Page 4
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Friday, Feb. 25, 196$
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elta
To Build East Of Campus
By BRUCE GILES
Senior Staff Writer
Pushing the University
frontier ever eastward, two
fraternities, Delta Sigma Phi
and Beta Sigma Psi, have an
nounced that they are build
ing houses in a block bounded
by 19ht and 20th between U
and Vine Streets.
The two-story structure
"housing Delta Sigma Phi will
be located on the corner of
. 19th and Vine, facing west.
Construction is to begin about
me miaciie 01 Marcn, acco'd
ing to Charles Baxter, presi
dent. Contractor for the house will
be Zank Construction Co. The
architect is Robert B. Gib'b
and Associates.
Baxter said that the cost of
the lot and construction will
. be about $215,729. This does
not include furnishing t h e
house.
The building will house
about 60 men in two-man
rooms. It will be fully car
peted and feature a paneled
living room with beamed ceil
ings. A recreation and TV room,
measuring 62x29 feet, will be
used for parties and TV view
ing. A glass, walk-through entry
will go straight back to a pa
tio behind the house. There
will also be a 30-car parking
area behind the house.
Baxter said that a third floor
could be added onto the house
if the need ever arose.
The Delta Sigs are current
ly located at 1645 R and also
have annexes at 345 So. 27th
AWS
Slatings
Cont. from Page 1, Col. 7
Three positions must be
filled representing city cam
pus dormitories. Candidates
are: Betty Heald, Pam Hubb
ard, Elaine Kallos, Kathryn
Kearns, Candy May, Lynda
Shannon, Tish Voichahoske
and Andrea Warren.
Candidates for the two
seats representing sororities
are Maggie Evenson, Jane
Finnell, Kerrol Gardner, Mar
ti Hughes, Sheila Kelly and
Linda Parker.
Candidates must attend a
meeting, Tuesday at 3:30
p.m., in the Nebraska Union.
At the meeting campaign rul
will be discussed and the stu
dent affairs eligibility list
will be signed.
ANNOUNCING OUTSTANDING
OPPORTUNITIES
il 'ivn Eh:Jr.n';s Ccrpcr; :i n cna of ths wsi'tl'i fa;l!:t
growing electronic firms, is located right here in Lincoln. We
offer the college graduate an excellent opportunity to specialize
In the field of antenna research and development. In this area
you will have a chance to work for one of the leading antenna
designers in tha country. We will be waiting to talk to you on
campus at the. Placement Office on Tuesday afternoon:
MARCH 8, 1966
1:00 4:30
for a pcruntil t-ur et crir p'ont ond eniinriii laxities call
4C1-.31, !. 119.
ARCHITECT'S . . . drawing of
Sigs, Beta Sigs Plan
and at 341 No. 33rd.
Baxter said it is hoped that
the new house will be com
pleted by Rush Week next
fall.
The Beta Sig house, is to be
located on the corner of 20th
and U, facing south.
Theta Beta Sig house, is
to be located on the corner of
20th and U, facing south.
John Willman, Beta Sig
treasurer, said the house will
consist of two units connected
by a glasswalkway. It will
10USe 85 ni,n
The living unit will be a
three-story structure with two
Historian
Viet Nam
Cont. from Page 1, Col. 7
ers, he said, "There is some
thing wrong about the whole
tableau of an American presi
dent going to Hawaii and sum
moning the Vietnamese lead
ers to him," Schlesinger said.
He said the situation ap
peared as though South Viet
Nam is some type of U.S. colo
ny. "We should take care to
avoid doing things which dra
matize colonial aspects of the
situation," Scnlesinger added.
He noted that the late Presi
dent John F. Kennedy, cau
tioned against attempting to
win the war in Viet Nam for
the Vietnamese.
"We cannot take over the
war, we cannot commit our
selves to indefinite control of
the government of South Viet
Nam, Schlesinger said.
Viet Nam History
Schlesinger, who won the
Pultizer Prize at the age of
28 for "The Age of Jack
son," gave his audience a
brief history of events leading
up to the situation in Viet Nam
and also detailed the various
solutions presented for the
war.
He said that the present con
flict began as a civil war be
tween supporters of Ngo Diem
Nhu, former premier who was
assassinated in 1963, and oth
er factions. "What began as a
civil war in South Viet Nam
became a civil war in which
South Viet Nam guerrillas re
ceived support from the
north," Schlesinger said.
He said the position taken
by Sen. Wayne Morse, of Ore
gon, who contends that it is
illegal and unconstitutional
for the United States to be in
Viet Nam because there has
ELECTRONIC
proposed
Sigma
house.
or four-man rooms. It will be
connected with the two-story
house unit by the second-floor
walkway.
The first floor will include a
dining room, kitchen and en
try way. The living room will
be open to both stories.
The second floor of the main
unit will give the appearance
of a balcony overlooking the
living room. Located on this
floor will be a card and trophy
room, music room, house
mother's quarters and rooms
for several house officers.
A parking lot will be located
behind the house.
Discusses
Conflict
been no Congressional declar
ation of war, is not substanti
ated by events in U.S. history.
He said an immediate with
drawal from the country woul
determine the confidence oth
er nations place in the United
States and would also betray
the people of South Viet Nam.
Schlesinger said that those
who propose an all-out attack
on North Viet Nam as the
solution to the war are simi
larly irrational. He said the
bombing the north "is a cruel
form of self-deception; the
bombing is largely irrelevant
because it is directed against
the part of the country where
the war is not being fought.1'
He also said that reinforce
ment of land troops In the
country "would not increase
the margin of our strength."
Schlesinger, whose ever
present bow tie is a near
trademark, served as a spe
cial assistant to President Ken
nedy and for a short time un
der President Johnson. He re
cently completed the best sell
ing "A Thousand Days: John
son. He recently completed
the best selling "A Thousand
Days: John F. Kennedy in the
White House."
Schlesinger also co-authored
a book on the McArthur con
troversy and another work,
"The Vital Center," about con
temporary social and politi
cal problems.
I
rhi
-
Architect for (he Beta
house is Virgil Wamsat
Associates of Omaha. A
Sig
and
con
tract for construction has not
been let.
Willman said that it is hoped
the living unit will be com
pleted for use by next fall.
Beta Sigma Psi is now lo
cated at 1401 R and has an
annex at 1901 E.
Training
Center
In 1966?
University and Northern Na
tural Gas Co. officials have
expressed confidence recent
ly that the Lincoln Air Force
Base will be housing a Job
Corps Training Center before
the end of the year.
J. O. Grantham, Northern
Natural Gas executive, and
Dr. Max Hansen and Robert
Filbeck of the University all
expressed their confidence af
ter meeting with program
evaluators from the Washing
ton Job Corps headquarters
Tuesday.
Grantham, labeling it by far
the best facility yet for a Job
Corps program, said other
centers at long-abandoned
military installations have
cost as much as $10 million to
develop.
He mentioned $1 million or
less as the probable cost of
making any necessary
changes or additions at LAFB
for its proposed new role.
According to Grantham, the
program evaluators were
especially impressed with the
campus approach to the pro
gram. The Washington men asked
for additional clarification
within two weeks on a num
ber of administrative plans
connected with the proposed
Job Corps center.
It has been announced that
if and when the center be
comes a reality,' Grantham
will be the director; Dr. Han
sen, deputy director, and Fil
beck, program director.
Coming: March 11,1966
HUGHES announces
campus interviews or
Electronics Engineers and
Physicists receiving
B.S., M.S., or Ph.D. degrees.
Contact your Placement Office
immediately to arrange an
interview appointment.
Or write: Mr. Robert A. Martin
Hughes Aerospace Divisions
11940 W. Jefferson Boulevard
Culver City, California 90232 '
Creating a new world with electronics
HUGHES
HUGHES AIRCRAFT COMPANY
U. $. CITIZENSHIP REQUIREO
An equal opportunity employer.
"'IIMIitllNhtfil'l'
ook
Cont. from Paje 1, Col. 7
ican Textbook Publishers In.
stitute (ATPI), the first print
ing of a college textbook aver
ages 5,000 copies, any smaller
numoer Deing economically
unsuuna.
The report continued: "The
first-year sales of textbooks
Is normally a small part of
the total sale, seldom more
than 20 per cent. Textbook
publishers do not expect a
return of their Initial Invest
ment in less than three
years."
The preliminary investment,
according to one publisher
quoted in the ATPI report,
amounted to about $600,000 for
each million dollars worth cf
new sales.
The risks of publishing abo
include:
the necessity of carrying
an inventory amounting to
about one third of total sales,
that is, one third of total re
ceipts must be re-invested in
inventory,
laws in several states re
quiring that publishers pro
vide each title in each edition
for five years,
laws in 26 states that the
original price of each book
must be maintained for five
years after release, no matter
how much publishing costs
rise in the meantime.
the fact that publishing
costs increased an average of
five per cent each year for
the past 20 years,
the fact that many text
books must be revised every
two or three years to keep up
with the intellectual advances
and technological changes.
Publishing textbooks, then,
requires a huge investment In
time, material and money
When any edition falls to live
up to marketing expectations,
these Investments are lost. In
1962, according to the ATPI
report, 10 of the nation's 85
publishers of textbooks oper
ated at a loss.
But Fred's chemistry text
survived all these risks of in
fancy and was published. His
protessors read it and notified
the local bookstores to be
ready for several hundred
student customers.
The text was priced at $8.95,
which included shares of all
the publishing and production
costs, a profit allowance for
the publisher, and a 20 per
cent markup for the retailer.
But a book retailer cannot
profitably sell a textbook for
20 per cent, according to Mc
Dougall. He estimated that
handling the book, with over
head and inventory invest
ments, costs about 2t per
cent a loss of six per cent
for each new book sold.
The 20 per cent markup
cannot be raised, either, be
cause it represents a uniform
Tourney Held
At East Union
The East Union will hold its
annual ping-pong and pool
tournaments March 2. There
will be singles and doubles
competition in ping-pong for
both boys and girls.
Students should sign up in
the East Union Office before
the February 28 deadline.
Tournament brackets will be
assigned to players and post
ed outside the Union Office.
Plaques will be awarded to
the champions of each divi
sion. 1
1
Prices
celling price to dealers in all
narts of the country. Any In
crease by a local dealer would
incur the wrath of the Inter
state Commerce Commission
Loss Offset
The Nebraska Book Conv
pany, one of the largest of
its kind in the nation, offsets
this loss in three different
ways: supplies, trade (non
text) books both of which
carry a 40 per cent markup
and by the used book bus!
ness, which brings back an
other 20 per cent each time
book Is resold.
"A store falling only new
books couldn't exist," Mc
DougaU said. "I don't think
there are any anywhere; you
just can't m-ke It on the 20
per ecent you're allowed."
By taking advantage of the
bookstore's policies on used
books, Fred Freshman can
sell his $40.65 worth of books
for 50 per cent $20.33 at the
end of the semester. The used
book dealer then resells them
for 70 per cent of their orig
inal price, in this case, $28.46.
Actually, Fred would have
been wiser to buy used books
in the first place, because,
after reselling his books for
$20,333, he would have ended
tne semester with a mere
$8.13 expenditure for books.
But even the used book field
has complications for F r e d.
The frequent revision of text
booksespecially those cov
ering the natural sciences
cuts down on the potential
supply of used books. A
change in any assigned book
eliminates the possibility of
Fred's buying a used edition:
moreover, it burdens the book
store with the decision of
whether to buy a book not in
current use on the local cam
pus. The Nebraska Book Com
pany uses the following guide
line In buying and reselling
used books:
Class I : Current copyright
books in use on a local cam
pus are bought at 50 per cent
of the new price and resold
for 70 per cent of the new
price.
Class II: Current copy
right books not in use, or
books of which the store's
existing stock is adequate,
are bought at 30 per cent and
sold at 50 per cent.
Class III: Old copyrights
and unused books are bought
at prices up to one dollar,
depending on eventual resale
value at bargain rates.
Class IV: Books from
Classes I and II that are
A button-down la a basket weave, ft f
(Something old, something new.) AV
This Arrow shirt gives you best of fk -asv
both worlds. (1) A long-pointed tl I ''i VC Cv
collar role in the most authentic if ex
tradition. (2) A husky-looking C&i r
basket weave that updates t V V
ordinary oxford. For other Tv fCSft
interesting features, check the f 3LjA. ZTo2
tapered body; back pleat and i sfc- rj
loop; back collar button. Lots of I W
unusual strjpes to choose from. n f
$5.00. You expected to pay more? fl jf
Bold New Breed from p!
Off
ml
damaged are bought at reg
ular I and II prices with 75
cents subtracted to cover
the cost of r e p a I r 1 n g the
books.
Classes V: Paperbacks
are seldom usuable after the
first selling, according to Mc
Doucall. "but we will look at
them if students bring them
in to sell."
Used Book Outlets
The Nebraska Book Com.
oanv can afford to buy the
iocallv unusable books be
cause of its organization, with
outlets at 12 colleges and uni
versities In Nebraska, Iowa
and Missouri. In addition,
many other campuses across
the nation are covered by the
company's buying teams, who
buy used books and prepare
them for shipment and resale.
"Because of our volume, we
can buy used books that no
one else can 1001 wnn, mc
Dougall said. "Our local
customers get first choice, but
still take a beating on some of
the books. We end up donat
ing a lot of them to the Asia
Foundation, and some are
thrown away."
Professors try to keep re
quired texts within a student's
budget, McDougall said. "The
text for a basic math course
at the University of Nebraska
is an old edition, but it has
not been changed because the
new edition wouia cost tne
students $2.50 more."
A Nebraska English pro
fessor, Dr. Robert Knoll,
agreed with this statement.
"We all try to take price into
consideration when assigning
books. I try seriously to keep
the books for my Shakespeare
courses under $10."
Students, according to Mc
Dougall, "bring a lot of the
problem onto themselves."
Most language departments
forbid the use of texts in
which translations have been
written between the lines;
some math and accounting
texts are changed frequently
because they carry the pen-ciled-in
answers to all exer
cises. More complications for
the used book supply.
Fred Freshman's roommate
also bears a grudge against
the bookstore. He was looking
through a 1941 price list and
found that his text, American
Education, had doubled in
price, from $3.25 to $6.50, In
the last 25 years.
Further research w h i c h
Fred's roommate will never
undertake would show that
the minimum student wage on
his campus quadrupled during
Bold New Breed
by ARROW
available at
'WilkrPwne
Downtown and Gateway
orin
the same 25 years, and that
the per capita in his state,
Nebraska, is now more than
five times what it was In 1941.
In 1941 he would have had to
work 13 hours to buy a book
that he can buy today for
seven hours' work.
A new facet of the book-store-student
conflict Is in
troduced by the paperback. To
the student, the paperback
represents a poor Investment,
as resale value is limited. And
professors will usually assign
two or three rather than just
one for each course.
Paperback Unpopular
The paperback is unpopular
with the bookstore, too, be
cause it disintegrates quickly,
wiping out much of the profit
of the used-book business.
"The theory behind tho
paperback Is to read it and
throw It away," McDougall
said. "We buy them back, but
most are not worth reselling
after they're used once. Wa
usually load them out on
specials."
But where tne student and
the book dealer are unhappy
about the paperback revolu
tion, the professor is happy
that he can be selective in
the matter he requires for
his classes, according to Pro
fessor Knoll.
University of Nebraska
Press Director Bruce Nicoll
termed the paperback "a faint
glimmer of hope" against
high book prices. "The day
is not far distant wnen tne
majority of all textbooks will
be paperbacks," he said.
"This would reduce pub
lishers' profits, however."
Profit for the textbook in
dustry as a whole was 7.5 per
cent in 1962, according to the
American Textbook Publish
ers Institute. The total
receipts of the entire book
industry were $1.6 billion,
with the share for textbooks
amounting to about one fourth
of this sum, $410 million.
So If Fred Freshman trys
to fight, he will find himself
up against many people and
resources. A lowering of book
prices would necessarily
mean lower wages for the
printer or no dividends for the
stockholder or an operating
loss for the local bookstore.
But even with all these facts
about the publishing industry,
Fred probably won't be ready
for that trip through the cash.
ier's line next semester. Per
haps the only answer is a
vending machine in every
bookstore that would dis
tribute tranquilizers . . . free.
CllWWIf
imp')
I V -
7"