Li.
V V . -, .
PAILY NEBRA
I IT
M H
TIIE WEATIIEK
Generally Fair and
Warmer
Official Student Newspaper of the University of Nebraska
VOL. XXXIII NO. 109.
LINCOLN, NEBRASKA, WEDNESDAY, MARCH 14, 1934
PRICE 5 CENTS.
SKAN
SCHOONER EDITOR
APPEARS BEFORE
Dr. Wimberiy Expresses
Appreciation for Work
Of Girls.
YENME GIVES READINGS
Bash Perkins' Team Still
Leads; Francis Kalin
Has Honors.
Dr Lowry C. Wimberiy, editor
of the Prairie Schooner, spoke
about the character of the Schoon
er and Herb Yenne, of the drama
tics department, gave several read
ings at the second report meeting
of the Prairie Schooner drive held
yesterday afternoon at 4 o'clock
in Ellen Smith hall.
Dr. Wimberiy, In expressing his
appreciation to the girls who . are
working bnnfl-erTveTT-Std thai In
his experience he found that it was
becoming more and more neces
sary to depend on women to put
across a cultural enterprise. It
is the opinion of many authors,
Sherwood Anderson among them,
that the future of things cultural
will rest more with the women
than with the men, he said.
Groups AH Magazines.
He divided all magazines Into
three classes. The pulp magazines
which are found on news stands,
the slicks or glossy paper maga
zines of the type represented by
the Red Book, and the quality
magazines represented by Harper's
and the Atlantic Monthly. The
Prairie Schooner, he said, belongs
in the latter class and ought for
that reason to thrive and to be
known on the university campus.
The Schooner stands almost alone
as a representative of the quality
type of magazine in the Middle
West. It has managed to live
down a great many similar maga
zines. It should, therefore, merit
the Interest and support of both
students and faculty members.
In speaking of contributions to
the Schooner, Dr. Wimberiy stated
that he receives as many as 300 a
month from all parts of the United
States, from England, and from
many other parts of the world.
Moat of the contributions come
from New York. However, the
editors, wherever possible, give
preference to middle western
writers. Fifty percent of the con
tributions published are from Ne
braska writers, Dr. Wimberiy
said. A remarkable fact is that
tho it does not pay for contribu
tions printed, the Schooner re
ceives more manuscripts than it
canuse.
March Contributes.
Among the contributors to the
Prairie Schooner are such people
(Continued on Page 4.)
FIRSTlMRTY
WILL BEHEIX MAR. 23
Interclub Council and Girls'
A.W.S. League Sponsor
Social Event.
The first all-barb party spon
sored by the Barb A. W. S. league
and the Interclub council will be
held in Morrill hall Friday, Mar.
23. at 8:30 p. m.
Various games and dancing are
being planned by the entertain
ment committee.
Committees were announced as
follows: Chaperons, Margaret Riis
ness and William Newcomer; re
freshments. Shirley Diamond.
Aletha Forell. Victor Schwarting
and Joe Ruzicka; music, Florence
Stevenson and Dean Mitchell;
games, Wilma Bute, Genevieve
Dowling, Doris Rilsness, Alvin
Kleeb, Earl Bragg and Emory
Johnson;- publicity. Hazel Raier
and John Stover.
A charge of 10 cents will be
made for refreshments.
TODAY'S NEWS
Briefly Reviewed
If arrangements for credit banks
are completed from a half to a mil
lion people would gain employ
ment; according to official reports
received from the Federal Reserve
banks. Plans were rapidly nearing
completion for a set up of special
Industrial banks to supply indus
try's capital needs.
A special committee was
named Tuesday by Secretary
Dern to Investigate carrying of
the mail by the army. Included
on the committee were such
aeronautical authorities as Or
vllle Wright, Charles A. Lind
bergh, and Clarence Chamber
lain. Special consideration is to
be given to equipment and per
sonnel by the investigators.
Another gangster was' checked
off the list Tuesday when Chuck
Connors, one of the gangsters
hunted In connection with the Fac
tor kidnaping, was found shot to
d?R. in a remote section of Chi
cago. Connors was the second kill
ing among his fellow mobsters
slice the round up of his gang be
1 Continued on Page 4.)
REPORT
MEETING
AG CLASSES GO TO OMAHA
Farm Machinery Plants Are
Visited by Students on
Tuesdaj.
Sixty-three students enrolled in
farm machinery and power classes
at Ag college visited farm ma
chinery plants In Omaha on Tues
day. March 13. These students,
representing about fifty towns,
made a trip to the offices of the
International Harvester, Oliver
Farm Equipment, and John Deere
Plow Implement companies.
Thru arrangements made by the
companies, the group was address
ed by special speakers who ex
plained the products of the differ
ent plants. M. H. Janulewlcz,
formerly of the unievrsity, ad
dressed the group on behalf of the
International Harvester Company.
THE (Mills'
IS NEXT UNIVERSITY
Comedy Has Had Successful
Runs-in-Chicago-and
On Broadway.
"The Curtain Rises," a comedy
which only rerentlj' closed a suc
cessful run in Chicago, has been
selected as the next play by the
University Players and will open
in the Temple theater on Monday,
March 19.
Prior to the play's sensational
run in Chicago, it also played for
six months in one of Broadway's
leading theaters.
A cast headed by Irving Hill,
Armand Hunter and Beth Lang
fprd has been selected to play the
leading roles. Harold "Pete"
Sumption is directing the play.
The scene of the play is laid in
historic old Vienna, home of the
waltz and center of Europe's
theatrical world. It deals with
the story of a stage-struck girl
whose attempts to get Herr Meis
singer, the matinee idol of all
Europe, to make love to her pro
vide the humor.
The cast is as follows:
WHIirlm MrioniiiKcr MHvIn FMdr
Hmi Hailing Bfth Lanjford
Fran Krrni.im.n Hff Conway
Rurolf Dortmund Armand HuntM
Thonda l.andorf Blanrhp Tarr
Amy Zander ,rvlD .If"1
Poldl Marjorle rilley
Fl
'How to Overcome Adverse
Circumstances' Topic
. Tuesday.
At the VesDer service on Tues
day afternoon Rev. Ray Hunt of
the P'irst Christian church pre
sented "How to Overcome Adverse
Circumstances' as the third or nis
four lectures on "The Art of Liv
ing." '
Among the difficulties which he
enumerated was that of financial
difficulty. "This is one of the
most dilflcult adjustment s which
hoa tn ho marie." he said, "that of
youth to find a place for himself
in the worm loaay. iuubc w-i
continually ask 'Is life worth liv
ing?' are often the most senai
iiv. nonT.if nf the world." He ad
vised his audience not to be over-
concerned about such questions.
ized the necessity of
everyone's being absolutely honest
in U13 assumption oi reupuuaiuiii.jr,
"Freedom and responsibility go to
gether," the speaker stated. "If
you're up against it, and you can't
... nvor nr under, it is best to do
nothing. If you haven't the phil
osophy or lire to carry you u-u,
you must take time enough first
to stand apart from your problem
and consider it objectively."
Phyllis Jean Humphrey led de
votionals, Elaine Fontein, Y. W. C.
A. president, announced that Glen
morlr a lender nf voun? DeODle
who is especially noted for his
views on the power or prayer w.u
h in i.inrnln this comine Sat
urday. He is to talk at the City
Y. W. C. A. on saiuraay morning
tn twelve. Anv one who
is interested is Invited to attend
this meeting.
PUN FOR PENNY CARNIVAL
Attempt to Establish Event
As Annual Tradition to
Be Made.
Ail snrta nf concessions, clowns.
and high class entertainment will
be featurea ai uie eig eisier wmu
Penny Carnvial which will be held
Saturday evening, March 24; at the
Armory. Because of last year's
.,i..aoafiil rnrnlvnl the one this
ULVV U-I.Ut
vear is planned in the hope of es-
taulismng me ixa.uii.-u-i hi. tu"
ka U.
Lucille Reilly is in charge of
general arrangements, and Anne
Pickett is publicity chairman.
AGY.M. TO MEET THURSDAY
Members Plan Discuss Racial
Relationships Tomorrow
Evening'.
The ag college Y. M. C. A. will
hold a meeting Thursday evening
March 15. at 7:15 in room 303 of
ag hall.
The subject of the evening s dis
cussion will be "Racial Relation
ships." This Is the meeting that was
postponed two weeks ago. because
of the ag campus convocation.
HUNT PRESENTS THIRD
OR VESPERS
INTENSIVE
DRILL
i
Cast and Choruses Report
For Rehearsal Tuesday
Night in Temple.
YENNE IS CAST DIRECTOR
Ireland Directs Dancers;
Leads Are Tentatively
Selected.
Five weeks of intensive rehear
sal for "The Campus Cop," Kos
met Klub's spring musical com
edy, were begun last night when
cast and choruses reported at 7:30
in the Temple building for the
first practice of the show.
No final announcement of the
cast members is to be made as yet,
because there may be some
changes made later on, Frank
Musgrave, "KlubJ '"pf esiaeHtr-state'd '
Tuesday night following the re
hearsal. The final cast for the ap
pearance may be released late this
week.
Herb Venne, author and casting
director of the show, stated Tues
day that the principals in the com
edy had been tentatively chosen,
but that there might possibly be
some changes made in the parts
preceding definite announcement
concerning the leads.
Ralph "Doc" Ireland, who di
rected the choruses last year, will
again perform that function with
both of the choruses. Ireland has
already started working with the
two groups and has prepared and
outlined a variety of dances for
the two units in this spring's show.
Kosmet Klub workers have al
ready started preparations on the
business side of the show with the
sale of advertisements for the
show program.
Frank Musgrave, president of
the Klub. and Byron Gouldlng are
in charge of general arrangements
for the show. Business is being
handled by John Gepson, Henry
Kosman and Art Bailey, while
Woodrow Magee is handling com
mercial affairs for the production.
Arrangements for costumes and
makeups are being made by Owen
Johnson and Frank Crabill. Neil
McFarland has charge of proper
ties' and "Date Taylor IS arranging
for music. Dick Moran is publicity
chairman and George Holyoke has
charge of the chorus.
FROM MARINE QUEST
Zoology Professor Collects
Many Rare Specimens
During Journey.
Returning from a ten week trip
in the Galapagos islands, Dr. H. W.
Mauler, professor of zoology, will
be back on the university campus
Friday. Among many rare zoolog
ical and biological specimens
brought back by the exploring
party on this trip are more than
100 varieties or trematoae para
sites which were obtained by Dr.
Manter. Dr. Friedrich Ritter, for
mer Berlin dentist, and Frau Dora
Koervin are living the life of mod
ern Robinson Crusoes on Floreana
island, the party reported.
The party also reported that a
lady formerly of Vienna, the Bar
oness Baousequet De Wagner, is
now reigning in peace and plenty
as "empress" of the island. The
cruiser in which the party re
turned with their specimens was
the Velero III, captained by G. A.
Hancock.
DEBATERS TO MEET
TINGS MARCH 27
Pace and Steadman Will
Argue Negative Side of
Proposition.
Arrangements have been com
nlatori for a debate here with
Hastings eolleg-e on March 27 ac
cording to an announcement by
Prof. H. A. White, debate coach.
Tho nrnnnsition will be: Resolved.
That the United States Should
Substantially Increase the powers
of the President as a Settled
Policy.
Speakers ror weDi-asK; win 03
Jack Pace and Charles Steadman
n th npp-ative. The representa
tives of Hastings have not been
announced.
Thin will nrobablv close the
varsity debate season," in the
opinion or rroiessor wmie,
"though we are consiaermg oners
rnmnetition. The intra
mural contest, however, will begin
soon pnd the nnai ena or argu
mentative work will come about
the middle of April."
John Bain Wins Rifles
Manual Arms Spelldown
John Brain, freshman from
Omaha, won the manual of arms
spelldown at the meeting of Persh
ing Rifles, basic military honorary,
Tuesday evening. Ealon Standevon,
sophomore, also of. Omaha placed
second.
FO
LUB SPRING
SHOW IS STARTED
Resigns as Pastor
( J V
Courteay Lincoln Journal.
Rev. Dean R. Leland. university
Presbvterian rjastor for the past
twenty-five years, has reached the
age limit set by the Presbyterian
board or education, ana win reure
nt the close of the school vear from
his post. He was one of the first
university pastors on tnis campus,
and has gained great popularity
among the students.
HENRY WiLLTAKE
LEFT BY
REV. DEAN LELAND
Foundation Pastor Passes
Age Limit Set by
Church.
Rev. Dean R. Leland, having
passed the age limit set by the
Preshvterlan board of education,
will retire from his position as
pastor of tne wesiminsier wuuua
tion at the close of the school year.
Rev Mr. Leland. who has been
pastor of the foundation since Its
establishment ai me university
twenty-five years ago, win De sue
ceeded by R. B. Henry of Norman
Oklahoma.
The university pastor, who has
announced his Intention of remain
inr in Lincoln, stated. "The age
limit set by the Presbyterian board
. . . , r en J T
of education is sixiy-uve &nu .
passed that three years ago. The
foundation has been considering
various . candidates all year and
.. ,. . , i F ' i . " t ir
finally aecioea in iavor oi mr.
Henry, who has been at Norman
for the Dast four years. He will
likelv finish out the year there be
j fore coming here."
Mr. Henry, althougn noi an or
dained minister, received the de
gree of bachelor of religious edu
cation from the University of Bos
ton in 1924. Last spring he was
granted an Ed. M. degree from the
college of education at Norman
with his thesis entuiea "ine Aa
ministration of a Program for Stu
dents in a State University." He
has served two terms as secretary
of the Norman Ministerial Alli
ance, and has directed the forma
tion of an organization there
known as the Student Synod of
the university or UKianoma wnicn
has as its purpose to build up an
active relationship between stu
dents and the church.
Mr. Henry has been active in
conference work for the past three
years having held the position of
business manager lor several rrea'
byterian summer conferences for
young people.
Pastors for homes and churches
maintained in college centers are
employed and directed Dy me rres
byterian Board of Christian Edu
ration at Philadelnhia. but seler
tion of the pastors rests with the
local organization.
A'ot Guilty Is Plea
Accused Murderer
In Late School Case
A plea of not guilty was entered
by Roy Hackman, defendant ac
cused of first degree murder of
Harry Foster, in what haji come to
be known as the "law college mur
der case." The murder charge was
filed against him by Herbert Ronin,
law college county attorney.
The defendant was calmly eat
ing peanuts and scattering the
shells over the courtroom floor
when the charge was read, and
stated in a clear, firm voice that
he was most. certainly not guilty
of the charge. This caused an Im
mediate commotion in the court
room, and cries of "Lynch him!"
were heard above the tumult. The
defendent was Immediately re
turned to the custody of Sheriff
Ray Frerichs. The time set for
the next hearing in the casa of
State vs. Roy Hackman is Thurs
day at 2 p. m. In the court of Judge
L. Dale Coffman.
The county attorney and his as
sistant, Wayne Davies, expressed
confidence of a speedy conviction,
while John Bange and John Kre
iakedes, defense attorneys, main
tained that h would be v' iicated
In the trial. ?
Teaching Applicants
Should Register Sous
According to a repoi
ttie office of Director R. D.
Moritz, all studsnts Jetlring
teaching positions tr the
coming school ye' who have
not completed their registra
tions with tho Department ot
Educational Service should
call at th department office,
305 T. C, to complete regis
trations. This request is made
in order that opportunities for
position may not he lost.
'Hesperian Student Early Publication,
Printed Campus News in 1875 Before
Nebraskan, Yearbook, Awgwan Known
By Ruth Mattchullat.
Rack in 1875. when the Univer
sity of Nebraska was but a brand
new institution witn aooui inineen
professors and & few hundred stu
dents, none of the present publica
tions such as the Cornhusker, the
Awgwan, Prairie acnooner or ine
Dailv Nebraskan were to be found
on the campus. At that time, a lit
tle sheet known as me nenpentui
Student wan nut out as the Official
university paper and served the
combined functions oi me iue-
mentioned magazines and doors.
Thi father of all present uni
versity publications, including the
clue book, naa aa iib muiw
non proficlt, deficit" or "He who
does not attempt, fails." At first
it contained four flimsy sheets,
about a foot by a foot and a half
in dlmenninna. but later, in 1883,
the pages were reduced in size and
Fair Weather Ends
As March Wind and
Dust Assail Lincoln
March weather assailed Lincoln
with-a-vengeanre Tiipsdayafter
nnnn am th 24 mile wind raised a
cloud of dust and lowered the tem
perature as the day wore on.
However the temperature was still
moderate lata In the day. sltho
the cloudy skies promised con
tinued bad weatner 10 come.
Mnndav afternoon saw the hiirh-
eat temnerature for March 12 since
1916 recorded by the weatherman's
thermometer. Tne mercury as
cended to a new high for the year
of 1934 when it hit 75 at 4 o'clock
In the afternoon.
Thruout the midwest tempera
tures ranged between 50 and 75,
and a rapid shift from winter to
spring attire was taking place.
Health officers were taking special
pains to warn against colds.
OF
Conclaves to Be Held Under
Auspices of University
Y.W. and Y.M.
Dr. Glenn Clark, professor at
Macalester college, win conauci a
series of meetings in uncoin Sat
urday, March 17, and Sunday.
March 18. The meetings will be
held under the auspices of several
religious groups including the uni
versity Y. M. C. A. and the Y. W.
C. A. His meetings here will be
open to all of the students of the
university and people of the com
munity who are interested in a
deeper experience of prayer.
Dr. Clark is on leave of absence
from Macalester college of St.
Paul, where he is professor of Eng
lish and formerly was track coach.
He is a contributor to the Atlantic
Monthly and other periodicals. He
is the author of "The Soul's Sin
cere Desire" and a number of other
books and pamphlets on pray er.
Information as to time and place
of meeting can be secured from
either of the two Christian associa
tions on the campus, or from the
city Y. W. C. A.
E
Ag Professor State's Opinion
Of Church Loyalty
Movement.
C. E. Rosenquist, assistant pro
fessor of agricultural botany, ma
tha fnllnwinp comments when ap
proached regarding Church Loy
alty Crusade which is now under
way in Lincoln churches:
"A well rounded life needs the
development of the religious ele
ment After a ousy ween wim
little time for anvthlne relieious it
is a keen pleasure to attend a re
ligious service on me aaooain.
This is all the more true if the
minister has a real vital message
for his listeners.
"When T attend church worship,
which I do quite regularly, it rests
me to just close my eyes for a
short time and listen to choir and
organ music. The same is true for
th iprmnn Sometimes I become
bo completely In tune with the
service that a seems as uwuga
only my mind Is present and vital
the rest of me is lost to my con
sciousness completely.
"To me the radio is no auDsuiuie
for church attendance. Worship
near a. radio in a. home is difficult.
The religious setting is lacking and
there is no reiiowsnip in worsmp,
aiirh as one is conscious of in a
nnbiic nlaca of worshiD where
f r - .
hundreds have congregated ior
... i . v. :
tnat very purpose io worauiy
r:nd.
"The lack of church worship
means little if any religious ex
perience. True worship and mean
ino-ful nraver are human exores
sions difficult of attainment. Pub
lic church worship aids materially
in producing tne unnsuan in
dividual. Prof. Frye of English
Denartment Severely 111
Prof. P. H. Frye of the English
department has been kept from his
classes for some time due to criti
cal Illness. His classes are being
handled for the time being by other
members of tne department.
ROSENQUIST COMMENT
increased in i.umber to eight. Hes
perian means western or occidental
and in those days, the University
of Nebraska, was probably consid
ered to be as far west as an;rthing
ever could be
Practically all of the first Issue
Is devoted to a treatise entitled,
"Where Man Comes From." Even
after one readF the long laborious
sentences and lengthy phrases, he
is still as much In the dark as to
the origin of man as before. Reli
gion, art, politics, literature and
everything else Imaginable are dis
cussed in the early issues of the
publication.
One story which occupied a great
deal of space was devoted to a dis
cussion of the advisability of start
ing secret societies in a university.
A professor of another university
was reported to have said that the
(Continued on Page 4.)
REORGANIZATION
PLAN UP BEFORE
Constitutions of Suspended
Groups Will Also Be
Considered,
A new plan for reorganization
of the student council will be sub
mitted at the regular Wednesday
meeting of the group, John Gep
son, president of the council, de
clared Tuesday. The committee
on reorganization has been study
ing the various schemes sub
mitted during the recent meetings
of heads of the various campus
organizations, and has devised a
plan as a result. Gepson said the
nature of the plan would not be
revealed until after the meeting
Wednesday.
Consideration of constitutions of
the various campus organizations
which were recently suspended and
have since submitted their consti
tutions will also occupy the coun
cil's time, Gepson indicated. All
but one of the eight suspended
groups are now officially reinstat
ed, the Pharmaceutical club still
being out.
- The council intends to-atudy the
constitutions of all campus organi
zations, and in cases where
groups are not adequately fulfil
ling the purpose of their organi
zation, will ask the organization to
revise its laws and activities.
A report on the final outcome
of the varsity party proposal is
also expected at the meeting, Gep
son intimated.
YM MEETING TONIGHT
Former Attorney-General to
Discuss 'What Religion
Means to Me.'
C. A. Sorensen, formerly attor
ney general for Nebraska, will
speak to the university Y. M. C. A.
Wednesday night at 7:30 on "What
Religion Means to Me." This is
the fourth of the series of discus
sions on that topic sponsored by
the Y. M. C. A.
Mr. Sorensen will speak of the
significance of religion in his per
sonal life, against the background
of his experience as an attorney
and political leader.
There are only two more discus
sions scheduled on this topic. They
are to be presented by Dr. D. D.
Whitney, professor of zoology,
March 21; and Dr. C. E. Rosen
quist, of the college of agriculture,
March 28.
All university men are invited to
attend and participate in any of
these meetings.
Miss Morton Discusses
Spring Wardrobe Choice
Miss Grace Morton of the Home
Economics department spoke on
"Selecting Your Spring Wardrobe
to Suit Your Personality," at the
Art of Being a Hostess interest
group meelng of the Y. W. C. A.
held Tuesday, March 13, at Ellen
Smith hall.
COUNCIL TONIGHT
Agriculture May Profit by Advance
Weather Predictions in Next 25 Years
"The next twenty-five years, I
believe, will see enough improve
ment that we will be albe to pre
dict whole seasons to be warmer
or colder than average or wetter
or drier than average with enough
accuracy to warrant the use of the
predictions in planting crops and
in other work," said Professor
Dinsmore Alter, head of the Uni
versity of Kansas department of
astronomy, In answer to the ques
tion, "Is it possible to tell the gen
eral type of weather several years
In advance?"
Professor Alter said that at
present such predictions are main
ly guesswork and are not accurate
enough to be of agricultural and
economic value. The net result of
a great deal of research which has
been carried on by Sir Gilbert
Walker. Abbot. Douglas. Buckner,
Wegner, Ewan, as well o Profes
sor Alter himself and many other
FACULTY SENATE
TO DECIOE FATE
VARSITY PARTIES
Committee to Vote on Plan
Proposed by Student
Governing Body.
BARBS PROTEST COUNCIL
Would Place Management
In Hands of Special
Group.
Wednesday afternoon the Fa
culty Senate Judiciary committee
will meet to decide the fate of the
Varsity party plan which was
passed by the Student council at
its meeting- of Wednesday. Feb. 15.
It has been found necessary to
take tne proposal Deiore me iac
ulty group because of a protesting
petition drafted by the Barb Coun
cil, opposing the new plan of party
sponsors mp,
The Student council at its mid-
February meeting voted to insti
tute a series of Varsity parties un
der the direction of a special com
mittee of eight members to be
chosen equally from Greek letter
and barb organizations. This
move brought to a close a cam
paign which had taken place with
in the organization to bring about
the establishment of such a party
system. The announced purpose
was to provide social functions at
regular intervals during the school
year which would be of equal at
traction to Greeks and barbs
alike.
At' the time of the motion's pas
sage it was moved that a commit
tee be chosen at onre in order to
conduct varsity parties yet this
spring. It was also ruled that all
nights on which Varsity parties
occur would be closed to other stu
dent activities, and that the num
ber of parties to be held during
(Continued on Page 4.)
nateTeWaddresses
Editorial - and News Policy
Gains Confidence of
Readers, He Says.
PAPERS FACE PROBLEMS
"We can assure you honestly
that advertising does work at
least in our medium," Nate Levy,
who is in the national advertising
department of the Lincoln Star,
told members of Gamma Alpha
Chi, national advertising sorority,
at a meeting Tuesday night at
Ellen Smith hall.
"In the palmy days from "28 to
'30 the newspaper was a matter of
enjoyment and amusement to the
readers as well as to the editors.
Now there are grave problems to
be confronted every day for which
only a newspaper can disseminate
information for the people."
Mr. Levy described the stands
that his paper has taken on vari
ous questions and explained the
results of the vigorous editorial
policies which have been employed.
He went on to say that the success
of advertising in a newspaper is
directly connected with the policy
of the editorial and news columns,
in that confidence in the Integrity
of the paper leads to confidence in
the advertising.
"In national advertising we must
first contact the advertiser and
sell him on the Lincoln market,"
Mr. Levy said. For this purpose
many surveys are made of Lincoln
and the surrounding vicinity. Then
the jobber must be prevailed upon
to stock and feature the product.
The ads themselves are very im
portant and great care must be
taken that the plates reproduce
well, that the ml appears on a ben
eficial page, and on the best days.
"This type of advertising is suc
cessful," Mr. Levy concluded. "The
customers see the ad in the paper,
see the product in the stores, and
buy!"
The next meeting of Gamma Al
pha Chi will be held at Ellen Smith
hall Tuesday, March 20, at 7:30
o'clock when Mis3 Marie Wiesner,
advertising manager of Miller and
Paine's. will speak.
has been that for some places, pre
dictions are not better than chance
would lead one to expect.
"We do have slight success." he
said, "in foretelling weather
months in advance from the tem
peratures of sea water, from pre
vious weather in other parts of the
world, and from variations of the
sun exhibited by -epots on it This
success, however," Professor Alter
continued, "is not enough to use
for any purpose other than to
stimulate us to keep on trying in
the hope of better results, .in the
future."
A few years ago Professor Alter
compiled in a single paper 203
years of rainfall records for Eng
land. He declares that the men
and women who daily made these
readings during the two centuries
deserve the primary credit. With
out long and accurate records, he
stated, nothing can be done.
ADVERT!
SORORITY
A
