WEDNESDAY, JANUARY 16, 1935.
THE DAILY NEBRASKAN
CAGESTERS TO GO
WEST NEXT YEAR
Coach Browne Announce Huskers Will Make Trek
To Pacific Coast During Christinas Vacation,
Meeting Six Teams While Gone.
A SQUAD TO LEAVE FOR TRIP CHRISTMAS DAY
AH Memherg Varsity Except Parsons Will Be on Hand
Next Fall to Put in Bid for Longest Journey
Scarlet Hoopsters Have Attempted.
The University of Nebraska basketball teams will liavo
something really worth while to look forward to in the i'ulure,
what with the announcement by W. Harold Hrownc Tuesday
that the Huskers will visit the Pacific const in their next sea
son's annual Christmas holiday jaunt, and that negotiations are
-l . Ua.r
unaer way to arn ugo - Ybraska-Iowa
Atlantic seaDoara in oi wiui
possibility of repeating the west
ward trip in 1938.
With the "Westward Ho!" frame
of mind burning high in the Scar
let basketball forces, varsity,
frosh, and hopefuls yet in high
school are making more than de
termined efforts to make the Ne
braska varsity basketball squad.
All but one man of the 1935
team will be on hand to put in his
bid next fall, which augurs well for
the potential strength of next sea
son's hoopsters. Such an array of
veterans, most of them three year
men, gives Coach Browne high
hopes of being able to spread the
might of the Huskers throughout
the west not only as a football ma
chine, but also as experts at bas
ketball. The one man who will be left
out of it all is the three year vet
eran star of this year's combina
' tion. Rollin "Bud" Parsons, who
has the tough luck to have
amassed enough credits to be
graduated from the Husker insti
tution this June.
Journeying westward next De
cember will be the longest trek the
Husker basketball team has ever
attempted, and is part of Browne's
plans to elevate basketball on the
Scarlet campus. Made during va
cation, the trip will not necessitate
the skipping of classes by any
member of the squad. According
to present plans, the Huskers will
leave Christmas day and return
for school the Monday following
vacation.
On the way westward, the Husk
ers will engage representative
teams from the states through
which they pass, including Wyom
ing. Utah, and Nevada. Wyoming
isn't a newcomer to the Scarlet,
but Utah and Nevada are new and
unrecognizable faces. The trip
will terminate in San Francisco for
games with Stanford and the Uni
versity of California. While in the
Golden Gate city, the squad will
witness the annual East-West
charitv all-star football classic."
On the return trip, the Universi
ty of Denver will play host to the
Scarlet.
Bright prospects for IMS were
foreseen last Saturday night, when
two teams of yearlings engaged in
, a pitched battle prior to the Ne-
i
cJ-i
M
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SCHOLARSHIP AND SPORTS IS
MATCHED BY MICHIGAN'S EX
ACTING REQUIREMENTS IM MAT
TERS Of ATTIRE THERE THE
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Ann Arbor tailors, like outstand
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II II I
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There is a marked preference
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DON ROGERS
Dartmouth, t'JJJ
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Ohio Suu, YJli
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WALDES KOH-I-NOOR, INC.
LONG ISLAND CITY, NEV YORK
State, fracas. The
freshmen possess everything that
could ne aemanaea oi oasKeiDuu
players height, precision, and
basket shooting ability.
Static
ARNOLD LEVINE
Tech star mller, was down in the
Stadium Monday looking tne sne
bangs over. Shenfcld intends to
enroll in the university next fall,
and will devote his time to scur
rying around the mile laps for
Coach Schulte. Last year he won
the mile nin in the state high
school meet, and received also the
gold medal for turning in the best
time of the event. He snouia oe a
valuable addition to Coach Schul
te's Husker track squad when he
reaches the stage of an upperclass-raan.
IS FRY NAMED NEW
KAGGIE
MENTOR
Former Iowa Backfielder to
Succeed Lynn Waldorf
As Head Coach.
To Mr. John Bentley:
Mr. Bentley, in your column, I
May be Wrong, of Tuesday, Jan.
15, you criticized my use of the
word "malintention." I am very
sorry, Mr. Bentley, that I shocked
your grammarian endowments
with my obvious misuse of our
mother tongue. But, Mr. Bentley,
it is peculiar, but very true, of the
English language that it expands
thru what we so frequently call
"coinage of words." If malinten
tion is not in the dictionary, then I
modestly take my bow for discov
ering a self-evident linguistic truth
of which not even the great Noah
Webster was aware.
I mast agree with you, Mr.
Bentley, that "malintention" is not
in the dictionary. I hunted, and I
returned empty-handed. But, Mr.
Bentley, "malintention" is a word,
and a good one, altho it may not be
in reputable usage. I coined the
word, and employed a very simple
grammatical usage. 1 put two
words together to achieve my re
sult, but in this case I put one and
one together to get one. Odd, isn't
it? But perfectly simple. "Mai" is
a prefix generally used to denote
something bad, evil, or the like. In
tention is self-explanatory. So
"malintention," Mr. Bentley, means
evil, bad. or the like purpose. And
I feel perfectly justified in think
ing of it as an accurate and usable
i-rH & nri Mr. Bentlev. vour com
ment was very gratifying to see
"molii-itf.ntinn" was the last
1 ii ............. - - l T
word in my column so I realize J
have not written in vain.
Way down south in Missouri, the
luckless Tigers are taking hail
-...i uo on. I ni.t fViliimbia. Mo. I
from the Bix Six in basketball.
Evidently the bad habits instilled
during the football seasons of sev
eral years past have taken fair
Mizzou to their fold. Usually up
with the big 'uns in the race for
hoop honors, the Columbia cage
sters have written a great big "O
in ho virtnrv column so far in
1935. The depression musi nave
really hit the south to produce
Kiir h'a state of affaira. Conference
cellar converts in football, it seems
that the Tiger athletes are out to
duplicate their honors in me uciu
of basketball, and are exceeamg
admirably well. Must be that me
hoopsters aren't going to ne un
done by their gridiron mates.
Thin Kbit of athletic affaira at
Columbia has caused much un.sat
isfaction among the student body
and the entire state generally.
After watching their football team
descend from a pinking contender
to the conference doormat, the
fans are undergoing the painful
process in basketball, and it's not
much to their lining, remaps u.
alumni rnn't convince nthletes to
enroll in the sacred portals of Miz-
zou IT, or perhaps they jusi aren i
growing them down there any
more. A fihakeup on the football
staff, with the chief essential that
of giving Coach Ftankie Oariduo
nia .'niiiritr riaiicrs has been in
tended to turn the trick in football.
What the answer going to De in
basketball. Just in case the Mihsou-
riaiM don't becin to hit high soon :
Missouri micht become a coach's
graveyard at that.
Kansaa State haa lost another
football coach. First it wt "Bo
McMillin who, after taking tne
Rtatr frnm a lowlv colleee tesm
to the rankers in footballdom, left
tho Wildcat to shift for mem-
iva anr) took over the rein at
Indiana University of the Big Ten
conference. "Fat" Waldorf, his
linecoar-h, was elected to succeed
him. Now the fat one has decided
that there are-more luscious fields
to pick than the Big Sis confer
ence, and has resigned nis posiuon
to take over Northwestern' ex-tremely-on-the-wane
Wildcats.
That's two In two years that the
K-Aps have lost to tne Big ien.
The Western conference's gain
was the Big Six's loss, for last
year Waldorf not oniy anocKea on
the gates to a conference cham
pionship, but opened the door,
walked right In, and he and his
Wildcat crew of hope shatterers
took complete and undented pos
session. NorthweFtcm may prove
u much more difficult task for
Waldorf to handle than did Kansas
State. The Wildcats have sunk to
an Incredible low ebb In their con
ference. Here's luck, and you may
need It!
Joe Shenfeid, former Omaha
UNANIMOUSLY SELECTED
Wes Fry, former University of
Iowa backfield star, was chosen
Monday to succeed the departing
Lynn Waldorf as head football
coach at Kansas State College,
pending sanction by the board of
regents. Fry was Waldorf's back
field coach the past year, and he
shared with him much of the credit
for the Kansas State showing in
winning its first Big Six title. He
was the unanimous choice of thi
athletic council to take the place
of Waldorf, who will seek new
fields at Northwestern university
of the Big Ten.
The former Hawkeye star, an all
Big Ten quarterback when partici
pating for the Black and Gold,
came to Kansas State at the re
quest of Waldorf last year. He pre
viously coached Classen high
school in Oklahoma City, and was
head mentor of the Oklahoma City
university squad. After his gradu
ation from Iowu he played profes
sional football in order to finance
graduate work in the law school at
the University of Wisconsin.
Fry's salary was not announced
by the athletic council, but it was
assumed that he would receive
something in the vicinity of $4,500
No assistant was named to the
new head football instructor, but it
was generally expected that Stan
Williamson, who followed Fry at
Oklahoma City university, would
be called.
Waldorf will pay a visit to his
new headquarters, Northwestern,
sometime this week.
IHIVTIRK
LOOMS AHEAD OF
HUSKKJINIEf,
Brownemen Encounter Two
Big Six Squads on
Weekend Trip.
MISSOURI, KAGGIES NEXT
Varsity Performers Divided
Into Two Teams During
Tuesday Drill.
Hard work displaced Mon
day's loafing in Hie Uuskcr
basket c a in p Tuesday after
noon, with two teams of varsity
performers mixing w i t h the
frosh in a short but. spirited scrim
mage, preceded by a long session
of actual combat work on plays
and defense.
The frosh demonstrated the de
fenses of the two foes to be en
countered by Nebraska on the
week-end road trip- Missouri and
Kansas State. Against these al
ternated defensive formations the
Huskers worked their old plays
and tried some new ones. The
two Brdwne-coached teams had
possession of the ball all of the
way; after a shot they put it in
play again in their opponents half
of the court.
Indications were that there
would be no changes in the lineup
Which put in the greatest amount
of time against Iowa State. Henry
Whitaker, St Joseph, Mo., and
Howard Baker, Grand Island, were
at the forwards on the first quin
tet; Harvey .Widman, Mead, held
down the center position; and
Georce Wahlquist, Hastings, and
Bud Parsons, Lincoln, played
guards. On the second team, Ice
land Hale, Lincoln, and Merrill
Morris, Lincoln, were forwards;
Harry Sorensen, Hardy, center;
and Robert Leacox. Shanancioan,
la., and Lloyd Wampler, Lincoln,
at guards. Jerry Hunt, Lincoln,
alternated at guard on this quint.
The first frosh team, working
against the first varsity, was coro-
nnsprl of Rob Parsons. Lincoln, and
.lark Camnbell. Lincoln, forwards;
Floyd Ebaugh, center; and Dan
Leffel, Ft. Leavenworth, Kas., and
Lyman Morgan, Ft. Leavenworth,
Kas., guards. The second had
Marvin Plock, Lincoln, and Dick
Bradley, McCook, forwards; Nel
son, renter: and Noble Avres, St.
Joseph, Mo., and Anderson, guards.
Coach Browne mencatea mai me
team would work hard from now
on in nrpnaration for the Coming:
games with Missouri at Columbia
Saturday night, and Kansas state
at Manhattan Monday evening.
There are no casualties in the
Husker camp, Howard Baker, the
Grand Island soph forward having
completely recovered from the
twisted ankle that prevented his
starting the Iowa State encounter.
To dale, then, the team is at full
strength to invade their oppo
nent's domains.
Tuesday's workout was encour
aging as far as ball handling and
passing were concerned, but the
frosh stubbornly defended their
goal from all varsity attempts to
pierce the hoop. But when the
Red-shirts turned on full power,
the yearlings wilted before the
flurry of baskets that rained from
the hands of . Browne's sharpshooters.
Pictures for Teaching
Aspirants Being Taken
Students needing photo
graphs for teaching applica
tions can nave those made at
the Campus studio, it was an
nounced Wednesday by Dr.
R. D. Mortiz' office. The stu
dio v ill be open to students
for this purpose on Monday
and Wednesday afternoons
from 2 to 4:30.
CREATE
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Mrmw' Sht
BontJ Moor.
Chemistry Is Key to
Farm Problem, Expert
Slates at loua State
WESLEYAN trips
SQUAD 30-21
TUESDAY
Ron Shuman Leads Scoring
Parade for Victors
With 7 Points.
Administering the Scarlet "B"
basketball squad their second de
feat in as many starts, the Wes
leyan Plainsman trounced the Ne
braska Nubbins 30-21 Tuesday
night on the ag college maples.
TITREE
Last week the Farleymon con
quered the Knightmcn to the tune
of 33-18.
Ron Shuman led the scoring pa
rade for the victors by displacing
the net for seven points while
Hawkins and Larson ran him clowo
seconds wjth six tallies each to
their credit.
On the losing hoop squad Jacob
son was high marker contributing
a total of seven points to tie with
Ron Shuman for honors. The
count at the half time stood 15 to
5 with the invading rage outfit
snugly in the lead.
Thruout the entire encounter
the Plainsmen were never one
seriously threatened.
There are six Roosevelts at Ha
vard this year.
Amps. la.. Jan. 16. Disposing-
of agricultural products into the
field or industry inru a greater
utilization of farm products is a
"way out" for the farmer, Dr. Wil
liam J. Hale, Washington, D. C,
told forty members of the Iowa
Agricultural Power Alcohol as
sociation yesterday at their annual
meeting at Iowa State college.
Dr. Hale, internationally known
organic and industrial chemist
who has been co-operating with
the chemical foundation branch
at Washington, asserted that the
field of chemistry noios tne Key 10
the overproduction situation which
exists.
William F. Buffman, manager of
the Chemical Foundation at New
York. N. Y., also addressed the
group. A group representing the
Illinois Power Alcohol association
attended the meeting,
AAAAAAAAAAAA
i
Every Night This Week
PLUS Saturday Matinee
The Historical Drama
YELLOW JACK
presented by
University Players
Admission SOp and 75c
Temple Theatre
VTWVWWVVV
TCI-
l
ARE CUrlirVG- SONS AND
OUR Oi- EETCftT A SAS
nijt OrOSH i'rA Mo-t-t-
NERVISS ONE 0 . I LI
Pfl EM D EC A US
I M SUD 4 I Nfr HrtRD
AND G-E i IV 6-
pLEVty of f.D
TOES EiERy-PV By
Oft IN K NCr A
LEE5 -f-HffEE- 05-5?
GLASSES Op ROBERTS
Roberts Dairy Co.
Whose Advertising Bills
Do YOU Pay?
o
THE STORK that doesn't advertise pays Hie advertising lull for the .nu
Hint do.-s. Every inen-liant in business pays for advertising whether lie
uses it or not. If a competitor's advertising takes any business away from
him, the profits he would have made on the last sale is what his competitor's
advertising cost him.' You have perhaps, wondered how some stores can af
ford to spend such enormous sums for advertising. That's easy to figure.
The merchant who doesn't advertise and whose business is taken pays for hn
competitor's advertising. For examplethe Jones family is a customer, of
your store. They have $60 which they intend to spend with you. They read
the advertising of your competitor and are induced to upend their $00 with
him instead of spending it wilh you. The store makes 20 per cent profit, or
$12 on the sale. Your competitor deducts, we will sny, $1 advertising cost
and has $11 profit left. The advertising cost him nothing, lie got back its
cost and $11 profit that he would not have had without advertising. Who
paid for this advertising! Did the advertiser pay? No. He got the cost
back and profit besides. Did the purchaser pay? No. He paid only the reg
ular price. Then who did pay t The store that DID NOT ADVERTISE PAID
FOR HIS COMPETITOIt'S ADVERTISING. He not only paid for.the other
fellow's advertising, but he paid out of his cash drawer the profit bis com
petitor made on the sale. The store that does not advertise pays the advertis
ing bill foi- the one that does. HE PAYS IN LOSS OK SALES, PROFITS
AND INCREASED COSTS. The store that loses business through not adver
tising has a high overhead and unit sale cost that it cannot possibly sell goods
as cheaply as the More that increases its snVs and reduces its costs with adver
tiing. Begin now to pay for YOUtt OWN advertising instead of YOVK
COMPETITOR'S.
You reduce your overhead when you
bring more customers to your store
by advertising regularly in ... .
The Daily Nebraskan
The moment you turn the key in the door of vour place of business each morn
ing you automatically switch ou the overhead. There is no plan wherein you
can get away from it. Overhead is always with you. Each customer who
enters and buys cuts down the overhead. Therefore, the more traffic you get
in your store, the mora you bring down that overhead. A few dollars or a few
hundred dollars added to your newspaper advertising does not raise .ha over
head. IT LOWERS IT, because it brines more buying customers into your
store and reduces your overhead.