. . 'j :1 ,1 i i THE DAILY NEBBASK AN bSEFIJCIFTSl. Mi i 5tore Opens 8 A. M, and Closes 6 P. M. GIFT CHK1ISTMA HEADQUARTERS Editorial . eleacopic Spectacled have re cently been invented so that per sons with extreme nears'Kht need experience no trouble at all with their clearness of vision; hence things will look the same to them a If viewed thru normal even. No such glasses, however, are ever needed here, because our stocks and business methods are fluite aa trustworthy on close in spection as they are at a casual glance. And the inside workings of our business are Just as free for vou to look at closely as the stocks themselves. If you are sAeptlcal about all this and do not trust your own eyes, we shall be glad to have vou use a pair of these Newly Originated Lenses to clear away :he doubt. President. ELI SHIRE, Here's a man's that is worthy of the name. A big store with a big stock of big values. There i s everything here tor men of all ages and some m igh ty interesting things for the ladies too. Now when you step into our fine establishment, you will instantly feel that you're in the right place and thafll the merchandise is correct and guaranteed to the limit, altho pricesare reduced, you know your deal ing with a house of reputation extending over a period of more than 45 years. FURTHERMORE WE ARE PROFIT SHARER IN THE Seoimmz oIq now in progress is the proof . It's our regular January sale set three weeks ahead of its usual time. This we did i n order to maintain our volume in spite of the shorter business hours necessita ted to save fuel. So if a saving ot trom $9.75 to $19.75 appeals to you on a High Grade Suits and Overcoats Ours in the store to patronize. Satisfaction and service guaranteed just as tho you paid full price. Society Brand Clothes included. SUITS Blue Serge Flannels Worsteds Tweeds Cheviots Iridescents Mixtures Gaberdine Single and Double Breasted Plain colors Stripes Checks Shadow Effects Conservative and Dashing Striking Patterns OVERCOATS Every New, Snappy Practical Style Ulsterettes Form Fitting Models Dressy Coats Utility Coats Plain Chesterfields Belted Styles Big Storm Coats Waist Seam Models Single and Double Breasted Fancy Aberdowns Fancy Mixtures Cheviot Kersey Chinchilla Boucles Melton Melton - I I ' 1 XT MEN'S SUITS AND OVERCOATS Up to $35.00, now $24-75 MEN'S SUITS AND OVERCOATS Up to $65.00, now $44 .75 MEN'S SUITS AND OVERCOATS Up to $40.00, now .75 MEN'S SUITS AND OVERCOATS Up to $70.00, now ,.75 $49' 4. A .r. I 7, A A V..' Ji a V Til Z Ml Sure to Please Him SHIRTS and TIES to MATCH Shirts are always a welcome gift o ar ties. Why not make your remembrance doubly wel come by combining the two. We have beautiful shirts and ties In perfectly matching col ors and patterns. BILK SHIRTS, CREPE SHIRTS ITALIAN LA JUER, FIBRE SILK 10 DISCOUNT MEN'S SUITS AND OVERCOATS Up to $47.50, now 34-75 MEN'S SUITS AND OVERCOATS Up to $75.00, now $4.g.75 HOSIERY WILL PLEASE HIM Whon you see the good looking patterns and colors that we're ithowing for Christ mas, you'll not say that socks are "too ordinary" to give "him." SSr I.IbIp Hon In Mark, white. Oirilo tii. icren 7t and :rajr MX FOR M In 59c 7.V Wool Horn dlHrk. nattirel nd oxford 11.25 Hravjr Ril.lMd Wool hoi. rtrrp tlncinl Ane ML quality OJV .VK- lllark Hllk I.IhIp I low. All Klzra. Wry fio "JCj iiiMlitjr 'h TIIRKE paJra 1.00 Silk Hoar bile, arrY 7V Fllire In blark, i and Cordovan Mru'a Korkford Thf irood old landbri .. 49c Sol. 20c ".if Mayer Biros Co EU SHIRE, Pres.. MEN'S SUITS AND OVERCOATS Up to $55.00, now $39.75 MEN'S SUITS AND OVERCOATS Up to $85.00, now $64 .75 GOOD-LOOKING CHRISTMAS TIES There will be no disparaging remarks about the 'ties "a woman selects" If you make selections from our holiday dis plays. Pleasing men the year 'round make us sure of our "Christmas showing. These price reductions apply to our en tire stock of men's Four In Hands II 60 NECKWEAR NOW $1 29 $2.60 NECKWEAR NOW $1 79 J2.50 NECKWEAR NOW $2 19 $3.00 NECKWEAR NOW $2 69 $3.50 NECKWEAR NOW $3 00 $4.00 NECKWEAR NOW $3 59 $4 50 NECKWEAR NOW $3 97 $5.00 NECKWEAR NOW $4 49