' I- II M I n "'S-S-.r: V X 4 vv W L S. . : ii?.: '& Ui r.i '. fe ipt' - v MHRbfl 'I InVI SjfSBBBM "ggBMBMBSsSSr READY .l-VrBiv.:l!!'- "-- FOR THAMCSGMHG t V , ATTEND OUR ANNUAL THANKSGIVING Special Price Reductions Now Named on Our Superior Stocks of Seasonable Merchandise v ff IPsfBJ ' rtw & i'- J I- Custom establishes the Thanksgiving season as the period to supply the bulk of one's needs in the cold weather goods. We stand on the threshold of winter about to enter upon the shivery, black and stormy domain. Comfort and fashion both urge the adoption of heavy apparel, while needs come pressing forward with urgent in sistence. Thanksgiving is also a season for giving thanks for good things for past and present. And it is in this spirit that we inaugurate our Thanksgiving Sale a price low ering event unequaled in this locality at this season. ' Our Greatest Winter Stocks Are Assembled in Unrivalled Array Leaving No Need Without an r-. Unmatched Opportunity For Its Fulfillment . & e The store is bountifully stocked as the groaning festal board of olden times each department brings forth its best in merchandise, suited for the season. Special purchases made in preparation for this event add to the quota of good things at price savings worthy of the occasion. Each offering listed at this sale is as desirable as money can buy and is presented for your selection at such greatly lower cost than usual or elsewhere that buying liberally entails no burden of extravagance upon the prudent purse. TMSGITO Sale begins Saturday, N07. 13-Continnes until Thanksgiving BE HERE PROMPTLY "vrrr! www ww (Splendid Saving's on Stylish Suits Our Women's Ready-to-wear section represents big stocks of fashionable garments for you to select from. Here are the choicest styles in suits, accurately portraying the authentic fashions, beau tifully designed, thoroughly tailored, in a wide range of materials and colorings. Values never before this season so great as these now offered at deeply cut prices. LADIES' SUITS 18 Ladies' Tailored Suits, worth up to$ 15.00 R r n Thanksgiving price WiUU 15 Ladies' Tailored Suits, worth up to $l7.00t11 Rn Thanksgiving price f,3U 20 Ladies' Tailored Suits, worth up to $20.00.. rn Thanksgiving price. IZ.uU 17 Ladies' Tailored Suits, worth up to $25.00 R nn Thanksgiving price , . .IU.UU 35 Ladies' Tailored Suits, worth up to $35.00 Rn Thanksgiving price ZZ.UU LADIES' SKIRTS One lot skirts, worth up to $6.00, Thanks- tQ Qfl giving price 0,5, One lot of skirts worth up to $7.50, Thanks giving price $4.98 See These Beautiful Cloaks The represent the largest style ideas of the foremost de signersrich in materials, handsomely trimmed. No better values anywhere than we offer. Beautiful Tailored Ladies' Coats $7.50, $8.50, $10.00 Full length coat, 7-8 jetted double faced cloaking, prices. . . .$10.00, $12.50, $15, $20 Full fitted 55 inch coats, invisible striped; in Castor, Black and Blues, price $22.50 Black broadcloth and Kersey coats in black and colors, Thanksgiving price $10.00, $15.00, $20.00, $25.00, $35.00 Ribbons for Thanksgiving New ribbons in all colors and widths at prices that insure the best obtainable values with every purchase. Special Purchase of Ribbons for Thanksgiving 50 pieces of fancy ribbon worth up to 65c, Thanksgiving price 39c Specials on Underwear and Hosiery The right weights dependable kinds all sizes. never a greater selection or such genuine good values, UNDERWEAR 15 dozen Vests, 35c Thanksgiving price 25c 20 dozen Ladies' Jersey Ribbed Vests, silk finish, 50c quality 39c Children's Munsing Union Suits, gray and and white 50c Boys' Munsing Union Suits 50c, 75c, $1.00 Ladies' Union Suits, price" 50c, 75c, $1.00, $1.50, $2.00, $2.50, $3.00 HOSE Children's 20c Topsy Hose at 15c Guaranteed Last Forever Hose for Ladies,' Misses' and Boys' price 25c Ladies' Black Silk Lisle Hose 35c, 50c Ladies' Black Full Fashioned Hose, price 50c Embroidered Kayser Silk Lisle Hose, price 50c, 60c, 75c, $1.00 Black Silk Hose. . . .$1.00, $1.25, $1.50, $2.00, $2.50 Wanted Dress Fabrics Economically Priced ? A superior assortment of the newest weaves and colorings in wool, cotton and silk the materials wanted for every use all in an alluring array at prices below any figures previously named. Dress Goods 15 pieces fancy worsted dress goods worth up to 65c, Thanksgiving price. 49c 10 pieces fancy worsted dress goods worth up to 75c, Thanksgiving price . . 59c 8 pieces fancy worsted dress goods worth up to $1, Thanksgiving price. . . 79c 15 pieces fancy worsted dress goods" worth up to $1.25, Thanksgiving price.98c Linens at Lowered Prtces Quality linens, the kind that last longest and always look the best for every use the range includes tablecloths, napkins, sets, piece goods and fancy linens for sideboard, buffet and table. These values are quite unequaled in this vicin ity. See them. TABLE LINEN All pure bleached table damask at 50c 72 in all pure Irish bleached table damask 60c 27 in. all pure linen table damask, worth $1.15, at 98c 72 in ail pure linen damask at $1.15 72 in. Bleached Irish and Bleached German Damask at $1.25, $1.35, $1.50, $2.00 NAPKINS at Special Thanksgiving Prices 20 in. Bleached Napkins, at 98c 11 pure linen Napkins at $1.25 24 in. Mercerized Napins, $2.00 quality, at $1.75 24 in. ail pure linen Napkins, $2.00 quality, at $1.75 Big Value in Towels. Millinery Marked to Move Intend to sell a great many stylish hats during this event and so quote quick selling prices. No handsomer hats shown anywhere while the values are equally in vincible. Millinery All street and dress hats worth up to $3.50, Thanksgiving price $2.48 All street and dress hats worth up to $5.00, Thanksgiving price $3.48 All new fall and winter hats, worth up to $7.50, Thanksgiving price $4.75 All new fall and winter, hats worth np to $12.00, Thanksgiving price. . . .$5.98 LINE JAPANESE DRAWN WORK That we purchased much below the regular value just this season of the year, hence Thanksgiving shop pers should appreciate this great value. 54 pieces worth up to $2.00, Thanksgiving prices . . $1.25 54 pieces worth up to $3.30, Thanksgiving prices . . $1.98 s w Ti -A .--Ai- - ..-- CO LU m b u s HHHHHH HHHJ HH HHHHHHA i HHH HHHHHV - .i?.v -c-v ?' !Cia 'n.'iir &'&&, mm ? .-$b; NEBRASKA ri5jM&,yr? -JV-JU& - 5 V" , -?$U&s&sMkM jlyie r 4 .-. h&j. r -7. .fr.VT-ifcT.. 2ja25?.g5KgCg!L