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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Jan. 19, 1940)
Chivalry 1 940 version of ancient courtesy is demonstrat ed on the University of Nebraska campus when Freshman Bill Sullivan carries Ella Owen across a campus mud-puddle. Jtlinclt Looking Up . . . toward a successful season, these Kent State cagers are confident they'll flash through to win a majority of the contests on their 24 game schedule. I i A V ...he smokes slow-burning Camels for EXTRA MILDNESS EXTRA COOLNESS EXTRA FLAVOR Here's ce bike rider Cecil Yates burning up the track at Madison Square Garden. He's won tight six-day bike races! Time out ... for a few winks of sleep, a meal, a quick massaging of weary muscles and a mighty welcome Camel cigarette. How good it tastes! L- yMy BUSINESS BUT J I FOR. PLEASURE GIVE S. ' s Y ME A SLOlV-DURHir JG J ' "JJCnI. CIGARETTE... CAMELS J a a A y uLi iT" WHEN Cecil sprints, the track fairly smokes. But when Cecil smokes, speed's the last thing he wants in his cigarette. Because cigarettes that burn fast can't help but burn hot. And this fiery excess heat burns away the tobacco's subtle elements of flavor and fragrance. The result is a hot, flat, unsatisfactory smoke. "Slow -burning cigarettes are cooler, milder, tastier, and more fragrant" science and common sense both say so. And the slowest-burning cigarette of the 16 largest-selling brands tested was Camel! (The panel to your right gives details.) A few puffs of a Camel tell you that there's more pleasure per puff... and then you find that there are more puffs per pack an average smoking equivalent of 5 extra smokes! MORE PLEASURE PER PUFF... MORE PUFFS PER PACK! In recent laboratory tests, CAMELS burned 2$ slower than the average of the 15 other of the largest-selling brands tested slower than any of them. That means, on the average, a smok- ing plus equal to 5 EXTRA SMOKES PER PACK! Copyright, me. B. J. BrrnoMi Tobwro tooiptnr. Wlnitoa-Btlna. N. C SlUClS tie cigarette of Costlier Tolaccos
