page 4b
X ongli tomato
to swallow
Continued from page 3b
several areas, the report said.
He would rS!'ci' ch farm machinery which is better suited
or smaller acreages.
More research could be dune to develop simpiei
machinery at a lower cost.
Different types uf cooperative ownership systems could
he studied .
Improving the extension division's system o
disseminating research information about the- purchase,
opeiation and maintenance of machines.
The largest group affected by mechanization of the
agriculture industry is the consumer. Land grant research
appears to favor food engineering over food quality.
Other land giant college research centers around analyzing
consumer behavior and "selling the consumer products that he
neither wants nor needs," the report said.
Besides selling items that the consumer doesn't need,
research has gone into the business of deception to make the
products more appealing.
Citrus, tomatoes, apples and meats are coated to enhance'
their appearance and fool the consumer.
lopping off the apparent lack of direction in some of the
land giant college research is the lesearch of the inelevant.
This includes a study at UNL on the factors that affect the age
people get married, the report said.
A research project also studied how hard to squeeze a
grapefruit to test for ripeness. For the enlightenment of the
readers, it was found that a slight squeeze was the most precise
measurement of textural quality, the report said.
Although industry justifies the aid that it receives by calling
it an investment, the report had a hard time finding many
dividends.
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