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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (July 24, 1973)
iJiomird &ftm(B flails, menrk(uip small weekly cal endar By Ken Kirk School of Journalism The ASUN record store closed its door this summer. Manager Terry Braye blamed the store's failure on lack of publicity, but Jack Guthrie, student activities business manager, disagrees. Gutherie said there was never the possibility of making enough profit when the mark-up was only 15 per cent.He said that most department stores have a mark-up of about 40 per cent and the so-called discount stores have mark-ups in the neighborhood of 30 to 35 per cent. He also said that because the record store worked on a small volume, they purchased records at a higher price than what larger volume record stores paid. Undersell competition The record store tried to undersell the competition, who were buying records cheaper. And it tried to undersell them with a stock limited to about $3,000 worth of records. Guthrie said a major department store would have $60,000 to $100,000 invested in record inventory. "A bunch of people got together and said 'lets sell records and make a lot of money' without looking into the business details," Guthrie said. "We'll sell them 35 to 40 cents below competition and be a good service to students, but they never asked themselves 'Can we make it work?," Guthrie said. Another problem for the record store, according to Guthrie, was that expenses were higher than originally planned. Salaries were estimated at $165 a month, however the record store was paying more than twice that amount to the manager and part-time salespeople. No rent or utilities The store paid no rent or utilities, but couldn't make it. Guthrie said the store needed professional management. Braye, a music major, was the fourth student manager. Guthrie said that it was necessary for a manager to devote more time than possible with a student manager. "If you get records in and they're not selling, then you must turnover the merchandise into something that will sell," he said. A full-time manager is needed to keep up on record trends and exchange merchandise not in demand for new records in demand. (continued on Page 6)' Tuesday, July 24 "Civilisation", "Heroic Materialism", 7:30 p.m., Sheldon. "What the Butler Saw", 8 p.m., Howell. Wednesday, July 25 "What the Butler Saw," 8 p.m., Howell. Thursday, July 26 Administrators Conference, Ramada Inn. "Company", 8 p.m., Howell. Friday, July 27 Final day for submitting drops for courses without labs, Administrators Conference, Ramada Inn. "What the Butler Saw", 8 p.m., Howell. Saturday, July 28 Physiology Symposium, 8:3U a.m., Nebraska Centei . "Company", 8 p.m., Howe! I. Sunday, July 29 "Civilisation", "Heroic Materialism", 2:30 p.m., Sheldon. "What the Butler Saw", 8 p.n Howell. Monday, July 30 Summer Film Series, "Tie Raven", 7 p.m., Union. Tuesday, July 31 "New Trends in Brit. 1 Primary Education", Mb. Elizabeth Aggett. 10 a.m., Union. "Company", 8 p.m., Howui'. f K'fmyimrm wnwwrn . - - m- L.idT' 1. CLOSE T J J,?'-?-- t i: : (! v f i, it St'" BLUEPRINT FOR A BRIGHTER CHILD by Sparkman and Carmichael $5.95 Parents have always hoped their children would grow up to be intelligent, articulate, and responsive and now they can do something about it. LIFE BEFORE MAN by Professor Z. V. Spinar $8.95 ESCAPE FROM THE SHADOWS by Robin Maugham Maugham $10.00 DAMN THE GARBAGE, FULL SPEED AHEAD by Captain Moss Bunker $6.95 5 f ' r The ASUN record store has closed. 1135 R 432-0111 summer nebraskan The SUMMER NEBRASKAN is published nine times during the summer-five times during the first session and four times in the second session. The SUMMER NEBRASKAN is located in Avery 1 10 (472-2557). Editor Ken Kirk Business Manager Mitch Mohanna rfrrrmrmrm b 5 s a'a 5 8 5 6 a'arrwmT LUTFIYYA TORE a IN THE Glass Menagerie AND AT 19th & "O" Bedspreads Tapestries Rugs India Wood Carpet bags Purses Candles Brass Items Jewelry Bells Photo by Gail Folil.i online Smoke Sliop (ilii Sliop tuesday, july 24, 1973 1 1. r Some think of it ;is ;i hidden p;ir;idise in ;i busy city. Some think of it as a retreat on "()" Street. Everyone enjoys himself at CUM 'S. When you want a iiiet drink away from the crowds. When you're searching for an original quality gift. When you're looking for the best selection of tobacco and pipe accessories in Lincoln. Come to ( LI I I S. You may want to slay forever. You'll certainly return. 1 2th anial "(ID 9 'JLILLLSUUL5XSJJ JUUUUUUULA fi J SL1 .JLOJlJLiLAJUUJLUJLiULOJL JUUU JL2JJLSUUUL2 i ! i ;; si summer nebr.isk.m ).!- 3