The Columbus journal. (Columbus, Neb.) 1874-1911, August 30, 1911, Image 5
V The Fall Term of the COLUMBUS COMMERCIAL COLLEGE will open on Monday, Sept. 4, at which time new classes will be organized in all the Business and Stenographic branches. Write for cata logue and special terms. L. A. CARNAHAN, President Columbus, Nebraska in the Presbyterian in this vicinity this Sherman Township. A nice rain fell on Sunday which is good for fall grain and makes plow ing easy. The rain spoiled the trip for many who attended the mission feast at and preached church here. Quite chilly week. N. C. Holingshead went to Columbus Thursday to meet his sister-in-law Mrs. Harriet Hoagland of Lincoln. Mr and Mrs Fred Read are enjoying !-a visit from Mrs. Read's sister Miss liurrus. She returned home Monday. Miss Hazel Richards of Genoa, who will teach the Intermediate room here next term, was visiting in Monroe Friday. Miss Nettie Carter went to Colum- bus Saturday. Dr. W. W. Frank was in Monroe on business Saturday. Misses Florence Berlin, Alice and Maud Goodwin of Genoa were visiting at the home of Susie Ziegler Monday. Mrs. .lames Gleason of Cedar Rap ids arrived Friday and visited at the Gleason home, returning the first of the week. S. C. Terry and John Gibbon auto ed to Columbus Monday to engage a man to put in a silo for them. Charles Taylor and wife are enjoying I nxdv civi-1; rlmrrh n i iir 1 i e -i . : a visit from relatives from the east. Frank Wurdeman and family autoed to Columbus Sunday but had to stay until Monday on account of the rain. Alfred I.ueschen and family of Col- fax county spent Sunday at Ed Loseke. Dan Weiser purchased him a new automobile last week. Herman ("attau has answered the call "back to the farm" after a year's work at Johannes & K nun land store, and will sure be following the trail end of the plow, as he intended to sow yimi' wintei wheat, and is rumored he will be a benedict in a few weeks. Esther Iiosche has been on the sick list the past week. Henry Sullen was seen with a load of chickens on Thursday bound for Columbus. Herman Huinbd and George Mich elson and family autoed to Columbus on Thursday. Monroe. James Burrus of Genoa spent Sunday at the home of his sister, Mrs. Fred Read. N. C. Hollingshead and wife are enjoying a visit from Miss Hollings head sister and neice, Mrs. Harriet Hoagland and daughter Erna of Lin coln. W. Webster was in town one day last week. Mr. and Mrs. William Huffer are receiving a visit from their friend, Mrs. J. Adams of 1'lattsmouth. Rev. Angel returned from Lincoln The Busy Housewife can lesson her toil and make her kitchen more comfortable during the hot summer weather by using ELECTRIC FLAT IRONS ELECTRIC PLATE HEATERS ELECTRIC WASHING MACHINES and many ot her labor sav ing devices that we have on display at our office. The expense for operating means nothing when com pared to the comfort de rived. If your lights are dingy or your eyes weak we recommend TUNGSTEN OR MAZDA LAMPS The kind that make dark corners look like day. Columbus Light, Heat and Power Co. Maude Jacobson was shopping in Columbus Saturday'. Mrs. Will Coirey and children drove to Genoa Monday. Mrs. Higsbee and children were visiting in Monroe last week. Harlan Morrow and Carl Ewert were Columbus visitors between trains Monday. Allen Irwin of Genoa arrived the first of the week for a visit with Ar thur Hollingshead. Mrs. C. W. Hollingshead and son Delbert went to Columbus Tuseday, Delbert remained for a few days visit with his friend Joe Louens. Mrs. W. M. Sigea is visiting her daugther in the northwestern part of the state. J. W. Campbell and wife are en joying a visit from Mrs. Campbell s parents this week. James Gillaspie and Ed. Farmer were Platte Center visitors Monday. H. J. Hill went to Omaha Monday to meet his daughter Hazel, who has been visiting in the east A. C. Loucks and wife, accompan ied by Stella Rhodes attended the chautauqua in Fullerton Sunday. The Presbyterian Sunday school will give their annual picnic at Potter's grove Thursday. The Monroe people enjoyed a very pleasant evening at the Methodist church Monday, when Miss Anna Ei sner, teacher of elocution in a Chica go training senhool, gave several ser ies of readings. She shows great abil ity in handling both humorous and serious selections. Every one was much pleased with the evening enter tainment. Mrs. Jacobson left Thursday for a week's visit with friends in Paxton. Robert Clavburn is visiting rela tives in Monroe this week. Mrs. Pearl Rockhold and son Dal las of Ord, are visiting at the Gillis pie home this week. The W C T U gave a parlor social at the home of A. C. Loucks Friday evening. A splendid program was rendered and a delightful evening passed. Light refreshments were served. Will Coffey was a Columbus busi: ness visitor Saturday. Helen Schram was shopping in Gen oa Saturday. Dan Wilson received a herd of over three hundred sheep Wednesday. Icilliu Johnon was found dead from a stroke of apoplexy Tuesday. The funeral services were held at the Meth odist church Wednesday. The inter ment w.is made in the Friends ceme tery. Frank Potter visited his brother Ed Potter at Silver Creek Friday. Ellis Perdue and Ben Fellers were in Columbus on business Monday Miss L. Levi is visiting her siter, Mrs. Frank Botter this wees'. Fred Harris of St. Edward was vis itng relatives in Monroe lasw eek. Mrs. E. A. Gerrard and sister were visiting in St. Edward last week. GUARDING THE KING. Old Enfliah Mthds Whir th Man arch Was Taksn Sick. The law raises peculiar safeguards round the person of the English sov ereign in case of sickness. They are mere survivals in the present settled order of government, but a't one time the opportunity which the king's in capacity afforded aspirants to the Utroue or treason makers to shorten his days at a minimum of risk of de tection made the precautions reason able. "If the king be taken sick," says Coke in his "Institutes," "there ought to be a warrant issue from the privy council, addressed to certain physi cians and surgeons, authorizing them to administer to the royal patient po tioues, syrupos, laxltavas, medicinas, etc. Still, none of these should be giv en except by consent and advice of the council, and they ought to set down in writing everything done and administered, and they should com pound all drugs themselves and not in trust their preparation to any apothe cary." Coke wrote thus of precedent in the year 1C10, and today the law is praou cally as he found it, although at the present time in practice the privy coun cil simply hears reports of the progress of the king's malady and leaves actual treatment entirely to the physicians in direct charge of the case Exchange. GIANT TREES OF JAMAICA. Thay Silk Shad Manas of Beautiful Cotton Evary Year. The silk cotton trees of Jamaica are one of the most striking natural fea tures of this beautiful island, and vis itors express much curiosity concern ing them. The nbef of the cotton is too short for textile uses, but its qual ity is delicate and hue. The trees are most interesting in structure. They reach a height of 200 or 300 feet. It is the largest tree on the island, and the branches often over hang more than an acre of ground. Some of them are centuries old, dat ing back to the landing of the Span iards. They have withstood the trop ical winds of the region through the adaptatiou of their structure. The leaves are very few, and there are heavy masses of roots. This giant tree flowers ouce a year. It bears a number of pods much the size and shape of a cucumber. These pods dry and burst, and out floats the beautiful cream colored silk cotton, covering the ground and sailing In the air for some distance. The seeds, of course, are borne on the silky lila meuts. This cotton Is used at present only for pillows. Its use as guueotton has been spoken of. The trees are often felled by the na tive Jamaicans and hewn into canoes, which last for generations. Christian Science Monitor. WW kwfl aaT iA I am XVL-'Wal aW . avaa ! . -A V H maaml aaVt' ffttmap 3kafcd CX Afoerisii4 Sama Task. The office muuaeer turned to the new boy. "Here, George," he said, "go into the next room and look up 'collab orate.' I am not quite sure about the spelling." The boy disappeared and didn't re turn. The manager put the letter aside and took up some other duties. Presently he remembered the boy and went out to look for him. He found the lad studying the big dictionary with great inteutness. "What are you doing, George?" he asked. The boy looked arouud. "I forgot the word you told me, air," he replied, "an I'm lookin through the book to nud it." The manager gasped. "How far have you got?" "I'm just finishing the second page, sir." "That'll do, George." Cleveland Plain Dealer. aVRmEammmPlmKi?! 4jKaTammfeaamm&tl MaamW--A&3 SmmmmmaaJaaaaaaaaaaaafcam For Every the THE HOME OF Quality Groceries There is a place, a season and a reason for everything This is the Place Seasonable Thing Grocery Line in And there's a reason why we sell them-the Quaiity! Try these they'll please Good: 5 I Put up in the Best Rich Syrup I By Men who Know How I E. 3ST. WAIDB, I llth Street Grocer. Fixing tha Lasaon. Parson Saunders was a little per turbed one Sunday morning over some worldly matter and made a mistake In the reading of the Scriptural les sons. He read the second lesson where he should have read the first. As he neared the end of his reading the parson saw that he was in error. He saw that his congregation knew he was in error. How, then, to con clude? To conclude In the orthodox way "here endeth the second lesson" would hardly do, as It was not the sec ond lesson, but the first. Xor, could It, on the other hand, be called the first lesson since projerly it was the second? Parsou Saunders, after a mo ment's thought, wisely and frankly concluded: "Here endeth the wrong lesson." New York Press. Vary Cenaidarata. - "I suppose, Jennie, you wouldn't want to go to the concert Wednesday In your old hat?" "You dear thing! I couldn't possi bly think of showing myself In it." "That's what I thought, so I" "What? "Bought only one ticket to the con cert." Meggeudorf er Blatter. Tha Aspect. "The school board, the ioliee board and the Jail board are all in the lime light at once for trouble." "Yes, it certainly does seem as If our city public affairs were going by the board." New York Journal. Tha Harvaat. The law of the harvest is to reap more than you sow. Sow an act and you reap a habit; sow a habit and you reap a character; sow a character and von rear a destiny. George D. Board- man. True friends have no solitary Joy r sorrow. Channlng. FOR SALE Six room house in fine condition 1521 Sixteenth Street On account of moving away property will be sold very cheap. Mrs. C. J. Crozier. Water melons, from 10 to 35 cents. Both home grown and imported, at Echols & KumpPs. WKCE.ZBMMEHMAN CO. Persistent Advertising Brings Busi ness Success. If the money that is spent every year by "occasional" advertisers were added up it would be found to amount to a large sum. By occasional ' ' ad vertising 1 mean he using of space at irregular periods in your newspaper. Local publicity is often done in this way under the excuse of helping the paper, but the real reason, if the ad vertiser could be got to admit it, is that he is half hearted about the mat ter. He partly looks upon aaverusing as a luxury anyhow, and so curtails his expenditure on it to the lowest limit. Although the retailer may regard ad vertising as a luxury, it yet seems to be a dream on his part that one day he will make some real succes and a handsome fortune through advertis ing. Indeed, down deep in all retail ers' hearts is a feeling that money can iositively be made through adver tising. They know that huge for tunes have been made and are being piled up by retail merchants with the aid of this limitless force, and they have secret hopes that one day they may also strike the royal road to suc cess. II tney uui Knew it uiui ruau lies straight and plain before every retailer in the country if he would only open his eyes to see it. John Wanarnaker, the great New York and Philadelphia retail merch ant, on one occasion said: "Advertis ing doesn't jerk; it pulls." It be gins very gently at first, but the pull is steady. It is likened to a team pulling a heavy load. A thousand spasmodic, jerky pulls will not budge the load, while one-half the force in a steady effort will start and keep it moving." Here is the solution in a nut shell steadv effort. The mercehant who uses newspej)er space "occasionally" is simply wasting his efforts. It is the steady pounding and pounding again that makes a success in adver tising as is in everything else. All advertising is good in proportionate degree to how it is done, and even oc casional advertising has some value, but to be successful to the point of permanently increasing your bank ac count, it must be done persistently and systematically. What would you say about a clerk in your store who waited on your customers for a day or two and then sat down to rest for a few more days, leaving the customers to attend to themselves? You know how long your business would last under such conditions. It is the same with news paper advertising. Publicity in your newspaper is simply salesmanship on paper, and the same rules apply to salesmanship in your store. Con tinual effort and eternal polishing up of ideas and methods are necessary to make success either as a personal sales man in your store or as a salesman in your newspaper. You advertise to sell your goods and keep your name in front of the peo ple. It is only reasonable to suppose that you will be better able to do this with persistent effort than with spas mmlic ntt.. mnts. If vou were to tell a man or woman daily about the qual ity of your wares and prices you would produce more effect than ifyouwereto talk to him at uncerain intervals. The question of changing the sales manship or "copy" in vour advertis ing pace is an important one. It acts this way. Suppose you had a pile of some special goods for sale. Suppose you had determined to sell some of these goods to some particular custom er. After you had asked that custo mer to buy those goods would you, the next time you, approached her, use exactly the same language and argu muntv You know vou would not. You would hunt up new ideas to at tract her attention, new ways of con vincing her and new methods to get her to buy, You must apply the same principles to your advertising. You must be continually hunting up ideas, new arguments and new ways of at tracting and holding attention. Sales manship in newspaper space is just the same as salesmanship behind your counter. The trouble the ordinary storekeep er is up-against is securing this sales manship on paper I have outlined. He can purchase advertising space readily enough and so long as he buys enough space for long enough period to make successful display he has done all that the successful merchant can do in that respect. But when it comes to filling the space the ques tion assumes a different shape. Advertisement construction is a pro fession like medicine or law. When you are sick you go to a physician. When your business wants toning up, why should you not go to a business doctor? an advertising expert? There are on the market a number of what are called Syndicate Advertising Services. These can be obtained for as low as one dollar per week. They give you precisely the same service as given to department stores and nation al advertisers by first-class individual advertising managers. These servi ces are usually supplied with a series of fifty-two advertisments, one for each week in the year, together with fifty-two copperplate cuts of high grade illustrations drawn by high sal aried artists. The advertisements are constructed by writers of national reputation and with great experience, men who have made success for thou sands of other retailers in the same position as yourself. The low price charged for these advertisements is onlytmade possible because of thou sands of the same advertisement that are sold to different merchants throughout the country. One only merchant in each town is allowed to use the service for his own trade. Patriculars of the best of these syndicated advertising services may be had from the editor of this journal, and 1 earnestly advise you, as an up-to- date merchant, to get them at once. "The early bird catches the worm" is a true saying and it is now here better exemplified than in this case: the retailer who uses a service of this kind here now will start himself on a near cut to independence and fortune. Eagle Cafe new manage mentclean, fresh, up-to-date. Drop in and give us a trial. Foley Kidney Pills will check the progress of your kidney and bladder trouble and heal by removing the cause. Try them. For sale by all druggists. Round Oak Steel Range for sale cheap. Chas. L. Dickey, State Bank Building. Our Annual Red Tag REDUCTION SALE BEGAN SATURDAY, AUGUST 12th. Do Not Min Seeing Our Prices Heavy Hotel Plates and Saucers $1.00 per doz. Side Dishes, $l.QO a doz. Big Seduction on Children's China Dolls and Entire Stock of Toys. 3D. H. GIPE I ' I wmMApm I 1 . I MHO (wp.v.t- PROTF.CTION is something that all of us have to seek sooner or later in our lives. Money gives protection when all othor things fail; therefore every one should open A SAVINGS ACCOUNT and prepare for the uncertainty of the future. Our bank solicits your account, no matter how small the deposit may be. Start your account with us today and make it grow. REMEMBER you have the protection of the Guar antee Fund of the State of Nebraska. THE HOME SAVINGS BANK G. W. PHILLIPS, Cashier SPECIAL EXCURSION -TO THE- TEXAS Oh September 5th. The principal city to be visited will be Francites, Texas, the Nebraska colony of which you have heard so much during the past year. The excur sion, however, will not stop there, but continue down the entire coast to Brownsville and include two steam boat trips on the Gulf of Mexico from the cities of Galveston and Palacies. The fare will be $27.50 from Lincoln. Now is the most interesting time to see Texas, When the Crops are Maturing For further information see either Ed. Rossiter or C. E. Newman Columbus, Nebraska uwfjte ttpBttttttttKKUBttBKtlUKSt I Underwood Standard Typewriter A LEADER The priucipal of construction in the Underwood was found first in tliH Underwood, and every typewriter seeking hurtiness in the same field with the Underwood which has been put on the market since the advent of the Under wood, has been an imitation of, and in general appearance like, the Underwood. The last "Blind" advocates of importance have now fallen into line, and there is not to-day a single "blind writing" typewriter actively on this market. Recall all the arguments you have heard in past years by Underwood opposition, and you will realize what an advance agent of progress the Underwood has been; then bear in mind that the Underwood was the first fully "visible," has had tim to develope and improve, and is to;day the most perfect typewriter made. "The Machine Yon Will Eventually Buy" UNDERWOOD TYPEWRITER COMPANY iTTrirrrrnTrr 1621 Famam Street LMMHIM