THURSDAY. SKITKMHER 17. lo.JI
THRKE
WELCOME BACK LADIES AND GENTLEMEN!
WELCOME BACK TO DEAR OLD NEBRASKA - - - DEAR OLD LINCOLN
- - - AND GREETINGS, FELICITATIONS AND AGAIN WELCOME YE NEW COMERS
DEAR OLD ET CETERA!
RUSHEES - - - FRESHMEN!
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Despite all rumors to the contrary
University Men will continue
to wear Suits this fall
A BREAK HEH?
. And this year you'll find that University
Style depends on good taste.
One Buttoners will be good they're trim have
lots of style and will be worn by many men.
Two Buttoners will be good the young man
above is wearing this type.
Double Breasteds will be very good and if you
can wear a double breasted they're smooth.
AND-
It all depends on which style you look best in be
fore its good taste and university style.
$35
Other fine clothes guaranteed
for style, value, long wear
$2150 $2750 $40 $45
SECOND FLOOR.
University Style
Is Good Taste
There's No Dust on these
Alluring Jacqueline
Modes for fall
"Enticeia"
A pump of Muck kid and
Kajii Liz.'ird vamp.
$585
"Lurca"
A genuine
ring lizard
"Temptia"
Rrown kid, liiffli heel
pump with reptile trim
also in Black Kid.
$5
85
GENUINE JAVA
$5
85
"Autumn"
Genuine Raja Lizard ox
ford also in genuine
python.
$5
85
LADIES SHOES FIRST FLOOR
In Tune With the Times
SMART SAILORS
CLOSE FITTING TURBANS
EUGENIE STYLES
$5
MILLINERY THIRD FLOOR.
McCALLUM
Pure. Silk Chi f fun
HOSIERY
Full fashion
Cradle foot
Silk to picot top
EVERY NEW COLOR
FIRST FLOOR.
Collegiate 99 Fashions
Musi Be "Style Right
ODD
5?
ORES
, What may be sauce or the gemder 15 i5ita' ae 5aicc
for the gay collegienm who demands that the fashions
she wears, be" Authentically Style Right'
JUST FOR INSTANCE
These Excitingly New
Empress Eugenie Sleeres nnd Collins . . . .Vi I'oris I rr'.ns
. . . The Delightful Anc "7" ii.i .
Kiiscinatincr trims of jcwilcd Imcklts . . . l;n-o . . . f.i i'ii L' . .
transparent velvet . . . r;l,Mt lf'itli'''- tr.i rl.-:;i:is . . . Minl' ito
crepr! iuits with contrast nip lilmiscs . . . Sl'Ml. NliJUT
Frocks . . . Dresses for nm t, sjn-rts. af' ' noon ! In t;"'.
red, uooj brown, black and other colors. '; 11-4').
$10 $15 $2950
You simply must see them You 11 love them
THIRD FLOOR
3 Piece KNIT SUITS
Solid and Tweed-Knit Jerseys
Two and three-piece effects .. colorful controls.
Don't fail to see this striking collection. Sizes 14 to 20.
THIRD FLOOR
$345
4"
"Ide" Shirts
Thoroughly
Pre-Shrunk
Ide pre-Bhrunk hlrt sre world famous for their urntrt tyle n
ver-flttln eolUrs. Geo. P. Ide made collars for years before
they made ehlrtu they know how to make collar that fit. ini
all. Ide ahlrta are better looking and certainly bigger valuea than
ver. Ide pattern are exclusive.
Ide quarter size shirts esn new be had In plain white, blue, tan
and green, at J1.95.
$195 Sm
if a ly uiy (L k-svu &w
First Floor.
FORMERLY ARMSTRONGS.
Gorgeous Neckwear &-rf rn f
In the Very Best, of Tusie Ij -J
Voull he thrilled to say the iesf iwn you rrm mi. T" "r'
wenr at tl y. Ci.nstrw-tion an-1 qunllly Ju like you hae Imsmj
paying 12.W for. They are the type of t; murh In favor by goojj
rtrewrs. and they are construried to give you ererlistlng good
looking neckwear."
First floor.