THE NORFOLK WEEKLY NEWS-JOURNAL : FRIDAY , NOVEMBER 15,1907
Tto Norfolk Weekly News-Journal
The Newii. ICHtRbllBhoil. 1881.
The Journixl. EiitnbUahed , 1 T1
TH2 HU8E PUIBLISHINQ COMPANY
W N. HUNK N. A. HUHK
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JMvary Friday , lly mullJjorjrcuiOKEo
Kntorod lit iho pontulllco nt Norfolk.
Halt , , nn nccnnd clung mnttor.
TeTepHoiTein Kill loft ill Department
Mo. 22. IJiiHlnoHH Oilier rind Job Rooms.
No. II 22.
HKaARDING ANNEXATION TO1 CITY
There Is every reason to bellovo
Umt people living lu the additions
adjacent to Norfolk will tnko advan
tage of the opportunity offered to
them to bccotnu voluntarily annexed
to the city proper. Uy voluntarily
ncoklng annexation , residents of the
outlying districts will save a very
material portion of the past taxes of
the city which , If these additions are
brought In by law , will full upon the
Incoming residents.
The cheapest way for the people
who live outside the Norfolk city lim
its to get Into the town , will bo to
neck annexation.
Norfolk Is a very much larger city
than the federal census gives It credit
for , because the people outside the
city limits nro not counted In the fed
eral census. Norfolk loses much
prestige that belongs to it , on this
account. The true population , set
down In the census report , would re-
fitilt In benefit to all persons whose
Interests are In Norfolk.
It Is also easily seen that If the out
lying additions were brought In , Ore
protection and water , as well as other
improvements and conveniences , could
lie extended to the remotest portions
of the community.
For the good of all the people liv
ing hero , whether Inside or outside ,
the outlying additions should bo made
a part of the city.
IN WEBSTER'S TIME.
Periods of unrest are no now thing
In the Industrial world. There 1ms
been over and over again periods of
the greatest prosperity In the United
States and It Is recorded that with
the rise of prosperity there Is also a
rlso of the demagogue to denounce
Industry In all Its forms in the hope
that through denunciation polltal pow
er may bo gained. Prosperity seems
to bo a fertile soil In which demagog-
Ism thrives and grows fat. Even as
far back as the days of Daniel Web
ster this phenomena was noted , ns is
shown In the following extract from
one of Webster's speeches In 1842 :
"There are persons who constantly
clamor. They complain of oppression ,
speculation and the pernicious Influ
ence of accumulated wealth. They
cry out loudly against all banks and
corporations and nil means by which
small capitals become united In order
to produce Important and beneficial
results. They carry on mad hostility
against nil established institutions.
They would choke the foundation of
Industry , and dry all the streams. In
a country of perfect equality they
would move heaven and earth against
privilege and monopoly. In a country
where property is more evenly divided
than anywhere else they rend the air
shouting agrarian doctrines. In a
country where the wages of labor are
high beyond parallel , they would teach
the laborer that ho is but an oppressed
slave. "
And while It is probable that there
wcro not such largo combinations
either of labor or capital In those days
s there are today , yet wo find that
these same problems , and the allied
problem of monoply , ns well as the
question of "assett currency" caused
our venerable forefathers to Ho awake
at night and scratch their fast turn
ing gray heads.
In fact there aren't so many really
new problems In the world as cent
uries roll on. Now and then wo come
face to face with an old problem in
a new form , but for the most part
It's just a case of history repeating
itself , pure and simple.
Things that are today were Just so
In Webster's time. Just so In the days
of Washington , just the same buck
In the days of Shakespeare and Caesar
and Father Adam. There Isn't much
now , in spite of the fact that the pap
ers are daily filled with fresh , crisp
"news. "
WILL MOVE THE CROPS.
The anouncement that enough cur
rency will be Immediately sent west
to handle the crops of the national
granary , comes as a further guarantee
that the prosperity which has been
known In this territory , must continue.
The northwest is bulging with its
abundant yield in grains and other
crops. All that is needed to bring
about a continuation of the prosper
ous conditions that have prevailed
for so long a time , is the moving of
those crops. And the importation of
currency from the east with which to
accomplish this will afford the desired
relief.
The financial situation continues to
clear up. Forty millions have already
been imported from Europe and , al
though Europe dislikes this exporta
tion of gold , the relief is being felt in
America.
That present prosperity Is not only
to continue unabated in this region ,
Jnit that the price of crops will go
higher and thus bring ever greater
prosperity to this region , is the opin
ion of the St. Paul Dispatch. Taking
much the same attitude that has been
taken by The News , the Dispatch
cays :
The east Is as much interested In
.tiinvjne thewheat crop of the north.
,
. _ .KJ. . . _ * * * * - ft - 'iir yitmfrfut * " - - " " " " * * i'
west as IH this section and probably
nero BO. Our wheat In a goodly part
of the great agricultural product that
H relied upon to draw from Europe
.ho gold that the country at largo
needs for the basis of credits and the
continued stability of business. The
eastern money markets will Hervo
heir own Interests In no better way
.ban by furnishing all the specie that
H needed to supplement what the
inrtltWGHt already has In stock for
.hat purpose.
The Wall Street Journal estimates
Jiat the cotton and grain of this conn-
; ry will bo sulllclent , If promptly and
regularly shipped , to pull from Eu
rope $25,000,000 n week or nt a greater
rate than gold has been secured , with
real pressure , during the past two
weeks. In fact , there Is no other re-
lablo moans of getting the metallic
money that Is needed to replenish the
loploted Now York bank reserves.
It Is fortunate that the llmmclnl
stringency , that Is being relieved , has
been preceded by a succession of abun
dant crops , sold at good prices. The
wheat production of Minnesota and
the Dakotas , since 1901 , has averaged
180,000,000 bushels n year , being some
times more than 190,000,000 , and ,
hough the yield almost touched as
low as 150,000,000 bushels In 1904 , the
price was then BO high as to fully
neutralize the shortage. These seven
years of plenty have had no equal ,
taken altogether , In the history of the
northwest. They have enabled the
farmer to pay off mortgages and given
him money to lend.
The wheat crop news of the whole
world indicates a great demand for
the grain that Is now being delivered ,
and has encouraged some to predict
a price of fl.50 n bushel before an
other year Is past. If a tithe of that
Insistent demand Is the actual result ,
1908 will be a year of greater prosper
ity for the northwest than has been
known for years.
FRENZIED JOURNALISM.
The following from the pen of Wll-
inm Allen White of Emporla , Kansas ,
who became known all over the Unit
ed States during the McKInley cam
paign when he wrote "What's the Mat
ter With Kansas ? " sizes up a custom
now about obsolete as follows :
Like Artennu Ward's donkey , the
old fashioned rip-snorting editor who
s always roasting the opposition pa
per is an "amoosln1 cuss , " at least
when viewed from a distance. In his
own community he is doubtless re
garded as a reproach to his sex and
to his profession , if he keeps up his
hullabaloo too long and too ardently ,
but some of his outbursts are really
funny.
There is in progress In a small Kan
sas town at the present time a news
paper row that reminds one of the
mlcyou days when the rag across the
street was edited by a lop-eared leper.
Unfortunately for the picturesque In
journalism , the lop-eared lepers are
nearly all dead , or In the poorhouse.
\Vo seldom hear of them any more ,
and we sigh for the touch of a van
ished hand , and the sound of a voice
that Is still.
The editorial row above referred to
s producing some very quaint and
haunting epithets , which should be put
In our notebooks for future reference ;
no man knoweth when he may be In
volved In a row with the chap who
lives next door , and It Is well to have
a supply of destructive nouns and ad
jectives within easy reach. Such a
book might bo kept in the vest pocket ,
ready for Immediate reference in case
of trouble ; a sort of "First Aid to the
Bullyragged , " as it were.
In this Kansas row , one of the ed
itors Is described as a hyena that
prowls by night. The hyena that
prowls by night replies that his antag
onist Is to all intents and purposes a
polecat. The polecat appears slightly
dazed by this rebuke , but rallies brave
ly , and Intimates that the hyena would
consider it no crime to steal the cop
pers from a dead man's eyes , although
such a charge Involves nature faking ;
for what would a hyena do with cop
pers or , for that matter , why should
a dead man wear them on his eyes ?
The hyena Ignores this accusation ,
and expresses his profound conviction
that the polecat would rob a widow's
hen roost. And so the cheerful con
troversy proceeds. It is really refresh ,
ing , as viewed from a distance , and
It Is too bad that the Prominent Busi
ness Men of the town are protesting
against It , These Prominent Business
Men are always butting In. They
ought to be sending marked copies of
the local papers all over the universe.
IS STILL FOR TAFT.
If the Washington Information of
the Minneapolis Journal is correct
another sign has come to light of the
determination of President Roosevelt
to stand by his former declaration
that he will not , under any circum
stances , bo a candidate for , nor accept
another nomination for the preslden
cy. In fact , If this report be true ,
the president Is still sincerely In hopes
that Secretary Taft will be nominated
by the republicans as their next pres
Idcntlal candidate.
Speaking of its private "Up , " the
Minneapolis paper says :
The latest advices from the Philip
pines are to the effect that Secretary
Taft has about decided to carry out
his Rlobe-enclrcllng Itinerary as orlg
Inally planned. There has been much
speculation as to what really caused
his hesitation , the feeling In Washing
ton being the Vladivostok affair , which
was no sooner begun than It was end
ed , scarcely furnished an adequate
explanation. It now appears , how
ever , from the Journal's Washington
advices that the president was appre
hensive as to whether so much hob'
nobbing with kings as would be neccs
sary In the course of Tnft's transit of
Europe might not hurt his candidacy
at home. He cabled his fears to the
secretary , whom ho advised to con
qWor them circ-fully before deciding
whether to go on or return.
While It Is trao that the proposed
visit to the kaiser wcuM nt-ossltato
ilip'lar vlflts to Kim ; Edward and the-
Pronch prrsldont. these nped not bean
an Inly p-olouRod , And the- fear that
such a natural au I hospitable ex
chamo rf intc-rnatl-ml courtesies
worn be harmful to Vr. Taft's can
ilidacy scorns 1-ardly Justlfhble. It Is
evident that , na the great republic's
vte ' J'n * ? w * * l * - - * - ft- - ' (
sccri'tary of war , ho could expect noth
ing less than cordial official hospital
ity everywhere. Nor would the ac
ceptance of such attentions hurt him
In public esteem at home ; rather
would they tend to stimulate Amor-
lean pride In the fact that an Amer
ican gentleman Is the equal of kings
and chancellors anywhere , and that nn
American cabinet minister Is a per
sonage whom those occupying the
scots of the mighty delight to honor.
Secretary Tnft , moreover , seems
never to have learned the art of po
litical posing. He seems to strike no
attitudes for the purpose of convinc
ing the public that ho Is a statesman.
Seldom 1ms a confessed candidate for
the presidency gone about his business
so steadily and so unostentatiously as
he. Ills candidacy has , so far as can
bo discerned , had no Influence ; what
ever on the discharge of his duties or
his transaction of public business , He
admits that he lu n candidate , and out
lines frankly his position on matters
of public moment. But campaign for
the nomination ho will not. This is
refreshing and fine. And , for that
matter , It Is an attitude that Is very
far from hurting his chances of suc
cess. So It seems quite unlikely that
there Is any relation between the Itin
erary of his present trip and political
exigency.
In some quarters efforts to force
the president to go back on his word
and make a third term race , continue
to be made , but from available Information
mation It Is quite apparent that in
this , as he has taught the country to
know in other things , stands by his
word.
THE BUSINESS WORLD.
Authorities on trade conditions re
port a more optimistic tone every
where throughout the country , and the
general feeling Is that there are clear
skies ahead. While it was not so ac
tive a week In wholesale and jobbing
lines , due to a disposition to wait and
what was going to happen , there is
every Indication that the country Is
adjusting Itself to the new system of
credit instruments in the place of cur
rency , and that the prospects continue
to grow brighter.
It Is agreed pretty universally that
prices in most all commodities had ris
en to unreasonable heights and there
Is every Indication that there will be
a reduction down to more genuine
levels. Wages have been reduced in
a number of places and there will
probably be something of a revision
In this particular , along with the re
duction in the price of labor's output.
One promising feature of the situa
tion lies in the continued Importation
of gold from abroad. Up to Satur
day flfty-ono millions of dollars In
gold had been Imported , and It was
announced that probably 100 millions
would be brought from European
shores before the movement ended.
This additional money , put Into circu
lation In America , tended to ease
things up materially in New York and
a dispatch said that conditions had
about been restored to normal.
One most encouraging phase of the
situation came in the announcement
from New York that currency would
be supplied to the west for the pur
pose of moving the crops. It is de-
nlared In a New York dispatch that
most of the gold that has already ar
rived from Europe has sought out
every portion of the country through
the various financial arteries.
It was' denied In New York that the
New York banks desired to keep the
currency there and that they declined
to send money west. One big bank
was said to have allowed Its stock of
currency to run down to about one-
fourth , for the sake of supplying cor
respondents out through the west.
In the territory around Minneap
olis grain elevators re-opened and be
gan buying grain again , issuing checks
in payment. The price of grain has
not materially fallen off and , though
live stock has dropped somewhat ,
many authorities say that the prices
were above a rational point and that
there will still be big profit for the
farmer In prices oven now prevailing.
And more than that , the farmer is In
dependent enough to wait If he cares
to.
All In all , the financial skies all over
the country have cleared up and there
Is every Indication that the patient
will soon be up and around again as
usual.
SECRETARY ROOT TO RETIRE.
The cabinet will sustain the loss of
one of its big men If , as It Is reported ,
Secretary of State Root Is soon to re
sign on account of falling health.
It was reported some months ago
that Secretary Root was going to leave
the cabinet , but at that time it was
said his conservative views of govern
ment , as opposed to those of the pres
Ident , and the friction that had re
suited between them on account of
their different ideas , was the cause.
This assertion was denied and the
denial was pretty substantially berne
out by the fact that Secretary Root ,
after taking a rest In the country , re
turned to Washington to resume his
duties.
But the secretary's health , which
was bad some months ago , In spite of
the temporary benefit which it re
ceived , has gene backward and unless
there should bo a very material Improvement
provemont within a very short tlrao
It Is predicted that ho will retire from
the arduous duties of his present
work.
In many ways Secretary Root has
been the president's right hand man ,
In spite of the reported friction. It
was Root who was sent to Now York
year ago during the gubernatorial
campaign between Hearst and Hughes
and It may bo said that It was duo en
tirely to Root that Hughes and not
Hearst was made governor of the em
pire state. For root delivered the
blow , In the form of a powerful speech ,
which put Hearst down and out In that
campaign. Every other candidate on
the Hearst ticket was successful and
Hearst alone was defeated. It was
Root who brought forth the right ar
gument nt the right time and It maybe
bo said that but for Root Hughes
would not today bo governor of Now
York. And , were he not , Hearst would
bo sparring with Bryan for prestige
In the forthcoming democratic nation
al convention.
Secretary Ellhu Root has been a
power In politics In the state of Now
York and It Is said that , but for his
health , he would have made a formid
able candidate for the republican pres
idential nomination next year. Even
now It is claimed that , despite the
great strength of Governor Hughes ,
Root could go Into Now York and se
cure pretty nearly n solidly Instructed
delegation for himself , to the national
convention , If he desired. But his
health prevents his making the race.
Secretary Root has been a potent
man in the cabinets of two presidents ,
having served efficiently under Mc
KInley. In fact ho Is said to have
done much work at the white house
and to have given almost half of his
attention there.
For some years Secretary Root has
suffered from a stomach ailment and
It is this which , just now , makes it ap
pear that he must resign and retire
to private life. His physicians say
that If ho should retire now and give
himself over to a quiet life , he may
yet live many years.
LATEST PARCELS POST IDEA.
In spite of his declarations to the
contrary. Postmaster General George
von L. Meyer will find a spirited op
position in the rural districts , among
retail merchants , against his latest
proposition for an emdned parcels
post. The retail merchants will argue
that If the parcels post Is wrong as a
matter of principle , It Is just as wrong
with a discrimination tacked on for
the benefit of the retail merchant in
the smaller town. And It will be fur
ther argued that the greatest good to
bo derived from the parcels post will
still go to the concentrated centers of
population.
Postmaster General von Meyer real
izes that there have been two effec
tive opponents to the parcels post.
One is the retail merchant , the other
is found in the express companies.
And the postmaster general further
realizes that If he could but end op
position from the retail merchant out
side the big cities , his troubles from
the express companies would be of
slight consequence. He has just re
cently sprung a surprise upon the re-
tall dealers by which he declared he
would end their1 opposition and gain
their co-operation toward his pet meas
ure. But It is not so apparent that
this opposition , deep seated and of
long standing , is going to die down
with one wave of the magic postmas
ter general's wand.
Under present conditions , a package -
ago that can go through the United
States mails is limited to four pounds.
The rate of postage Is sixteen cents
per pound. Postmaster General von
Meyer desires to increase the limit of
weight to cloven pounds and to reduce
the postage rate to twelve cents per
pound. He claims that the public Is
entitled to this reduction , Inasmuch ns
the United States can already send
packages to foreign countries at the
twelve-cent rate.
The postmaster general's plan for
converting the retail merchant's oppo
sition Into co-operation Is to make a
discrimination in favor of the local re
tail merchant whereby ho could send
packages at the rate of five cents for
the first pound and two cents for each
succeeding pound. This he would ar
range by enacting In the law a clause
allowing packages originating at the
distributing point of a rural route to
bo sent at the lower rate , to any mall
box along the route , whereas the
package coming from the distant city
would have to pay twelve cents per
pound. The postmaster general de
clares that ho has received support
from the rural merchants of New Eng
land In this plan , and ho hoped to
receive , slmlllar support from the bal
ance of the country.
But Mr. von Meyer allows himself ,
perhaps not unwittingly , to overlook
one point which may still be seen at
a glance by the country merchant. The
postmaster general lays all stress up
on the rural route feature of the sys
tem. Ho points out that the local
merchant over a few routes nerving
about 100 families each , would have
an advantage ; ho neglects to empha
size the fact that with people In
town and with farmers not on rural
routes , the distant city would have a
very material advantage over his pres
ent postage condition For , under
the proposed plan , the distant city
man would bo able to both send bigger
packages by mall than at present and
at a lower cost per pound.
The retail merchant all over the
United States has long been up In
arms against the parcels post. He
has pointed out ns a strong argument
In the past the fact that if thin sys
tem wore to bo Installed , the govern
ment would become engaged In the
transportation of cumbersome bundles
of freight at a loss , that the postal
deficit would Increase and that the
whole people would ho compelled to
tnuko up that deficit for the benefit
of a very few centralized merchan
dise houses In the biggest cities.
And this theory Is now clung to all
the stronger In view of the fact that
reducing the rate would further In
crease the deficit.
It Is also pointed out In rcsponio to
the postmaster general's newest
scheme to gain support , that the
amendment which ho would cleverly
Insert might easily bo declared un
constitutional when It came to n test ,
because It Is a discrimination In favor
of the retailer In the small town and
because , contrary to all other forms
of our postal rates , It would create
unequal rates of postage for trans
porting the same package. This might
lead to different classifications on a
distance tariff , If persisted In , and the
entire fundamental principle of our
postal system undermined and chang
ed.
PAPER TARIFF NOT TO BLAME.
Newspaper publishers seeking to get
at the cause of the constantly In
creasing cost of white paper and to
effect a reduction in that cost , will
make bettor headway by going to the
office of the attorney general of the
United States than by undertaking the
tariff revision of which so much has
been said since President Roosevelt
last week promised to ask congress
to chop off the duty.
For In the first place tariff revision
will not solve the problem. The tariff
on wood pulp from Canada Is $ C per
ton , or thirty cents per 100 pounds.
This of Itself Is an Insignificant Item
as compared with the gigantic In
crease In the cost of paper , so that
oven If tariff revision did lop off the
$ G per ton , publishers would feel slight
reflection of the movement In the
prices they would be called upon to
pay. But the most disheartening fea
ture of this movement Is the fact that ,
wore the pruning knife taken to the
paper tariff hero , the Canadian gov
ernment would very probably Im
mediately enact an export duty for
the express purpose of preserving
Canadian forests for the use of that
country and thus no relief whatsoever
would come to the American publish
ers. More than that , it is said on good
authority that there is not enough
wood pulp In Canada to supply one
of the big American newspapers with
paper , let alone trying to solve the
whole paper problem of this country
by seeking Canadian pulp. Telegrams
have lately been received by promin
ent American publishers from Canada
official sources affirming the stated
probability that that government will
legislate an export duty the moment
this country takes down the Import
bars.
bars.The
The fact of the matter Is that either
a combination has been formed by
paper mills In restraint of trade , and
by which the price of papdr has been
unreasonably inflated , or else the
wood pulp actually Is giving out and
the demand , greater than the supply ,
has forced up the cost.
If it Is n combination that has been
formed , the price will be maintained
whether or not , until the legal depart
ment of the federal government gets
effective action , and the reduction of
the tariff would merely put $ G per ton
more of velvet Into the pockets of the
combine. In this event , therefore , the
tariff might as well bo maintained and
the price of labor In paper mills up
held , since the reduction of the tariff
would serve as an incontestable
ground for reducing wages by the
manufacturers.
And if , on the other hand , the causes
for paper's cost Increasing Is , as the
manufacturers contend , due to per
fectly natural conditions in the spruce
forest depletion , then remedy must
be sought at homo Instead of in the
insufficient Canadian forests. It is
folly to suppose that the Canadian
government would for ono moment
allow the United States , by taking the
ax to the Import duty on wood pulp ,
clean up the visible supply In that
country without some sort of a strug
gle on their part to prevent It. For ,
with the example of the United States
fresh in mind , the Canadian govern
ment would not be slow in realizing
that , If a foreign attack upon their
forests were allowed , Canada would
soon find herself In the same plight
that Is now puzzling the United States.
It Is , therefore , eminently Illogical to
hope for relief from Canada.
If It Is a combination that has In-
Mated prices hero , the remedy lies , It
ought to be apparent In dissolving the
combineand restoring natural prices.
If the manufacturers have been de
liberately allowing the forests to be
cut away without renewal , for the
criminal purpose of starving the mar
ket and fixing false and artificial price
tags on the paper output , then the
attorney general's office at Washing
ton ought to bo able to get busy and
secure the desired relief.
But if there really Is a lack of wjcd
pulp , and until the supply can bo re
plenished by the planting and rearing
of new forests- , then apparently the
publishers must turn to their own
plants for the remedy. In other wordu
they must cut down the enormity of
their present-day papers and save
raw paper. There Is printed every day.
and particularly every Sunday In thin
country thousands upon thousands of
tons of paper that should not bu
smeared with Ink for years to come.
There are dozens of utterly useless
pages of paper In every mnmoth Sun
day metropolitan paper , which could
bo saved with benefit to the public as
well ns the publishers. For there nro
scores of pages In all of the great
Sunday papers that nobody over thinks
of reading. Less touago and higher
quality , less words and more con
cisely told stories of only legitimate
news of the day , must solve the pro
blem in the end. And oven at that
the mctropollan newspapers every
where are being forced to Increase
their rates lu order to save their lives.
MERCHANTS PERFORM SERVICE.
The prosperity of any community
depends , In a largo measure , upon the
merchants.
There nro constantly alluring offers
made to the masses of people In any
community from the outside , to got
their trade. All of the magazines
contain fascinating advertisements
to induce the consumer to buy direct
from factory and cut out the "middle
man. " There Is hardly an article era
a commodity of any sort which Is not
offered to the people of a community
from outside sources many times a
year , In ono way and another. It is
advertising from the outside that In
duces local dollars to flow outward
Instead of remaining In circulation at
home where they would eventually
benefit the whole community , directly
or Indirectly.
And just ns It Is advertising that
causes a certain portion of trade to
go away from home , BO It must bo
advertising that will overcome this
currency export and retain the money
lu local circulation.
Local merchants In a community
have an Immense advantage over for
eign competition if they but take ad
vantage of the opportunity. Their
wares are on the ground and open to
inspection. Their wares are generally
of better quality and just as low or
lower In price than those to bo had
from away. All that needs to bo done
to retain much of this trade that goes
away , therefore , Is to tell the con
sumer that the article may bo had at
home , its price and Its various quali
fications. This Is what interests the
people who do send away and it is
natural that the same sort of argu
ment will get results even more quick
ly In a local way , where the commodi
ties in question may be inspected be
fore bought.
It has been proved in Norfolk that
advertising of the right kind on the
part of the merchants will retain
much of the trade at homo which , without -
out this effort on the part of the local
merchants , would go away. A couple
of years ago $7,000 a month was rollIng -
Ing out of Norfolk Into foreign re-
tall markets. During the past two
years Norfolk merchants have done
more advertising and better advertis
ing more scientific and effective ad
vertising than ever before. The
News has kept pace with them in con
stantly Increasing Its circulation both
In the city and on the rural routes
around Norfolk , so that their messages
might be carried Inexpensively Into
every homo In the Immediate vicinity
of their stores.
And today there is nowhere near the
money being sent away that there was
two years ago. That incessant flow
has been partially checked by the
local merchants who have gone after
more trade by giving publicity to the
bargains that they offer and thus In
teresting local people more and more
In the dependable commodities which
are to be had here , as against the less
dependable articles to be bought
through the malls , "unslght , unseen. "
Most people , seeing an article which
they want , advertised completely In
a local paper of standing , will follow
out the suggestion and visit the store
making the offer even more quickly
than they would write a letter , en
close the cash and send the order
away. But that is the mental process
that Is undergone and through this
form of campaign have the outside
sales been effected.
Thus It is easily seen how import
ant a part the merchants , by their
advertising , play In retaining to any
community the maximum amount of
its life-energy-currency.
And In return , It becomes at once
the self-interest of all persons to pat
ronize those merchants who do ad
vertise , for several reasons. First be
cause of this public work that the
advertising merchant performs for his
community. And second , because the
advertising merchant takes the public
Into his confidence , tells them what
ho has to offer and Just how much It
will cost ; tells them all of the things
they want to know about It , and tells
It to them , through the newspaper , In
their own homes.
But there's amtlicr reason. You
can buy at less cost fro-n tie ! mer
chant who a-1 vert.BIS than from the
merchant who docs n t This Is oislly
Been , The ncrc'iant who nhertlses
do s mcra buclnc s than the < nt > who
does not. Ho makes more pules and
larger Bales. Ho turns over bin stock
oftener and keeps It fresher. And by
making larger salon , ho Is willing to
make n lens margin of profit on each
. sale than Is the man who , not ndvcr-
I Using , depends upon people who drop
In and who must make n bigger pro
fit off each transaction In order to
make his business pay.
The merchants who advertise are
the live wires of any comuntty. They
perform n service In keeping currency-
life-blood at home that can bo per
formed by nobody else. And they can
sell at IOH- ) margin of profit , because
they make more sales.
The advertising merchants earn the
patronage of any community , In moro
ways than ono.
AROUND TOWN.
If turkeys had a grain of liorso
sense , they would begin to bo suspi
cious on account of this high living.
A Y. M. C. A. building , with baths
and gymnasium , would make for bet
ter muscles and clearer brains lu Nor
folk.
The News pins Us faith to the pros
perity of Norfolk and northern Ne
braska by Installing a big web perfectIng -
Ing printing press.
They used to say winter thickened
the blood. The circulation of The
News hasn't been Interfered with , as
the new fast press attests.
Murderer Harrison Clark has reason
to believe that Friday and the thir
teenth make a bad combination.
That's the day he's to bo hanged.
The north Nebraska farmer doesn't
need eagles with which to transact
business ; they can use turkeys for
currency about this time of year.
If you'll Just wait long enough be
fore using your homestead right , you
may be given n whole state aa a
claim. It used to be ICO acres , then
It grow to C40 and now there are
plans for homesteads two sections big.
That Fremont man found that pea
nuts oontalu the elements of death If
not of life.
Ono more Innovation will soon bo
moving toward the Rosebud. This
time it will bo a motor car.
Up In South Dakota the ranchmen
are actually up against It to keep the
wolf from the door , in spite of their
wealth.
Norfolk Is making gains In football
The latest defeat was down to ten
to nothing about the most consol
ing score yet. If time goes on , as It
ought to , there will bo a game some
day In which Norfolk will win. The
beginning was away back In the days
of Norfolk-Pierce contests , In which
the score ran up to fifty to nothing ,
or so. The world grows better , and
football Is being reformed.
ATCHISON GLOBE SIGHTS.
A superior manner Is no sign of su
periority.
The poor man who gets rich often
affords the best example of a thor
oughly mean man.
When a woman watches children
burn leaves In the fall , it Is with the
expectation of seeing one of them burn
to death.
How easy It Is to put a false story
in circulation ! Don't assist mischiev
ous and unreliable people.
In England or Germany , If It Is a
question which has a good time , the
husband or the wife , the prize falls to
the husband.
When a woman buys anything that
costs more than two dollars , all her
men folks are seized with an ambition
to convince her that she bought a gold
brick.
The man who smokes lives an un
happy life. His friends tell him her
had better not smoke ; doctors tell him
he must not smoke ; his wife says he-
"shan't" smoke.
A man can never own so many auto
mobiles when he has grown rich that
ho will have as good a time as ho hod
in his youth riding around with the
grocer's boy.
A woman has this decided advantage
over a mqn : When she says or does
anything foolish , she Isn't charged
with being drunk.
Nothing makes a woman who does
house work quite so furious as to hnvo
anyone even Intimate that she does
not have to work much harder than
the women who work down town.
Country town stories : At Coolldgo
there lives a man who Is a great
"talker" and the country boys in the
vicinity make up stories on him. They
claim that ho once tol.d this Incident :
During the war , he was driving a team
attached to a wagon loaded with loose
powder. The powder was being hur
ried to a detachment of federal troops
surrounded by rebels. The driver , In
lighting his pipe , set fire to the pow
der , but , by quick work , he shoveled
out three or four bushels of the powder -
der and saved the remainder. Anoth
er : The same man once made a quick
trip with a team of colts. Ho men-
tloned a certain road over which ho
had traveled. "Why , " some one said
"you surely didn't come over that road
A twenty-foot span Is out nt the
bridge. " The man was stumped fdr
a moment , but finally said : "Is that
so ? I noticed a slight bump when
irosscd that bridge. "