BMIOI MCIFIC
TliETIILE
WmI'BmiI Tralaa.
No. 1 Overland Limited.. 11:46 a. m
No. 3... China &. Japan Mall 6:58 p. m
No. 6 Oregon Express.. 2:00 a. m
So. 7...Io. Angeles limited 2:35 p. m
No. 9 Fast Mall 11:30 a. m
No. 11 Denver Special... 8:58 &.m
No. 12 Colorado Special.. 1:27 a. m
No. 15 Colorado Express. 6:23 p. m
No. 17 Ore. A Wash. Llm.. 3:05 p. ru
No. 19 Express 11:25 a. m
No. 21 North Piatte Local.l2:15 p.xn
No. 23 Grand Island Local. :a p. ra
No. 9 "Local Freight..
Ltaves 12:10 p. m.
Leaves from Coal Chute.
Ea.t-Uoaad Train".
No 2 Overland Limited.
No. 4 Atlantic Express..
No. 6 Oregon Express...
Sn S Los Anireles Limited
No. lu... China &. Japan Man Jiup.m
No 1J Denver Special... 5:30 a. m
No H Colorado SpecUl.. 10:28 p. m
No. 16 Colorado Express.. 2:16 p. m
No. is... Ore.-Wash. Limited 5:53 p. m
No. 2u Mall Express 3:00 p. m
No. 22 North Platte Local.
No. 24 Grand Island Local.
Lraves 1:20 p. m.
UHA.VCB TRAINS
Mitrfolk
No. 77 Freight lv..
No. 29 Passenger lv..
No 30 Passenger ar. .
No 78 Freight ar. .
SamtaMag
No. 79 Freight lv..
No. 31 Passenger lv
No. 32 Passenger ar
. rt fill ......-.&
- . . A ...
E. G. BKUWM,
Ticket Agent.
A. K. M'KEEN.
Assistant Ticket Agent.
i:0ui
5:26 p. m
4:32 a. in
2:46 p. Ill
6:16 p. ni
1:00 p. m
7:12 a. m
7:20 a. m
7:25 p. m
1:10 p. m
6:10 p. m
. 6:0ua.m
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.11:55 a. m
6:40 p. ni
aHiHraH
BURLINGTON
THE TIILE
No. 22. Pass (dally ex. Sun) lv..7:25 a m
No. 32. Frt. & Ac (d'yexSat.) lv 6:00 p. m
No. 21. Pass (daily ex. Sun) ar.9:00 p. m
No 31. Frt Ac (d'yexSun) ar6:45 a. m
Dr. E. F. Wide Raiders,
OCJce uilh Or Tiem,.' lulu Murraj St.
Especial attention given to Eye, Ear,
Nose, Throat and Surgery.
phonr Hell offli't M
Pnoce luti onli'e iai
IJrMdenee ISO.
IJesldeiiOe 223
Dr. Dora Wide Randers,
Especial attention given to Diseases
of Women and Children.
Office and Residence 1006 Murray St.
Phone Hell I'-M Independent J
Charles II. Campbell. AL D.
EYE, EAK, NOSEaurt THltOAT
tilansex Fitted
Both Phones COLUMBUS, NEB.
W. M. CORNELIUS
Attorney-at-Law
Commercial Bank Buildui-r
COLUMBUS. - NEBRASKA
DR. F. K. MORROW
Physician and Surgeon
Office New Luschen Building
COLUMBUS, NEB.
Bell Phone Red 12 Ind. Phone 12
C. N. MCELFRESH
ATTORNEY AT-LAW
Post Office Block
NEBRASKA
COLUMBUS,
FIAA! TALK
-ly -l
The Making Of The Crop.
The experience of thia season has
taught fanners that something more
than soil fertillity is essential to the
making of a large or profitable crop.
The essential elements of fertillity in
the soil, the potash, the phosphorus
and the nitrogen must be present in
the soil or they can not appear in the
crop. Other elements there are, but
with the possible exception of lime
these are present in such abundance in
our soils that we need give no atten
tion whatever to their supply.
Even when these are all there in
abundance, the soil must be in proper
physical condition or else the plants
can not use them. The soil can not,
under ordinary circumstances, or un
der any circumstances, be in proper
physical condition unless it contains a
considerable amount of vegetable mat
ter. Most of our soils in the Missis
sippi valley that fail to produce crops
fail not because of any lack of potash,
nor ordinarily in the newer lands of
phosphorus. They are frequently lack
ing in nitrogen, however, simply be
cause they lack vegetable matter, or,
speaking broadly and not technically,
humus, with which much of the soil
nitrogen is combined. The constant!
cropping of the soil, or cultivating
without cropping, naturally exposes to
the atmosphere and burns up this veg
etable matter. Hence the imperative
necessity of maintaining the supply
either by the growing of grasses, es
pecially the clovers, or by the applica
tion of barnyard manure.
But even with all these, as our farm
ers have found out this year, there
must be other things that go to the
making of a big crop Plants take all
their food in liquid form; and hence,
withoutjan abundant supply of moisture
in some way, it is in vain that we
expect a first-class crop. In fact, the
crops this year have been measured by
the amount of water which the roots
of the plant could supply to the grow
ing grain.
In some sections the oat crop has
been very light, for the simple reason
that oats require nearly twice as much
water per pound of dry matter as corn,
including both the stalk and the grain.
We have a great many barren stalks
in our corn fields this year, more than
we realize until we go into the field
and actually count them, for the sim
ple reason that the roots were able to
furnish enough water for the stalk,
but not enough to justify it in attempt-
BUSINESS BUILDING
BY DUNDAS HENDERSON
Advertising Manager of the C. E. Zimmerman Co., Chicago
ing to start an ear; and even when an
ear was started, the intelligence of the
plant taught it that it must shorten
this ear if it would produce any corn
at all.
Other years the crop has been lim
ited by he temperature. Corn, being
a semi-tropical plant, requires intense
summer heat, and some times the crop
is shortened for lack of it. The crop
this year has, however, even where
the plant food was abundant, been
measured by the amount of water that
the roots could deliver to the plant
The skill of the farmer has been shown
in maintaining a large amount of veg
etable matter in the soil, thus enabl
ing it to hold water which would
otherwise evaporate, and at the same
time keeping the soil in proper phy
sical condition.
The man who has land rich in humus
or vegetable material, who has so
cultivated it that he can draw upon
even the short supply of moisture
stored below, has been rewarded by a
moderate crop of corn. The man who
failed in this can see clearly the re
sult. It is important that we do some
serious thinking on what soil fertility
means and the conditiona that must be
supplied to enable the plant to use it.
The lesson has been a severe one;
not only farmers, but all classes of
citizens, need severe lessons of ad
versity in order that they may be com
pelled to learn wisdom. Fortunately,
in the dry section nature has been do
ing a good job of plowing, such as no
plow could do, and preparing the soil
by pulling the particles apart, for an
abundant crop next year if we are fa
vored with normal temperature and
rainfall. Wallaces' Farmer.
Harvesting aad Storing. Potatoes.
A Missouri correspondent writes:
"Can you tell me bow to keep pota
toes? Should I dig them now or wait
till later? What can I put on them
to keep them? They are ripe.
Late potatoes should be left on the
vines as long as. possible and yet be
dug before frost.' If it isj possible toj
get a reasonable price, the average
grower had best sell his surplus pota
toes soon after digging. Under ordi
nary market conditions, only men who
have good root cellars or potato stor
age houses are justified in holding any
large quantity of potatoes over winter.
A good storehouse for potatoes must
never fall below 30 degrees in tem
perature nor rise much above 40 de
grees. It should be well ventilated,
dry, and dark. The cellar of the or
dinary dwelling house meets these re
quirements fairly well, although the
tempreature here often rises too high,
and there is danger of it falling too
low; also the ventilation may not be
of the best.
By om who naderstaada the art, po
tatoes may be ucceatfully stored in
pita. A trench is due in the ground,
about three feet wide, one foot deep
and any length desired. The potatoes
are then piled in till there is a pile
three or four feet deep. Straw is
piled over the potatoes to the depth of
ten or twelve inefce, and a layer of
soil 'is put on except over the top,
which is left open for ventilation until
the realy cold weather comes. As the
weather gets colder it may be neces
sary to add a layer of manure over the
soil, and care must bejtaken to plug up
the ventilating bole at the top every
evening aad during the extremely cold
days. It must frequently be left open,
however, to provide ventilation. Po
tatoes in a large mass without ventila
tion will heat and spoil.
In large potato growing districts,
special potato storage buildings are
constructed. They are provided with
ventilators, a thermometer, and often
times a stove. At night the ventila
tors are closed, but during warm
days they are opened. The objet is
to always keep the temperature pe
tween thirty and forfy degrees. Po
tatoes immediatly after digging
should, if possible, be cooled off at
once and kept cool until used. Wall
aces' Farmer.
WHY IT SUCCEEDS
It's for Om TUag Only,
Foley'a Kidney Remedy (Liquid)
Is a great medicine of proven value
for both acute and chronic kidney and
bladder ailments, it is especially re
commended to elderly people for its
wonderful tonic and reconstructive
qualities, and the permanent relief and
comfort it gives them.
Nothing can be good for everything.
Doing one thing well brings success.
Doan's Kidney Pills do one thing
only.
They help sick kidneys.
They relieve backache, kidney and
bladder trouble.
Here is Columbus evidence to prove
it.
Mrs. John Burrell, 522 W. Eleventh
St., Columbus. Nebraska, says: I
cheerfully give Doan's Kidney Pills
my endorsement for I know that they
act just as represented. About four
years ago my kidneys became weak and
disordered and there were symptoms
of inflamation of the bladder. My
back was painful and I felt miserable
in every way. Not until I used
Doan's- Kidney Pills did I find relief.
They completely corrected the annoy
ances. During the past two years I
have been perfectly free from kidney
complaint and I give Doan's Kidney
Pills the credit."
For sale by all dealers. Price 50
cents. Foster-Milbum Co., Buffalo,
New York, sole agents for the United
States.
Remember the name Doan's and
take no othher.
a. a
Wanted A gin tor g i
eralhou work. L. Gerard,
420 Wert 16th St
i ! iMhTtnTTrninyaVii I ODCciaens c.SvndicoJed I A
TtBBVEIR?99?7C9ZBr
Dctiaens cftndicoJed
AdmisiniSeroce
as&i TMB C&ZIWERMAN Ca
SALESMANSHIP IN YOUR ADVERTISEMENTS
GOOD SEWER WORK
is essential to first class plumbing. All
the nickel and tile in the world will not
make up for poor sewer connections.
We do good plumbing work from the
ground up.
OUR SEWER WORK
is just as honest as the plumbing work
which is always in sight. Have you any
trouble with your plumbing? Maybe
the sewer connections are not right.
We can tell
A. DUSSELL & SON
COAL
COAL
Semi-Anthracite
and
PENlSYLVMIA
HARD COAL
are now arriving. Please give
us your winter orders
Carl Kramer
Successor to Speice Coal Co.
The most pertinent question a re
tailer must think about when he starts
out to consider the question of filling
the advertiaing space he has bought
in the local newspaper is, how can I
sell my goods successfully through the
newspaper? The best answer to the '
question is undoubtedly another ques
tion. He must ask himself: If I had
to sell these goods in my store, how
would 1 apprach my customer how
could I interest her and in what way
should 1 convince her?" Last of all
he must ask himself whether he is
capable of doing all this in the news
paper space as well as in his store.
When a merchant has answered
these questions satisfctorily he may
'commence compiling his advertise
1 ment. But until he realizes that sales
i manship is just as necessry in the
newspaper space as in his store when
l selling goods, he can never hope to get
ine vaiue ue uaa eci iigui. n .At.wv
from the space.
Successful newspaper publicity has
been called salesmanship on paper.
When a retailer can distinguish that
kind of salesmanship and appreciate
its value, he is a long way on the
road to advertising success.
If a retailer employed inexperienced
or amateur help in his store to sell
his best goods he would be classed as
i a fool. Wrhy then should he not also
be put in that category if he employs
amateur salesmanship in his newspaper
space? He pays good money for both
and should get the same degree of
satisfaction for his expenditure.
Four main points enter into all
salesmanship whether personal or on
paper: first, the attention of the pos
sible customer must be obtained; sec
ond, interest must be created in the
goods you are going to sell; third, the
customer must be convinced that she
wants the goods, and last, but by no
means the least, she must be convinced
to make the purchase.
In planning his advertising, there
fore, the merchant has to apply these
principles in such a way that, from
his announcements, results are obtain
ed as a matter of course. But he
must remember always that salesman
ship on paper is more difficult than
salesmanship in personjbecause he can
not make his selling arguments felt
in the same degree as when he meets
his customers face to face.
Unless a merchant can apply these
four principles successfully through
advertising, his publicity will get no
more returns than a bad salesman in
his store. And let me state here that
no ordinary merchant can get the high
est grade of salesmanship in his news
paper space without help. There are
many reasons lor tnis. it nas oeen
found, for instance, that the best way
to secure attention is to use a good
illustration. Nothing has a surer hu
man interest effect or gets quicker ac
tion than a well selected picture. To
eet such illustrations you need not
only a high grade experienced artist
but one who has a first class knowledge
of advertising art. Then, it requires
considerable study and experience in
descriptive literature to create inter
est in goods even in those you are
selling daily. Again to bring convic
tion to the mind of a reader surely
and successfully, necessitates a knowl
edge of how it has been done in thou
sands of other cases.
All this means that the up-to-date
merchant who degsirestomake his ad
vertising scientifically certain must
either study retail advertising as a
part of his business training or em
ploy an experienced advertising con
structor. There is more in planning
and writing a successful advertise
ment than the ordinary retailer real
izes. And the smaller the advertise
ment the more difficult the process.
Only those who have mande big suc
cesses by the employment of advertis
ing in its most efficient form know
the true value of salesmnship through
advertising.
The time is now due for the am
bitious retailer to learn something
about this art. If he does not care
about plodding at acquiring knowledge
himself there are plenty of means of
securing the right kind of salesmanship
on paper, the kind that will enable
him to get one hundred per cent val
ue from his advertising space. One
of the best means is to buy syndicated
advertising service. Some of these
services have been brought up to such
a pitch of perfection that much of
their advertising is rated as equal to
the best that has made success for the
big department stores and national
advertisers.
Constructing advertisements is like
the practice of medicine or law, it re
quires a special training to do it suc
cessfully. The average merchant can
no more build an advertisement that
willbring sure returns than the aver
age advertisement writer can cure
your body or argue your case in the
courts. And the average merchant
who attempts to do it is perpetrating
as much harm to his business as the
amateur would do to a human body if
he tried to doctor it. Those syndicat
ed advertising services are constructed
by experts of a natiional reputation
who have had many years' experience
in that class of work and who are paid
large salaries for their services. The
low prices at which the services are
offered are only made possible by the
large number sold throughout the
country. For some of these services
the prices are as small as one dollar
per week.
Full particulars of these syndicated
advertising services may be obtained
from the editor of this paper. It is
unwise for any retailer to be without
such means of securing sure returns
from his advertising when he can get
success bringing advertisements for
these low prices.
O
D
O
lOE
Ol
Ol
WHY PAY RENT
In the East when you can buy a farm of your
own in Cheyenne county. Nebraska, which is
just as productive as the farm you rent?
You are barely making a living because your high rent eats up your
profits. The landlord h growing fat and you are growing thin. You
will never save up enough money to buy the farm you rent and even if
you could you would only be making rich the man who bought the land
when it was about the same price at which you can buy in Cheyenne
county now. Your landlord did not get rich buying $100.00 LAND.
He made money because he bought his land when others hesitated and
were afraid. He bought it when it was cheap. You have exactly the
same opportunity in Cheyenne county.
Why not take advantage of the opportunities offered in
Cheyenne county to become independent, or are you going to
continue in the same old rut year after year? Better make a
start now, the chance for getting Cheyenne county lands at
the present low prices will, not remain open long. Those who
are wise enough to come now will ever remember the occa
sion as one of the most important in their lives. If there is
anything that is not clear to you, please remember that we
are always glad to furnish the desired information. NOW
is the time to get busy.
We Will Make a Cheyenne County Trip
on September 26th
Expenses will be low. Now is the time to go. Come in and talk it over
Land is the
Safest and
Most Profitable
Investment
Known
Lo.
Karr & Newlon Co.
Over the 5c and 10c Store
Columbus, - Nebraska
o
m
We Court
Investigation
and Ask You
to Examine
Our Bargains O
IOE
IOI
iflon
lOl
Ol
iM