MONDAY, MARCH 20, 1972
i.;-:;;
. i.
1 ;
Shop
i it
ira DKtSD Ibs iiro
PA
ILa
' Some inner-city ghettos have special schools. For little
boys who don't talk.
Not mute little boys. But children so withdrawn, so afraid
of failure, they cannot make the slightest attempt to do any
thing at which they might fail.
Some don't talk. Some don't listen. Most don't behave. And
all of them don't learn.
One day someone asked us to help.
Through Kodak, cameras and film were distributed to
teachers. The teachers gave the cameras to the kids and told
them to take pictu res.
And then the miracle. Little boys who had never said any
thing, looked at the pictures and began to talk. They said
"This is my house." "This is my dog." "This is where I like
to hide." They began to explain, to describe, to communicate.
And once the channels of communication had been opened,
they began to learn.
We're helping the children of the inner-city. And we're
also helping the adults. We're involved in inner-city job pro
grams. To train unskilled people in useful jobs.
What does Kodak stand to gain from this? Well, we're
showing how our products can help a teacher-and maybe
creating a whole new market. And we're also cultivating
young customers who will someday buy their own cameras
and film. But more than that, we're cultivating alert, edu
cated citizens. Who will someday be responsible f or ou r society.
After all, our business depends on our society. So we care
what happens to it.
id
More than a business.
THE DAI LY NE BR ASK AN
! it
i
m
5.7
k
, PAGE 7
