells Back Packs Air Force Hooded Coats Flannel Shirts Down Jackets Denim Jean Jackets Boots all sizes INGOLN ARI.3Y WESTERN STORE ttrrc 138 No. Ilrh -i mim'M in-rrrvr-rt rAJ m 'I I The pair also had time to watch an average of four basketball games a night at most locations, he said. Many bases had as many as four gyms which in one night could hold two service league games, a local high school game and ;r "mini game" played with smaller baskets and a smaller ball foi little children. Near the end of their trip, which lasted from July 23 to Aug. 17, they gave clinics at airbases from which planes were flying missions to Cambodia. "It was interesting from the standpoint of being thre a hoi, the bombers were taking off. It's kind of a different le-'limj when you realize that the planes around you are loaded with bombs," Cipriano said. He said he felt the trip was successful. "And I was sur prison1 that I could get along with a basketball referee that well, for ,o long." v'" Xh 1 :A :' i w i im ml X lULL'ftx t Shirt Jackets are taking over where the Blazer leaves of 1 1 Wear it as a blazer to tie together co-ordinates or sep(ir .,t. s in your wardrobe. In the cooler days and nights ahead, its perfect as a lightweight jacket. For casual or dru:., -a terrific look for Campus. Available in assorted wool multi-plaids. Sizes 7-13. The Yellow Bench, 2nd floor Downtown Mall Level Gateway $28.00 K71 u 7 uuiuer&roine 9 Downtown M-Sat. 9:30-5:30 Thur. 10- Gateway M-F 10-9 Sat. 10-6 Sunday 12-b www Gepetto's has a whale-of-a fall wnrdrobe for you N I 'j.ituidjy 'I ', i-fcflv M-m ;tfkM- mmnmwmmmwmamnmm mm imm m nmn'iinii n i 11 i r 11 1 1 " i 1 So sail in to Gepetto's and see our great VWV3trf I new line of merchandise. ''uWu I ftlf i. rsrorth 1 1 i It's no fish tail. Gepetto's is back with the most faslnon.il and comfortable leather clothing you've ever seen. And now we've added genuine Indian You'll dig us, or something's protty fishy. Turquoise jewelry, rings, bracelets, and denim caps. friday, M;pti'ml!r 14, 1973 daily nubiirskan