Vol. VII. No. 59.
UNIVERSITY OF NEBRASKA, LINCOLN," THURSDAY, DECEMBER 19, 1907.
Price 5 Cents.
Do Your Christmas Shopping With Nebraskan Advertisers
flebraeftan
OUR ADVERTISERS1
v .
RELATION -OF COLLEGE PAPER
TO BU8INE88 MEN.
Change Brought About by Lincoln
Commercial Club During the Year
ThTDally Nebraskan Teddy.
IE ADVERTISERS DESERVE
YOUR PATRONAGE
On the subject of college advertis
ing, Dally .Maroon, the official pub
lication of the University of Chicdgo,
says In a recent issue:
"There have been many 'fake' ad
vertising Schemes to Jot money from
the pockets of advortlBers, which make
np feturtf to the advertiser, and which
dn no sense help the University, and
frequently damage the University be
cause admitting advertising that Is
discreditable.
"The legitimate publications of the
UrilVersltv have suffered from this
fake advertising. This article Ib pub
lished to warn the advertising public.
"That the University student body,
probably the best field for any adver
tiser with goods that appeal to a col
lege public, Is strongly affected by an
advertisement In the columns of the
paper read religiously every day Is
a thoroughly established fact, as Is
witnessed by the continuance yoai
after ear of the sahld bUSlriesrhauBes
on the Daily's roll of advertisers."
This situation is similar to that
-which confronted the University of
Nebraska a few years ago. At that
time there were several University
publications which sought the support
of the buBlriess men of this city, none
of which were adequately supported
either by Btiidents or advertisers and
consequently financial failures were
frequent- Then by a combination of
publications under the name of the
Daily Nebraskan conditions were
somewhat improved, but still the mer
chants were persistently solicited vto
advertise -on programs, score cards
and the like. They could not afford
to patronize" the dally paper sufficient
ly to make it a financial success.
Later, through the 'action of the
.Commercial, club, they decided to
support but two publications, the
Daily Nebraskan and the CornhuBkor,
bo that they might be assured when
they gave advertising to University
publications that they wore reaching
not-Just the members of a society or
class, but the entire student body,
the faculty, a large portion of the
alumhf, and many friends of the Uni
versity. At the close of the year 1907, the
Daily Nebraskan stands ns the most
up-to-date, best illustrated college
paper In the country. It has a circu
lation, one-third larger than ever be
fore, and is generously supported by
most of the business men of the cy
of Lincoln. These men are anxious
to Tget University business and 'are
willing to aBk for it don't go where
yoU tier riot granted. They are worthy
(Continued oa page four.)"
ATHLETIC GOOD8
Lawlor.
BANKS
First Trust and 8avtngs.
Central National.
BAKERIES
Dalrymple.
Folsom.
Pttr-y.
BARBER 8HOP8
Grand Central.
Green's 8hops.
Marshall.
Emmert.
BATH 'HOU8
Chris'. -
BOOK 8TORE8
Co-op.
Lincoln.
University.
CAFE
Windsor.
Sams.
Dons.
CIGARS
Cole & McKenna.
Matt's Place.
vAcme.
CLEANER8
Wood.
Weber.
CLOTHING
Armstrong.
Farquhar.
Magee & Deemer.
Mayer Bros.
Sterling.
COAL
Gregory.
White breast.
"CONFECTIONERY
Dalrymple.
Lincoln Candy Kitchen. t
Hirschner-Morse.
DANCING ACADEMY
Lincoln.
Pitts'.
DENTI8T8
Yungblut.
DRUGGISTS
Hirschner-Morse.
Jerry.
Rlgg8.
DRY GOOD8
HerpolshelmeC.
Miller & Paine.
FLORI8T8
Chapln.
C. H. Frey.
FURNI8HING8
Armstrong.
; Budd.
Magee & Deemer. ,
Mayer Brds.
Sterling.
HA!RDRE88ER
Mrs. Davis.
. . Mme. Ross.
Mrs. J. C.. Bell
JAPANESE G00D8
Akagl.
JEWELER8
E. Fleming.
Harris.
Myers.
Tucker.
Hallett
Henderson & Hald.
8artor.
Trlckey.
KEY8
Thorp.
LAUNDRIE8
Evans.
Yule.
LUNCHEONETTE8
Tommy.
Folsom.
Dalrymple. ,
Hirschner-More.
OPTICIANS
Hallett.
Myers.
Shean.
PHOTOGRAPHS
Hayden.
Tbwnsend.
Cltfrrlents.
PRI.NTER8
George Bros.
Simmon's.
RESTAUR ANT8
Boston Lunch.
Buds.
Camcrons.
Dons.
Francis Bros.
8ams.
Windsor.
Palace Dining Hall.
: 8HINING-PARLOR-
Cole & McKenna.
8H0E8 .
Beckman Bros.
Cincinnati.
Hereford & Petty.
Rogers & Perkins.
8anderson.
SKIRTS
Lincoln 8kirt Co.
STATIONERY
Porter.
8UITORIUM8
Weber.
TAILOR8
Backstrom.
Dresher.
Elliott.
Heffley.
Herzog.
Ludwlg.
Scotch Woolen Mills.
Union College Tailors.
THEATER8
Jo'- a.
ARE NEARLY READY
PLAN8 FOR ENGLNEEBIJ1Q BUILD-
ING BY CHARTER DAY.
Professor Riohards, Speaking Before
Engineering Society, Says Bids
Will Be Submitted February 16.
Majestic.
Oliver.
Lyric. "
Elite.
TYPEWRITERS
Underwood.
The business men of Lincoln
who want .student business ad
vertise in tbe Daily Nebraskan.
Don't do wrere you ere not
wanted.
, , 11 tii iL
Before a largo attendance of the
Engineering Society last evening Dean
Chaa. It. Richards of the Engineering.
College explained his plans for the
new $100,000 building soon to bo
put on the campus. The building Is
tbe one for which the last legislature
appropriated $50,000, with the under
standing that the money might bo ap
plied as tho Regents-saw fit, to tho
partial construction of a nlore expen
sive building, for which the succeed
ing legislature would appropriate tho
remaining $50,000. Professor Rich
ards haB beon personally drawing tfia
plans; they have been approved by
tho Regents, and aTo so far -advanced
la the details that it is hoped blda
can be taken and a contract lot at
the next Regents' meeting on Febru
ary 16th.
Tho new building will be architec
turally a orddit to the canipus, will
be well finished inside and wjll con-
rt&itt-manyipttodatafeatureaof-flqulp
ment which will put it on a par with
the best mechanical engineering build
ings In tho best technical schools df
tbe country. Its design is aimed to
meet needs that have already devel
oped in the engineering department,
and In that respect it will bring pof
hapB the largest $100,000 worth of sat
isfaction ever obtained from a sljttilar
Investment by any college, tfhls
building has been the project deafest
to the heart of Dean Richards for
years, aa University' people well know,
and his personal efforts more than
anything else have brought about its
realization, against difficulties extend
ing over years of time. The personal
interest he has' put into the work of
designing the" "building can thorororo
be better understood and appreciated
by' University students. ,
DaTTTUhaTaBiBlfedranrurabrot
the leading -technical schools of the
country the past summer, looking for
ideas for the now building, and his
visit haB made him moro optimistic
concerning conditions at Nebraska.
He is of tho opinion that the technical
schools of the middle West are better
equipped than the more noted oast
era Institutions, such aa Boston Tech.
and Cornell. Particularly ( in labora
tory or ''shop" equipment tho .eastern
schools 'aTe very 'deficient; shoving
their students Into crowded buildings,
separated sometimes by several city
blocks- from the main college; put
ting laboratories into Ill-lighted!, dingy
basements, and In general treating the
laboratory part of thVcoort' as if It
Were of little Importance. TMe Uni,
versity' of Peaasylra'aia Has' a aew
(Continued oil pagtf fodf.)
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