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About The Columbus journal. (Columbus, Neb.) 1874-1911 | View Entire Issue (Oct. 4, 1911)
t.f.. toWtmjrn. r-l m BUSINESS BUILDING I BY DUNDAS HENDERSON Advertising Manager of the C. E. Zimmerman Co., Chicago 1 igi J.'..''J zaittsrw JJ. vCV-""-"' - ' " ' -ipno . iiiv-uim i .'-x-i WitfB. 3KL f .. sSHfI tfn&pAi-i Supplied by vcsa .. r zzp--rn i - -irw 6l)CVS-ndicafcd l -& A iT5 UKwsllfcRSONJ J CE&MmMU THE "FUN" OF WRITING ADVERTISEMENTS Do you like the fun of writing your ads? Fine fun, isn't it? It is fun to be in business anyhow fun to have the landlord come for his rent screaming fun to have to send a check for all those funny bills that come in regularly every month and simply ir resistable fun to have to buy bread and butter for the family and plan for the future of the children. Yes, Mr. Retailer, it is fun perhaps. , You know from bitter experience that there is nothing funny about busi ness. You do not pay your bills from any sense of humor and neither do people give you credit f-om the same cause. There is little fun in paying the wages of a first -class salesman who has to assist you in making mo ney to pay your creditors and allow you to tuck a small sum snugly away in your bank against a rainy day. It is all solemn, deadly realty. It re quires all the thought and sales help of the highest grade you can get at a reasonable price to carry through the daily tragedy. Why should you think it fun to write your ads? Do you realize that it is just as necessary to have sales manship outside your store as it is to have it in it if you wish to be success ful? And if you are anxious to in crease your business to the point where it will be classed as amongst the best producer of the kind you will find that "outside" salesmanhip of the finest order is abolutely neceesary. Outide salesmanhip mean.5 advertis ing that brings business. In this cate gory you put your newspaper advertis ing -that is to ay, you put your news paper advertising in that class if it produces re..ults. It is this produc tion of results that makes all the difference. JOnly advertising space that contains real salesmanship will get real returns. And the construc tions of that salesmanhip makes all the difference between success and failure. The writing of succeessful advertis ing is an art or science like photo graphy or medicine. It cannot be us ed successfully by any one who has not studied it as closely as any other art or science. The man who, therefore tries to practice it for fun is only wasting his time and money. You would not allow an untrained clerk or amateur to come into your store to you and sell your finest goods to your best customer. And you would call any one else who was guilty of such foolishness, a bad merchant. Further, you -would not expect a clerk whom you had engaged to sell grocer ies, to compound prescriptions or re pair watches. It is just the same with advertising salesmanship unless you know the rules of the business you cannot successfully write ads that are absolutely sure to bring customers into your store and money into your cash drawer. If you are in business for fun it is wise to write your own ads for there is nothing easier or "funnier" than to spend your money on newspapers foolishly. I Jut if you are in business for money, it is better to get some one to write them for you who knows how to bring customers to your store and incidentally swell your bank ac count. Just let me tell you how "easy" it is to write ads and then tell me how much fun there is in construing ads on which the increase of your busi ness depends and on which you have to build a great part of your future. There are four points to every suc cessful advertisement: First, you mut get and hold the attention of the possible customer in competition with every other advertiser in the paper; second, you have to create interest in the goods you are selling; third, you mustbring settled conviction into the customer's mind that she wants the goods more than the money in her pocket or bank roll; and last, but by no means least, you must get your customer into your store to actually buy the goods. That's all there is to it. Easy isn't it. There are well defined rules fordoing all this but those rules have to be learned. After these rules have been acquired, you must apply psychology and many other "ologies" to get the desired results, the kind of results that has puik large fortunes for Wan amaker. the great department store merchant, and others. To treat this question in a spirit of fun is like a butcher trying to undertake the prac tice of a physician. He may know how to carve meat but he does not know how to cut out your appendix so successfully that you can live after wards. If you are really bent on fun, Mr. Retailer, try base-ball or solitaire whist but keep away from writing ad vertisements that are not only wast ing your time but preventing your store from getting that increased suc cess to which it is entitled. If you cannot readily get a local man to construct your ads, subscribe to a syndicated advertising service. There are several on the market. These services are usually in series of fifty-two with fifty-two copper plate electros of the illustrations, one for fKSgg31 ti4TL !vv " " : - iy. . ":-Aj ' ", K5 Stow In over one million homes in all sec tions of the country, from Maine to California-FAVORITE BASE BURNERS are providing warmth, comfort, satisfaction, and are saving money every day they are in use. There are scores of such Favorite homes right here in this town and vicinity. If you will go into any one of them, you will be invariably told that the Favorite saves from 2 to 3 tons of coal every year, keeping the entire house lux uriously warm and comfortable, day and night, in blizzard weather. We sell Favorite Base Burners because we know they are the best heating stoves built in point of beauty, durability, and fuel-economy. Let us show them to you. You may as well save three tons of coal this winter with a Favorite, and you will get more heat and satisfaction, too. BOYD & RAGATZ each week in the year, at prices rang ing from one dollar a week up. Much of the advertising in these services has been classed as equal to the best that has made success for the big city department stores and national adver tisers. Some reduced facsimiles of this kind of advertising may be seen at the top of this column. This syndicated advertising service puts within the reach of even the smallest retailer, advertisements that he coludn't obtain individually for many hundreds of dollars. They are constructed by men who have a country-wide reputation as retail adver tising experts and who are paid large salaries not only for their skill but for their experience in constructing just such advertisements as have made success for thousands of merchants in the same osition as yourself. Full particulars of what is prob ably the most successful of those ad vertising services may be obtained from the editor of this newspaper. I earnestly advise retailers to make early application for only one service can be sold in each town and if you are 21 live merchant you are certainly losing money every day you are with out such a service. Don't forget the Big Orph eus Dance next Wednesday evening. Creston. A baby loy was born to Mr. and Mrs. Fred Beadinger Sunday evening, consequently Mr. Beadinger was dressed up all day Monday, handing out the treats to his friends. Miss Gladys Munger, of Leigh, vis ited with her friend. Miss Ella Sny der, Monday. 1 Rev. C. H. Moore left Saturday for Bloomfield, where he will be located during the coining year. Mrs. Moore and sons Clark, Clarence and George left on Monday. Miss Alta Ans on left Monday morning for Omaha where she expects to be for some time. John Lusehen aecom pained by his father William Lueschen left on Mon day for Omaha to spend a few days at Aksarben, from there they go to Lincoln where John will attend school at the University. Rev. B. Feye left for Omaha Mon day morning where he will attend the 1'resbyterian seminary. Bruce Webb was a .business visitor at Humphrey on Monday. L. Westcott returned from Omaha Saturday evening, where he had been visiting at the home of his daughter, Mrs. E. E. Austin. Sherman Township. A nice rain fell here Saturday, about two inches of water fell. This I nits the ground in fine shape for fail wheat. Frank Wurdeman was chosen a candidate to the convention at Fremont Monday. Carl Luedke and Dan Weiser each dug a cave last week. George Michelson is visiting his parents in Washington, his mother being seriously ill at present. Inselman Brothers finished their threshing last and moved their rig home. Mr. and Mrs. H. Cattau left last Thursday, to visit friends in Shaw ano. Wisconsin. Mr. and Mrs. Nauenburg, of near Creston visited Mrs. II. Deyke Thurs day. If the Tribune-Journal editor, or any one else wants to see some second growth of oats he might make a trip to Creston township, there he can see some in the stack yet. Loscke Creek. Miss Matilda Lutz, teacher in dis trict 15, spent Sunday in Columbus. Louis Loseke is the last victim along the creek who has suffered from the auto fever, he consulted Dr. Gott berg. of Columbus and now he is able to be around on rubber tires. John Ahrens and George Loseke made atrip to South Omaha last Tues day. Mr Ahrens bought a car load of sheep which he brought home last Thursday. Gerhard Loseke drove to Colubmus last Thursday. The Independent Telephone company put in a phone for Henry Landwehr last Friday. The rain, everybody was wishng for came last Saturday. Leigh Route No 1. We had a very good rain Saturday and Sunday in this part of the country which will do the winter wheat and alfalfa good. Henry Wergen and Will Metzger were Columbus visitors larst Sudnay. Adolf Keunke and sister Clara were visiting with Fred Fanerich last Sun day. Henry Mueller went on a trip to Mexico Monday, to look for a location as he is going to mote away from here next spring and does not know yet where he is going. Adolph Marty shipped a carload of cattle to the South Omaha market. Gust Engelbart is suffering from rheumatism, Mrs. Henry Brock is visiting her folks at Republican City. Miss Mamie Jenny spent Saturday and Sunday with the Misses Lulu and Winnie Knight. Fred Jenny has his automobile home again after having had it in the repair shops for about a month. A little daughter was born last week too Mr. and Mrs. Edward Michelson. Fred Jenny is treating his house to a new coat of paint. Mr. and Mrs. Henry Mueller were Sunday visitors at the Adolph Plugge home. Mr. and Mrs. Alvin Harnapp were guests at the Edward HoIIman home last Sunday. Henry Dassenbrock has purchased a new automobile. Godfrey Marty was in Columbus on business Monday. Richland: Beautiful weather since our few days of cloudy weather. Miss Mazie Engle spent Sunday in Fremont the guest of her sister Minnie, who is attending th normal. Mrs Edward Yonkie was a guest of Mrs. Bert Stevenson Friday. Mr. and Mrs. J. G. Kluck are visit ing relatives in Illinois. William Schrieber, of Platte county transacted business in these parts Tuesday. Felix Luschei who has an attack of appendicitis consulted his doctor Tues day. Mrs. Catherine Engle visited her son Henry last Thursday, Burt Stevenson and Ernest Luschei took two large loads of .cane to the Eastman sorghum mill on Clear creek, last Monday. Mr. and Mrs. Fritz Settgast and children enjoyed the hospitality of the Luschei home Sunday. Mr,, and Mrs. William Yonkie and Mr. and Mrs. Henry Hanson attended divine services at the Mueller church on Shell creek Sunday and took dinner with Mr. and Mrs. Edward Yonkie. Mr. and Mrs. William Brockelsbee returned Friday from their southern trip. Monroe. Misses Surl visited their aunt. Miss Stella Rhodes over Sunday. Rev. and Mrs. Robert Daugherty are rejocing over the birth of a fine baby girl born Saturday night. Miss Hazel Richards received a visit from her sister, Miss Leonra, Friday. Miss Dora McWilliams went to Genoa Monday. E. D. Jenkinson was a Columbus visitor Monday. Rev. Wedge of Genoa preached in the Presbyterian church morning and evening Sunday. Mrs. Hoppock of Fullerton visited her sister, Mrs. Harry Lieber Wed nesday. J. A. Sacuder of David City was renewing acquaintancs in Monroe Wednesday. W. M. Huffer purchased a new auto last week. Mrs. Morrow of College View, Nebraska was visiting her daughter, Mrs. Charles McWilliams. Miss Susie Ziegler spent Sur.day at home, returning to her school near Platte Center Sunday. Miss Hazel Richards was in Genoa between trains Saturday. Fine rain Saturday put the ground in excellent condition for winter wheat. Miss Irene Gilmore spent Sunday in Monroe. Mrs. C. A. Hess returned to her home in Fullerton after a few weeks vitiit with friends. Mr. Langley of Kansas Cityvis ited his old friend Henry Kelly. Mrs. William Gillaspie of St. Ed ward visited Mrs. M. A. Dickinson Friday. Arthur Watts and son Ardy are at tending the Aksarban at Omaha. The Vesta circle meet with Mrs. L. Campbell Thuraday. Mrs. Edward Potter of Silver Creek is visiting friends in Monroe. Fred Bishop was visiting in Mon roe Monday. Seth Young and wife returned to their home in Fullerton after a visit here. Superintendent Lecron was in town Friday evening. Miss Jennie Foline returned home from Genoa Monday. Ben Fellers and Con Giles were in Columbus Wednesday. TIGERISH TUNAS. Wild Carnag When They Meet Their Natural Prey Flying Fish. One time at St. Clcineuts we sighted a feeding school of tuna, av exhilarat ing sight. A flying fish weighing a pound and a half or more would start from the water and soar an extraor dinary distance, nearly out of sight, but every inch of that flight I knew was covered by a big tuna keeping bis place just beneath the "flier" and ready to seize it the moment it fell Into the water. This rarely failed. The moment the fish began to drop the tuna would spring at it like a tiger, turning and tossing the spume into the air with a splendid and electrify ing rush, a maneuver that was re peated all over the blue channel. The sensational charge meant that a school of tunas had discovered n school of Its natural prey, flying fishes. At once the lust for blood and food was ou, and the carnage was the result. I have observed some curious scenes at sen, but never have I seen fear so forcibly expressed as by a school of flying fishes exhausted and at the mercy of the voracious tunas. I have had them gather about my boat and cling to Its keel as closely as they could, while the air was full of leap ing tunas and soaring flying fish. At such times when a school of sardines Is rounded up the fishes are so terrified that men have rowed up to them and scooped them in by the pailful. C. F. Holder In Outing. YOUR VOTE SOLICITED FOR ;&-.-. . -' -T-- - - MB x .'rJHL -- DAN I EL SCHRAM CANDIDATE COUNTY TREASURER FOR 24 YEARS CASHIER OF THE COMMERCIAL NATIONAL BANK The Spider Cure. The request for a "nut to put a spi der In to cure baby's whooping cough" which recently startled a Somerset shopkeeper recalls the spider "cures" of the past. There was, aud indeed is, for instance, that Irish belief iu the web as a remedy for cuts, warts and bruises and that superstititiou of the eastern counties which credited it with power to cure fevers. The weaver of the web, too, was looked upon as a doctor of medicine. A note from an ancient Notes and Queries gives the illustration. "One of my parishioners suffering from ague." wrote a Somerset vicar, "was advised j to catch a large spider and shut him j up in a lox. As he pines away the disease Is supposed to wear itself out." A similar belief prevailed iu the south of Ireland, but there treacle had to be substituted for the box as collin for the ague healer. Westminster Uazette. The Doctor's Joke. A physician who never goes out at night without leaving directions as to where to find him if wanted profes sionally was at a theater near Forty secoiul street recently with a friend. Just liefore the curtain went up on the second act an usher handed him a note reading: "Come to the ofliee at once. Don't telephone. Come." The note was signed by a colleague, aud the doctor lost no time in obeying the peremptory summons. Arriving at his destination, he was confronted by sev- : eral friends, who coolly explained that ' he had been used to decide a bet as to ! the length of time it would take to cov er the distance which he had trav ersed. The victim's anger was only slightly apiteased when he was assur ed that the perpetrators of the joke knew no one else who was good na tured enough to furnish the Informa tion looked for. New York Tribune. Putting the Owl to Use. There Is a choice old recipe, in which the owl figures, "to make any one that sleepeth answer to whatsoever thou ask," given in "Physick For the Poor," published in London in 1oTi7. It says that you are to "take the heart of an owl and his left leg and put that upon the breast of one that sleepeth, and they shall reveal what soever thou shalt ask them." The Ilindus, however, declare that the flesh or blood of an owl will make a person insane who eats or drinks It. On this account men who are devoured by jealousy of a rival or hatred of an enemy come furtively to the market and purchase an owl. In silence they carry it home and secretly prepare a decoction, which an accom plice will put Into the fowl or drink of the object of their malignant designs. Cold Weather Coming And with it the need of a good heater for your home. For the Ionjj winter evenings there it nothing" to comfortable as a Radiant Home Heater The large base of the Radiant Home affords ample capacity for absorbing cold and impure air, thus serving the double purpose of ventilating the room and by the incresise of the supply of oxygen in the stove, the fuel is completely con sumed, thus eutting the fuel bill from lf to U." per cent. The Radiant Home lias an established record of .... 33 Years Successful Experience and has kept pace with the onward march of progress. It is one of the few articles whose Record Guarantees its Future. For Sale Only By l Rothleitner & Co ELEVENTH STREET Wanted a Supply. "Politics," remarked a Washington official, "Is a science as well as a cir cus. One of the funniest things I ever heard in that connection was about the cowboy delegate to the constitu tional convention of Nevada when that territory was about to become a state. In the constitution was the stereo typed paragraph about the new state's having two senators to represent It in Washington. When It was read to the convention the cowboy delegate rose and yelled out: 'What's the use of limiting It to two? We're overwhelm ingly Republican, and we can elect as many as we want.'" Washington Star. Dr. W. H. Slater, veterinary. Both phones. One Fare for Round Trip with minimum excursion fare of fifty cents, from points in Nebraska except west and north of Kearney. Tickets on sale October 1st to 5th inclusive, with final return limit October 9, 1911. This enables you to attend the best part of Ak-Sar-Ben Fall Festivities to be held in Omaha September 27th to October 7th UNION PACIFIC will run special.train leaving Omaha at midnight via Papiilion and the Stromsburg IJranrh to Central City for convenience of those attending the Electrical Parade the night of October 4th. The same night at 1 1 -A't another special train will leave for Grand Island via Lane Cutoff and main line, making stops at all intermediate points. For Information relative to fares, dates, etc., call on UNION PACIFIC AGENT N "cr
