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We don't make a lot of noise, but this is whore it's
really happening. You see, a largo corporation like Kodak has
the resources and the skill to make this world a little more de
cent place to live. And we intend to do what we can to see
that this is exactly what happens.
Take our home city, Rochester, New York for exam
ple. We cut water pollution in the GenoBoe River by using
natural bacteria to dispose of unnatural wastes. We cut air
pollution by using electrostatic precipitators in a new com
bustible waste disposal facility. We helped set up a black
enterprise program in downtown Rochester, and we've been
experimenting with film as a way to train both teachers and
students including some students who wouldn't respond to
anything else.
And we didn't stop with Rochester. Kodak is involved
in 47 countries all over the world. Actively involved.
Why? Because it's good business. Helping to clean
the Genesee River not only Ix-nefits society... but helps pro
tect another possible source for the clean water we need to
make our film. Our combustible waste disposal facility not
only reduces pollution. . .but just about pays for itself in
heat and power production and silver recovery. Our black
enterprise program not only provides an opportunity for the
economically disadvantaged... but helps stabilize communi
ties in which Kodak can operate and grow. And distributing
cameras and film to teachers and students not only helps
motivate the children . . . but helps create a whole new market.
In short, it's simply good business. And we're in busi
ness to make a profit. But in furthering our business interests,
we also further society's interests.
And that's good. After all, our business depends on
society. So we care what happens to it.
More than a business.
Wednesday, november 8, 1972
daily nebraskan
page 7