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About The Columbus journal. (Columbus, Neb.) 1874-1911 | View Entire Issue (Oct. 11, 1911)
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SAME HIGH QUALITY-PRICES DOWN
FORD MODEL T TOURING CAR
-.lir- Varudmm fteel Construction 5 Passengers. Euuip-
: v",tn Extension T"p: Automatic Brass Windshield. Tvvo 6-inch
'j.i.- Lar:is: r-rTir: SDeedometer: 3 Oil Lamps: Horn and Tools.
A Li. ir::- LS J. B. I'ETROIT.
FORD MODEL T ROADSTER
4 Cylinders Vanadium Steel Construction 3 Passengers. Equip
ped with Extension Top; Automatic Brass Windshield; Two 6-inch
Gas Lamps; Generator: Speedometer; 3 Oil Lamps: Horn and Tools.
5 Passengers 4 Cylinders Vanadium Sti
FORD MODEL T for 1912 is the same high-priced quality car as it was in 1911; the same scientifi
cally accurate and simple design, the same heat-treated Vanadium Steel Construction. There have
been no mistakes to correct no experiments to try out but conveniences have been added and a marked
reduction in price made possible through larger production and added factory facilities
There are no ifs, "ands." "buts," nor "exceptions." 75,000 Ford Model T
cars will be built and sold for 1912, because there is a demand lor 75,000 Ford
Model T cars. We are not estimating, or guessing, or taking chances. We know.
With a selling organization composed of 3 large reserve warehouses, 30
branches, and more than 3,500 Ford dealers, our business fingers are on the pulse
of trade conditions. We know from the insistant demand, that it will take at
least 75.000 Ford Model T cars to supply the wants of 1912.
This demand exists only because Ford Model T has "made good" with more
than 10O.000 owners. You cannot get any better evidence of reliability. Ford
Model T must be a high quality car it must be all we claim to give so very many
individual owners such continuous satisfaction.
To build 75.000 Model T cars will not, in any sense, stretch or strain the
producing capacity of the great Ford factory. It simply means a daily output of
250 cars. We have, during the past, frequently turned out 300 cars a day. In
May. 1911, with 26 working days, our production was 6,013 cars. Thus, with
present iacilities and our ordinary working force, 75.000 cars are but a normal
production. The Ford factory is conceded by the most famous mechanical engi
neers to be the most compact, concise and efficient automobile factory in the
world, being equipped with labor and time-saving machinery, designed by Mr.
Henry Ford specially for the manufacture of Ford Model T cars.
The Ford Motor Company devote all efiorts to the building of ONE MODEL,
thus assuring a degree of efficiency (because of continued familiarity of the em
plovees with their work) not possible where several models are being construct
ed, and where the workmen are switched from one piece of work to another.
The Ford factory is running continuously twelve months in the year. The
workmen are never bothered with the troublesome thought of being "laid off"
for awhile. They know their employment is secure as long as they are efficient
Still another fact lies in the simplicity of the design ot Ford Model T. It is a
quicker car to build because there are few parts and nothing intricate. So simale
that any ordinary individual understands it reaaily.
The Ford Motor Company have the financial strength to build 75,000 cars
without borro-lng a dollar. They will pay spot cash, take advantage of every
discount and hence have the market of supplies at their command. Think of the
force for low prices which the buyer commands when he goes into the market lor
300,000 wheels, 300,000 tires, 375,000 lamps, 75,000 speedometers all oi the
same style, the same model and tens of thousands of tons of steeL When the
seller knows he is going to get spot cash, he does business on a mighty fine profit.
This all around manufacturing efficiency possessed by the Ford Motor
Company assures the highest standard of quality with the lowest standard of
price. There is no occasion to lower quality, and every opportunity to lower price.
FORD MODEL T is the highest quality car made in the world, bar none.
A striking illustration of this fact was evidenced in a test made by the govern
ment of France in December, 1910, when they pitted the materials of the Ford
car against those of the best, highest price car made in France. The test was for
"traction and shock." FORD MODEL T was 30 per cent greater in elacticity
50 per cent stronger and 25 per cent better under shock.
The very fact that there are now over 100,000 Ford cars in operation is the
very best evidence ot the quality of materials used in its construction. Go where
you will, you will find more than ten Ford cars to one of any other make, and
this could not be so if the quality was not in the materials used in Ford Model T.
We have the demand; we have the factory facilities and capacity; we have
the money; we have the selling organization, and we are going to make and sell
75,000 Ford Model T cars for the year 1912.
Not the Motor Car You Want? Prompt Delivery Assured
- ' '!fc 9BIHMr
THIS CUT is a representation of the famous Model
T. It is the same car that has been giving such
satisfaction to the 110 users in Platte county. It is die
same car. that won the World-Herald Endurance run
against a field of competitors consisting entirely of larger
and higher priced cars, one of which was a spedal built
speed car and cost $6,000. In short it is tlie same
famous Ford T, only more refined, more impro red, and
the cost has been reduced from last year becaus 3 of the
added production. This year the Ford T is bet ter and
costs less. That is the 1912 Ford story in a n ut-shefl-
GOTTBERG AUTO CO., Columbus, Neb.
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