TBS DAILY NEBRASKA!
"QUALITY IS ECONOMY'
EMERSON SMITH
ON "ADVERTISING"
SPEAKS TO UNIVERSITY COMMER
CIAL CLUB ON NEW SCIENCE
Oliver Theater
Your Last Chance
TODAY AND SATURDAY
J Times Each Day, 2:30, 7:20 & 9
Crowd! Crowd!! CROWDS! ! !
"The Liltlo Girl
floxt Door"
GLOVES
FOR
BELTS
Young Men "Who Care"
"Advertising a Personal Message"
"Based on the Likes and Dislikes
of Men"
MONDAY
Ni9ht, Nov. 13 $2.00 to 50c
The N. Y. Winter Garden
Production
A WORLD OF PLEASURE
Special Train 11 cars.
Nine Scenes
125 People 90 Girls
NEXT TUESDAY
And for 6 Days, Nov. 14-20
Four Times Daily 2:30, 7, 8:30,
and 9:30
i Endorsed by Press, Public and
Clergy and Pronounced "Human
ity's Most Powerful Weapon"
WHERE ARE
MY CHILDREN?
CHILDREN NOT ADMITTED
1S
Thursday Friday Saturday
MARTIN BECK'S ORPHEUM
CIRCUIT
2:30 Two Performances Daily 8:20
BERT KALMAR and
JESSIE BROWN
In "Nursery Land," a Character
Novelty
DIERO
Original Master of Piano Accordion
ROBERT DO RE and
GEORGE HALPERIN
Eminent Barytone Renowned Piano
Virtuoso
J. C. LEWIS, JR-, & COMPANY
Novelty Comic Playlet
"Billy's Santa Claus"
BALZER SISTERS
Aerial Musical Novelty
LAMB'S MANIKINS
and
WILLARD
The Man Who Grows at Will
Orpheum Orchestra
Matinee 25c Nights 25c-50c-75c
Lincoln's Popular Playhouse
Thursday, Friday, Saturday
LOVETT'S CONCENTRATION
Mystery Music Science Mirth .
"GRIP OF EVIL" PATHE NEWS
13th Interest-Com-A Rural Romance
pelling Chapter LK-O Comedy
ALEXANDRIA
"Master of the Xylophone"
Time 2, 7, 9. Matinee 10c; Night 15c
MAGESTIC
ONLY 10c ONLY 10c
Metro Pictures Corporation
Production of
ROMEO AND JULIET
FRANCIS X. BUSHMAN
Pictured in Eight Massive Parts. Pro
duced at a cost of 1250,000. Directed
by John IV. Noble.
Notable Supporting Cast
W. Lawson Butt, Etbel Mantell, Rob
ert Cummings, Alex J. Herbert, Leon
ard Grover, Helen Dunbar, Genevieve
Reynolds.
BEVERLY BAYNE
Four Days Commencing Monday
Special musts' arranged by G. Schirme'
and rendered by the Majestic Aug
mented Concert Orchestra.
The most vostly Motion Picture ever
presented to a Lincoln audience. You
can't conceive the greatness of -this
production, you must see iL
Continuous Shows from 1:00 p. m. to
11:30 p. m.
"Advertising is a personal message
from a man who knows to a whole lot
who don't know, and the advertiser
must present his commodity so that
it will fit in with the habits of the
men to whom he appeals." So declared
Emerson Smith of the Lincoln Ad
club in his talk to the University
Commercial club at 4 o'clock yester
day afternoon on "The Psychology of
Advertising."
To Be successful, advertising must
be based on observation of the likes
and dislikes of men and then these
likes must be carefully appealed to.
Mr. Smith emphasized the importance
of habit and memory in the advertis
ing field and the misuse that is often
made of advertising by appealing to
the emotions. The reason for the suc
cess of so many "cure-all" medicines
is the fact that many people picture
themselves as the. sufferer and fancy
themselves taking the cure, accepting
the advertisement on its appeal to
their feelings and not on any truth
that it might contain.
It is only of late years that adver
tising has been made a science, but in
that short time many universities
have added advertising to their com
mercial courses, according to the
speaker. Mr. Smith stated that the
university men who have this early
training will be well fitted to develop
the advertising system.
GERMAN DRAMATIC
CLUB INITIATED
21 NEW MEMBERS
Twenty-one new members were in
itiated into the German Dramatic
club Wednesday evening in Faculty
hall. The initiates demonstrated
their dramatic ability." Magdeline
Craft, '16, who directs the plays given
by the club, said yesterday, "by giving
tlrree short plays, 'The Fall of the
Apple,' 'The Road to Buffalo,' and an
operatic scene, 'Two Grenadiers."
The old members presented a play,
"Modern Drama." It was distinguish
ed by having living scenery. The
characters were:
King of Canterbury
Walter Weiland, '18
Qaeen of Canterbury
Geneva Seegar. '37
Piin .ess of Canterbury
Lena Lipsly, "19
Duke of Claw-ester
Fred Rabe. 'IS
Scene shifter Alfred Hinze, 'IS
JAP GIRL LEARNS
WHAT A QUIZ IS
USES DICTIONARY
Keep
. Carbon
Copies
of lectures, theses, etc. This
can only be done by buying
or renting a typewriter.
Special rates to students.
Phone or call at
L C. Smith & Bro.
Typewriter Co.
LINCOLN, NEBR.
Miss Midzuho Takahasht, the Jap
anese student in Huron college, is
getting on rapidly in learning the pe
culiar idioms and phraseology of the
American people.
But there are many things not idi
omatic hut in everyday use for us
which Miss Takahashi has never
learned in her eight years' study of
"book English" in Japan.
One of these is a "quiz."
When Professor O. R. Overman an
nounced to his class in chemistry that
there would be a "quiz" on the fol
lowing day. Miss Takahashi didn't get
the point. .But after class she retreat
ed to the dictionary and there she
found: "Juiz An exercise conducted
as an examination."
These words meant much more to
her than the other. Miss Takahashi
took her first "quiz" and is now re
joicing iu the fact that she was suc
cessful in passing it. Ex. ,
Columbia Two freshmen were the
successful competitors for the semi
finals in the varsity tennis, meet This
is the first time that the varsity title
has gone to a freshman, and that the
runner-up should also he a freshman.
Ex.
HART, SCHAFFNER & MARX
YOUNG MEN'S
Suits and Overcoats, $17.50, $20.00,
$22.50 and $25.00
SCH0BLE, STETSON AND
TRIMBLE HATS
Our
ATHLETIC DEPARTMENT
Handles
SIAULDING, GOLDSMITH AND
ASHLAND SPORTING GOODS
OUR SHIRT DEPARTMENT
Has For Your Selection
MANHATTAN, YORKE, KINGLY AND
DELUXE SHIRTS OF VALUE
MUNSLNG AND SUPERIOR UNION
SUITS
"INTERWOVEN," EVERWEAR AND
'DEPENDON" SILK, FIBER AND
LISLE HOSIERY
Copyright Bart Srtufintf k Marx
NECKWEAR OF CLASS
The Big Assortment
AR
MS
RONG
S
GOOD CLOTHES MERCHANTS
(If It's New We Have It)-
'
SOCIETY FniA"
SOCIAL CALENDAR
November 10
Freshman hop Rosewilde.
Agricultural College Faculty Mixer
State farm.
November 11
Informal Dance Armory.
Tegner Faculty hall.
Delta Tau Delta Freshman house
dance.
Delta Delta Delta House dance.
Delta Chi House dance.
Comus Club dance Lindell hotel.
Gamma Phi Beta Founders' Day
luncheon at the Lincoln; house dance.
Grand Island to attend the funeral of
his brother-in-law, Silas Barton, which
!will take place today.
Purdue Just a quotation from the
rtallv naner of Purdue: "Rooters-
hate will be In prominence in fee
'rooters' section during the game. Meg
aphones may be procured at the wef t
end of the bleachers before the game.
J -Ex.
HOLLAND-YOUNG WEDDING
The marriage of Miss Veva Young
and Dr. J. J. Holland, took place Wed
nesday morning. November 8, at Su
perior, Neb. They wre attended by
Miss Nell Ryan of Columbus and AVil
liam Kelly of Verdigre.
Miss Young and Miss Ryan are both
members of the Alpha Omocron Pi
sorority and Dr. Holland and Mr. Kel
ly are member ot Hie Delta Sigma
Delta at Creiphton college, Omaha.
The only out-of-town guests were Mr.
and Mrs. J. W. Holland of Iowa Cky
and Gladys Lowenberg of Lincoln.
Esther Schultz, '16, of Hastings,
will spend the week end in the city.
Felice Fulton, ex-'17, of Beatrice,
has been a guest at the Delta Gamma
house.
Bernice Nelson left last night for
her home in Omaha. She will return
Sunday.
Victor Halligan, '17, has gone to his
home in North Platte to spend the
week end.
Agnes Anderson, ex-18. of Grand
Island, spent Wednesday at the Alpha
Phi house.
Harold Noble, '16, of Kansas City,
will attend the Angle-Reed wedding
tomorrow.
Dean Sherman has recovered from
his recent illness and is in charge of
his classes.
Robert Harky. '16. i Tisiting in the
city.
Alpha Tau Omega entertained last
might at a dinner for Guy Reed.
Plates were laid for thirty.
Daisy Parks, " 0, will go to her home
in Ashland today.
Edna Coffee, "19, Marian Hall. '19,
John Cook, '18, and Harold Corey, '17,
motored to Beatrice Wednesday.
Mabel Anderon. '17. will spend the! Marguerite Marshall, '16, and Ruth
week end in Omaha. Lindley. '15. of Omaha, will spend the
jweek end at the Kappa Alpha Theta
Theodore Metcalfe. '17. went to, bonne. y
According to the Colorado College
Tigfr. two senior girls have been
selling sandwiches, bmi bong and
coffee t Colorado college to raise
sufficient funds -to take them to Ft.
Collins on the "Special." Ex.
The omen of the fnivcrsily of
Oregon are planning some innovations
in the matter of P'g Game football
demonstrations. At a meeting held
last wee it was decided that the w
jmen would get out on the field after
the wasningion-uregon game
Saturday and serpentine at the same
time as the men. An announcement
by the committee in charge of the
plans said that the marching stunt
would he arranged bo that it would he
at once effective and dignified. Ex.
Columbia The Library has now a
collection of 67,000 volumes, not in
cluding 8,000 German books. Ex.
Telephone B2311
333 North 12th 8L
Gleaners, Pressors, Dyars
For the "Work and Service that
Pleases." Call B2311. The Best
equipped Dry Cleaning Plant in the
WesL One day aerrlce If needed.
Reasonable Pricea, good work, prompt
service. Repairs to men's garment
carefully made.
WILLIAMS' ORCHESTRA
B1654 Hours 12-2, 6-8
.;l!L '
111! ;
,i'"!i;iiij;v
J'
..it:,:
IN OLU3 tSe onUide hirt and
It uiJerdraxrcrs are oie fjiraect.
This rrtrum that tSe t.'..:rt crft v-irU out of t'l: tnuirri,
tHt t'.irre :.rc no t'.iirt 1a!i ti l u.i'h i:i cut, t!t:t t'.c tf-iwrri
"t.t:.y y," t lay ti't!r:ifj f l'se comfort rnJ ertnr..r i
r-;v:r. a c --mr-it. OLL'S it coat rut, o;cne a!l tlic way I tv. n
c!oed cro.ch, datod hzxk. brc illustration.
Per C'-f tLU' 3 r-' f'r wear, we recommend t!ic ry-'.J
attatlxii co l..r CLL'S wiih rtg.lir or t-liort i!:-cvn. i'. :'ra
t'zc f i r v.ry tll or rtout mm. Ail il.irt Ltlirlcs, : i t t
dct'rnn, Lulling ti'.L-$lXO to J 10X0.
CLt-3 en-piec PAJAMA3 I- lomcitif, rritiuf sn4 twnfur.iMe
Iff-. M:r un l'e r-ip rrimri- hr OI.V u!-1 oust c-rt. rlo4 tc.
cJoird ciiH-lt. 1 . lruiwJ la or cora 1mo. 1 1J XImJ.
Afck your dealer for CLUS. Dooklet on requett.
FHOUPS-JONES COJttAJrr, Koken
I
m Mowwir, vw iuia JTj
Dvt-N .en:.;.-:,:
1 : w
BSfcm
