Paae 2
The Dailv Nebraskan
Monday, February 10, 195
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Editorial Comment 1
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Advertising A Misunderstood
Phase Of Modem Business
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The following editorial Is published as A
"thank you" to the many advertisers who
help to make It possible for the (uaUy Ne
braskan to be published wlthouX financial
loss. This is national Advertising eek.
It has been said, with considerable accuracy,
that advertising is the leasi Understood industry
In America. Perhaps thisfis because advertis
ing has been so busy felling someone else's
story. A legend has'dlso grown up a distorted
stereotype of grey y annel suits spouting a
language understooj-jinly by those in a select
circle. Too oftfj. advertising has been por-
trayed as tv -ir-never land where high-
powered indiTtvis spin around aimlessly in a
sort of perpeT confusion.
The fact i tat advertising is a specialized
phase of busjjss. It has its rules and require
ments. It isf .ade up of capable people trakied
in fields rarip.ng from art to business manage
ment. It is an exacting and dynamic business
demanding hard work and diligence. Some of
the finest creative minds in the country are to
be found in this field.
What function, you may ask, does advertising
fulfill in our economic system? Is it really
necessary? .
Think of the simple want ad in the classified
section of your daily newspaper. It performs
an essential service, bringing together a jab
and an applicant, an auto and a buyer, an
apartment and a prospective renter.
Advertising encompasses" everything from
these simple notices to the fine color-page
productions and the intricate commercials seen
on television.
v
They all play a part in turning the wheels of
our economy. The products of our farms a.id
factories are moved to market in a steady
stream, thanks, in part, to advertising. By
alerting, informing and educating the public,
the advertising industry acts as a flexible
salesman creating a consumer demand. Ad
vertising thus serves as an integral part of
modern merchandising. The tremendous eco
nomic growth of this country is the result of
progressive and imaginative business enter
prise. The advertising industry has contributed
its share to this effort.
f
In Advertising Week, we call attention lo the
work of the thousands of skilled men and
women who comprise the advertising industry,
Nebraska Political Trends
The following editorial is one In a series of
editorials reprinted from American news
papers for their thought provoking comments.
Today's editorial appeared originally in the
Lincoln Journal.
'Two recent events might well raise quiet
questioning of the Republican party within Ne
braska. ''The first was the unanimous vote of all four
members of Nebraska's delegation in the House
of Representatives against a $5 billion increase
in the U. S. debt celling. The second is the
maneuvering for the selection again of an Om
ahan as Republican national committeeman.
"Except for Nevada (which has only one
Congressman's vote), Nebraska was the only
state in the U. S. House of Representatives
unanmimpusly voting both to reduce a temp
orary debt increase from $5 billion to $3 billion
(a motion which lost 114 to 274) and against
passage of the $5 billion increase (a bill which
carried 328-71).
"On both these votes, the entire mixed Re
publican and Democrat delegations of such
largely populated states as New Jersey and
Pennsylvania voted unanimously opposite to
Nebraska's Congressmen.
"Nebraska's four Congressmen not only op
posed their own Republican party leader and
the President of the United States who had
asked support of this non-partisan Issue, but
they were a singular minority even among the
Republican House members.
"Outside of Nebraska's Congressmen Weaver,
Cunningham, Harrison and Miller, only 69 of
the 181 Republican voting voted to cut the hike
to $3 billion and only 88 out of 184 House Repub
licans voted against raising this debt limited
to $3 billion. '
Yet these same four Nebraska Congressmen
voted for an emergency $1.3 billion supplemental
U. S. defense appropriation, the type of expendi
ture which necessitates the temporary hike in
the U. S. debt limit.
"Everyone of course is against unnecessary
spending and unnecessary debt. Rut the de
cision on this vote dealt with money already
appropriated by the Congress, debt already in
existence, and the realities of the cold war and
America's defense posture.
'
"And it seems most unreal for these Nebraska
Republican Congressmen to vote for defense
spending; to oppose reductions in veteran, agri
culture, and river and harbor appropriations;
to oppose increased taxes; and to oppose lifting
the U. S. debt ceiling against what the Presi
dent and Congress-at-large feel to be an emer
gency. How's the government to operate? Where
will the money come from?
"To some it would seem a little like a family
whose members have already gone in debt
to spend for house-hold needs and who then
oppose going slightly farther in debt when a fam
ily member needs an unforeseen, emergency
hospitalization.
".'The whole purpose of limiting our na
tional debt is so that we control our spending,'
announced Nebraska's Rep. Weaver (1st Dist.
including Lincoln) after the vote.
"To many this might appear as it did to a
majority of Republicans in the House like
shutting the barn door after the livestock got
out and then turning off the .fire main when the
barn caught on fire.
"Certainly the Nebraska Republican Con
gressmen appear to be getting farther out of
touch with the President, their party, and the
rest of the nation on such thinking."
From the Editor
private opinion
dick shugrue
Yankee, hang your head in shame.
A Negro student at the University of Minne
sota commented on prejudice in the North in
an article published by the Minnesota Daily.
Here is what James Jack
son, former Golden Gloves'-
ehamp said:
"Negroes are constantly
coming Nora where they be
lieve they can find true un
biased equality. But when
they reach the north, to the f ..
shock of many, they find! "
hidden prejudice: prejudice
bidden with smiles, false! i N
actions, iaoncaiea reasons;
prejudice which exists un
known.' Jacksoa outlined personal experiences to sup
port bis statement times when he was told
the advertised apartment was rented, the Job
taken when he came In person, then to call
by phone later to find everything still open.
He told about discrimiination in Minnesota
restaurants and buses and about the white girl
"whose parents made her take a mental exam
ination after she dated him. (She was found
to be sane and capable.)
"These situations are difficult to adjust to,"
wrote Jackson. "... for one never knows
when or where the enemy will appear. And
when he does appear, there are truly no ef
fective means of fighting him, for he appears
with a false face hiding behind a cloak of de
ception. "Hidden prejudice is the shock that faces
the masses of Negroes flocking North from the
prejudiced South."
So speaks one who ought to know.
University students are bowing to progress.
Not a complaint has reached this office re
garding the loss of the Union parking lot to
make room for the addition to the building.
Those who get up at the crack of dawn and
wander around the campus notice that the
fight for the stall begins a half hour earlier
than it did before. But perhaps this Is an Indi
cation that students are ready and willing to
take 7:30 a.m. classes.
At any rate, one solution to the parking prob
lem comes from Brooklyn College in New York
which will soon be making available parking
spaces for bicycles and scooters.
Students will buy identifying decals for the
vehicles $2 for bikes and $4 for scooters for
four years space rental to pay for the parking
privilege and protection by the college watch
man. The only genuine solution will come when
helicopters are available for us all and the
rooftops are converted into landing strips.
part of any member ot the faculty of the Cniverslty. The
member a of the Nebraskan start are personally re
sponsible for what they My, or do or ranae to be
printed. February S, 1DSS.
Subscription rate are 12.50 per semester or $4 for
the academle year. v
Entered as aeeond elaaa matter at the pott office In
Lincoln, Nebraska, under the act of August 4, 1912.
EDITORIAL STAFF
Editor Dick shugrue
Editorial Editor ., Ernest Hlnea
Managing Editor Hack Liindstrora
News Editor Bob Ireland
Sporta Editor George Moyer
Copy Edltora Gary Rodgera,
Diana Maxwell, Pat Flannlgan, Emmie Llmpo.
BUSINESS STAFF'
Rnsines Manager . Jerry flellentia
Assistant Buslneaa Managers. . .Tom Neff, Stan Kalmnn,
Bob Sniidt
Circulation Manager Jerry Trapp
SIXTY-SEVEN TEARS OLD
Member: Associated Collegiate Fress
Intercollegiate Press
Representative: National Advertising Service
Incorporated
Published at: Room 20, Student Union
Lincoln, Nebraska
14th A R
The Daily rTebraskaa la published Monday, Tuesday.
Wednesday and Friday daring the school year, except
during vacations and exam perioda, and oae Issue 1
published daring Angost, by students of the University
f Nebraska under the authorization of the Committee
on Student Affairs as an expression of student opinion.
FnblleaMons under the Jurisdiction of the Subcommittee
on ritndrnt Publications shall he free from editorial
censorship on the part of the Subcommittee or on the
Basoco
My Weal
by dick
My compliments to the general
student body here at Nebraska.
'Nebraska that's supposed to be
an institution of learning in the
Mid-west.) We, that's me includ
ed, are too dumb to recognize s
good thing when it's right in our
own Union.
Now admittedly the book ex
change wasn't located in the most
strategic spot on campus (I doubt
that most of our student body has
ever even been on the third floor
of the Union let alone in or near
room 313), but it seems to me
that the long, hard trek up there
might have been worth it.
As I sit here typing in the Corn
husker office, a young coed has
just shown me her beautiful knees.
She claims this was inadvertent
and won't happen again, but
I don't believe it. This has nothing
to do with my column, but it was
sort of interesting to me, and 1
thought I might pass the incident
along for the benefit of a few of
you fellow knee admirers.
e
Now, then, back to the subject,
which may suddenly seem less in
teresting, but is none the less still
my "woe" for today.
Maybe if the book exchange had
been placed in the Crib, more
business would have been trans
acted. But that isn't really t h e
problem.
The problem is that we are too
proud and vain to take advantage
of a good deal if we are going
to run the risk of looking to our
ivy-league friends like we might
be "cheapskates."
But we aren't "cheapskates" if
we take advantage of an oppor
tunity like the
one that Stu
dent Council
and Alpha Phi
Omega offered
us. We would
be smart. Ev
eryone knows
and complains
.about the ex
orbitant prices
that the book
stores are
charging. Yet
we don't do anything about it and
avail ourselves of the services of
the exchange.
It's really too bad that someone
didn't think to print up some bril
liant publicity slogans like "No
More Blindfolds" or "high quality
supplies at low prices" or "save
time, save money." This obviously
is the thing that draws Joe College
into the book stores. That and the
high resale value his books have.
Let's hope that Helen Gourlay's
recommendation that the exchange
be given another try is approved.
And let's show that we approve
of the exchange by supporting it
next semester.
e
I hear from a friend of mine
at Colorado that the boys at Boul
der have started that second se
mester custom of buttering up the
present members of the Heart and
Dagger society out there. For
those of you who aren't up on CU
societies, the. Heart and Dagger
group is the one that our Inno
cents society presents with the buf
falo head each fall after Colorado
beats us in the annual football
fracas.
My friend writes that the boys
are just startng to do what the
potential Mortar Boards at CU
have been doing all year. This
seems logical enough to me. Girls
are just starting to do what the
guys are. Sneaky that's what the
fairer sex means by such words
as "subtle" and "tactful." This
means that they have to spend
twice as much time fawning about
ther idols. This is so they won't
appear as anxious as ther male
counter parts, the H&D candi
dates. Actually they're about as
subtle as a clumsy cow walking
through a corn field on a slippery
day, but maybe it satisfies the CU
coeds' sense of sneak in ess Jo try
to be sly about their politicking.
e
It sure is refreshing to be able
to write back to my friend and
tell him that nothing like that goes
on here at good ol' NU. Why, on
any given day, I defy anyone to
point out to me more than 15 po
tential ID checkers (this Seems to
be a primary function of the Red
Riding Hood society) engaged in
playing up to the members of our
senior honorary.
And about our future MB's.
There must be hundreds of coeds
over the required 6,4 Now this list
is narrowed to about 50 when you
take into consideration aetvity
jocks with better than a 6.4, but
I'll bet that the average 6tudent
just will not see more than a cou
ple dozen girls a day turning t
dazzling smile, etc., on the Spring
Day tappers.
Just as Steve wants. to be hit
high because of weak knees (al
though I'm sure he'll be wearing
knee guards and be standing near
a soft spot on Spring Day), I
understand there's a certain girl
who hopes the Mortar Boards are
careful because she wears glasses
and doesn't want to get them brok
en when she's tapped. My advice
Or Woe
basoco
to her is: get contact 1phss. No
body wants a Motor Boat running
around with pieces of her optical
equipment stuck in her eyes. It
really looks so bad, and th?y (the
MB's) are supposed to set an ex
ample for the rest of tha coeds on
campus. Pretty soon it'd be a fad,
and a guy couldn't hand out a line
with confidence any more.
Just think of it, fellas. You
couldn't say to your girl, "Your
eyes shine like stars" without
qualifying ycur statement with
something like, "or is it just hs
reflection off the glass in your
eyes?" So, all MB's, please be
careful on Spring Day.
I might add that they (MB's)
certainly aren't very careful any
other time. That guy with the red
sweater and I were leaving the
Union last Wednesday around
10:30 and nearly got run over by
a thundering herd of six pietty
damsels who will be wandering
around looking serious next Spring
Day. It's too bad they're all grad
uating this spring because I'm sure
I discovered two halfbacks, a full
back, and three potential linemen
in the group that ran ol' "red
sweater" and me down.
Oh, well, . . .
Eisenhower-s
Performances
Win Support
In recent months there has been
much discussion about the popu
larity of President Eisenhower. To
find out what American college
students' opinion is on the issue,
Associated Collegiate Press asked
the following question of a repre
sentative cross-section of men and
women across the nation:
"On the whole, how would you
rate the job bring done by Presi
dent Elsenhower? Would you rate
it excellent, good, only fair, or
rather poor? Why?
Analysis of poll results indicate
that over half of those interviewed
feel the President is, at least, do
ing a good job. A sizable propor
tion of them rated the job as
"fair," and only a relatively small
number felt he was doing a poor
job.
High Male Opinion
There was generally a more fa
vorable attitude among the col
lege men interviewed than among
coeds. Nearly sixty per cent of
the men rated Eisenhower's per
formance as good or better, while
just slightly over fifty per cent of
the college women did so. Similar
ly, the proportion of "excellent"
rations was substantially higher on
the part of the men interviewed
than among coeds.
A complete breakdown of poll
results follows
Men Women. Total
Eicellcnt 15 t
C-ood 40 4j
F'ir 2S XI JO
fr 11 15 u
Indrridrd Don't Know II)
Equal proportions of men and
women felt that the presidents
performance deserved a "good"
rating, but more women than men
considered the job he was doing
to be "poor." Only a very small
percentage of students were unde
sided on the issue.
Reasons given for rating the
president's job "excellent" varied
greatly. A Wayne State University
(Detroit, Mich.) sophomore felt
the president was doing an excel
lent job "because of his attempts
to improve the position of the
businessman and lecause of the
civil rights bill. Also, because of
his devotion to his job." A fresh
man at Juniata College (Hunting
ton, Pa.) rated the president's per
formance "excellent" bee ause,
among other things, he "settled
the problems in the Middle East."
Good Leader
Among the reasons given for a
"good" rating was one by a soph
omore coed at Wayne State Uni
versity (Detroit, Mich.) who feels
the "country has prospered" and
that Eisenhower is "a good
leader." A University of Nebraska
(Lincoln, Nebr.) senior coed also
feels he has done a good job be
cause he "has had many obsta
cles in his job and has done well in
handling the situations," and a
senior at Indiana Technical Col
lege (Ft. Wayne, Ind.) feels "he
is a competent president who holds
the respect of every discriminat
ing American." A junior from
Knox College (Galesburg, Illinois)
agrees that the president is doing
a good job, but adds "Any evalua
tion of his work is difficult since
one lacks historical perspective.
The real answer to this question
will not be given for many years."
A University of Vermont (Bur
lington, Vt.) senior feels the job
being done by Mr. Eisenhower is
only fair because "His poor health
is a handicap." A Chatham Col-,
lege (Pittsburgh, Pa.) senior coed
also gave a "fair" rating for the
same reason as several others'
that the president had done noth
ing either strikingly good or strik
ingly bad.
Letterip
Form
To the Editor: John VIII, 7
Starkweather killed 11 people,
because a man is Innocent until
proven guilty.
Starkweather clubbed, stabbed
and flv.-t eleven citizens of Lincoln,
(which was a record approaching
that of Billy the Kid but much
worse) and Starkweather didn't
give a damn for them (or Billy the
Kid) because a killer is a- savage
and remcrse is an awful thing.
Whereupon, the Police Depart
ment of the City of Lincoln being
duly notified of the aforesaid in
cident on or around the twenty
eighth day of January in the year
of our Lord one thousand nine
hundred and fifty-eight did dis
patch officers to strategic (is that
you under the bed, Daddy?) posi
tions and aporehended said sus
pect, ably assisted by the Wyom
ing State Highway Patrol.
And everyone who was civilized
shouted, "Hurray!" Because every
one was disappointed that they
didn't shoot him, and all men are
brothers.
And it came to pass in those days
.that there went out a decree from
Caesar that the students should
be polled and all went each one to
his own reporter. Aid those who
sat in judgment of Starkweather,
son of the barbarian, numbered 100
in all and were the highest in the
land; and of these, seventy-six, yea
even seventy-six of these yielded
over unto him the sentence of
death.
And this was very logical be
cause human life is the most valu
able thing in the universe, and only
God can judge the worth of a soul.
And the things that Starkweather
did were uncivilized and when a
dog goes mad you shoot him and
burn him because it costs too much
to lock him in a kennel and feed
him till he dies so maybe the
next dog won't go mad because
love thy neighbor as thyself.
And Starkweather was a liability
to civilization because civilization
is without blame because war,
slums, soup lines and kids who
own razors but aren't yet able to
shave.
Item: "Nothing can exist in civ
ilization that has no use.
(So we must become civilized,
and when the dog goes mad we
must shoot it and burn it and when
people go mad we must shoot them
and burn them and when children
become crippled and can do noth
ing at all ever again we must shoot
them and burn them when our
fathers and mothers get too old
and become a nuisance and a drain
on the economy . . . pardon me
while I shoot myself it seems to
be the civilized thing to do.)
John VII, 7
William E. Johnson
it 6 4
Power Hungry
To the Editor:
Well, rah, . rah for the power
hungry and those that knew nj
better. They managed to vote in
a worthless so-called "Student
Tribunal Charter" whose actions
and decisions rest solely in the
hands of the Division of Student
Affairs. Well, bully for you.
What kind of an egotist are you?
Are you so impressed with your
self and your own writing that
anyone who doesn't read your
page is a fool and naturally does
foolish things?
I voted against the Charter and
I won't hesitate to say so. Ther-?
are many reasons why I voted
against this farce. First of all I
used common sense in passing my
judgment on it. When I read the
Charter, I read every word and
realized the meaning behind it all.
The only unfortunate thing n
the voting is that those who voted
for it, did so without using com
mon horse sense!!
I will admit, (along with others
who feel as I do) that probably
the best and most sensible thing on
the editorial page is Peanuts, how
ever.
E. H. DeBord
Questions
To the Editor:
Tell me, please, the answers to
my questions. Mr. Shugrue implies
that I, and several others, are ig
norant souls so I'll only ask a few;
1. Who gives the financial sup
port to the student tribunal?
2. What power does the student
tribunal have? (It seems that it
has only the power to suggest and
the power to meet, and any dozen
people who wish to feel important
can do that without a big to-do
over it)
3. What is the future of the pow.
erless student tribunal? (Is it onl?
to help rebuild the ego-construct
ed "Greek Wall":)
4. And by the way, what els
on the editorial page is as goo 4
as Peanuts?
K. G.
A Few Words Of A Kind
by e. e. hincs
trf WW3W!
t '
- f $
E. E.
The easiest habit for a discon
certed college student to fall into
is that of playing cynic.
He studies man's social institu
tions and notes their imperfections
and short-
comings. He
studies h i s
and others
morals and
spiritual stand
ards and finds
them wanting.
Next he
shakes h i s
head and
asks, "what's
the use?"
But occa
sionally the
disconcerted student is confronted
by another human being who has
faced up to the faults of man and
answered them with a smile in
stead of a cynical remark.
tt 6 it
The person with the smile and
firm resolve to do something to
improve the state of things Isn't
' always dynamic but when you
meet one who is dynamic, you re
member it.
ft
A hundred assorted ideas are
still wading about in the swamp
of my mind as the result of meet
ing such a person this weekend.
The inspiring figure was W. Wil
lard Wirtz, an attorney and mem
ber of Northwestern Law School
faculty. He spoke to nearly 300
debaters at the Northwestern Uni
versity Debate Tournament.
' Debaters by nature of their ac
tivity are a critical dhd often cyni
cal group. Yet Wirtz spoke for 30
minutes and never once lost the at
tention of one of the 300. He sat
down to a standing ovation. The
only standing ovation I have ever
seen given a public speaker.
Wirtz was a member of the
speech writing staff of Adlai Stev
enson during the 1952 and 1956 cam
paigns. "Public Address and Pol
itics" was his subject.
His comments on Stevenson were
enough to make the speech attrac
tive, but the personal challenges
issued to all who heard the speech
made it extra appealing.
it r it'
Stevenson, he said, always wrote
his own speeches and did his best
to interject as much humor as pos
sible because "laughter above all
else distinguishes us from lower,
or untaxed animals."
ir ij it
There were more comments x
about Stevenson and public address
and then came the personal chal
lenges. These challenges might well be
repeated about the campus this
week during Religious Emphasis
Week. They called for, above all
else, integrity on the part of the
individual to stand up and say
what he really believed dispite pub-
lie opposition.
it -h ft
"We have three opportunities,"
he said, "we may pervert our tal
ents by lack of Insincerity in the
expressing of our beliefs and Ideas;
we may be silent and pass up
chances to do good for others; or
we may use our talents to say
what we believe, to say It weli,
and to say it truly."
ft ft ft
Wirtz said that we may talk
about "less taxes and less govern
ment" and win votes because we
are talking what many people want
to hear. But when we do this time
and again we are being untruthful
to both ourselves and our listeners.
"The exploding population bomb"
is the thing which is straining our
economy more than any thing else
in the United 'States. Wirtz said;
but nobody will risk political dis
aster and denounce it. The fear
of opposition from powerful propa
ganda forces scares political lead
ers instead into hiding this and
other great problems into closets
and reciting the hacknyed "less
tases and less government"
phrases.
ft ft ft
An example of Integrity on the
part of Stevenson was his stand
against continued testing of nuclear
power weapons a stand he took
in the last campaign despite the
opposition of most of the profes
sional politicians in his own party
ft ft ft
This Is not aa attempt to appeal 1
for one political party as opposed
to another. But rather an at least
temporary pausa from cynicism in
order to pass on a challenge heard
In Illinois. A challenge for personal
integrity by us all despite fear of
opposition.
