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Thursday, March 26, 1964
The Daily Nebraskan
Page 3
Spring Vacation Means Traveling
Exercise Suggested For Skiers
Once again as spring break
approaches the avid skiers in
our midst are diligently pre
paring to attack the white
slopes. Once again they will
come to know knotted
muscles, aches, pains, broken
bones and plastic surgery.
those aches and pains can
be avoided, it is said. The
dedicated skier knows the
imnipresent necessity of
keeping in "ski" condition and
the "not-so-dedicated" skier
should at least be aware of it
The skiing manuals say that
one should exercise every day
of the year, but since it is a
little late for this kind of a
Five To Hold
Lent Service
This Week
Special Lenten services for
Maundy Thursday and Good
Friday are being conducted
at the several campus reli
gious centers today and to
morrow. The services include:
United Campus Christian
Fellowship today, Commu
nion at 7 p.m. ; tomorrow, Ves
per service at 7 p.m.
Catholic Student Center
today, Mass at 7 a m. and the
Mass of the Lord's Supper at
8 p.m.; tomorrow. Adoration
of the Cross, Communion at 8
p.m.
Episcopal Student Center
today, Holy Communion at
7:30 p.m.; tomorrow, altar
service at 8:15 p.m., and three
meditation services at 9:30
a.m., 11:30 a.m., 2:30 p.m.
Lutheran Student Chapel
today, Holy Communion at 7
p.m.; tomorrow, Lenten Ma
tins at 7 a m. followed by a
breakfast at 7:30 p.m.
Weslev Foundation Chapel
today, "This Is My Body," a
meditation service at 1 p.m.,
and Communion at 7:30 p.m.,
followed by a Tenebrae serv
ice; tomorrow, "It Is Fin
ished," a meditation service
at 1 p.m.
Students To Register
For Catholic Meeting
Students interested in at
tending the Catholic Province
Convention in Wichita, Kan
sas, must register now at the
Kewman Center.
The third annual convention
will be April 16, 17 and 18.
All registration fees paid be
fore spring vacation will be
$10. Fees paid later will be
$13.
Convention activities will
Include election of officers,
discussion groups, a banquet
and a dance.
statement, the old proverb,
"better late than never"
might apply.
There are a number of sim
ple exercises if diligently per
formed ten minutes every day
which will prevent some of
the pam and headache.
With arms extended, the
body should be twisted from
waistline up. The head should
be held forward while at
tempting this exercise.
With the back against the
wall assume the sitting posi
tion (naturally with no chair)
making sure the feet are flat
on the floor and arms are
pressed against the wall par
allel to the body. This exer
cise is suppose to strengthen
me inigns.
This exercise micht Drove
to be almost impossible for
those who can't see their feet
when they're standing erect.
However for those who can,
stoop on the floor with feet
flat and knees touching.
Touch the toes with the fin
gertips and raise and lower
the body without taking fin
gers from toes. This is used to
develop balance.
The next exercise is the
standard touch-the-toe exer
cise with one addition; bend
the knees and twist while try
ing to touch the toes.
Need Ride Home? Try Board
Without the aid of a coordi
nating body the Union ride
board has been functioning as
a ride-finder for many stu
dents going home for vaca
tions. The ride board is "appar
ently a success," said Richard
Scott, assistant program di
rector. "No tally of the num
ber of people using it has ever
been kept. It would be an in
teresting project for the fu
ture." Students that wish to ride
or that have rides to offer put
a yellow or green card in a
box near the board or they
tack a piece of paper on the
map at the approximate place
of destination on the board.
People with cars may share
expenses in this way.
"A few people have stopped
into the program office to say
that they have found rides,"
said Scott However, students
needn't checfe with the office,
they just call the person who
has put in a request for a
ride or a rider and make all
the arrangements themselves.
The number of cards at the
board has diminished since a
check of the number last
weekend. People are evident
ly finding the rides and riders
they seek.
"This is a student service,"
said Scott, "but we do nothing
to promote it. It operates by
itself.
"The board is located near
the south entrance of the
union.
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TODAY
JOHN GASSNER of Yale
University will speak on the
"Modernity of the Shake
spearean Theatre" at Howell
Theatre at 10:30 p.m.
PRINCIPAL-Freshmen Con
ference beginning at 8 a.m.
INTERFR ATERNIT Y
COUNCIL interviews for IFC
slate at 3 p.m. in 334 Union.
YOUTH FOR GOLDWATER
will meet at 7:30 p.m. in 235
Union.
RODEO CLUB will meet at
the Ag Union lounge at 7:30
p.m.
AGRONOMY CLUB will
meet at 7 p.m. in 306 Keim
Hall. Dr. J. B. Peterson, head
of agronomy at Purdue Uni
versity will speak. New mem
bers will be initiated.
(Con't from Page 1)
"This attention can work to the Ne
gro's advantage. If you do well on an
exam the instructor thinks, 'Gee! This
guy has a brain!' It helps," Moore said.
However, University professors are peo
ple, too. Moore believes that at least in
two classes he has registered for, he has
been graded more severely than other stu
dents, but to off-set this there are those
instructors who give Negroes more of their
time so that they understand the material
better than the white students.
Echoing Moore's opinion, Gene Young
said that some teachers help and some do
not. "Most are OK," he said.
Young, an art major from Cleveland,
Ohio, has another gripe with University
white students "In classrooms there is
nothing more than snobbishness."
After a short pause. Young said that
he has been mature enough to overcome
this attitude. It has never really bothered
him.
Joe Wills, the only colored person in
architecture college, said that he doesn't
pay much attention to interpersonal rela
tionships. He finds the college of architecture
like a big happy family most of tha time
where the instructors counsel the students
on an individual basis. Wills even has an
occasional beer with an instructor.
"A Negro stands out in any class like
a sore thumb, and I take advantage of
it. Since my work is unusual, I stand out
even more," he said.
Wills has a 6.6 cummulative average
and works part time for Davis and Wil
son, Lincoln architects.
As far as Wills is concerned the Uni
versity is no more than a hatchery
where he can incubate, and eventually
help the Negro cause through his archi
tecture. In fact, he chose the University
of Nebraska over Illinois just because Ne
braska was more secluded.
Upon graduation, whether a Negro
feels he is well equipped or not, there is
an abundance of jobs available to him
with the same opportunities for advance
, ment as his white contemporaries.
Frank Hallgren, director of the Uni
versity placement division, said that most
large corporations in the United States
can't discriminate in employment because
they are working under government con
tract. These contracts all have anti-d 1 s
crimination clauses. The University will
not accept a company for interviews if
they discriminate.
The placement office is new at Ne
braska. Hallgren thinks that the Negro Is
a little hesitant to use the office because
he is actually afraid he will get a job
and is subconsciously leery of the adjust
ment he will have to make in a new job.
One Negro graduate student in micro
biology was offered a job through the of
fice, Hallgren said, but she still has not
decided to take it
Hallgren is confident that as the Ne
gro population at the University increases
Negroes will become more confident and
bolder.
Tomorrow: The Negro at NU and his
social life.
BOOK STRESSES VOCABULARY, ETHICS
Advertising Instructor Has Extensive Professional Background
CLASSIFIED
ADS
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Male roommate oneded. Nk apt. 1 bl
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Roommate Wanted male atudent te
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LUncCUS:
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Arrow airport, tut-nua.
RIDERS WANTED:
Eider wanted to Dallaa. Teua Eaater
Vacation, leave Friday p.m. Call Boh
Cuthmana 477-1111).
IOOMi
Room in home iur woman employed ar
aludent. JtiUAtra. mi Hamr. Wv3J7tj.
By Mark Plattner
It was one o'clock in the
afternoon when a student
walked into his journalism
class. The door of the room
opened and a man with a
moustache and a pipe walked
in and without a word to the
class wrote five words on
the board. He turned to the
class for the first time and
told the students to have the
words in their vocabulary by
next week. He then walked
out of the room. The students
had never seen the words be
fore and did not know what
they meant
The instructor was Albert
Book.
Book is head ef the adver
tising sequence in the School
of Journalism. This is his first
year at the University.
In addition to being the
head of the advertising se
quence, Book is moderator of
Quiz BowL Many participants
of the Quiz Bowl are at a
loss to say which is harder,
the questions asked, or the vo
cabulary their moderator us
es. He has been a judge for
two of the many campus roy
alty contests. He is the ad
viser to Gamma Alpha Chi,
women's journalism honorary,
and consultant to the Foreign
Films Society.
In the world beyond the
University, Book has recent
ly been named creative con
sultant to Bozell and Jacobs,
an Omaha advertising firm
He is often called upon to
be a speaker at meetings and
banquets. Recently be has ad
dressed the Omaha and Lin
coln Advertising Clubs.
When students enter bis
class two major features be
come apparent vocabulary
and ethics. The students are
encouraged to interrupt him
when he uses an unfamiliar
word.
"If it helps to give the stu
dent some idea of the scope
and utility of the language,"
he said, "I'll gladly bear the
interruption."
Book feels that advertising
is a field that has come un
der severe and unwarranted
criticism in the past few
years. "It is unfortunate that
many people professional,
academic and laymen at
tribute to advertising unethi
cal and cynical connotations
which are, in fact, not true.
It is a primary task to show
that the derogaters of adver
tising are at best ignorant,
and at worst mercenary."
Book feels that the School
of Journalism is one of the
finest in the country because
"it is staffed by people who
know what journalism is and
wbat it should aspire to."
The mustached man bat an
LARRY'S CAFE
OPEN 24 HOURS
Closed Sundoy
extensive professional back
ground. He has served as the
copy group bead of the Du
Pont account for Batton Bar
ton. Derstine and Osborn.
(BBD&O).
He was responsible for all
the commercials for the Du
Pont Show of the Week. He
received the International
commercials. Last week he
received the Broadcasting
Award for outstanding merit
He has received the Ameri
can Television Commercial
Festival Award four times
and now serves on the board
of this committee.
He got his start in adver
tising while a student at New
York University. He saw an
ad in the newspaper and felt
that he could do a better job.
He remade the ad and took
it to the agency. They were j National Collegiate Athletic
so pleased with it that he Association (NCAA) Task
became a member of the copy 1 Force for the American
staff after a few years. Later
he became the copy chief.
Subsequently he worked
with other agencies in copy
work, account executive, and
other positions. He taught at
the University of Iowa for a
year.
When he left the University
of Iowa he was director of the
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171
Broadcasting Company. When
he left this job he went to
BBD&O where he worked
until last year when he came
to the University.
Many people have asked
him what lured him away
from the gold mines of Madi
son Avenue.
"At the risk of being bro
midic, I've got to say that
money isn't everything," said
Book. "I consider teaching
the most significant occupa
tion a man can have. Actual
ly this move is not an altru
istic one. It is a selfish one.
Teaching gives me great per
sonal satisfaction. Working
with young people is constant
ly stimulating to me. I hope
that it Is a mutual feeling."
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