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Special
Nebm
NEBR.
7 104
Vol. 79, No. 67
The Daily Nebraskan
Monday, December 7, 1964
Edifim
Pufi Board
Recognizes
Budget Gap
The financial problem faced
by the Daily Nebraskan is not
a new one, according to Dr.
William Hall, director of the
School of Journalism, and for
mer member of the Subcom
mittee on Student Publica
tions (Pub Board).
"The sentiment on Pub
Board has grown in the nine
years I have been here that
the Nebraskan needs a faculty
advisor who could tighten up
the business operation,
acquaint the business staff
with better sales techniques
and help add local advertis
ing accounts."
The present system, which
makes available a faculty
member for consultation on
the request of the Nebraskan
staff is not effective, Hall said.
"Under this system, inade
quate counseling is inevit
able, and the Nebraskan and
the Cornhusker together con
stitute a substantial busi
ness." Hall said studies conducted
in the Big Eight conference
placed the Daily Nebraskan's
.share of the activities dollar
lowest in the conference.
Present Pub Board m e m
bers, when contacted by
the Daily Nebraskan this
weekend, agreed that some
thing must be done to relieve
the financial pinching.
Board chairman Dr. Robert
Cranford said "The record of
the board speaks for itself. We
have written frequent letters
to the University administra
tion for the past couple of
years recommending that
some action be taken to im
prove the Daily Nebraskan's
financial situation."
Cranford was uncertain as
to the best possible remedy
for the situation, but said that
"an increase in tuition would
probably be the easiest way
for immediate relief."
"The revenue available for
the Daily Nebraskan must be
increased," said Curtis Sie
mers, Coordinator of Student
Activities and secretary of the
Pub Board.
"I believe the student sub
scription rate for the D a i 1 y
Nebraskan must be increased
to the level where it will
balance out the needs of the
paper," he said.
Nebraskan advisor N e a 1 e
Copple, associate professor of
Journalism, emphasized that
the Nebraskan has ended each
year with a sizeable deficit for
several years now. He said
that these losses have been
able to be written off because
of a backlog of profits which
have been made by the Corn
husker yearbook.
"Fully aware that this
kind of financing cannot go on
forever, members of the Sub
committee on Student Pub
lications board have looked
for and suggested solutions,"
he said.
"The alternative to an in
creas v'n income would ap
pear to have to be some kind
of curtailment of the Dally
Nebraskan. This curtailment
could be fewer editions a
week, smaller circulations or
some combination of these.
On a growing campus, none
of these solutions seem very
logical,? he said.
"The Daily Nebraskan is
definitely in financial trouble,"
said William Torrence, assist
ant professor of business or
ganization and management.
"Increased costs over time
dictate need for increased
revenue.
William Pharis, associate
professor of educational ad
ministration and elementary
education, has served on the
Publications Board for only a
few months, and said he was
unable to state a definite stand
on the Nebraskan's situation..
"However, although I'm not
yet certain just what it should
be, I know that something has
to be done," he said.
Karen Gunlicks. one of the
three student members of the
Board, favored increasing the
student fees for the paper.
Student member Cuz Guen
zel agreed with Miss Gun-licks.
pFiskam
I m i j mmmimmiimmmmmmmmmmmmmmmmmMi mi urn i 1 1 1
I.J, 1 " . J
Lee Marshall, copy editor
Wanted: one junior staff
writer for the Daily Nebras
kan. Pay, $17.50 per month.
Hours, 20 per week. Working
conditions, tense.
Not many average students
would reply to this advertise
ment, and, for those who do,
a new world of tension, in
convenience and timelessness
evolves. Most enjoy it, how
ever, and tend to speak more
of the advantages than the
disadvantages of the job.
The average week of a jun
ior staff writer would run
something like this: Sunday,
work from 2 p.m. until 5:30
p.m.; Monday, cover after
noon meeting and write
story; Tuesday, Wednesday
and Thursday, work from 2
p.m. until 5:30 p.m., night
meeting one night, night news
one night. Friday and Satur
day, recuperate, if possible.
This schedule omits tests,
hour exams, dates and leisure,
which make matters worse,
Night news, for instance,
means working in the make
up room of the Lincoln Jour
nal, where the Nebraskan is
printed, in one of two shifts
which last from 8:30 p.m. un
til about 1 a.m.
Even the afternoon activity
in the Nebraskan office is, at
times, far from pleasant. The
writers and copy editors ar
under constant pressure from
the editorial staff to produce
copy instantly which is accur
ate and readable.
And always the deadline.
Most of the staff members.
when asked about their reac
tions to being on the staff, said
that, although their lives wer
rearranged and centered
around the Nebraskan, their
averages suffered and their
free time disappeared, never
theless they liked their work.
Junior staff writer Penny
Olson said that never before
has she been forced so much
to do something on a demand
ing deadline. "Perhaps it is
good to learn this now, rath
er than later," she said.
The average time put in bv
a staff member was 18 hours
per week. Most said their
grades were suffering.
Because many of the staff
members are journalism ma
' ..'f:',.':::.'""v
and Wallis Lundsen, junior staff
man with tomorrow's paper.
jors, one of the main reasons
given for staying with the
staff was to gain expsrience
in journalism.
An exception to this trend
was copy editor Lee Mar
shall, who said he enjoyed
the work and being with the
staff. "The work doesn't put
me out any more than any
other activity would," he said.
"And besides, I do get a
little pay each month." Mar
shall added.
Jim Korshoj, a junior staff
writer majoring in business,
said he joined the staff for
curiosity.
"I thought it would be a
good experience working here.
I have been exposed to more
sides of the University than
ever before."
"Time is the major prob
lem. I do enjoy it and it has
been good experience. I have
gotten as much out of it as
i expected to."
News editor Frank Partsch
said that time is a problem j
within the . paper as well as
hurting the individuals on the
staff. "Sometimes it is impos
sible to find someone free at
the time of an important
event," he said.
"If someone told me he
planned to hold up the chan
cellor's office and steal h i s
pipe at 10' a.m. Tuesday I
wouldn't have anyone to
send," he said. "This is ex
treme, but we have been
forced to overlook important
events just because no o n e
had time to cover them."
"One of the major difficul
ties in meeting the afternoon
deadlines is the problem
keeping an enjoyable atmos
phere. "People like to goof
around sometimes between
stories, and we sometimes
find it hard to realize that
we can't overdo the Legrec
image," Partsch said.
Most of the writers, how
ever, enjoyed their work, and
one explained his feeling for
the staff as rivaling the unity
of a fraternity.
Editor Susan Sinithbcrger
said the nature of the Daily
DT3DT3
f
writer
. help make-up
Nebraskan demands that
each staff member be a pro
fessional. "It requires that wc
grasp on to each facet of
campus life quickly and ac
curately, but this is not al
ways possible with the ama
teur reporter."
"There arc errors; errors
are unavoidable when one is
pressed for time. Errors are
not conronable in this profes
sion," she said.
K-State Suggests
Tuition Increase
The graduate manager of
the Kansas State Collegian
suggested a $2 per semester
fee from students for the
Daily Nebraskan to solve the
Nebraskan's financial diffi
culties. C. J. Medlin's response
came as the result of a ques
tionnaire sent to Big Eight
schools by Mike Jeffrey, busi
ness manager for the Daily
Nebraskan.
The enrollment at Kansas
State is 9,500. The total aver
age paid circulation of the
Collegian is 11,500. The Uni
versity has an enrollment of
about 13,000, and the total
number of papers put out each
day is 6,500.
The Collegian is published
five times per week, Monday
through Friday. The Nebras
kan is published four times,
Monday, Wednesday, Thurs
day and Friday.
The activity fee collected
from each student per se
mester allows $4 to the Col
legian per year. That allows
$30,000 to $35,000 per year to
the paper for student subscrip
tion fees.
The Nebraskan receives $2
per year from each student,
giving the paper about $20,000
per year, according to Jef
frey. Medlin said. "I think it is
very important if your news
paper is to succeed and if you
are to be able to distribute it
to the students to have an ade
quate fee collected at the
, time of enrollment."
'Office Expenses, Salaries
Held To Bare Minimum'
The Daily Nebraskan is
presently holding its office ex
penses to a bare minimum,
according to Mike Jeffrey,
Nebraskan business manager.
Jeffrey said the Nebraskan
cannot cut its budget further
and still be able to operate
as an efficient newspaper.
In following the present
budget, the Nebraskan has
had to drop several national
ly syndicated columns and
the Collegiate Press Service,
according to Jeffrey.
Susan Smithberger, editor
of the Nebraskan, said that
presently the newspaper has
to work with "a bare mini
mal staff, having to ignore
some good coverage possibil
ities because we simply do
not have the manpower to do
it."
The three largest items on
the annual budget, Jeffrey
said, are printing, engraving,
and salaries. To defray these
constantly increasing items,
he listed five sources of in
come for the Nebraskan
These include: subscrip
tions, classified advertising,
local display advertising, na
tional advertising and student
subscription fees.
Subscription fees tend to
remain the same, according
to Jeffrey, but an attempt
has been made this year to
increase the number of sub
scriptions being mailed out,
in addition to the regular stu
dent subscriptions.
Local advertising has been
pushed this year, according
to Jeffrey, in an attempt to
gain more revenue from this
area.
Classified advertising has
been changed with the addi
tion of a classified ad mana
ger to the staff, who will ac
tively call people and inquire
about running classified ads.
The national advertising in
come figure cannot be
changed by the Nebraskan,
according to Jeffrey, because
this figure is handled through
National Advertising Service
Inc. "They have full right on
national advertising, so we
cannot contract with any na
tional advertisers that are
part of the mass organization.
This figure remains around
$4,000 or $5,000 per year."
From student subscription
fees this year, Jeffrey said
he estimated around $20,000
income. The rate for fees is
$1 per semester, and has re
mained the same for a num
ber of years, according to
Jeffrey. '
i As or nunc ana eneraune
costs become more expen
sive, we are faced with the
possibility of Incurring larger
and larger losses over tlv:
next few years, Including this
year," he said.
Jeffrey said the income
does not have very much
chance of increasing at t h e
present rate, since the busi
ness staff is limited to three
persons, who cannot devote
their full time to gathering
advertising for the newspa
per. Jeffrey said that the pres
ent allotment of about $20,000
Printer Elaborates On
The Journal-Star Company,
printer of the Daily Nebras
kan,, has responded to three
of the four possible alterna
tives concerning the paper s
financial situation.
The four alternatives are:
printing 4,000 instead of 6,000
copies, three issues instead of
4, remaining the same, or
raising the student fee.
"If you wished to cut your
printing order, from 6,000
copies to 4,000 copies, you
would save $7.50 per thousand
or $15 per Issue," said Jay
Seacrest, Administration and
Personel Manager of Journal
Star Co.
All of our composing room,
stereotyping, press make-
lydlgef
per year from student fees
is "lacking in terms of meet
ing our budget and looking
ahead and looking back at
other budgets prepared in the
past."
"If we are going to be able
to stay in the black," Jef
frey said, "we have to have
an Increase in all areas of
income."
"We must have more mon
ey from the University if we
are to continue operating in
the black in the future." Jef
frey said.
He said that it would be
difficult to estimate how
much is needed, but said that
other columns in this paper
will show this approximate
ly, in comparison to other
Big Eight schools.
The expenditures per year
for salaries run about $6,500
he said, and at this rate, the
staff is held down to a bare
minimum, and staff members
and paid very little in com
parison to the hours they
work.
The Daily Nebraskan, al
though it already an efficient
and workable newspaper,
could have greater efficiency
if it had additional money,
according to Jeffrey. He said
that this will probably have
to come from student sub
scription fees since this is the
largest source of income for
the paper, and the other
areas are being "pushed to
the fullest at the present
time."
With additional finances.
Jeffrey said the paper would
be able to incur printing and
engraving expenses more
efficiently and keep the Ne
braskan running ahead of
costs.
If this were done, he said,
the newspaper could devote
more space to news copy,
rather than to advertising.
This could be accomplished
because advertising could be
planned for quality and ef
fect, rather than volume, he
said.
Jeffrey said that as busi
ness manager he would not
allow the paper to run any
more pages per day with the
INCOME I
Subscription
Cletslfl.d Advartliing
Loctl DUplay Mvti tislnj
National Advertising
Studant Subscription Fsas
EXPENDITURES i
Printing
Engraving
Salaries
Caomittlor.a on local advertising
BlbUr (Llttl ran on Campus)
Hall (Ssverled)
NY Herald (Mouldln)
United Features (Psanuts)
Hall" (Falf far)
KelsUr (Church Ad)
'.'ailing Pannlt
Postaga for Walling Subscriptions
ACP Mambarahlp
Offlca iuppllss
Binding Service Psasa
'Phone
Typewriter Rapalr
Stata Paper subscription.
Misc. (Awarde Luncheon, it. Act. As
Photography
Intercollegiate Press
Came t a
Adv. ilefund-bad c!iec:.s
R.if renhments and Christmas Jlft
Local Adv. Unpeld
1963-64 loss i 43,600.47
ready and overhead costs are
in the first copy that we print.
The only savings, or addition
al costs in more or fewer
copies, is in the newsprint,
additional press time and
mailing room bundling costs.
These items are relatively a
small part of the total costs,
Seacrest said.
"If you changed from four
issues per week to three is
sues per week, you would
save the printing cost of
$253 less whatever adver
tising revenue you would
have In the omitted Issue,"
Seacrest said.
According to Mike Jeffrey,
business manager of the Daily
Nebraskan, the advertising
revenue is normally $240.
present financial situation.
The present four-page paper
costs about $250 per day,
while an eight-page paper
would cost about $500. "We
simply can't afford to pay
such costs for printing and
engraving," he said.
"Additional finances would
also allow the number of peo
ple employed by the Daily
Nebraskan to be increased,"
he said. "This would relieve
the load on the staff writers,
and still allow for greater
coverage of news."
Summarizing the situation,
Jeffrey said that the Daily
Nebraskan "will not be able
to decrease its losses any
further than it has now." He
said that last year the news
paper lost $4,000, and with
the present budget, it will
lose from $1,800 to $2,500 this
year.
With increased finances, he
said, the Nebraskan could
improve in four main ways
in the short run. These in
clude: more papers per day,
five issues per week, a lar
ger staff, and a larger (eight
page) paper each day.
"The University is expand
ing, and the Daily Nebraskan
should be expanding with it,"
Miss Smithberger said. Be
cause of rising printing costs,
she said, "we must have a
larger budget than before was
necessary."
Annual YWCA Bazaar
Will Begin Tomorrow
The University Y.W.C.A. In
ternational Christmas Bazaar
will be held tomorro ,r through
Thursday from 9 a.m. to 9
p.m. in the basement party
rooms of the Student Uion.
"It's about that time" to
think about Christmas shop
ping, is this year's theme.
Students will find something
for everyone among the thou
sands of attractive, moder
ately priced items from Scan
dinavia, Germany, Italy,
Spain, Turkey, India, Africa,
Mexico, Japan, the Holy
Land, Korea and Portugal.
Each year the student
Y.W.C.A. 'holds an Internation
al Christmas Bazaar to aug
ment money received from
the Community Chest.
Last year
actual
This year
atlmated
S59.00
151.51
15, 288. 10
3,576.39
600.00
250.00
17,000.00
4,000.00
41,850
31.521.9T
2,237.74
6,499.51
1,500.00
9.21
43,12
518.30
71.12
35.00
30.00
33.30
15. CO
357. 6C--60.00
347.54
148.44
54.00
sessJ 65,63
244.42
30. 0?
57.22
30.06
40.50
32,000.00
2,380.00
6,500.00
1,700.00
130.00
220.00
75.00
30. CO
40.00
15.00
350.0C
60.00 300.00
125,00
40.00
50.00
250.00
60.00
40.00
44,265.00
43,680,47
1964-65 loss I 43,566.00
Finances
Omitting one issue would save
only $13.
"Neither one of these al
ternatives would remove the
deficit that we incur as a
loss." Jeffrey said.
"Newspapers have two
sources of operating income:
advertising and circulation. I
don't know whether your ad
vertising rates are high or
low, nor how your circulation
rate compares with other
schools," Seacrest said.
"Perhaps an increase in
both areas should be con
sidered. Business costs con
tinue to increase year after
year and it is a good trick
trying to keep income mov
ing along with expense," Sea
crest said.
