G 1
TltK DAILY NEBRASKA
Tke Daily Ndbraskai
StaMM A. LhNh, NeWaala.
OFFICIAL, rUBUCATTON
I t-e
UNIVERSITY OF NEBRASKA
IMh DlrattUw ef tWa Student l-4teatlo-
BHra
r-Hs-a Tuesday, Wednesday, Thursday,
Friday ana -unaay ntnunfi aunng me aca
MWC year.
EiUlorUl OHIeee Ualyerslty Hall 0.
Office Hours Afternoons with the 4-eep
tlon ef Friday and Sunday.
Telephones Day, B-6S91, No. 142 (1
rlnr.) Nlfht, B-M2.
Business Office University Hall 10 B.
Oftcfe Hours Afternoons with tha excep
tlan af Fridav and Sundar.
Telephones Dajr. B-689I, No, 142 (2
ring s.) Nlfht. B-6882.
Entered second-ctaes matter at th
poetoftics to Lincoln, Nebraska, under act
af Conr. March 3, 1879, and at apaclal
rata ol poataf a provided for In Section 1103,
act of October 3, 1917, authorized January
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EDITORIAL STAFF
Huah
Cox
..Editor
Philip O'Hanlon
..M-narlnr Editor
jonn -narvai
Julius Frandaen, Jr.
Victor Hackler ..,
Edward Morrow .
Doris Trott
Lawrence Pike
Ruth Schad
News Editor
.News Editor
News Editor
News Editor
.News Editor
..Asst. News Editor
.Ait. News Editor
BUSINESS STAFF
Clarence Etckhoff . Business Manager
Otto Skald As It. Bus. Manager
aimpeon M avion
Oacar Keehn
Circulation Manaxer
circulation Manag-cr
THE URGE FOR ADVERTISING
An editorial writer on the Colum
bia Spectator gives the problem of
intercollpjpntu athletics a treatment
which is refreshing in its frankness,
In an editorial, entitled "Our Adver
tising Department," he points out
that intercollegiate athletics has ceas
ed to have anything directly to do
with education. Its original purpose
was two-fold the giving of physical
training, and the inculcation of cer
tain principles of sportsmanship. The
first of these functions has been
taken over by the departments of
physical education. The training in
sportsmanship is given to so few un
der the present system that its effect
on education is negligible. As a re
sult of this change, intercollegiate
athletics has become a means of ad
vertising. Colleges and universities
want winning football teams because
these teams are given space in the
newspapers. They give the college a
national reputation; they attract stu
dents; they arouse the interest of the
alumni.
It is unfortunate that the writer
chould have dropped his theme at the
very point where it was beginning
to grow warm. What lies behind
this desire for advertising? When
one answers this question and it will
be easy to understand why intercol
legiate athletics have so strong
hold on the institutions of. higher
learning in America.
Part of the answer, at least, lies in
in the fact that American colleges
have become infected with the bac
teria of bigness. They have come to
worship size and quantity. The idea
is prevalent that the best university
is the university with the largest en
rollment, the largest endowment
fund, the largest campus, the most
buildings. To be successful, a college
must grow. Its effectiveness as an
institution of learning is measured
by the size of its graduating class
the number of degrees it gives annu
ally. From this morass of miscon
ceptions and misunderstandings, the
two ideas of quantity and quality
have emerged as one. The two words
have come to be regarded as synony
mous. Here, then, is an urge for adver
tising. The college must be well-
known so that high-school students
will be attracted to its gates, for that
assures a large enrollment. The al
umni must be stirred to enthusiasm
so that campaigns for endowment
funds will succeed, for that makes
a larger campus and more buildings
possible. Without these, the institu
tion is not great. The quality of its
work may be unquestioned, it may
even be excellent, but if it does not
have a large enrollment and ample
physical equipment, it lacks those
things which have come to indicate
prestige among universities of the
country.
This indicates the importance of
intercollegiate athletic competitions,
As a means of advertising, the cham
pionxhip athletic team has no super
ior. It blazons the name of the col
lege on sport pages of newspapers
from one end of the country to an
other. It captures tie imagination
of prospective college students. It re
kindles the love and enthusiasm of
the 'Hitherto indifferent alumnus.
For the college, the value of the
athletic teams has ceased to lie in
taw field of" education or sentiment,
It has Income a "solid business prop
ottia" and as such, holds- a position
of a-iia.tncy. ow long It will con-iin-
U Isold this position depends
on bow Muff American ei -cation con
tinaes to worship tke God of Size.
"Throe pNrs of. om at Mch, writ
ten and UntUd hy sefraoattr at Ko-
tn TJojm UaHondtr, are to lM given
la QWt-itu HicWpm and nortkrn
Wm taw miimimi' a aw if-
em, tatarst in ta woes; 1mm
fee
u4eas of
The College Press
BUDDHA'S REMEDY.
Like most Americans, tho average
collego student on this sido of tho
ocean is supposed not to know tho
meaning of tho word "leisure." For
eigners who visit our educational in
stitutions marvel at the grind of
studies, the mad whirl of undergrad
uate activities, and at the fact that
we are all seemingly happy and con
tented. Yet most of us, whether we
are activity hounds or Phi Beta Kap
pa men or just average students, of
ten complain that wo have not the
time to do all we would like to do
that tho days and nights arc all too
short; and often it makes us genuine
ly unhappy. Can it be that the col
lege man is ignorant of real leisure
that he does not know how to en
joy that unhurried existence, that se
rene contemplation which was so
characteristic of learning in the old
en days and which is still said to be
so typical of the great European uni
versities today?
Those who take part in undergrad
uate activities and who are swept
away in the whin which surrounas
East Hall and Baker Field do not,
of course, expect to know leisure in
college. They have voluntarily re
nounced it Deliberately they have
chosen a breakneck and somewhat
hectic career to supplement the class
. ... .i i
room a career in wnicn iney iinu
genuine enjoyment It is likewise
with those who set out to be "grind";
and there is no leisure, either, for
those who for financial or other rea
sons arc forced to use their spare
time for other purposes. Even so,
our colleges have a great majority
do-nothings who do not know how
to use their abundant leisure hours.
It seems, sometimes, that they have
not the faintest conception of how
much pleasure the world can bring
them. Movies and tea dances, tho
bridge table and the phonograph at
the fraternity houses these are of
ten made the sole means of pleasure,
the only instruments of enjoyment
The product of a second-rate Holly
wood studio or the blaring of a second-rate
jazz band is contentedly ab
sorbed a process which a magazine
writer has recently called "pleasure
by suction," a lazy and unproductive
form of pleasure which kills time and
achieves nothing.
Centuries ago, in a land far re
moved from Morningside, Buddha
was confronted with a similar prob-
1
Ile came, perplexed and troub
led, to" a great Bo-Tree on the banks
of the Ganges; and there he sat for
day and a night in quiet contem
plation. And that is how Buddha
achieved the perfect peace of mind
None of us are Buddhas and none of
us have any desire to spend our col
lege days in dreamy Duddhist con
templation; but once in a while we
need to put a check upon an unneces
sarily breakneck existence. SoVe
times in the midst of this college
turmoil, even the most sophisticated
among us have a vague yearning to
lie and dream on the cool grass of a
New England hilltop or to stroll
along a lonely stretch of ocean beach,
with whitecaps on the water, and the
sea gulls crying overhead. We would
like to come, like Buddha, to a Bo
Tree with leafy, spreading branches
a tree of lcisuro under which we
can rest for a while in quiet contem
plation. Columbia Spectator,
A free lance journal of campus
opinion will appear on the campus of
tho University of Kansas. This jour
nal is to be written by a staff of
student writers who desire to ex
press their opinions.
An egg show will be held at Pur
due University during the first week
of May, at which time an entry of
duck eggs from the Volendam exper
iment farm in Holland will be made.
Some 736 women were graduated
from the University of Wisconsin at
the' 1924 commencement.
It's Convenient
it is always ready to serve
. you. You may carry ItTh
your purse, pocket or shop
ping'bag at the office or
tot evening use. It will al
ways be an ever-ready com
panion a beauty aid that
you will always appreciate.
Buy a Norida today. The
price is $150, in gilt or silver
finishes. Comes filled with
Heur Sauvage (Wildflower)
. Poudre, a fragrant French
powder.
-aaw I
jlKeae-eae-e-e--k
'OBBBeBBBBBPvajHaa.
Notices
All uetlees for this column must
bo written out and kan-ael la at the
editorial effiee. U Hall 10, by 4 1 66
tba afternoon previous to tbetr pub
Hcatfon
Want Presidents at
Cornhusker Office
Will tho presidents of the fol
lowing organizations and clubs
call at tho Cornhusker office, U.
Hall 10, before Thursday: Sigma
Gamma Epsilon, Sem-Bot, Phi
Beta Kappa, Sigma Xi, Sigma Del
ta Chi, Thcta Sigma Phi. Delta
Omicron, Alpha Zcta, Gamma Sig
ma Delta, Ag. Y. W. C. A., Kin
dergarten Club, Pi Lambda Thti ;,
N. E. S., Sigma Tau, A. S. M. E.,
C. E. S., Phi Delta Chi, Girls
Commercial Club, Gamma Epsili-n
Pi, Valkyrie, Glee Club, Universi
ty Quartet, Orchestra, Wesley
Guild, Scabbard and Blade, and
Rifle Team.
races.
out
ings
with
arc
Tassels
Meeting of tho Tassels to be held
Tuesday at 7:15 in Ellen Smith Hall.
Green Goblins
pel
There will be a meeting of tho
Green Goblins Tuesday at 7 o'clock
at tho Pi Kappa Phi house, 1548 R
Streets.
Iota Sigma Pi
trar.
Meeting of the Iota Sigma Pi Wed
nesday at 7 o'clock in Chemistry Hall.
in
Lutherans
The Lutheran Bible League will
meet for Bible study Wednesday at
7 o'clock in Faculty Hall.
Freshman Commission
There will be a meeting of the
Freshman Commission Tuesday at 7
o'clock in Ellen Smith Hall.
Sophomores
It is not too late to file for Sopho
more baseball manager it you call
at the Athletic office at once.
Iron Sphinx
Meeting Tuesday at the Phi Sigma
Kappa house 348 North 14 Street at
7:15.
Sigma. Tau
Sigma Tau meeting Thursday at
7:30 in M. E. 206.
Union
Business meeting of Union
o'clock Tuesday.
at 7
Silver Serpents
Silver Serpents will meet Tuesday
at 7:15 in Ellen Smith Hall.
Because of scholastic deficiency,
257 students were dropped from Cor
nell University at the end of last
semester. Most of these were drop
ped from the Engineering School.
The average number dropped in the
last five years at the end of the first
term is 255.
Dangerous
irritation
Cross-secf on ot a
tooth thawini decay
mt Th Dentet Line.
Protect your teeth against Acid
Decay. Use regularly, Squibb's
Dental Cream, made with Squibb' 3
Milk of Magnesia. It safely neutral
izes the acids which attack teeth and
gums at The Danger Line. It is
approved by dentists everywhere.
Squibb's Dental Cream is cleansing
as well as protective. It is effective for
. hours after use. It keeps the teeth
clean and attractive and the gums
protected from dangerous infection.
Begin using Squibb's Dental Cream
today. At druggists.
Squibb's
Dental Cream
Made with Squibte Milk of MqpesM
Z. R. SQUIBS b SONS
CAemiafs io the H41el ana DenteJ Pnleetlon anoa 2SSS
Twenty Years Ago
A large crowd witnessed the first
gymnastic exhibition given at the Ar
mory since Dr. Clapp became the
head of the department three years
before. The men in each event were
all in the same kind of a suit which
was a marked and most favorable
contrast with the non-descript cos
tunics worn by the men in gymnastic
exhibitions of earlier days. The pro
gram consisted of ten exhibitions and
Tho long-expected Senior Annual
lived up to advance notices of being
tho best senior publication over put
in the University. The book was
dedicated to Professor Lawrence
Fossler.
A mysterious organization known
"Koppa Caps," presumably com
posed of sophomores, posted warn
to tho freshmen to refrain from
wearing claw caps. The attempt of
tho freshmen of the year before met
ignoir.inous failuro but caps
were again ordered in spite of the
opposition.
Students at Princeton University
putting up a fight to make
chapel attendance optional. They
assort that the exercises arc dry and
uninteresting. Others contend that
quizzes should be conducted on cha
exercises.
A girl topped the honor roll in
every class in Earlham College dur
ing the first semester this year, ac
cording to the records of the regis
There are ten honor students
the college at present
SCARFS are the thing
when just a few
frocks make a ward
robe. For scarfs trans
form, you know. Simple
little dresses born demure
become lively when wed
ded to gay scarfs; just as
sportsy, carefree dres.
settle into dignity when
formal scarfs pay them
attention. 'Scarfs are ma
gicians so be sure to have
Three or Four. You'll
choose correctly if you
choose your scarfs from
Rudge & Guenzel's.
saus
and infection may
set in when particles
of food lodge and fer
ment in the tiny
V-shaped crevices
along The Danger Line
(where gums meet
teeth). Acid Decay al
most always results.
$35 Buys the Smart Styles and
Extra "Value Young Men Want
Young men want a certain swing to their
clothes; a definite drape; some like trim ath
letic lines, others say "Easy and English."
You'll find both here suits with finevsjtylish
fabrics, new light colors and Iqts of extra value.
All With 2 Pair of Trousers at
SmSimm&ScnS-
The
modernized
servants
of thought'
Made in the U. S. A. by
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Pen $5 to $55.
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P RFJECT E 0
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