Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (July 18, 1957)
Piae 4 The Summer Nebraskan Thursday, July 13, T957 V"' 'X v i i fisfoiy Of American IVay Of Living Sfioivfi fi Aferzjr Aquired Catalog Set What was the cost in "The Good Old Days" of an artificial eye for a horse, a 10-pound pail of salt trout, a buffalo-hide coat, or a mourning handkerchief? The University Libraries have the answers in their newly ac quired set of Sears, Roebuck and Co. catalogs. Contained on almost mile of microfilm, the complete set spans the years from 1892 to 1957. Actually, Director Frank Lundy doubts if anyone at the Univer sity will want to know that 60 years ago an artificial eye cost $5 and that a five-piece parlor suite was priced at $22.90. However, he said, the 51 rolls of film presented by Sears do trace the history of the Amer ican way of living over the past 65 years. Dr. James Olson, chairman of the history department, called the catalogs "a valuable addition to our collection of material on the social history of the United States." Fashion as I see it r Wendy Makepeace Vacation time is in the very near future for all eager summer school stu dents. No matter what your good intentions were dur ing the first few weeks of the session by now they are probably forgotten. One more big push and your finished and that long awaited vacation can begin. To help make that vacation more enjoyable lift your wardrobe up with some cot ton play clothes from Gold's. There you will find shorts, bermudas, and slacks by famous makers at 1.99, 2.99, and 3.99, in all colors and sizes. The Jamaicas shown here include both Ivy League and "Resort shop" styling. They feature blouse-gripper, waistline fit, and inner facing. The fab rics are of rough weave and tweed looking washable cottons. Hurry down to Gold's second floor sportswear for the buy you can't afford to pass up. . .I, n limn i i f ' n The catalog set was presented jointly by Fred Johnston, local manager of the Sears store, and C. E. Converse, a Sears official from Kansas City. At the suggestion of Dr. Stuart Hall, associate professor of eco nomics, the Libraries asked the Sears company if it would supply the University with the micro film for use in research on Amer ica's cultural history. The catalogs of yesterday not only show that certain style or item was popular during a certain period, but also the amount of popularity measured by the amount of space devoted to it. Because they reflect the styles and furnishings of by-gone years, the old catalogs are frequently used by producers of Broadway shows and Hollywood movies. Leafing through the catalogues of the Gay '90's, the reader will find celluloid collars, Prince Al bert suits, goat sulkies, and a wide selection of ornate mustache cups. In the field of fashion, though, many of the so-called old styles are back with us today. Pork pie hats for men were featured in 1910 and within the past four years have returned to the Amer ican scene. Cuckoo clocks also have reap after having first been listed in 1894. Fashion accessories that are to day a part of every wardrobe are reflected in a new light in these old books. Silk stockings first ap peared in a catalog of 1912, with the sterm admonition to purchas ers to "treat them carefully." Pa- Campus This Week Thursday Film shorts "Water Fowl ' and Aquaplay," 1:45, Main Lounge, Union. World Trouble Spot Forum, 2:00, Love Library. Square Dance Fun Roundup, In struction, 3:30, Ballroom; Dance, 7:30, Ballroom. Around the World in Color "Ceylon and India" by Mrs. Martha Ivaldy, 4:00, Room 315 of the Union. Friday Square Dance Fun Roundup, In struction, 3:30, Ballroom; Dance, 7:30, Ballroom. Sunday Movie "Quo Vadis," 7:30, Ball room. Monday Elementary Education Club luncheon, 12:00. Clinic Design for Developing Desirable Home-School Relation ships, 12:00-1:45 and 2:00 to 3:15, Love Library. Tuesday Pi Lambda Theta. luncheon, 12:00. Phi Delta K?ppa luncheon, 12:00. Wednesday Omaha Air Tour, NE Lincoln Airport. Union Artists Series Summer Choral Concert, 8:00, Ballroom of the Union. (A receptio.: will follow the concert.) Role Of Air Power Subject Of Speech Lt. Col. Merlyn McLaughlin of the air reserve center at Des Moines, la., will address the Uni versity Air Age Education Worl shop Friday. He will speak at Love Library on the topic, "The Role of Air Power," at 10 a.m. and again at 2 p.m. jamas were first carried, for men only, in 1899, found no takers, and disappeared until 1908 when they returned to stay. Harness and saddlery occupied 31 pages in 1907; they take only one page in the 1956 catalog. Bug gies, which occupied 22 catalog pages in 1896, had disappeared by 1933 and the first talking machine was listed in 1898. The set of microfilm contains 5, 158 feet of film and covers each page of the company's large cata logs from 1892 to 1957. Also includ ed is a special watch catalog pub lished in 1888 one of the first catalogs ever published by Sears. To keep the microfilm set up to date. Sears will microfilm each new catalog as it is published and furnish a copy to the University of Nebraska. "4 Coorf Teacher$ Agency' DAVIS SCHOOL SERVICE tnM,.h.rf 141 ih. Mi.. euri Valley to the Weil Coast Enroll New. 529 Stuart Bldg., Lmcoln 8. Nebr. 7S WALEMTOMO Across from Ag Campus NEW & MODERN Plan Something Different Plan A Pizza Party Pizza Baked to Suit Your Taste. Italian Dinners in Air Conditioned Dining Room Open from 1 to Midnight CLOSED MONDAYS Ph. 8-1472 3457 Holdrege St. x r j J if v - v i ? -- OOQO Shop Daily 9:30 to 5:30 Thursday 10 to 8:30 You pay only 7.95 . . carry home THREE of vnnr fnvnrilo nil m ma 7iv famous Boston Pops Orchestra ivith Arthur Fielder Conducting! Three R.C.A. Victor 33' LP album ... a regular 1 1.9.11 value . . . are yours at a pavings of $4 during July. sr. . . . v. Luari Ballet Egyptien (Luigini); LcCid Suite (Massenet) Ballet The Heart of the Symphony The Heart of the Piano Concerto (sanroma) Cappriccio Italien, Op. 45 (Tchaikovsky) ; 1812 Overture, Op. 49 (Tchaikovsky) Waltzing with Waldteufel; Strauss Polkas Peer Gynt Suites No. 1, Op. 46 and No. 2, Op, 55 (Grieg); Carnival of the Animals (Saint Saens) (with Whittemore and Lowe) The Nutcracker (Excerpts) (Tchaikowsky) In The Latin Flavor Curtain Going Up Boston Pops Picnic Offenbach in America Getting Friendly with Music Waltzes by the Strauss Family A Boston Pops Program Hi-Fi Fiedler "Slaughter on Tenth Avenue" and Other Best Selections II TUNE SHOP, THIRD 1 LOO R H 3 SKS Lincoln 5 II