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About The Norfolk weekly news-journal. (Norfolk, Neb.) 1900-19?? | View Entire Issue (Jan. 12, 1912)
TIIK N'OUKOhK WKKKI.V NKWS-IOUKN'AU KIUDAY , .lANM'AUY 12. 11)12. ) Onkdnlc. I ) . M. Davis , living near Tonic , was IraiiHactliiK huBlnosB In ( own the hitter - tor part of hint week. Claude Stewart of ( Irani ! Island , at prcHcnt a student In the Northwestern unlvorBlly of Chicago , was bore visit- lug friends In town last Saturday , Sun day and Monday. Monday evening ( ' . M. Moor opened bin new hotel In the old "UopkliiH" ho tel building , with a t ! o'clock dinner. The name of the new hotel IH the 101k. Carl Heeler left on the noon train Monday to outer the agricultural do- parttneiil of the state university for the Hlx weeks' course. The Kpworth league started Its so olal calendar for the year IHU ! Mou day evening by having a "left-handed" Hoclal , which was ono of the most HIIC cossful Hoclals over hold. The proceeds coeds are to go to the fund for fur nlslilng a room In the new parsonage. Clifford Dillon of Norfolk has boon visiting relatives and friends In town UilB week. Agnes Dworak Is assisting Pearl Warwick In the first and second grade rooms , the school board having voted for an assistant for the balance of this uchool year. Misses Oca and Nellie Mills of Me a dow Grove , Mrs. Drloborl of Tlldeii and Mlstt Myrtle Watts of Albion , a Hltnor of Mrs. Konflold , wore guests at the Central office the forepart of the week. On Jan. 1 occurred the weddings of Carl Wiugalo to Miss Grace Shcpard also the wedding of Jasper Aluckoy to Herha ) ( vesting , daughter of Mr. and Mrs. .1. I ) . Kosliug , at their homo. Fred Warwick resigned his position with the Oakdalo Drug company last Saturday evening. Miss Dora Loronzon entertained the I. O. U. H. club at the homo of her Bister , Mrs. II. C. McDonald , Tuesday evening. The Oakdalo orchestra reports a largo crowd and a fine time at the dance at Clearwater Now Year's night. County CommlsBioiior Sweet is transacting business in Nollgh this week. C.oorgo W. Park aud O. U. Mauvillo were Nollgh visitors Wednesday. Frank Seims , sr. , of Pierce , was transacting business lu town Tuesday and Wednesday of this week. , Oeno Harkdoll , who purchased the \ Wilkinson Mros. ' dray line and took possession Jan. 1 , has boon busy this week moving into the residence just vacated by C ! . H. lieor. Hey MoanH aud Lee Snider left Mon day for Omaha to start to Texas Tues day , their destination being Ilobstown. Sunday evening Prof , C. H. Moore of Oscoola , a sou of Mr. aud Mrs. J. W. Moore of this place , delivered a lecture at the Methodist church , "True to the Trust , " Instead of the usual preaching service. Mr. Moore's lee- turo was greatly appreciated , and especially as ho was an Oakdale boy ami'well'knrt\vir \ f > y jUrt'.iV i Battle Creek. Thomas Senior was visiting the lat ter part of last week at the homo of his brother , James Seslor , near Croigh- ton. Student Otto Keyl , who is here on a vacation from St. Louis , Mo. , delivered the morning service at Christ Luth eran church at Norfolk Sunday. On Dec. 27 allttlo daughter arrived at the homo of Mr. .and Mrs. John Klelder southwest of town. The members of the Lutheran church will hold their annual business meeting next Sunday afternoon at iio. : : lUulolph Kden , now iu business at Sioux City , was visiting hero New Year's day with his parents , Mr. and Mrs. Henry Kden. Mrs. George Martin of Wossingtoi Springs , S. D. , returned homo Tuesdaj after ono week's visit at the home ol her sister , Mrs. Ralph Simmons. Otto Fuerst aud family of Col luinbus were visiting hero the fore part of the week with relatives. Wednesday Howard Miller startoi with a big gang of men to harvest the ice crop. The ice is fine. Editor F. K. Martin was a businesi visitor to Norfolk Tuesday. Mrs. A. P. Hoopel went to Kolfe , la. Wednesday for a visit with her sister Mrs. John Taylor , who is dangerousl ; ill. Fred Kektoiikamp came over fron Creightou Wednesday on a busines mission. Ho was accompanied by friend , Pierre Hart of Denver , Colo. Mr. and Mrs. Clark Catron of Til den were visiting relatives and friend hero Wednesday. Mr. and Mrs. Henry Anding are her from Highland , Wis. , for an oxtendei visit with his brothers , 13d aud Charle Andliig , and other relatives. Ira aud Tom Cartnoy returned t Omaha Wednesday to resume thel studies in the Croighton univorsitj respectively in the medical and dentil departments. Mr. and Mrs. Charles Fours t an children of Neligh were spending No\ Year's day here with his parents an other relatives. Fred Haack , of Brooklyn , N. Y. , wa a visitor hero Saturday and Sunday a the homo of G. N. Cornelius. The were old friends at Grand Island. Hev. J. Hoffman , of the Genna Lutheran church , after the main BCI nion New Year's day made the follow ing statement of his parish for th year 1911 : Cases of birth , 19 ; cor firmed , 10 ; married , U couples ; 4 pel sons died ; 1,277 persons received th holy sacrament ; collections -for oir side of the congregation , ? 920.C3. All our schools opened their door again Tuesday morning after the ho idays with a good attendance In spit of the cold weather. The annual mooting of the member of the llattlo Creek Mutual Insurant1 company will bo hold on Jan. Kl , 191 : at 1 o'clock p. in. , in the Hattlo Crce opera housec. Joe Orr , James Hughes , A. F. Xai dels and F. C. Miller were transactin business at MadlHon Wednesday. They claim that they had the llncst automo bile rldo they liavo enjoyed for HOIUO time while noliig to the county cap ital. ital.Dr. Dr. i ) . J. Hess of Long Pine was hero Thursday on business ) . GOVERNOR DEFIES THE COURT klahoma Executive Threatens to Call Out the Mllltln. Oklahoma City , Okla. , Jan. 0. Gov. 'nice threatened to call out the mill- la In a controversy with the state uproino court. The trouble was caused by the pro- losed removal of the seat of Delaware ounty from Grove to Jay , provided 'or In a proclamation by the governor , 'ho records were started from Gro\o 'ucsday , but when the officers got teL L settlement called Now Jay they stopped , said that was to bo the Beat : > f government , and placed an armed uard over the records. Gov. Cruco 'lit the adjutant general to Invest ! ate , and ho was promised the books ivould bo removed to Jay without fur- her trouble. Citl/.ens of Now Jay appealed to L'hlef Justice Turner of the state BU iromo court for a restraining order iroveutlng removal of the records to lay. It was granted. It was then Jov. Crnce threatened to call the mi- ilia , and in a telephone conference with Justice Turner is reported to nivo said : "I am governor of this state , and it [ ho nupromo court means to have its order enforced It had hotter send a orco right away. " BRYAN TALKS OF ROOSEVELT. Says He Thinks the Colonel Would Ac cept the Nomination. Charleston , S. C. , Jan. C. William Jennings Uryiin , hero onrouto to Washington , commented on the ac tion taken at Lincoln , Nob. , when his name was advanced for a position on the democratic presidential preference primary ballot. Ho said : "My brother did the proper thing in entering a protest. They have no business to put a man in as candidate unless he wishes to be one. " Ills only reply as to whether no would bo a candidate was : "I have already expressed myscK sufficiently. " Mr. Uryau declined to discuss demo cratic presidential possibilities , and concerning Col. Hooscvelt as a pos sible republican candidate said : "I would not want to estimate Col. Hoosevolt's strength , but I feel sure that the third term objection would I detract from any strength ho other wise would have. I think ho will ac cept the nomination if it is tendered I him. " DEAD IN BASEMENT. OmaVin l a'n and Wife Both 'Found I Dead by Their Son. Omaha , Jan. ( ! . William F. Krollo , aged ( il years , a retired hat maker , and I his wife , fiJ ) , wore found dead together - in the basement of their homo at 1S19 ) Van Camp avenue yesterday. The bodies of the old couple were found by F. William Krollo. their oldest son. who lives next door , at 1SLM Van Camp a\enue. That Mr. Krollo arose early and wont into the basement to ignite a gas hot water heater aud dropped dead of heart failure and that Mis. vrollo wondering at her husband's fail- ire to come upstairs went in search of lim ; saw him lying dead on the base ment lloor from the head of the stairs whore she stood , and in a faint foil striking her head , the blow killing her s the accepted theory of the circuin ; stances attending the double deaths. La Follette Finishes Illinois. Chicago , Jan. C. Senator Robert M La Folletlo closed his campaign in II liuois for delegates to the natlona convention today , at Danville , the homo of Senator Joseph G. Cannon d Later in the day Senator La Follett ( will go into Indiana , where ho wil speak at Indianapolis , Terre Haut < and Richmond. Better Show Than Average. "Norfolk's chicken show is bette than many olhers I have judged , " sayi Judge Southard of Kansas City , who li judging the COO fancy birds at tin is poultry show. "Tho show here is better than tin average , and the orplngton class i exceptionally good. Some of thes Is birds here are worth a good deal o money. " 'o Ribbons were put on the winnini id pens at noon Friday. The descend ants of the famous hen "Peggy" tool Iho judge's eye , and Supl. 13. 1. Custei < who owns these birds , has a string o twenty-seven prize ribbons on exhib1 ' , tion on the pens which hold thes beautiful white orplngtoiis. Thes ribbons were nol displayed until afte id Judge * Southard had finished the ! w scoring. Mrs. Joseph Lampo's whit id orpingtoiis also won admiration froi the Kansas City judge , and ho con inented on the fine polnls of llio but orplngtoiis , of which there arc an o > eoptionully large number on display. "Tho white orplngton is the highea in priced bird , " said the judge. "Yo have some beautiful ones in the clas of the orplngtons. " 10 Judge Southard refuses to scor n- after twilight. "You cannot make good judgment of the color after tha 10 time , " ho said. "If I wore to scor some of those beautiful white- bird at night , you would no doubt get som rs awfully high scores. " The judge wll finish his work this evening , and b to tomorrow morning all the ribbons wil have been placed. Secretary A. \ \ Hawkins of the Commercial club I assisting Judge Southard. After Ills work hero Judge Southar goes to Coffeyville , Kan. ; Donvci | Colo. ; Hamilton , Mo. , and Las Vegas r- j N. M. . aud later Into Missouri. HI iK'Judging ' dates for the entire year ar taken up. Ho Is considered ono of Iho ablest Judges in the country , having judged chicken shows In Chicago , Omaha and other largo cities. Late entries arrived tit the show room Thursday morning , aud for the second time the feed ran short. Among ho late arrivals wore 13. N' . Vail with i pen of beautiful white lirabmas. Mrs. George Parker , William Nltz , G. P. Colomaii , lumaii , and A. T. Wll- emu. Thursday's attendance uas close to " > on , and Friday and Saturday were ex pected to break this record. Tin- crowd Thursday was an enthusiastic one. The state birds brought here by Slate Game Warden O'Brien received much attention from local sportsmen , who commented on the possibilities of breeding pheasants iu Norfolk. The characteristics of pheasants In the wild woodH were discussed , and ( he- good points on "pheasant shooting" were brought out most vividly as the eager spoclators gazed through the wire ncltlng at the beautiful plumage. One man Is being kept busy collect ing eggs , which are being laid at Iho rate of seventy-five to 100 daily at the show room. Those eggs are col lected and marked with the owners' names. An egg-lnying competillon may result before the show is over. Secretary H. B. Dixon has charge of the egg department as well as the In formation department , which ho is threatening to swamp him to such an extent thai the regular routine work will bo delayed. A now feature in the judging , noticeable tice-able when the scoring firsl com menced , was Unit the judge Is not hin dered in his work by the usual throng crowding around the pens. Bars guard the alley In which Iho judge Is at work , and the anxious owners of chickens must bo content to gaze over the bars while the judge prods the birds with a brass rod. So large was 10 crowd at one of the bars Thurs- ay afternoon thai a pen of buff or- Ingtons was thrown to the ground , 'he chickens were nol hurt in the oast. Chick food of all descriptions is be- ig advertised by dealers in Iho show oom. Loorko Bros , of Stanton have chick food machine and incubator n display. The Stanton inanufactur- rs are delighted with the Norfolk how. Among the Prize Winners. Among the winners in the orplng- on class already announced are : WHITE ORPINGTONS. II. B. Dixon Third cock ; first and ourth cockerel ; first aud fifth lion ; hird and fourth pullet ; second prize i n best pen. 13. 1. Custer First and second cock ; bird cockerel ; second , third and ourth hens ; first and second pullet ; irst best pen. Mrs. Joseph Lampc Second and ifth cockerels ; fittli pullet ; third pen. BUFF ORPINGTONS. -J S. SlnUiewiofi---First cock ; first , ecoud , third and fifth hen ; first and I second cockerel ; third , fourth and I iftii pullets ; lirst prize on bcsl pen. F. 13. Davenport Second cock ; ourth lieu ; fourth cockerel ; second ; nillot : second prize on pen. Mrs. Henry Moseko , Lindsay Third 1 . ockerel ; third cock. W. 11. Mason , South Sioux City , Neb. First pullet ; fifth cockerel ; third irl/.o on pon. Third Suicide Ends the Case. . Woonsockot , S. D. , Jan. 5. The - use again.-'t ex-Sheriff Plottner of Mitchell , a < ctised of adultery with , Mrs. Kate Quinn of Mitchell , which , was being tried in Woousocket , came o a tragic end yesterday afternoon when the body of Plottner was found : i mile and a half north of the city fold in death. Investigation showed that ho had committed suicide by talc- Ing laudanum. Plottner had been missing since Wednesday night at S o'clock and when court was called yesterday he failed to put lu an appearance. When court convened in the afternoon Judge Jones dismissed the jury and declared . the bond forfeited under which Plott nor had had his liberty throughoul the trial. It is believed Plottner thought he would bo convicted and preferred doatli to a possible jail sentence. The death of Plottnor marks the thin ' suicide which has arisen out of the case. Two years ago , goaded by tin intimacy between his wife and Plott nor , who was then sheriff of Dawsoi county , Albert Qiilnn drank cnrholii < acid in the yard of his homo. Last summer , following a series o ) troublous events in the Plottne , household as the result of the infatu j ation of her husband for Mrs. Quinn Mrs. Plottner ended her life. It wai Immediately after her death tha Plottner and the woman loft Mitchel and they were .subsequently arrestet ( in Omaha. The sudden ending of the cns ; < against Plottnor by his suicide leave , of the four interested people , only tin , woman iu the case. It is said tin aged father of Plottnor , who is uov living in Mason City , la. , has los most of his once ample fortum through the trouble Introduced by hi son. iu Cannot Tap the Nlobrara. Lincoln , Jan. n. The supreme cour of Nebraska today ruled against 13. I. Kirk of Sioux City , la. , In the lltigsi lion Involving walcr power rights 01 Iho Nlobrara river near Niobram holding that ho is not privileged to sol the electric current to bo derlvoi from a plant there outside the stale The action filed by Mr. Kirk was ti ; compel the state board of irrigatioi to remove restrictions from the gran made to him. Ho argued before th court that the board lias not power t : fix limits to the uses of the power h generates , in view of the fact that h takes no water from the river. Moro than two years ago Mr. Kir ! made application to the state bean for a permit to make appropriation of certain waters of the Nlohrara river for power purposes , the point of di version being lu Knox county. Ilia | plan wan to utilize this power for Sioux City enterprises. I Some weeks later the state board granted the right. The grant was In the usual form , but attached thereto was this condition. "This grant is nude subject to the provlslOUB of sec tion ' 12 , article L' , of the Nebraska irri gation law , and power generated under and by virtue of the permit must not ho transmitted or used beyond the confines of the slate. " As this provision defeated Mr. Kirk's plans , ho appealed to the district court of Knox county. There his posit - sit Ion was nol sustained , and ho ap pealed to the supreme court. The solo issue presented by his appeal was whether the state hoard of Irrigation had the power or authority to insert lu a grant a prohibition that the power should not be transmitted over the state line. Ho took the position that while the state legislature has the right to proscribe whatever condl- tion It sees fit iu matters llko this , the department of state , to which IB committed the authority and given the duty of looking after irrigation mat ters , has no legal right to act other than Btrlctly within the conditions prescribed by law. A Big Fire at Aberdeen. Aberdeen , S. D. , Jan. 5. Fighting fire In the business district with the thermometer : ! 0 degrees below zero , the citizens and flro department of Aberdeen barely' ' saved the largest business structures iu the city. A loss of $100,000 was sntsalned. The Addisou hotel and the First Nti- tloivil Bank building were damaged but were saved. Bryan's Name for President. Lincoln , Jan. 5. William Jennings Bryan's name lias been advanced for a position on the democratic primary ballot as a presidential candidate for 'the presidency by a petition placed on file with Secretary of State Walto shortly before noon today. The petition is signed by twouly-stx voters , cloven residents of Omaha , fourteen from South Omaha and ono from the coutnry. The lisl Is headed by A. A. Arter of Omaha. Polillons have been in circulation for over a week iu Iho different con gressional districls of Iho state , ask- I ing that Bryan's name bo placed on i the ballot as a candidate for delegate- ' at-largo. Mr. Bryan's friends Intend to push the securing of signalures de- spite the ruling of the secretary of .state thai a name can appear on Iho primary ballot bill once. Charles W. Bryan , brolher of William J. Bryan , made Iho following statement with re- i gard to the petition : I' ' "This filing was done against Mr. Bryan's wishes and without his knowl edge. Both Secretary Walto and Mr. - ArKrwHr lio'upJfod to h.we the pott tion withdrawn. There will bo legal proceedings if they should become nec essary. " i C. W. Bryan staled that Mr. Arter lu'id never been unfriendly to the for mer presidential candidate and that ; ho believed that Mr. Arter had filed 1 the petition in good faith. W. J. Bryan is now in Jacksonville , Miss. i T. R.'S NAME IN N EW JERSEY Newark , N. J. , Jan. . " > . "Progress- ivo" republican leaders probably will . place Col. Uopsevell's name on Iho presidential primary ballots without j asking his permission , according to a , statement made here today by Evcrctl Colby , a member of the state progress- ivo league and candidate for nomination , tion for lrnitcd Stales seualor. Mr. j Colby said thai the league will soon . hold a meeting to determine its choice for the presidency. To Appoint Dr. Blue. 0 Washington , Jan. 5. President Tat't u will send to the senate Monday the 0 nomination of Dr. Rupert Blue of * Ll South Carolina , as surgeon-general of . the public health and marine hospital t service , succeeding the late Dr. Waltei Wyman. Dr , Blue has been connected ; 0 with the marine hospital service foi ,1 years and Is credited with driving the e plague out of San Francisco. 'l FRIDAY FACTS. Mrs. W. A. KIngsloy and her chll dren are at Omaha visiting with rela J lives. i M. 13. Hughes of Alnsworth was here f' ' Mr. and Mrs. W. F. Hall returnee from Columbus. r : _ i Newton Splawn of Winner was f visitor in the city. Sheriff C. S. Smith of Madison waf t't here on business. U Miss Precce of Battle Creek is hen (1 visiting with Miss Mildred Gow. I C. 13. Burnham went to Hoskins t < o attend a hank directors' meeting. i Mr. and Mrs. John Bedel of Plom s ,0 are bore visiting with O. R. Webb. 10 i Mrs. John A. Johnson , who has bcei w hero visiting her mother , Mrs. August ; 3t Rudat , has returned to her homo a 10 Springfield , III. Is | Mrs. Augusta Rudat and her daugh ter , Miss Dorothy Rudat , will leav < Saturday for Texas , where they wll spend the winter. rt Mr. and Mrs , George Barney are ex peeled to return from St. Louis thh 11evening. . They have rented Ihe Mrs n ; Augusta Rudal home. Pelcr Jolly , the Northwestern spc cjal agent , returned from a few weeks visit with his wlfo at Milwaukee , Wis e. Mrs. Jolly will spend the winter will o her relatives in Milwaukee. in The daughter of Mr. and Mrs. M. C it Ilazen Is reported 111. 10 A. Buchholz , who was quite ill , h o now reported somewhat improved. 10 J. M. Fattig of Lincoln has hough 10 the residence property of 13. B. Hum phrcy , 111 North Eighth street. Mrs. N. A. Kidder and daughte d went to Scribner this morning to noli is Mrs. Kldder's son , H. M. Kidder , am his wlfo eole'brato their silver wedding anniversary. The soe'ond dancliiK parly given by the Fantastic Dancing club In Mar- quardt hall Thursday evening was the second success. Sixty couplet ) en joyed the dancing. Vogot's orchestra furnished the music. Mr. aud Mrs. Hot/ have rented Hie second floor of the llagey building. The Moyuuo Tea company him leased the lower Htoro room. The second floor Is being fitted up for housekeep ing. j The Northeast Nebraska Short Ship Circuit Racing association will hold an annual meeting In the parlors of the Oxnard hotel on Jan. ! ' > . Election , of officers and the plans for next j oar's racing are to bo the features of this meeting. j H. D. Kelly of Portland. Ore. , formerly - ; , merly a Norfolk attorney , IB hero vis- with old friends. Mr. Kelly left Norfolk about leu years ago , and com ments favorably upon the great change ho notices In this city. Norfolk , ho j : declares , Is growing very fast. I There will bo no meeting of the W. R. C. Saturday , but next Tuesday ' afternoon they will moot In their hall over Scheiizol's moat market for the installation of officers , and will have supper at ( i o'clock for the toast , i Kveryono is to bring a basket. I At 7 o'clock Friday morning reports | from the state hospital showed that the thermometer at that place regis tered 22 degrees below zero. At the postoffico about Iho same time Chief of Police Marquardt declared unoffi cial thermometers registered ( i bo- low. j Over 100 complaints that water pipes were frozen had boon received in the office of Water Commissioner Frank Carrick this morning. Most of the complaints were to the effect that "waterworks were frozen , " and re quests wore all for assistance from the commissioner's office. Justice T. C. Norvoll , who succeed ed George C. Lambert as justice of the peace , took over the reins of office yesterday. Judge Lambert will con tinue his collection and real estate business. Judge Norvoll will continue in the office occupied by Judge Lam bert. Other officers who succeeded themselves in their respective of fices are Judge C. F. Elsoloy , Consta bles John F. Flynn and A. W. Flnk- housc. South Norfolk News. Mrs. G. O. Rankiu returned to her homo iu Scribnor after a brief visit with her parents , Mr. and Mrs. August Grauol. Miss Rebecca Duggun , who was sick , is able to bo around again. H. Van Horn , who was injured a few days ago on the depot platform , i resumed his duties as janitor there ' yesterday. Mrs. Warner of Foster returned to her homo yesterday , having spent the llollfirtyonti \ \ her sous here. G. F. Christman , who lias boon I /mite dangerously ill , is somewhat bet- iter. ! Perry Kimball starled to work today as a machinist helper in the round- house. , A new smokestack has been erected over the new boiler , and stands twenty ' feet higher than the old one. ! Mr. Bronomeycr has moved his fam ily from the Stafford property on Lin coln avenue to the Schram property north of the now depot on South Third , which was recently vacated by C. R. Cox. M. F. Morton of Stantoii was a Nor- folk business visitor yesterday. Mrs. T. G. Wood and daughter Jessie sio left for Missouri Valley this mornIng - Ing for a visit at the homo of Mrs . 'Wood's sister , Mrs. Price. | Miss I311a Meyers of Chadron Is hero visiting with friends for a few days. SNOW KILLS SHEEP. B Severe Weather Causes Suffering or - Ranges. Losses of sheep in Wyoming duo le 1r 1 the scvero winter will be uuusuall > r heavy , according to railroad advices 1 from the shippers of that stale , over r if a chinook wind should swoop ovei Hie scale now an dmelt the deep show All of the roads penetrallng the shcei raising country o Wyoming are ship ping in large quantities of hay am grain , but at many points it will ar t. rive too late to prevent a big loss among the flocks. In many localities in the sheep rais ing districts it is said the flockmasten couldn't secure enough hay last fal to last through a severe winter. Snow falls came earlier than usual , and the supply of hay was drawn on. Thei came the hard storms of last week and the ranges were burled under i 0 foot to eighteen Inches of snow. As a result sheep were unable to graz < on the wluler range , and consequent ! : the losses to many of the flocks hav < already boon large. SPENT BIG SUM. Northwestern Put a Million in Sta tions and Buildings. During the year 1911 the North western has expended moro thai 11 $1,000,000 for Improvements in sta tions and buildings on Its lines wes ! of Missouri river , according to llgurei . given out at Omaha. The largos items of Improvements are these : Improvements to station buildings round houses and machine shops a various poinls , and In permanon bridge work , over $1.000,000. Depol and eating house at Soutl I Norfolk. $05.000. Train dispatching circuit , Fromon lo Soulh Omaha and to Missouri Val ley. $ 0.000. Besides this , the Northwestern bull twelve miles of now road oxlendlni Iho Rosebud line from Colomo t ( Winner. S. D. Cabanlss Writes of Advertising. The following article on "Advertls UK , " written by C. II. Calianlss , of The NOWH , recently appeared In the niagti- /.liu > , "Judicious Advertising" : | If I had a certain sum of money to . spend for advertising uomo product , 1 ivouldn't spend all the money for two > r three Insertions of big space copy , for the reason that It IH too much ilong the "flash lu Iho pan" style. < It's too much like a bluff. People | will say , "Well , he's shot his wad. " ; ' A merchaiit'H ad , although small , appearing frequently , shows [ liability mil Hlaylug power , and creatcn a feel ing among the buying public that ho is permanent and reliable. When you use small copy and secure moro frequent Insertions , you keep your product and arguments before the public Just that much longer , you Hceuro that cumulative effect that rei suits from persistent advertising , aud you can bring out ono or two selling points aud drive them borne , which I think Is an advantage. People are moro apt to road your short to-the-polnt arguments than they are to read a big story all at once. Big copy is all right If you can use it all the time , for its very bigness im presses the reader with the prestige and reliability of the firm behind It ; but I do not bollovo In big spreads used spasmodically. Persistency wins. A great many merchants and ad- writers decide on the size of an ad aud then write their copy to fit it. 1 bo llovo in doing just the reverse. Tell your whole story or as much of It as you want to toll aud let It occupy whatever space is necessary to make It stand out aud bo easily read. Humor and Poetry Barred. Regarding so-called humorous and poetical copy , I don't think it is over justifiable. I have never heard of such copy over selling a dollar's worth of goods. A straight , easy to understand , and businesslike statement of what you have to sell Is a thousand times more effective. Sunny Jim is dead and forgotten , Spotless Town has boon wiped off the map , but the Gold Dust Twins , hacked up by serious copy , will live on for ever. ever.A A man or woman reads Iho news paper for the news of the day. The store offerings constitute the Btoro news of Iho day , and more and more thrifty buyers , both men and women , are coming to realize that It pays to read the ads and that it is money in their pockets to patronize the store that advertises. Why , then , when they are looking for your store news , should you give them a joke ? If you are selling overcoats for fif teen dollars , say so. Don't spin a yarn or try to bo funny. The man who wants to buy an over coat wants an overcoat and not a joke , and you can never convince him that your overcoat is t\u \ good as your joke no matter how clover your joke may be. The man who is ambitious to im prove his ability to write advertising might benefit by a study of the Bible , Shakespeare and Caesar's Commen taries. Hero are , in my opinion , three ad vertising masterpieces. lleio's a gem from the Bible : "Jesus wept. " Can you beat that for brevity ? Hero's one from Shakespeare : "To bo or not to be. " There's a lot in those six words , aud five of them are among the shortest in the English language. Hero's one from Caesar : "I came I saw , I conquered. " There's a straight- froin-tho-shouldcr statement , and it sinks In. Building the Headline. The headline is a very important pi-rt of an ad , for it. is largely the at tention getter. The aim of the headline writer in the editorial department is to put the nist of the story in the headline. So I believe it should be the aim of the - copy writer to put the' kernel of the ad lu its heading. - It's a gootl plan In selecting a head line to consider the article to bo ad - vertised. , Everything that IK made or grown can be divided into two classes necessities [ cessities and luxuries. If the article is a necessity , a staple something that the people are always in the market , for , such as shoes , hats , dresses , bread , etc. , the name of the article | ! advertised should appear in the head | line. If it's stoves , the word Btovo ought to be in the heading for It will l catch the eye of the man who is in the market for a stove , and being in terested iu the subject he will read the ad. If the article to be advertised Is a luxury , say , lor instance , a piano , a different tack should bo taken. The headline and the copy immediately fol . lowing should 1)0 ) along educational ' lines , telling why a piano should bo iu . every home , the good influence of music and similar arguments. But even in this kind of copy there ought to bo a subheading in which the name of the article advertised appears , followed by selling talk , for then In addition to creating new buyers you get the man or woman who is qlready in the market for the article adver- 0 Used. I don't beilievo that an irrelevant or trick oatchllno is justifiable In news paper copy. Most people are in a seri ous frame of mind when reading the news of the day , and to be caught by ' some tricky heading Irritates them and they quit reading. In a "yellow journal , " one that plays uj ) the news with sensational head lines , a sensational heading for an ad vertisement would get attention , be cause that's what the readers of such a paper are looking for. But In a high class , clean-cut news paper , a clean-cut business-like state ment of what you have to sell makes . the besl headline. t Speaking of headlines I once wrolo a washing machine ad for System. Sys- ' . tern is a business man's magazine , and its readers are mostly men. How could I get n man to read an ad about a washing machine ? A plain statement for the headline it mat the advertiser sold washing ma chines wouldn't do. , Here's the heading I finally hit upon : "Save Your Wife. " The copy . dwelt on the drudgery of washday and played on the man's sympathy. That copy pulled. It sold washing machines , and the Irrelevant or "trlcu headline was justifiable. I tried the same copy in a newspaper , and re sults \\ero not nearly HO good. Use "Reason-Why" Copy. A merchant can't say to the people : "I want your trade , " and get it. He must give them some reason why ho Is entitled to their trade. It Is getting lo ho a liahll for people to want to know everything , from how tholr nun ntors got Into the m-nnlo to how H men-limit ran sell $ ; ifi drossoH for $ i5. ! "Thei'o'H a reason. " 1 hotlovo In giving Iho reason. If It IB not given , ( ho people will doubt Iho Bliicorlty of your offer. "That's why I belle\e "Roanon- Why" copy Is Just as iiecesHary In de partment more aihertlHlng as In any other kind of advertising. Every mer chant has some reasons to offer why ho is entitled to your trade. If ho hasn't , he ought not to be In bushiest ! lie has his titoro service , his dellv fry Hystoin , his courteoiiH employes and many other details of the way ho conducts his business that make good talking points for "lleaHon-Why" do partition ! Htoro advertising. 1 Especially in the announcement of a big Halo offering deep prlco reduc tions , IH "Reason-Why" copy IIOCOH- miry. If a merchant of fern $ " . " > suits for $ IN.7i ( , there Is a reason for such a re duction , and If It IH given In the ad vertisement It will materially lucroauo Iho Helling power of the ad. It bespeaks - speaks sincerity and dissipates doubt In the reader's mind of genulnenosH of the offer. It aiiHwers a question which he naturally asks. There Is always some plausible roa BOII for a sale , and I have observed that when It Is given , results are more gratifying than when it is not. Men's Ads Separate. Largo HiiccoHHl'iil department stores handling merchandise for both men i and women rarely advertise 11101111 * ar I ticles as a part of ( heir regular ad vertisement. They give ( lie men a separate ad in another part of the paper. I believe they are on the right track chiefly because the appeal to a m.iii Is different from that to a woman. Furthermore , a woman will road through a whole page ad , advertising fifty or more different articles , in an effort to find the article she is inter oBled in. A man will nol do that. A department store ad IB almost al ways a woman's ad , and It IH my judg ment that an announcement from the men's department embodied in the store's regular ad will bo missed by the men for few men read ads Intend ed for women. Handle Illustrations Judiciously. It bar. been uald that an advertising man occupies a more enviable position than the artist or literary man for the reason thai ho engages In art , litera ture and business , whereas Iho artist engages only iu art and the writer only in literature. The advertising man may occupy an enviable position , luit bis success a * an advertising man and seller of goods depends on not how liberally ho uses art and literature , but how judi ciously. 1 use cuts whenever possible , for ; i good cut or picture tolls your story quickly and clearly. The cut is the actual picture , the text is a word picture. One helps the other. They are both there to sell goods. An illustration should not lie us > - din in an ad for the sake of art. Art in advertising is only good business ' when the illustration used boars a close relation to the goods advertised ' To have your copy talk about one tiling aud your picture show soniethlnu .different . , sits them al work ag.tinst each other. They should both convey the sunn thought , ono by picture , the other b ) words. In department , store ndvortlBinu. care should be taken to see thai tin- illustrations used are exact reproduc tions or at least very similar to MK- articles in stock. A woman will often go inlo a store with a picture in her mind's eye of say , a fall coat shi5 has seen ad\ei tised , or she imiv cut out the illiiBtia / tion and bring it with her , and if sin- catchea the merchant , without thtt ; ; coat In stock she is disappointed and lulias to do a lot of explaining. For this reason care should be -v- ercised in hii.ving syndicate cuts. A merchant by taking merely the trouble to write for them can get all the cuts he can use direct from his manufacturers. . In this way ho gets good cuts of articles ho really has in his store. Opening , anniversary and special salt * syndicate cuts are all right and can bo used effectively on such occasions About White Space and Position. 1 like while space in an ad , because it makes an ad look goodattractv , ! . clean aud easy to read. Space need not be wasted to get thin effect , for when layout is made- > our eyes will toll you when you have it. I I do not know hi what proportion white space can I > P used with printed matter without actual waste , for I have never figured 11 out. Just make i your ad look good to yourself and use enough white space to do it' . i I believe it pays a local advertiser in a daily newspaper to have a < er- tain position in the paper , oven if lie is obliged to pay more for it. If ho changes his copy every Inser tion , which lie should do , the people will watch for his ads to HOO what be has to say , and if they are always in the same place the > y are loss apt to bo missed. They will become recognized as a ! permanent purl of the paper just like the editorial columns. The mosl attractive feature of an ad , to my way of thinking , IB the price. I bollovo that "Reason-Why" top ) , an Illustration that bears a direct re lallon to the goods advertised , and an attractive price make a winninu combination. It disappoints me if after rcadiau through an ad I become interested enough in the article advertised to want to know Its price , and then find that the prlco Is not given. Good copy Is not an inspiration. It Is the result of hard work aud study. A study of the goods to bo advertised - vertised and the people to whom tln- > are to bo sold. FREE RATE ON SEEDS. Western Dakota Counties Receive Ac ceptable New Year Gift. Sioux Falls , S. D. , .Ian. 5. A sub stantial Now Year's present has been made to the people of that part of the state lying west of the MIsHonri river , ami of four counties lying east of the river , by the railway companion whose lines traverse those regions. The pros- out is in the form of free freight rate * , on seed grain , which will bo needed for the coming season.