TWO SUMMER TERMS OF
SIX WEEXS PLANNED
effistration Days May 29 and
July Special Courses
Offered. ,
The University will offer a twelve
weeks course next summer with two
terms of six weeks each. Studies will
be so arranged that students can at
tend either or both terms. Registra
tion for the first term will begin May
29 and class work will begin on May
31; registration for the second term
will begin July 10 and class work w ill
begin July 12.
All the important departments of
the Arts and Teachers' Colleges will
offer work. There will also be given
a wide range of courses in agriculture
and home economics with special
ciourhes in manual training and me
chanical drawing for the teachers.
The faculty will be increased over
that of other years. Since the pre
liminary announcements, arrange
ments have been made to have Dr.
F. M. Fling give courses in European
History in the place of Pr. Laura '
PfoUfer. This will permit the latter
to carry out other plans which she
has made for personal research. Pr.
Ming will give a course on the peace
conference with three lessons a week.
He wiW also give a series of convoca
tion addresses on the forming of a
-world society.
Prof. Charles Taylor announces that
two terms of work will be offered in
ihe practice school in the Teachers'
College this summer. There will be
a demonstration school for eight
weeks beginning June 4. A six weeks
term of Shorthand and Typewriting
will begin May 31.
TROENDLY TO MEET
EXPERT WRESTLERS
(Continued from Page One)
After the meet at Birmingham.
Troendly will go directly to Urbana.
Illinois, where he will join his team
mates for the matches to be held at
the meeting of the Western Inter-
Collegiate Wrestling and Fencing As-1
sociation which will take place April j
3-10. The Nebraska squad stands a
splendid chance to make a good show J
ing in this meet according to author:
lative dope passed out by men who
have seen the lesdtng gTappler or
ganisations of the association in
action.
After the Urbana matches, the
Husker captain will join the En
gineers at Chicago on their annual
inspection trip which is dated for
April 18 24. Troendly is a Senior in
the Engineering College.
THE JOT OF """N" IS REFLECTED IN THESE
Captivating Easter FASHIONS!
EASTER GLOVES!
TKNTEMKRI" FRENCH KII
(ll.OVKS Kaslilon'n clioln for com
plotlng hi- Faster owtmne R ""
it vie with fancy bnmlHU'ltfK In
hill range of Spring ninnies. A de
lightful nnrt Hxttngiilshe4l A Cfl
kid glove at
KWSER BILK OI.OVE8-the ever
normlnr glove with p J t e n t e 1.
iloulilo finger tips In blink, white.
grv, pong., navy, brown 1Q
etc. at, pair only
GOLD'S First Floor.
Bountiful Showings of Correct Apparel for
Easter Wear and Featured at
Popular Prices Only
7N riw ttl J m btii
i m littt Asrt
'K.rii. . . rami
102)- W33
EASTER HOSIERY!
WOMKN'M HEAVY Ml.h .KK
pure threa.l ntlk ll,is. ,,',"7
Willi novelty oloeklut ..r
mutiutl a.-k, fashion,.,) hoK1. "
extra quality, new, muari. nn,
ii'ptlonnl values at the o
pair only &.79
(HII.DKF.V S KINK MKK(KKI7Kn
I.1HI.K HOSE tine rlMuM ', '
all slr.ea. rt to lWj In brown or ir
ilovan, white ami black "Tf
prleed wry low at, pair . I OC
flOUVS Klrsi I loor.
The NEW COATS
St vie novel ami atrlking. the swagger Sports Cost and
lolo Coats being easily the faorHe.
i. nn lurk or more eul-
ilued models fir the woman who pre
fer the more conwrvstlve. Jaunty
short models, belted, many with con
trasting collars and ruffs, with in
verted ba.k plaits and with large . nov
eltv pockets, as well as smart three
quarter length styles in rPveJ
Spring eff-vts. Our prices tell an ab
sorbing tale of Important Savlngs-at
17.50 to 75.00
"v''SV.
1
h4:x
22.95
is the low price
at which we offer
scores of Spring
"oat for women &
misses. Stunning
ports models as
well as the favored
longer detens. In
popular cloths and
colors. And the
price irK-ans a sav
ing of Jo to flO.
THE SKIRTS
THE hKIRTH show dozens
of new effects in the wool
ens are fashionable plain
colors- as well as effective
new plaids and stripes, while
the Miks include t-orceties.
an - ta - si. Knmsl - Knmsa.
crepe de chines, llsroift
tatin, taffetas, poplins, etc.
lipht and dark shades, plaids
and stripe. All the new
fashion note are exemplified
6.50-35.00
STRIKING NEW MODES
In FROCKS
And Irresistibly Priced
To again upset the theory that smart
frocks must of necessity be high-priced
we submit for yonr approval bund red a
of new woolen and silken Dressea In
fashionable materials and varied and
vouthful atvlea, at these low popular
selling figures. Interesting and appesl
Inc In their various versions of the
correct Spring mode and rarest
values at
$15 to $115
EASTER BLOUSES
And what winsome styles they are.
Neaii'tfnl rtlonses of Oeorgette. crepe
de chines, ;eorglnes, mtins. tub sl'ks.
pic Spring's most delightful OQ Cn
modes at S.SS to J.JJ
New SmiK-ki t.S U .M
New Middles I "5 SM
SPECIAL AT 8.95
Scores of new and fascinating mouses
in smart and lovely modes of heavy,
all silk Oeorgettes. strikingly at y led
and ornamented in fl.-h. ru-t. or
chid. .Toffre. navy, white, etc. re.
markably nnderpriced O QC
it only J.JJ
GOLD'S Third Floor.
Stunning SUITS
Smart Suits that will happily stand the test of rlosrat
Inspection. Strictly tallortHl, belted, ripple.
blouse and Kton models which correctly
reflect the various Interpretation of the
authentic Spring modes. So greatly di
versified are the styles that there la al
most unrestricted choice of models from
which to choose. Strictly tailored, well
cut and simply trimmed with Bilk braids,
button., em broideries. And you'll find
their prices particularly Interesting
19.50 to 125.00
at 49.50
we're showing downs of mod
ish Suits for women and misses.
Effective Spring motleU of trico
tlnes, serges, etc., with full silk
lined Jackets. Superbly tailored
from all wool materials; smartly
styled. And values that will
surprise you at this moderate
figure.
Children's Dresses and Coats
1rity new Iirf-s.- f liinghsm.
Voiles. Organdies, etc. p leasing
as well as dainty white frocks for
styles In novel i-ffects and colorings
Enter wear. Especially note
worthy are those priced below:
Mien t t years tM ta M
Maes ta 14 years t.W ta ll.fia
CHILDREN'S COAT f doiens of
plesslng styles In black and white
checked, plain navy or Copenhagen
blue serges, ami In navy, Copen
hagen or black silk poplins all
latent spring A C(
eff.-ots at .60 to sWt.JV
GOI.O S Third Floor.
INGHAM WINS IM SIXTH
STOCK JUDGING CONTEST
Sophomore in Agricultural Col
lege Scores 772y2 Out of
a Possible 900 Points.
Lroy W. Ingham, a Sophomore in
ih- College of Agriculture, was high
man in tie Sixth Annual Live Stock
Judging Contftt staged at the State
Farm, Saturday, March 27. thereby
winning the cup offered by the Ne
brahfca Live Stock Breeders' Associa
tion. Ingham scored 772V4 out of a
ture; Stearns, School of Agriculture;
Merrick, School of Agriculture; Robb,
School of Agriculture.
Sheep
Ed Scheidt, College of Agriculture;
Gravatt, College of Agriculture; Floyd
Warren. College of Agriculture; K. M.
Fredenburg, College of Agriculture.
Hoq
Trime, College of Agriculture; Ieroy
Ingham. College of Agriculture; A. K.
Hepperley, College of Agriculture;
Oorge Milbie, College of Agriculture.
Cattle
Grau, School of Agrirulture; A. K.
Herperley. College of Agriculture;
Nahrstedt. School of Agriculture; K.
A. Clark. College of Agriculture.
The contest started promptly at
eight a. m. and lasted until seven p. m.
Judg!ng of the twelve classes took
place 1n the morning and oral reasons
were given before the Judges in the
aftern.v.n. Sixty-one students were
entered.
The judges were: Prof. A. M. Pat
terson, of Kansas Agricultural Col
lege: D. H. Propps. of Lincoln; L.
Bovd P.ist. county agent of Oage
po,iM m K. A. O.rk. M ,,. ,, J(lM rw,. ot ,.,c,
IVEY WRITES BOOK ON
RETAIL SALESMANSHIP
Professor in College of Business
Administration Scores Hit
with Practical Text.
of the cup last year, was second high
i
a. kTj. :
Othet wirr.ers were as follows: Ng LIGHT AND POWER
MtbiMn, School of Agriculture, third; LINE TO FARM FINISHED
Koyal Schoen, College of Agriculture, j
fourth; Paul Taggart, College of Agri- j T)f, j ment of Construction,
Grounds and Buildings has almost
oomp'eted a new light and power line
between the city campus and the
Farm.
The electricity for all light and
power is raa lufactured here on the
jri'.y can. pus. The oM line has be
iforoe too sirall and inadequate for
tlit- constantly growing need. The old
: ne 1 so week that it breaks down
!n time of atorm. The new line Is
1'iuch strongc and will carry a 2300
volt current The line will take care
of tie needa of the University for the
pext 25 years
The lines on the campus are under
ground. There are three large wires,
each with seven ur.lt wires. They
in insulated with rubber and tier
nsulating material and inclosed with
,i lead sheatb to exclude moisture.
The lines to the Farm are above
round on pole.
culture, firth; Ed Scheldt, College of
Agriculture, sixth; L. K. Finney, Col
lege of Agriculture, seventh; A. K.
IM'Tx-r'.y, College of Agriculture,
eighth: Merrick, School c Agricul
tu.-e, ninth; Harold lle-dr'"; College
of Agriculture, tenth.
Silver Cup Awards
Silvj-r cups, awarded to high man
in the various classse of stock, were
won as follows:
Horpfe Haun, School of Agricul
ture. gnef.p Royal Schoen. College of
Agriculture.
Hogs K. A. Clark, College of Agri
culture. CatOe Saukup, School of Agricul
ture. Rfblona were given to next high
men In the order named:
Horses
Paul Taggart, College of Agricul-
Paul Wesley Ivey. professor of Mar
keting and Salesmanship, of the Col
lege of Business Administration, Uni
versity of Nebraska, has just pub
lished a book called "Elements of Re
tail Salesmanship." Coming as the
result of a thorough academic train
ing and of considerable selling ex
perience on the part of the author,
this book is a valuable addition to
the commercial texts on this subject.
"Service." says Professor Ivey, "is
the mission of all retailing today, and
unless it renders the maximum amount
of service it is falling short of its
purpose and possibilities. First of all,
the retailer and salesman must bear
in mind that the customer is the im
portant factor in all selling. Under
standing the customer, then, is very
necessary. For the purposes of study,
the majority of customers can be put
in one or the other of the following
groups: The impulsive or nervous
customer, the deliberate customer, the
vacillating or indecisive customer, the
confident or decisive customer, the
talkative or friendly customer, the
silent or indifferent customer, and
the distrusiTul customer. There is a
particular approach for each type,
which, when skillfully employed, will
make sales; while, on the other hand,
failure to recogniie tie peculiar per
sonality of the buyer will often not
only lose tie sale, but will antagonize
the customer.
"In addition to knowing the cus
tomer, the salesman must also have
an intimate knowledge of his goods.
He must be able to show the desired
article promptly, for delay In locating
stock on the shelves gives an impres
sion of inefficiency and of careless dis
regard for the needs of tie trade. A
knowledge of the history of tie roods,
of ita composition, use, enrJeeability.
and of what competitors are offering
along the same line, is invaluable to
the salesman. Such knowledge will
give him confidence in his stock, and
will enable him to give an easy and
confidence-inspiring sales talk. Con
fidence is the basis of all selling, and
when the salesman has succeeded in
gaining that of his customer, he has
won half tie battle.
"Hand in hand with an understand
ing knowledge of the customer and
of the goods, must go personality.
Enthusiasm, honesty, courtesy, prompt
ness, a natural, and spontaneous
cheerfulness, are essential and can
and should be cultivated by the sales
man who is not gifted with them.
"With the qualifications enumerated
above, the salesman can successfully
lead his customer through the four
stages of every sale: Securing the
attention of the customer, arousing his
interest, treating a desire for the ar
ticle, and crystallizing all these into
a resolve to buy. Remembering, how
ever, that Service Is the watch word
of modern retailing, the salesman will
not 'load" his customer with what he
cannot use, but will use every pre
caution to sell only what will render
lasting satisfaction."
1 !-e above is but a brief summary
of the excellent points brought out in
Professor Ivey's book, which is writ
ten in a clear, forceful and convincing
manner. Professor Ivey has scored
a great point in coming down to rock
bottom facts which have a bearing on
retailing problems, and the sugges
tions he makes in his book will be
found practicable and applicable by
all who are engaged in selling.
Professor Ivey's book is one of the
texts used In the 6tudy of Salesman
ship in the course given in the Col
lege of Business Administration.
WANT ADS.
LOST A n Phi Chi fraternity pin
Vearii? the folowing on the back:
tec iniuais e. v. a., a number 14 and it y j
date EJ19. Finder please returnj HEFFLE J
North ZSth SU or call B27J1. Re-
. ard.
Cut Rate Photos for Caster. Blacek,
1308 O St
KOMO KOAL
And others:
Rock Springs
Maitland
Lehigh (hard)
Now on hand
WHIUBREAST COAL
AHD LUMBER CO.
107 No. 11th St
A Good Place U Et
N. S. C A F E
ttl ftwith lit &-et
;5!
JOHNSTON'S CANDY
tm One and Two Po""1
ILLZK3'
RESCRIPTION
TARMACY
Almoet always when a f.uiett
or a member of the faculty thick
of printing they think of
GRAVES
244 No. 11th Street
TAILOR!
07 QTJAUTT
1M Me. 11th tt ree Vfl
(I-
'if, Wi"
