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CATALOGUED
BUYERS' GUIDE N70
rtss ova QNLV
We have been working11
together on this cata
logue for thirty years. We
consider this number to be as
Deal- the idee ] Buyer's Guide as the
World his ever seen. We hove done
our best and our assistants hive don ;
their utmost , to tell the TRUTH
about everything listed herein.
MONTGOMERY WARD a CO.
MICHIGAN AVENUt ft MAPISOM STREET. CHICAGO.
THIS BOOK CONTAINS
70,000 PRICES
17OOO PICTURES
1,000 PAGES
We Guarantee satisfaction and safe delivery.
Every article in our catalogue
is described exactly as it is. Not the slightest exagger
ation is ever permitted. But if anything you get
doesn't suit you in quality , or price , or fit , send it back
and we will replace it. Or we will send your money
back , and pay transportation both ways. We consider
no expense or effort too great to avoid having one
dissatisfied customer.
Two Thousand Stores in One
Two thousand average dealers together will not buy so
much in a year as we. The makers who sell to us have
no traveling expense , no credit risk , no losses , no sales
men to pay. They save the whole cost of selling the
same goods to 2,000 separate stores , scattered every
where. The fiercest competition in America centers in
the effort to get our trade. The prices we pay are never
Cut this slip out and send it with 15 cents in stamps Today.
Montgomery Ward & Co. , Michigan Ave. and Madison St. , Chicago
Enclosed find 15 cents ( or partial postage on your 1000-page
Buyers' Guide No. jo
Nauio.
( Be sure to write very plainly. )
Postoffico
County. -State.
Bo sure to enclose this slli > lu an.envelope.
' phis book tells pretty nearly what your dealer pays
* for everything. It quotes wholesale prices on
70,000 articles , and shows pictures of 17,000 of them.
It includes practically everything that anybody uses ,
wears or eats ; and its prices are the lowest ever quoted.
It will save the average family at least $100 per year-
some $500. Two million people send for this book year
ly as a buying guide , and we want you to have one too.
for 30 Years we have been selling merchandise by mail
at about what dealers pay. Ours is the
original catalogue business , and the greatest mail order house in the
world. This enormous business has been gained and held by under
selling everybody , treating customers fairly , and doing as'we agree.
Two Million People are now numbered among our
customers. We carry for them a
stock valued at $2,500,000. We employ 2,000 clerks to fill their orders.
It requires 100 typewriters to write our letters to them.
You Need This Book because you can rely on it. Other
catalogues are offered you , but
this one is best. Our house is the oldest and largest , and our prices
are always the lowest. Our guarantee is the fairest , and our record of a
quarter century assures you of fair dealing. We keep our customers.
much above cost ; and goods that we cannot buy low
enough are made in factories of our own. Is it any won
der that we can sell for about what common dealers pay ?
We get along with a fraction of the profit charged
by stores. We have no salesmen no selling expense
save our catalogue. A dealer must make several times
as much on each article to pay his expenses and live.
Our expense is but a small percentage when spread over
' sales that amount to millions of dollars annually.
We simply combine the buying and selling of two
thousand average stores. We save the wasteful methods
that cost more than the merchandise , and we give the
saving to you. This is the modern method of business ,
and the buying of the 20th century will be done more
and more by mail. In this way we are now saving our
customers from four to five million dollars annually.
You will become one of those customers when you see
this book.
Send Only 15 Cents SE
fully the slip to the left of this , and mail it to us today ,
enclosing 15 cents. This catalogue which we offer you
costs us about 70 cents to print , even in million lots.
The postage on it costs us 22 cents more. We ask you
to send us but 15 cents ( less than half the postage alone )
just to show that you do not send from mere curiosity.
This book will save any average family at least $100
per year. If you don't find that it will save you at least
a hundred times what it costs you , simply write us , and
we will cheerfully send your 15 cents back.
Please send today , before you forget it.
Ward & Co. Michigan Avenue Chicago
Montgomery . , & Madison Street
. ,
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