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Vol. 41, No 129
Lincoln, Nebraska
Thursday, April 16, 1942
SunlbiscEipfijpltfiaDiiii EPH&mii
Fellow Students:
I am taking this opportunity to address
each of you personally on a subject which I
feci is of great importance to yon as students
and to the University in general.
Last year the Nebraskan through the
Student Council proposed a plan of univer
Unfortunately the students at that time did
not favor an all-university paper. Consid
erable sentiment against the plan was created
by the matter in which it was presented.
Feeling1 that it was the manner in which
it was presented and not the proposal itself,
I am bringing universal subscription before
the students in the election this next Tues
day. I suppose the first question in your mind
is: WHY HAVE UNIVERSAL SUBSCRIP
TION? First, there is no medium at the pres
ent time which reaches all the students on the
campus with news of campus affairs. This
ufvl of publicity for all university functions
has been felt for some vears. Universal sub
script ion to the Daily Nebraskan would pro
ride such an organ. In it would be all the
news of interest to students of the University
of NVbr.'iska.
Secondly, because of the war, advertising in
the Daily Nebraskan has decreased consid
erably, and will continue to decrease next
year. This reduction in advertising can be
stopjK-1 if we can show to the various busi
res houses in Lincoln that their advertise
ments in the Daily arc read by all the stu
dents. I am making no bones about this
iji.iiter of revenue. If advertising continues
to decrease our ability to continue to provide
yu with a daily paper will be doubtful. A
university the size of ours needs a daily paper,
but a newspaper is a business institution and
it nee. Is funds with which to operate.
Another question which undoubtably will
c to your mind is: WHAT WILL IT COST
TO HAVE A PAPER EVERY DAY? I will
riot sjkihI time with details for in the op-posin-
column is a report by the Daily busi
ness manager. In it he has shown that you
ff-t the Daily Nebraska at the lowest
possible prir. The revenue obtained from
universal subscription will approximate the
increased costs of publication. The cost to
'u will be 50 cents a semester which would I
addd onto the fees which are paid during
r i-'ist ration.
Some (f your already get the Daily throuzh
hi o. k subscriptions. The cost of this sub-n-ription
is added into the fraternity or sorur
bud set anl thus, you feel that you are
K"ttiur the paper for nothing; when really
o.i aren't. Fraternities and sororities are
fu irj! hard times next year. Increased food
osts and decreased membership will make the
l"jdget hard to balance. If universal subscTip
tiou is support tsl considerable revenue will be
iSet EDITOR page 2.)
Fellow Students:
This letter is being written to tell you
exactly why I as business manager would
like to see a plan of universal subscription
adopted for the Daily Nebraskan.
I shall confine what I have to say purely
to a business and financial viewpoint. At the
present time, the enrollment of the univer
sity is going down, due mainly to the war.
As the enrollment goes down here at Ne
braska we can expect a corresponding drop
in the circulation of the Daily Nebraskan.
As the circulation of the paper drops, we can
expect that the advertisers will decrease their
advertising with the Daily Nebraskan and
this will result in a lowered income for the
Daily Nebraskan.
There are certain fixed expenses that must
be met andwhich are met in the great meas
ure by advertising income. Some of these
expenses are the costs of printing at least a
four page paper five days a week; the salaries
of the paid staff; telephone and other ex
penses that will go on no matter what hap
pens to our circulation.
Now, there are certain things that we can
d- to retain the advertising that we have
now. We could lower our. advertising rates,
but that would not solve our problem since
that would result in a lowered income and
which would leave us exactly where we were
before.
The other thing that we could do is to
increase our circulation to a great enough
degree to prove to our advertisers that it
would pay to maintain the same amount
of advertising at the same rates that they
have now. The only way that this can be
accomplished is to adopt a plan of universal
subscription.
Now to get down to some figures. Our
present income from subscription is $l,S.y).
Three hundred and fifty dollars of this is
from professor and mail subscriptions which
we can expect to continue. Hased on expecta
tions of an enrollment of 4.500 students next
year, and figuring a subscription rate of 50
cents per semester, we could expect an increase
of jiJ,00) more coming in from subscriptions
next year than we do now.
If we had a universal subscription plan,
we would have to increase the press run
of the Daily Nebraskan from 2,200 to 4,500,
so that there would be a paper for every,
one. This increase in the press run would
mean that there would be an increased ex
pease of $15 for each four page issue that
was printed and an increase of $30 for each
eight page paper that was printed. On a
basis of 150 papers per school year, thirty
of which would be eight page papers, this
would mean an increased expense of $2,700
That would leave au excess of $500 which
would be used for improving the paper in its
- JSMANAGEBy page 2 1
Holding its last meeting of the year, the Student Council,
in a sizzling pre-election session, yesterday afternoon took the
following last minute action:
1. Endorsed universal subscription to the Daily Nebras
kan and permitted voting on the plan at the spring election.
2. Went on record against the barb amendment to the
Council constitution, which is to be voted on at the election,
3. Named Bill Thornberg, Lee White and Ann Seacrest
to the Student Union board.
4. Approved a merit system plan to aid in choosing
holdover members.
With candidates for Council positions and barb and Greek
political leaders present, argu
ments were heated, beginning with
discussion on the barb amendment
and climaxing with Dave Marvin's
charges of "possible corruption on
the Nebraskan last year" in setting
forth barb fears of universal sub
scription. Criticize Daily.
Jessie Moore
UN Nominee
At Relays
Jessie Moore, junior in the
Teachers college has been chosen
as Nebraska's candidate for Queen
of the Drake relays, by Shirley
Russell, editor of the Cornhusker.
She was chosen from the twelve
1942 Cornhusker beautv aueen
candidates, to represent Nebraska
at the Des Moines contest ADril
24. Other candidates at the con
test will be representatives of the
various schools entering the relays.
Winning: candidate will be de
cided by the Drake yearbook staff,
ana win be given a two day stay
at the relays. April 24 and 25,
where she will be crowned oueen
of events, with Drake Beauty
yueens as ner attendants.
The motion favoring the sub
scription plan, defeated at the polls
last year, was passed unanimously
after Paul Svoboda, editor of the
Nebraskan and other Council
members, pointed out the need to
get information concerning the
university to all students instead
of just to subscribers.
Criticism directed at the Dally
by Bill Dafoe, Dave Marvin, bottt
non-Council members permitted
to speak and Rachel Stevenson,
unaffiliated woman, recently
named to fill a Council vacancy,
that the paper did not print barb
news, and was prejudiced and cor
rupt, but these charges were de
nied by Svoboda.
Both Burton Thiel, Council
(See SIZZLING, page .)
Columnist Wiggam
Discusses 'Abilities'-
Daily columnist of "Let's Ex
plore Your Mind," syndicated for
over 50 papers. Dr. Albert E.
Wiggam will speak to a univer
sity convocation in the Student
Union ballroom at 4 p. m. Sun
day. For his tonic the eminent nonu-
lar psychologist has chosen
"Making the Most of Your Abili
ties." This lecture deals with
choosing careers, discovering and
developing abilities, and the art
and science of getting along with
other people. During the lecture
Dr. Wiggam will give a unique
mental test and demonstrate how
intelligence and aptitude tests are
made and used.
'Pctt Shots'
Begins First
Run Tonight
Winning the approval of first
nighters last night, "Pott Shots"
Kosmet Klub's spring show, fea
turing a hilarious pony chorus and
all-male cast, will continue its
run tonight. Friday and Saturday
night at the Temple theatre.
It was the pony chorus which
again took honors lart night with
dance routines clicking to per
fection. The fairly large audience
also had a lot of bouquets for the
music.
Male lead is Robert Black while
the romantic couple consists of
"Miss" Bill McBride and Darrel
Peters. Other romance is between
"Miss" Max Whittaker and Bob
Hyde.
Winning pletny of laughs In
comedy roles were George Black
stone, Fred Voigt, Bob Gclwick,
Randall Salisbury and trustees
Leonard Luttberg, John Thiessen,
Don Steele and Millard Cluck.
Walt Rundin, president of the
Klub, announced that tickets and
also good seats are available for
the remaining nights of the show,
written b Bob Aldrica,
In addition to writing four best
sellers, the most famous of which
is entitled "The New Decalogua of
Science," Dr. Wiggam is a con
stant and popular contributor to
"Good Housekeeping," "Reader's
Digest," and "Cosmopolitan." At
present he is at work on two two
books, "Who Shall Inherit Amer
ica" and "Making Brotherhood
Work," the latter being an am
plification of "The New Deca
logue." Ten Women's '
Groups Enter
Sorority Ride
Organized houses competing in
the Intersorority Ride Sunday,
April 26 at the State Fair Col
iseum for the WAA silver cham
pionship trophy include: Sigm
Kappa, Kappa Kappa Cam ma.
Kappa Alpha Theta. Pi Beta Phi,
Gamma Phi Beta, Women's Resi
dence Halls, Delta Gamma, Alpha
Chi Omega, Alpha Phi. and Alpha
Omicron Pi. Reports from other
houses have not yet been received.
Sororities will be awarded points
in the traditional manner which
added up, will make the winning
or losing total. Five points are
given for a first place, three for
a second, while a third place mer-t
its one.
WAA Sponsors.
Sponsored temporarily this y-ar
by the WAA, the show was made
possible by the offer of Mr. Leo
L. Lewellen, manager of the Lin
coln Riding School in the State
Fair grounds, and will be included
with a semi-private show spon
sored by Mr. Lewellen. After thin
year, however, the show sponsor
ship will return to the Farmer's
Fair Board and be run once agaiq
as part of the Farmer's Fair.
Enthusiastic support of the club's
new plan to limit houses to two
representatives in the Ride wax
promised at a meeting Monday
, .(See RIDE, pige T,J
