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About The Columbus journal. (Columbus, Neb.) 1874-1911 | View Entire Issue (Aug. 30, 1911)
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The Fall Term
will open on
Monday, Sept. 4,
at which time new classes
will be organized in all the
Business and Stenographic
branches. Write for cata
logue and special terms.
L. A. CARNAHAN, President
in the Presbyterian
in this vicinity this
A nice rain fell on Sunday which is
good for fall grain and makes plow
The rain spoiled the trip for many
who attended the mission feast at
N. C. Holingshead went to Columbus
Thursday to meet his sister-in-law
Mrs. Harriet Hoagland of Lincoln.
Mr and Mrs Fred Read are enjoying
!-a visit from Mrs. Read's sister Miss
liurrus. She returned home Monday.
Miss Hazel Richards of Genoa, who
will teach the Intermediate room here
next term, was visiting in Monroe
Miss Nettie Carter went to Colum-
Dr. W. W. Frank was in Monroe
on business Saturday.
Misses Florence Berlin, Alice and
Maud Goodwin of Genoa were visiting
at the home of Susie Ziegler Monday.
Mrs. .lames Gleason of Cedar Rap
ids arrived Friday and visited at the
Gleason home, returning the first of
S. C. Terry and John Gibbon auto
ed to Columbus Monday to engage a
man to put in a silo for them.
Charles Taylor and wife are enjoying
I nxdv civi-1; rlmrrh
n i iir 1 i e -i . : a visit from relatives from the east.
Frank Wurdeman and family autoed
to Columbus Sunday but had to stay
until Monday on account of the rain.
Alfred I.ueschen and family of Col-
fax county spent Sunday at Ed Loseke.
Dan Weiser purchased him a new
automobile last week.
Herman ("attau has answered the
call "back to the farm" after a year's
work at Johannes & K nun land store,
and will sure be following the trail
end of the plow, as he intended to sow
yimi' wintei wheat, and is rumored he
will be a benedict in a few weeks.
Esther Iiosche has been on the sick
list the past week.
Henry Sullen was seen with a load
of chickens on Thursday bound for
Herman Huinbd and George Mich
elson and family autoed to Columbus
James Burrus of Genoa spent Sunday
at the home of his sister, Mrs. Fred
N. C. Hollingshead and wife are
enjoying a visit from Miss Hollings
head sister and neice, Mrs. Harriet
Hoagland and daughter Erna of Lin
coln. W. Webster was in town one day
Mr. and Mrs. William Huffer are
receiving a visit from their friend,
Mrs. J. Adams of 1'lattsmouth.
Rev. Angel returned from Lincoln
can lesson her toil and
make her kitchen more
comfortable during the hot
summer weather by using
ELECTRIC FLAT IRONS
ELECTRIC PLATE HEATERS
ELECTRIC WASHING MACHINES
and many ot her labor sav
ing devices that we have
on display at our office.
The expense for operating
means nothing when com
pared to the comfort de
rived. If your lights are
dingy or your eyes weak
TUNGSTEN OR MAZDA LAMPS
The kind that make dark
corners look like day.
Light, Heat and
Maude Jacobson was shopping in
Mrs. Will Coirey and children drove
to Genoa Monday.
Mrs. Higsbee and children were
visiting in Monroe last week.
Harlan Morrow and Carl Ewert
were Columbus visitors between trains
Allen Irwin of Genoa arrived the
first of the week for a visit with Ar
Mrs. C. W. Hollingshead and son
Delbert went to Columbus Tuseday,
Delbert remained for a few days visit
with his friend Joe Louens.
Mrs. W. M. Sigea is visiting her
daugther in the northwestern part of
J. W. Campbell and wife are en
joying a visit from Mrs. Campbell s
parents this week.
James Gillaspie and Ed. Farmer
were Platte Center visitors Monday.
H. J. Hill went to Omaha Monday
to meet his daughter Hazel, who has
been visiting in the east
A. C. Loucks and wife, accompan
ied by Stella Rhodes attended the
chautauqua in Fullerton Sunday.
The Presbyterian Sunday school will
give their annual picnic at Potter's
The Monroe people enjoyed a very
pleasant evening at the Methodist
church Monday, when Miss Anna Ei
sner, teacher of elocution in a Chica
go training senhool, gave several ser
ies of readings. She shows great abil
ity in handling both humorous and
serious selections. Every one was
much pleased with the evening enter
tainment. Mrs. Jacobson left Thursday for a
week's visit with friends in Paxton.
Robert Clavburn is visiting rela
tives in Monroe this week.
Mrs. Pearl Rockhold and son Dal
las of Ord, are visiting at the Gillis
pie home this week.
The W C T U gave a parlor social
at the home of A. C. Loucks Friday
evening. A splendid program was
rendered and a delightful evening
passed. Light refreshments were
Will Coffey was a Columbus busi:
ness visitor Saturday.
Helen Schram was shopping in Gen
Dan Wilson received a herd of over
three hundred sheep Wednesday.
Icilliu Johnon was found dead from
a stroke of apoplexy Tuesday. The
funeral services were held at the Meth
odist church Wednesday. The inter
ment w.is made in the Friends ceme
Frank Potter visited his brother Ed
Potter at Silver Creek Friday.
Ellis Perdue and Ben Fellers were
in Columbus on business Monday
Miss L. Levi is visiting her siter,
Mrs. Frank Botter this wees'.
Fred Harris of St. Edward was vis
itng relatives in Monroe lasw eek.
Mrs. E. A. Gerrard and sister were
visiting in St. Edward last week.
GUARDING THE KING.
Old Enfliah Mthds Whir th Man
arch Was Taksn Sick.
The law raises peculiar safeguards
round the person of the English sov
ereign in case of sickness. They are
mere survivals in the present settled
order of government, but a't one time
the opportunity which the king's in
capacity afforded aspirants to the
Utroue or treason makers to shorten
his days at a minimum of risk of de
tection made the precautions reason
able. "If the king be taken sick," says
Coke in his "Institutes," "there ought
to be a warrant issue from the privy
council, addressed to certain physi
cians and surgeons, authorizing them
to administer to the royal patient po
tioues, syrupos, laxltavas, medicinas,
etc. Still, none of these should be giv
en except by consent and advice of
the council, and they ought to set
down in writing everything done and
administered, and they should com
pound all drugs themselves and not in
trust their preparation to any apothe
cary." Coke wrote thus of precedent in the
year 1C10, and today the law is praou
cally as he found it, although at the
present time in practice the privy coun
cil simply hears reports of the progress
of the king's malady and leaves actual
treatment entirely to the physicians in
direct charge of the case Exchange.
GIANT TREES OF JAMAICA.
Shad Manas of Beautiful
Cotton Evary Year.
The silk cotton trees of Jamaica are
one of the most striking natural fea
tures of this beautiful island, and vis
itors express much curiosity concern
ing them. The nbef of the cotton is
too short for textile uses, but its qual
ity is delicate and hue.
The trees are most interesting in
structure. They reach a height of 200
or 300 feet. It is the largest tree on
the island, and the branches often over
hang more than an acre of ground.
Some of them are centuries old, dat
ing back to the landing of the Span
iards. They have withstood the trop
ical winds of the region through the
adaptatiou of their structure. The
leaves are very few, and there are
heavy masses of roots.
This giant tree flowers ouce a year.
It bears a number of pods much the
size and shape of a cucumber. These
pods dry and burst, and out floats the
beautiful cream colored silk cotton,
covering the ground and sailing In the
air for some distance. The seeds, of
course, are borne on the silky lila
meuts. This cotton Is used at present
only for pillows. Its use as guueotton
has been spoken of.
The trees are often felled by the na
tive Jamaicans and hewn into canoes,
which last for generations. Christian
aaT iA I am XVL-'Wal
aW . avaa ! . -A V H
ffttmap 3kafcd CX
The office muuaeer turned to the
"Here, George," he said, "go into
the next room and look up 'collab
orate.' I am not quite sure about the
The boy disappeared and didn't re
turn. The manager put the letter
aside and took up some other duties.
Presently he remembered the boy and
went out to look for him. He found
the lad studying the big dictionary
with great inteutness.
"What are you doing, George?" he
The boy looked arouud.
"I forgot the word you told me, air,"
he replied, "an I'm lookin through
the book to nud it."
The manager gasped.
"How far have you got?"
"I'm just finishing the second page,
"That'll do, George." Cleveland
THE HOME OF
There is a place, a season
and a reason for everything
This is the Place
And there's a reason why we sell them-the Quaiity!
Try these they'll please
I Put up in the Best Rich Syrup
I By Men who Know How
I E. 3ST. WAIDB,
I llth Street Grocer.
Fixing tha Lasaon.
Parson Saunders was a little per
turbed one Sunday morning over some
worldly matter and made a mistake
In the reading of the Scriptural les
sons. He read the second lesson
where he should have read the first.
As he neared the end of his reading
the parson saw that he was in error.
He saw that his congregation knew
he was in error. How, then, to con
clude? To conclude In the orthodox
way "here endeth the second lesson"
would hardly do, as It was not the sec
ond lesson, but the first. Xor, could
It, on the other hand, be called the
first lesson since projerly it was the
second? Parsou Saunders, after a mo
ment's thought, wisely and frankly
"Here endeth the wrong lesson."
New York Press.
Vary Cenaidarata. -
"I suppose, Jennie, you wouldn't
want to go to the concert Wednesday
In your old hat?"
"You dear thing! I couldn't possi
bly think of showing myself In it."
"That's what I thought, so I"
"Bought only one ticket to the con
cert." Meggeudorf er Blatter.
"The school board, the ioliee board
and the Jail board are all in the lime
light at once for trouble."
"Yes, it certainly does seem as If our
city public affairs were going by the
board." New York Journal.
The law of the harvest is to reap
more than you sow. Sow an act and
you reap a habit; sow a habit and you
reap a character; sow a character and
von rear a destiny. George D. Board-
True friends have no solitary Joy r
FOR SALE Six room house in
fine condition 1521 Sixteenth Street
On account of moving away property
will be sold very cheap. Mrs. C. J.
Water melons, from 10 to
35 cents. Both home grown
and imported, at Echols &
Persistent Advertising Brings Busi
If the money that is spent every
year by "occasional" advertisers were
added up it would be found to amount
to a large sum. By occasional ' ' ad
vertising 1 mean he using of space at
irregular periods in your newspaper.
Local publicity is often done in this
way under the excuse of helping the
paper, but the real reason, if the ad
vertiser could be got to admit it, is
that he is half hearted about the mat
ter. He partly looks upon aaverusing
as a luxury anyhow, and so curtails
his expenditure on it to the lowest
Although the retailer may regard ad
vertising as a luxury, it yet seems to
be a dream on his part that one day
he will make some real succes and a
handsome fortune through advertis
ing. Indeed, down deep in all retail
ers' hearts is a feeling that money
can iositively be made through adver
tising. They know that huge for
tunes have been made and are being
piled up by retail merchants with the
aid of this limitless force, and they
have secret hopes that one day they
may also strike the royal road to suc
cess. II tney uui Knew it uiui ruau
lies straight and plain before every
retailer in the country if he would
only open his eyes to see it.
John Wanarnaker, the great New
York and Philadelphia retail merch
ant, on one occasion said: "Advertis
ing doesn't jerk; it pulls." It be
gins very gently at first, but the pull
is steady. It is likened to a team
pulling a heavy load. A thousand
spasmodic, jerky pulls will not budge
the load, while one-half the force in
a steady effort will start and keep it
Here is the solution in a nut shell
steadv effort. The mercehant who
uses newspej)er space "occasionally"
is simply wasting his efforts. It is
the steady pounding and pounding
again that makes a success in adver
tising as is in everything else. All
advertising is good in proportionate
degree to how it is done, and even oc
casional advertising has some value,
but to be successful to the point of
permanently increasing your bank ac
count, it must be done persistently
What would you say about a clerk
in your store who waited on your
customers for a day or two and then
sat down to rest for a few more days,
leaving the customers to attend to
themselves? You know how long
your business would last under such
conditions. It is the same with news
paper advertising. Publicity in your
newspaper is simply salesmanship on
paper, and the same rules apply to
salesmanship in your store. Con
tinual effort and eternal polishing up
of ideas and methods are necessary to
make success either as a personal sales
man in your store or as a salesman
in your newspaper.
You advertise to sell your goods and
keep your name in front of the peo
ple. It is only reasonable to suppose
that you will be better able to do this
with persistent effort than with spas
mmlic ntt.. mnts. If vou were to tell
a man or woman daily about the qual
ity of your wares and prices you would
produce more effect than ifyouwereto
talk to him at uncerain intervals.
The question of changing the sales
manship or "copy" in vour advertis
ing pace is an important one. It acts
this way. Suppose you had a pile of
some special goods for sale. Suppose
you had determined to sell some of
these goods to some particular custom
er. After you had asked that custo
mer to buy those goods would you, the
next time you, approached her, use
exactly the same language and argu
muntv You know vou would not.
You would hunt up new ideas to at
tract her attention, new ways of con
vincing her and new methods to get her
to buy, You must apply the same
principles to your advertising. You
must be continually hunting up ideas,
new arguments and new ways of at
tracting and holding attention. Sales
manship in newspaper space is just
the same as salesmanship behind your
The trouble the ordinary storekeep
er is up-against is securing this sales
manship on paper I have outlined.
He can purchase advertising space
readily enough and so long as he buys
enough space for long enough period
to make successful display he has
done all that the successful merchant
can do in that respect. But when it
comes to filling the space the ques
tion assumes a different shape.
Advertisement construction is a pro
fession like medicine or law. When
you are sick you go to a physician.
When your business wants toning up,
why should you not go to a business
doctor? an advertising expert?
There are on the market a number of
what are called Syndicate Advertising
Services. These can be obtained for
as low as one dollar per week. They
give you precisely the same service as
given to department stores and nation
al advertisers by first-class individual
advertising managers. These servi
ces are usually supplied with a series
of fifty-two advertisments, one for
each week in the year, together with
fifty-two copperplate cuts of high
grade illustrations drawn by high sal
aried artists. The advertisements
are constructed by writers of national
reputation and with great experience,
men who have made success for thou
sands of other retailers in the same
position as yourself. The low price
charged for these advertisements is
onlytmade possible because of thou
sands of the same advertisement that
are sold to different merchants
throughout the country. One only
merchant in each town is allowed to
use the service for his own trade.
Patriculars of the best of these
syndicated advertising services may
be had from the editor of this journal,
and 1 earnestly advise you, as an up-to-
date merchant, to get them at once.
"The early bird catches the worm"
is a true saying and it is now here
better exemplified than in this case:
the retailer who uses a service of this
kind here now will start himself on a
near cut to independence and fortune.
Eagle Cafe new manage
mentclean, fresh, up-to-date.
Drop in and give us a
Foley Kidney Pills will check the
progress of your kidney and bladder
trouble and heal by removing the
cause. Try them. For sale by all
Round Oak Steel Range for sale
cheap. Chas. L. Dickey, State Bank
Our Annual Red Tag
SATURDAY, AUGUST 12th.
Do Not Min Seeing Our Prices
Heavy Hotel Plates and
Saucers $1.00 per doz.
Side Dishes, $l.QO a doz.
Big Seduction on Children's China Dolls
and Entire Stock of Toys.
3D. H. GIPE
I ' I
I 1 . I MHO
is something that all of us have to
seek sooner or later in our lives.
Money gives protection when all
othor things fail; therefore every
one should open
A SAVINGS ACCOUNT
and prepare for the uncertainty of
the future. Our bank solicits your
account, no matter how small the
deposit may be. Start your account
with us today and make it grow.
you have the protection of the Guar
antee Fund of the State of Nebraska.
THE HOME SAVINGS BANK
G. W. PHILLIPS, Cashier
Oh September 5th.
The principal city to be visited will be Francites,
Texas, the Nebraska colony of which you have
heard so much during the past year. The excur
sion, however, will not stop there, but continue
down the entire coast to Brownsville and include
two steam boat trips on the Gulf of Mexico from
the cities of Galveston and Palacies. The fare
will be $27.50 from Lincoln. Now is the most
interesting time to see Texas,
When the Crops are Maturing
For further information see either
Ed. Rossiter or C. E. Newman
The priucipal of construction in the Underwood was
found first in tliH Underwood, and every typewriter seeking
hurtiness in the same field with the Underwood which
has been put on the market since the advent of the Under
wood, has been an imitation of, and in general appearance
like, the Underwood.
The last "Blind" advocates of importance have now
fallen into line, and there is not to-day a single "blind
writing" typewriter actively on this market. Recall all
the arguments you have heard in past years by Underwood
opposition, and you will realize what an advance agent of
progress the Underwood has been; then bear in mind that
the Underwood was the first fully "visible," has had tim
to develope and improve, and is to;day the most perfect
"The Machine Yon Will Eventually Buy"
UNDERWOOD TYPEWRITER COMPANY
1621 Famam Street