THE DAILY HEBE ASK AN
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I i i r- m t -n a An n i rn A 7 1
January
0-1. iv v
SALE
STARTS
TODAY
odie rnces
NOW
JSfo-FoorSpace. SaOOOSTri
i I s t ' r f f r- it i . . i i i i . 1 i f i i r i -1 l i i i i
I L-J LJ UJ U l J w - 4i
"EXPANSION" THE SIGNAL OF GROWTH AND PROGRESS
Alive in rr.lt.v-i.ot in fancy-The Epoch of a Greater Store, with the same old name, same oM policy of satisfaction. Bnt the new progressive spirit of Mr.
Shire to provide greater facilities for serving the pnhlie better.
THE NEW LEASE STARTS THIS JANUARY 1st, 1919
. ' . .i i . ..v t t i tn i,r..nari for the enforcing and remodeling, which entils thousands and thousan. Is
Thereby g.vuig us the right to say "No larger r ron tape on ( X to transforming the two buildings into one.
of dollars worth of Merchandise, must be removed from inour crowded stocks jS" nothing but Service and Quality (ioods a, C,
(une and help yourself by helping us reduce stocks. Remember, no inferior poods, no saonus, no cabi ruun .
V,("('S- n ,-r m A XT AC TTTTC C A T V TJVVfJTJ V. HTTRTSTMAS
Here's Your Chance to Economise on Practical Gifts for Men, Women nd Children
wvi riMtioe will be 25 ter cent hirher next season. Good-bye to fine woolen garments at anywhere
near these prices. You ask us why, information from over seas tells us, the defeated nations are Thread
Bare and Half Naked; they must be clothed or perish. Then, too. millions of pounds of woo will
required to put our own uniformed men into civilian clothes. Hence 1he scarcity of pood fabrics
amounts to almost a famine. Consequently he is indeed a wise man who adopts our policy and lus
ahead, especially at ihe reduced prices. Ve are able to offer you very great advantages now, price for
price and quality fur quality, we are giving yon
Best opportunities for saving and the largest stock cf Clothing in Nebraska for selection.
Grasp them and share cur foresightedness. We lecked ahead, have the goods, admit it, give you the
benefit because we're expanding need the room for the remodeling starts soon.
These Suits and 0 "Coats are 1918 Styles for 191C. Remember, the Woclens were bought on bolt
long ago and just recently Tailored into Garmerts.
v: N
Jr. .
warms
ii I I
fill 1 1 1 1
srU QUA75 s QA75
now 1 now
Every (ijiiniont (iuaninteed as Tho You Paid Full All the new Styles, all ihe New Patterns, all the
Price. Alterations Free! (loot! Fabrics, sizes from .'M 1o ,V2, in. Regulars.
Stouts, Sriias and Shells.
SUITS AND . V II
.75 r MEN'S rrr- 1
OVERCOATS 11 Jf SUITS AND t V J? fiR.D
Up to $28.50, r S OVERCOATS yljf
new 1 Up to $5.00, HJ?
now
Plain and Fancy Weaves Quarter, Half and
Full Lined Society Brand Clothes at Sale Prices
SUITS AND VV J
SUITS AND I'r il if . 75
OVERCOATS . 1a) JFs f OVERCOATS
Up to $35.00, hWzf Up to $65.00, KM 21 11
new " now
Suits and O 'Coats for Men af all ages. - New Waist Lice Model Suits 0 'Coats.
MEN'S gQ ZSrtl HZ MEN S t rJ I 7C
SUITS AND (Vf JVyj SUITS AND 9 A . O
OVERCOATS JFg M OVERCOATS
Up to $40.00, S Up to $75.00, CI J li
now now
MEN'S FINE PANTS MEN'S MACKINAWS
Our entire regular stock of Plain and Fancy You will act wisely Jo buy now. It wiil mean
Patterns. A fine assortment of mateiils and a a good, ripe profit on your investment Many phi
full range of sizes ONE-FIFTH OFF. terns all sizes -15 PER CENT OFF.
. j i
Styleplus
Clothes
OUTING ROBES AND
PAJAMAS
$1.25 now 98c
$1.50 now 1-19,
$2.00 now' t1-59
$2.50 now $1-98
$3.00 now $2.39
MEN'S FUR LINED & TRIMMED COATS
15 PER CENT OFF
This includes our entire stock of the season's
popular fur collar coats. Many ere exclusive mod
els from the Society Prand Shops Comprising
the newest coating fabrics with collars of Seal
Muskrat," Otter, Beaver, etc. Be your own Santa
Clans and step into one today.
XMAS NECKWEAR
AND MUFFLERS
The favorite gift items
for men. Our entire
stock' comprising the
most select patterns in
Nebraska in the sale at
155, Discount
YOUR CHRISTMAS MONEY EXPANDS
TO A MARKED DEGREE ON MEN
FURNISHINGS
The little savings turn into big dividends, especially when you buy the tl
Mild seconds have not and never will he allowed lo enter this. Lincoln k most
regular low prices, we know you'll stock up if o1, the savings will ra.v
All Shirts cxeepting Manhattan included in this sale, Soft and Laundered
4.00 Now 3.19
4.50 Now 3.59
5.00 Now 3.98
.00 Now 4.79
6.50 Now 5.19
$1.50 Now $1.19
2.00 Now 1.59
2.50 Now 1.98
3.00 Now 2.39
3.50 Now 2.79
Materials consist of Percales, Madras, Poplins, Cotton and Silk Crepes, Fiber, Tub
and Jersey Silks.
7.50 Now 5-98
8.50 Now 6-79
10.00 Now ... : 7.98
12.00 Now ..' 9.59
ass and character of fixings this wonderful dept. can justly boast of. Shams
reliable and up-1o-1lie-ininu1e Furnishing store. If you're familiar with our
to get acquainted.
Cuffs. Full Dress Shirts also.
Men's Union Suits No exceptions including Staley, Vassar, and Globe at 15 per
cent discount.
4.00 Now 3.40
450 Now 3.82
5.00 Now 4.25
.6.00 Now 5.10
$1.50 Now $127
2.00 Now 1.70
2.50 Now 2.12
3.00 Now 2.55
3.50 Now 2.97
6.50 Now 5
7.00 Now 63'
7.50 Now s37
8.50 Now '-22
Men's Sweaters Including Army Sweaters 15 per cent discount.
$20 Now $2.12
3.00 Now 2.55
3.50 Now 2.97
4.00 Now 3.40
4.50 Now 3.82
5.00 Now 425
6.00 Now 5.10
6.50 Now 5.52
7.50 Now 6.37
8.50 Now 722
10.00 Now
12.50 Now
15.00 Now
llOO Now
. 8.50
.10.62
.12.75
.1530
MA YER
ELI SHIRE, Pres.