N011FOLK NEWS : FRIDAY , DECEMHEK 15 1U05
WILLIAM H. MILLER , WHO STRUCK
GEORGE NAOLE.
CASE IS IN COURT AT NELIQH
It Is Alleged That Miller Struck Nngle
and Then , When Nagle Fell , Stamped
Upon His Victim Viciously Injuries
Very Serlcur
Nollgh. N" ' > Doe. S. William II.
Mlllor , who ni.Miultcd George Nngloat
Brunswick so Imtlly thnt ItVUH foiiri'tl
Nnglo was either ilonil or dying. WIIH
hound over In Ilio illHtrlct court lioro
yesterday by County Judge Finch.
Mlllor ninl Naglo worn business com
petitors lit Brunswick. 'I'ho two worn
nt tlio stock yards , Naglo with his back
to Mlllor. AH Naglo Blurted away
Mlllor IH said to have Ktruclc Naglo
nt tlio base of tlio liraln and. uftor Nu-
ilo ; foil , to luivo stamped upon tlio
proHlrato man viciously. Mlllor IH u
largo ami poworfnl man niul liati tlio
roputatlon of a Imlly. When Naglo
wan currlPil Into tlio house , lie wan
thought to lie ( load or dying i " < l "la In
juries wliico liavo boon considered very
dangerous.
When Mlllor Icnrnod of tlio serious
roHUlt of blH blow lie IH said to liavo
Hod and Sheriff Frlsblo pursued , final
ly capturing Mlllor.
GIESEKER SELLS OUT.
Ncllgh Hardware Man Disposes of
Stock to F. M. Housh.
Nollgh. Nob. , Dec. 8. F. M. Housh
baa bought out F. E. OloaoUor'H Htock
of bardwaro lioro and will comblno bin
own Htoro with that of Mr. Glosokor
In tlio Glosokor building at onco.
FRIDAY FACT8.
F. H. Davoy of Fremont is In town.
Frank Osborn Is down from Hart-
Ington.
E. Malone of Columbus was In town
ever night.
Matt Classon , jr. , of Madison was In
town last night ,
C. B. Harmon of Fremont WIIH In
town ever night.
I < oronz Jurgenson of Madison was
In town ever night.
A. H. Churchill of Madison visited
the city last night.
Miss Grace Dowltt of Lynch Is a
Norfolk visitor today.
Mrs. A. G. Whlpplo of Nlobrara Is
visiting In the city today.
Miss Dniasch from Plalnvlow Is vln-
itlng with Mrs. Nicholson.
I/mls Whandor of Begn was buying
goods In Norfolk yesterday.
Mrs. William Dock of Ilosklns was
shopping In the city yesterday.
Frank Austin of O'Nolll was called
to the city this morning by business.
D. A. Martlndalu , a Lynch merchant ,
wns doing business In town .this morn-
Ing.
Ing.M.
M. M. Hoomo of Hallo Crook was
doing business In Norfolk this morn-
Miss Helen Irvln of Warnorvlllo was
shopping In the city yesterday after
noon.
Mr. and Mrs. Hey Head are expected
to visit In Norfolk after the holiday
season.
Goo. Box of Sioux City was looking
after Insurance matters In Norfolk yes
terday.
Hon. M. K. Harrington of O'Nolll
was transacting business In Norfolk
yesterday.
Mrs. C. E. Burnham and daughter
Falo wont to Omaha yesterday for a
short visit.
Mr. Berg , senior partner In the Berg ,
Swanson clothing store of Omaha , Is
In tlio city.
Miss Elizabeth Sharploss of Duluth
Is expected In Norfolk after Christ
mas for a visit.
Mrs. Hobbs of Lynch , formerly Miss
Mabel Cooley , Is In the city today re
nowtng old tlmo acquaintances.
J. S. McClary returned yesterday
from a visit with bis daughter , Mrs
L. M. Keene , jr. . In Fremont. Mrs
McClary and Col. Hayes will be homo
Saturday ,
Mrs. J. B. Maylard and daughters
Marian , Victoria and Josephine , loft
today for Santlcoy , California , where
they will spend the winter with Mrs
Maylard's sister , Mrs. Duval , former ! }
Miss Nellie Seymour.
Tomorrow Is the last day of the
cooking school.
Water meters are being installed it
residences of the city.
Ono hum was lodged In jail las
night and run out of town this morn
Ing.
Ing.The
The West Side Whist club wa
pleasantly entertained lat evening b ;
Mr. and Mrs. D. Baum.
There was no meeting of the clt }
council in Norfolk last night , becausi
of a lack of quorum , and the date wn
fixed for Monday night as the nox
meeting night.
Plain view News : August Peterson
the famous shortstop of the old Creel
Hat ball team , died of consumptloi
last Thursday , and the remains wer
taken to Wausa for burial , Saturda }
Norfolk friends have received Inv
tatlons from Mr. and Mrs. T. B. Kal
of Tacoma , Wash. , for their silver wet !
ding anniversary celebration , whlcl
comes December 15. Mr. and Mrs
Kail formerly lived In Norfolk.
Miss Emma Marquardt has so fa
recovered from her serious attack o
diphtheria that the homo of her fa
ther , C. F. A. Marquardt , was release
from quarantine today , after havln
been closed five weeks.
A stranger carrying a gun was ar
rested yesterday by Officer Ueche
and taken before Pollco Judge Wester-
volt. The judge decided that It woul
est the prlmmnr about $2 and costs ,
inking $0 In all , for bin offoiiBo. The
ollow Is itald to liavo boon drinking.
Mr. anil Mrs. Max Wlldo will occupy
ho Twins piopoily. Mr u. Wlldo has
one to llaltlo Crook to pack house-
old goodii and move thorn to Norfolk.
.1. W. Tannohlll , a clerk In the Nor-
oik postolllco for several months , has
eon notlllod by wire of an appoint-
tent IIH assistant postnuiHtor In a Pan-
ma.town. . . Ho will nail about January
Holiday trade Is said to liavo started
his year a llltlo earlier than usual , If
nylhlng. and the merchant ! ! of the
lly are anticipating an extraordinary
nil of business up until Christmas.
Mroady Ilio slrcotH each day are tilled
vllh visitors fi oin surrounding ton I-
ory.
Itoadii In the country around and
oar Norfolk are said to bo Improving
lowly In condition , and It Is thought
hat by the llrsl of next week they
vtll bo In sliapo for good traveling ,
t Is expected that next week and the
vook after will bo huminorii In Nor-
oik for business , and the roads will
dd materially to the trade If they Im-
rove.
Pierce leader. Edgar Ilell , of tlio
Norfolk Insane asylum , visited Sunday
ftornoon with his friend , James An-
rows , and other frlenilH. I'M says that
lie number of patients has Increased
o rapidly and the cottages are so
rowded that It WIIH absolutely necos-
ary to build an addition on the loft
Ing of the old building to accommo-
ale the patients.
Bnttlc Creek.
Mr. Joseph Krlvanok and Miss Gall
oiiklns of Meadow Grove were united
t marriage Thursday night at 8
'clock by Hev. H. J. Callow , pastor
f the M. 10. church of Battle Creek ,
t the homo of the bride's parents , Mr.
ml Mrs. Ira Jenkins , eight miles
out Invest of lint lie Crook. Glen Jon-
tins , n Inolher of the bride , acted as
roomsman , and Miss Hose ICrlvanok ,
sister of the groom , acted HH bride's
mill. The newly married couple are
ory well known In our vicinity. Mr.
vrivanok Is the oldest son of Mrs. H.
\rlvanok of Meadow Grove and the
ride Is second daughter of Mr. and
Irs. Ira Jenkins. The affair was a
nlot one , only close relatives and
rlonds being present. A splendid sup
er was served and enjoyment taken
n social games. Until next spring
10 now couple will make their homo
Ith the bride's parents. Their homo
111 bo visited every day by the Nor-
ilk Dally News.
Thursday J. A. Moore sold his ICO-
cro farm six miles south of town to
lonry Tiotjons of Plalnvlow. The
eal was made through the agency of
Vntlo & Proeco , and the consldora-
Ion was $9,1100.
Kd O'Shea was hero on business
Vednesday from Madison.
Col , T. 1) . Preeco was down to Oma-
a attending a large cattle sale
Vednesday.
C. K. Flores moved to Norfolk Frl-
ay , and Fred Koostor took possession
f bis residence.
P. H. Ingoldsby , who is running the
'nlaco saloon , has put up a nice bll-
lard table In his establishment.
J. F | Hoborts of Mullen , Cherry conn-
y , Is down hero and IH going to make
ils homo hero this winter.
UNIQUE JAP LETTER.
St. Paul Hotel Bell Boy Sends Queer
Note to Landlord.
A unique letter , written by a Jap-
inoso boy , was obtained by C. E.
Greene this week In St. Paul. Tlio llt-
lo Jap had worked as a waiter In the
Merchants hotel of St. Paul , and loft
hat city for Now York , where he has
gone on a farm. He writes this queer
tote to the St. Paul landlord , who for-
nerly employed him :
"Gloncovo. U > ng Island , N. Y. , Nov.
17. Dear Mr. Kibbe :
Ploai-e excuse that I have boon so
eng while without writing. But I
lever meant to do so. Wo have bad
pretty good trip since we left there ,
and stayed at Pittsburgh about two
weeks , then we came ever bore. 1
have nothing to say but great about
the city seeing around. Wo stopped
at Japanese Mission a while and !
commenced to work a few days ago
in care of Mr. H. W. Warner , Glen
Cove.
"The place is in country of the Long
Island , hearing the wild bird and tin
murmurs of the autumn breeze at tin.
lop of the trees , and see the whole
sight changing Its color Into browi
and red , day by day. At the midst o
silence in sloped season to cold , ho\\
pitifully 1 hear the worm singing It
the bush. Leaves which will soon tht
way In the wind , shades of spreading
trees which will soon be woven b }
snow. Changeable It Is as quick am
slow as peoples prosper goes on.
"I am working among these am
sometimes am forced to tears recall
Ing the memories of my mothers' lane1
and of you all. Please bo glad I an
quite well and hope you will bo s <
healthly long ovor. Fortunately , I
you remember that there lived sue !
a boy once In yours , how delighted
should bo.
"Hespeclfully yours ,
" ( Henry ) 1C. Ohata. "
King of All Cough Medicines.
Mr. E. G. Case , a mall carrier of Can
ton Center , Conn. , who has been In th
\J. S. service for about sixteen years
says : "Wo have tried many cong
medicines for croup , but Chamber
Iain's Cough Remedy Is king of a !
and ono to bo rolled upon every time
Wo also find It the best remedy fo
coughs and colds , giving certain re
suits and leaving no bad after effects
Wo are never without It In the house.
For solo by all druggists.
ITY ENGINEER RO8EWATER TO
COME BEFORE MASS MEETING.
EVIEW THE SEWERAGE PLAN
Committee of Prominent Norfolk
Men Appointed to Confer With Rose *
water Before the Meeting , to be
Called In the Nenr Future.
The city council mot In regular ROS-
Ion last evening with Mayor Friday
i the chair. The following named
onncllmon wore present : Gow , Klo-
an , llnlversteln , Spollmnn , Stafford ,
InlhowHon. Absent , Crotly.
The police Judgo'H report for Novom-
or showed $11.00 collected.
The following hills were reported as
orrect by the auditing committee and
rdored paid :
Mike Endors. $202.01 ; Norfolk Print-
ig Co , , $19.08 ; Nebraska Telephone
o. , $8.50 ; T. Crotty , $27.00 ; O. Uhlo ,
I.II5 ; L. C. Mlttolstadt. $11.02 ; W. P.
ilxon , $55.50 ; Aug. Grnnl , $02.00 ;
comer & Alien , $1.00 ; C. W. Hrnnsclt ,
8.25 ; II. F. Paul , $2.50 ; Albert Degnor ,
C , 10 ; Norfolk Electric Light and Pow-
r Co. , $72.10 ; J. M. Ixmg , $11.115 ; L.
Ileckendorf , $9.52 ; O. A. Hlchoy ,
2.00 ; Fred Byorly , $2.00 ; Chas. Dud-
y , $ .1.00 ; Ham Mc.Farland , $12.50 ; W.
, House , $15.00 ; M. Green. $2.00 ; 11.
. Hardy , $180.22 ; Win. Koch , $115.25 ;
ug. Buss , $110.00 ; Aug. Brummund ,
80.00 ; National Motor Co. , $04.75 ;
[ erinan Sattlor , $ : t,25 ; Carl Loubsch ,
1.50 ; C. Hlchoy , $5.25 ; Win. Koch ,
1.00 ; I. T. Cook. $ G.00 : ! ; W. II. Llv-
igslono , $10.00 ; W. D. Euckor , $50.00 ;
. Hay , $ < ; ; U2 ; C. F. Llorman , $1.50 ;
forfolk Light and Fuel Co. , $ GC.OO ; O.
kr. Hlsh. $15.15 ; O. W. lllsh , $1,125.00 ;
The prlco for hauling hose carta to
10 Fourth ward has been raised to
: t 00 for carts and $ : ! ,50 for the hook
ml ladder truck.
Engineer Hosowator of Omaha has
eon employed to come to Norfolk for
10 Hum of $25.00 to explain the pro-
osed sewer system of Norfolk at n
lass mooting in the near future.
The mayor appointed the following
amed committee to confer with Mr.
.osowntor on the afternoon preceding
10 mass meeting In regard to plans
nd specifications : J. C. Stltt , M. D.
'yler , A. J. Durland , Hurt Mnpes.
The city attorney was Instructed to
take an extension of time of O. W.
Ish's contract for extension of water
talus and to draw up a now bond ,
ho tlmo for completion of the work
s to bo extended to May 1.
The treasurer's report showed the
allowing balances : General fund ,
207.01 ; Interest fund , $71-1.80 ; water
mil , $ 1,023.59 ; sinking fund , $3,875.14 ;
treot light fund , $02.82 ; Insurance tax
mil , $25.00.
WEST POINT'S MISTAKE.
Norfolk Is Still the Operating Center
for Northwestern Road.
The West Point Republican says :
"Operating headquarters for this
allroad division have been changed
roiu Norfolk to Fremont. "
For the correction of an erroneous
loa which seems to exist In the He-
nibllcan's mind , as well no doubt as
n a lot of others in this part of the
ountry because of the fictitious ro-
lorts sent out of Fremont , The News
vlshes to state that this Is not the
aso. Not yet !
All the operating that Fromonl does
s ever a few branch lines that run
nto that point frrom South Platte tor-
lory. Norfolk Is still the hoadquar-
or division point of the Northwestern
oad In the stnto of Nebraska , and all
iporattng on lines out of hero , Inclini
ng West Point , Is done In the Norfolk
) tllce. The general superintendent ,
llvlslon superintendent , chief ills-
iiitchor , general roadmaster and train
nastor are all stationed at Norfolk.
KILLED BY FANCY.
New York Physician Imagines a Pcn )
That Ends Life.
Dr. Knto L. S. Sterling , ono of Now
York's ablest women physicians , wldo
y known and beloved , died last night
U the New York hospital after a
nonth's fight against the keenest
mental and physical torture , says a
New York dispatch.
Suffering from affection of tlio
nerves of the loft arm , long ondurei
In silence , the doctor finally decldec
to go to the hospital for treatment
There on the advice of surgeons , slit
consented to amputation. The opera
don wns performed successfully am
the patient seemed to rally.
But the severed arm came back te
haunt the victim. The throbbing
nerves , lost In substance , atlll wore
present In spirit. The former agony
augmented tenfold , returned to racli
the unfortunate woman. She felt the
arm contract until the muscles seomei
strained to the bursting point. She
screamed with pain , although no ac
tual torment had been able to wring r
murmor from her lips.
Her physical suffering was so groa
that the doctors kept her under the In
Iluenco of opiates. Two weeks age
It was seen that her general healtl
was falling. Nothing remained rea
to her , but the throb of her lost arm
She gradually wasted away until a
0:30 : p. m. last night the end camo.
EXPECTED TO KILL HIMSELF.
Hoboken Police Will Have to Watch
Korean Diplomat.
Interest In the arrival of the Kalse
Wllheltn II. , is Increased because o
the fact that the steamer has on boarc
Mln Yens Tchan , until recently mln
ntor from Korea to Franco , and who
vlll not know , until ho reached Now
'ork , of the death of Prlnco Mln Yong
Vhnn , who committed milcldo , as n
oHiiIt of the establishment by the
npancBo government of a protectorate
vor Korea , says a Now York din-
ateh.
A Korean custom IB that If a per-
oil's.brother commit sulcldo ho must
Iso do HO. FrlomlB hero hope that
Ir. Mln will not follow tlio national
iiHtom.
The Knlsor Wllhclm II. docks are at
loboken. Sergeant Slattory , In
hnrgo of Ilobokcn pollco hoadquar-
ors. last night said ho did not hellovo
hlof of Pollco Hayes had heard of
Ilnlster Mln'fl coming , and did not
imch think the chief wns acquainted
vlth the Korean custom of sulcldoout
f fraternal sympathy. Nevertheless
ho sergeant added , Chief Hayes would
indoubtedly take every precaution to
irovont suicide.
YOUTH IS FAST ADDER.
Eighteen-year-old Defeats the Speed
Champion In Machine Addition.
13. D. McCulloiigh , the American
'rust and Savings bank clerk who won
ho championship for speed and nccur-
cy of work on the adding machine at
Jew York three woolen ago , was do-
ontcd last night by a more boy , Harry
leynolilH , employed at the First Nn-
lonal bank , says a Chicago dispatch ,
'ho winner , who IH 18 years old , made
record of eleven minutes thirty-ono
, tid one-fifth secordn for llvo hundred
iheoks , while McCullough's time wns
1:35:01 : : for the same number of
hocks. Charles Novak , of the Coin-
norclnl Exchange National bank , was
bird , with a record of 1 IMG.
The contests took place before the
Miicago chapter of the American In-
tltnto of Bank Clerks. The prizes
voro $25 , $15 and $10.
In a special contest for the electric-
1 machine , In distinction from the
land lover machine , McCnllough won
vlth a record of 10 minutes and 52
econds. .
The envelope addressing contest
vas won by Fred Timlin , of the Con-
onUil National bank , with E. J.
Schumacher , of the First National
nnk , second.
1TI2ENS FORM STOCK COMPANY
TO BUILD.
WILL BE READY WITHIN WEEK
The Lights for the Town of Crelghton
Were Formerly Obtained from Ver-
digre but the Citizens Organized a
St k Company , $25,000 Capital.
Crelghton , Neb. , Dec. 12. Special to
The News : The citizens of Crelghton
mvo organized a stock company , cap-
talized at $25,000 , for the installation
of an electric lighting plant. The
lower will bo secured from the lower
Urooks mill and It Is claimed thnt there
will be lights turned on by the 20th
> f this month. Poles arrived today.
The electricity for lights In this city
ivas formerly obtained from Verdlgro
Hit the clti'/ens decided to start a
ilant of their own.
Dr. Stewart , a dentist , and J. Jack
son , former owner of the Crolghton
Courier , loft lost night with their fam-
lies for Colorado Springs , Col. , where
they will make their homes.
NOW IN MEXICO.
Eighty Americans , Including D. Math-
ewson of Norfolk.
Advices from Mexico seem to indi
cate that the party of pilgrims which
left Kansas City December 2 are hav
ing a most delightful tlmo and that D.
Mathewson , one of this party , Is well
There are eighty Invited guests com
posing this excursion , and the trav
elers come from ten different states
extending as far east as Maine anc
as far west as Wyoming , Ohio furnish
Ing the greatest number. Those from
Nebraska number seven.
The train is made up of five Pull
man stateroom cars , two persons oc
citpying each stateroom , which , wltl
the observation car and dining car
constitute as fine a train as has over
run out of Kansas City. President
Stlllwell and a number of other off !
cers of the K. C. , M. & O. railroad art
of the party and the dining car nm i
train service Is such as might be
looked for under these conditions.
The News correspondent reports
that great disappointment is manifested
od by some of the people of Mexlcc
when Informed Uiat the two gentle
men from Norfolk , who visited Moxl
co last month , are not with the present
party and It is said that tears nro dis
covered on countenances which otherwise
orwiso show no traces of care , whcr
the announcement Is made.
No Opium in Chamberlain's Cough
Remedy.
There Is not the least danger In glv
Ing Chamberlain's Cough Remedy te
small children as It contains no oplutr
or other harmful drug. It has an es
tabllshed reputation of more than thlr
ty years as the most successful mcdl
clno In use for colds , croup and whoop
Ing cough. It always cures andi \
pleasant to tnko. Children like It
Sold by all druggists.
WAKTED By manufacturing cor
poratlon , energetic , honest man to
manage branch office. Salary $ 186.00
monthly and commission minimum In
vestment of $500 In stock of company
required. Secretary , Box 401 , Madl
son , Wta.
RAVELING PUBLIC OF NORTH
NEBRASKA ENDORSES.
WOULD BE LESS INCONVENIENT
'he Clearwater Record Says That All
of the People In This Part of the
State Ought to Do All In Their Pow
er to Help.
Clonrwator Record : The uptown do-
iot of tlio Chicago & Northwestern at
Norfolk luiB boon destroyed by fire ,
mil now the people of that plnco arc
tsklng for a union station. Every per-
ion who ever has occasion to travel
hrougli Norfolk Is Interested In this
novoniont and should do whatever lies
n their power to help It along. The
Id system of having a separate depot
or each railroad la too inconvenient
or the present time. The Junction at
Norfolk has long been the cause of
innecessary delays to the traveling
mbllc. but It cqithl easily bo nban-
loned If a union station was built In
wine central location.
TOOK FIRST PRIZE
Earle Harper of Norfolk , Formerly
of Plalnvlew , Wrote It.
J. Earlo Harper of Norfolk , former-
y of Plnlnview , read a paper before
ho state mooting of druggists at Fro-
nont a year ago which took the first
irlzo for all papers read. The sub-
oct was "Advertising. " So many
; oed Ideas are expressed In the paper
) y Mr. Harper that It Is deemed wor-
by of reprinting In Norfolk. Follow-
ng Is the paper :
There are none too many ways of
advertising right , but the number of
chances there are for wasting money
n trying to advertise , Is simply appal-
Ing.
Advertising Is an art In itself , and
> no that should require special atten-
Ion.
Ion.Tho
The retail druggist has few ways of
ndvertising his goods , and ho should
: ake advantage of every possible
nenns.
Among the first things to bo consid
ered , Is in regard to his windows.
The windows can be made to bring
nnny a customer into the store , If
only attended to properly.
The wlso druggist siezes every op-
mrtunity to dross his windows with
low and unique "pullers , " designs that
ittract attention and favorable com-
nont.
1 believe that the window display
should correspond with your newspa-
: or advertising , In that , If you are
naklng n run on a certain article , advertise -
vertiso It In the newspaper , and dis
play It In the window.
Suppose you are advertising per
fumes , say roses , through the news
paper , make a small llower-bed In the
\\indow , with dirt , and place In some
irtlflclal rosos.
Have the window tastily decorated
with moss , and put in a few bottles of
perfume.
The nd. that is not attractive Is like
the bitter pill , it doesn't please the
man who needs , but the ad. that Is
attractive and bright resembles the
sugar-coated pill , and Is easy to be
taken.
Got a lot of odds and ends , In a cer
tain line of your stock , and make a
big display , then advertise it.
Besides selling the article adver
tised , It will sell other things , to those
who come in.
The amount of household drugs are
not sold by the druggist , that should
bo.
Such drugs as sal-soda , turpentine ,
borax , household ammonia , etc. , add
materially to the druggist's income ,
besides it gets people Into the habit
of buying at the drug store.
But in some localities , the Idea pre
vails that the druggist's prices for
such articles are high , and so they go
to the grocer and hardware dealer.
How Is this to bo remedied ?
First , the dniggist must buy In
quantities , and sell ns low as his com
petitors ; and second , he must adver
tise.
tise.Tho
The druggist has the advantage In
this respect , in that ho can tell of his
knowledge of chemistry , and ability to
test drugs , as to their purity ,
Say nothing that reflects upon the
goods or methods of others , otherwise
yon may advertise your competitor in
stead of yourself.
' Bo very careful of punctuation. It
is ns essential as the wording of ar
ad. , and above all things , don't have
"Prescriptions carefully compounded'
and "Hough on Rats" In the same ad
Very few drug stores are minus a
soda fountain , therefore it Is neces
sary that It should bo a paying propo
sition. Some of the most cssentla
things around the fountain are , to
have things neat and clean , tastily ar
ranged , neat and courteous attendants
highly charged soda , and good syrups
After these have been looked after
then advertise.
if the drinks put up are all right ,
and served right , they are an adver
tisement in themselves.
Put some stickers on the windows ,
changing them every morning , letting
the people know you are out for busi
ness.
During the holiday season , the ad.
In the newspaper should bo changed ,
especially in the city , two or three
times a week , and better yet , over } '
day.
In your ads. , talk about ono thing at
a time , explaining their value , etc. ,
and not say you are a dealer of
combs , brushes , soaps , toys , paint , por- I
umory , etc. , but give space for each
irtlclo , or ciass of gooda.
Newspaper ads. for tlio different
lines of the year should bo thought
of before the tlmo comes.
Don't lie guilty of advertising tojo
> r Iiollduy goods In the spring , or fix-
Kg your window with an Easter dia-
ilay In December.
Treat all your customers alike , in
\ fine advertisement for your store ,
or a pleased customer Is otto of the
> cst ads. obtainable.
If advertising Is worth doing at all ,
t Is worth doing well.
I bollovo In advertising your own
nodlclncs , and also pushing them , but
lon't run down the doctor.
You all know that advertising pays.
I/ook at the successful druggist In the
ho city , and the amount of ndvcrtla- < , $
ng he docs , and If you could only v
< now the number of mall orders h
receives , it would surprlso you.
And how Is the person in the coun-
ry , that perhaps never was to the
jlty , to know of the bargains offered ,
f ho didn't find them through the ad
vertising of the same ?
To bo up-to-dato , the druggist must
road advertisements , ho must keep up
with the now preparations that are
being made , and In so doing , must
read the manufacturers' ads.
Don't expect every nd. to bring 1 *
cash returns. It's the sum total that
counts.
Don't expect every person you mall
i booklet to to patronize you.
To sum It all up , the ad. Is a busi
ness bulletin ; the chief Idea you wish
: o express In condensed form ; o para-
Ki iph boiled down In a few strong ,
.onso words.
A catch phrase that may be read at
a glance is inilllclent ; coin It yourself ,
et It be original.
Give your advertisements your personal -
sonal attention , make them a personal
appeal.
See that your advertisements are
properly displayed.
Be brief and concise In your state
ments.
Use clean-cut illustrations , if any ,
ind use the space your business Jus
tifies.
Be a continuous and persistent ad
vertiser , selecting the medium best
adapted to your business.
Study the advertising problem con
tinually.
Advertising creates many a now
business , revives many a dull busl-
less , rescues many a lost business ,
saves many a falling business , en-
: arges many an old business , and se
cures success In any business.
JUST HIGHER EDUCATION.
Medical Students Gouge Out Each Oth
ers' Eyes at Class Fight.
Blackened eyes , swollen noses , torn
scalps and wrecked clothing are signs
of glory at the Northwestern univer
sity medical school since a gory fight
that took place between the two lower
classes at the South Side branch of
the Methodist Institution , says a Chicago
cage dispatch. The young scientists \ . , -
gouged , swung , uppercut , kicked and ' * I'
chewed in the anatomical amphithea
ter until the Invading army , consisting
of 100 sophomores , had been reduced
to a mass of blood and bruises , and at
the finish the 85 freshmen defenders ,
though they won the battle , were In
little better plight.
Four sophomores were Injured se
verely. The faculty has begun an in
vestigation.
THE RANGE EXPLODED.
Close Call for the Family of A. Cross
at Pierce.
The range in the kitchen of A. jf\ \
Cross blew up last Wednesday morn- \ \
liiK and nearly wrecked the Interior of
the room , besides Injuring Mrs. Cross ,
Cella and the baby. The former was
quite badly cut , while Cella was struck
over the right eye by a piece of the
stove and her forehead and face
bruised and cut badly. She was pre
paring breakfast over the stove at the
time of the explosion. The baby was
also near the stove and Us little hands
and arms were badly burned. Dr. L.
R. Pheasant was called at once to at
tend the Injuries. It is thought that
the explosion was caused by frozen
water pipes running to the tank in the
bath room above. The kitchen is not
furnished with a radiator from the
heating plant that warms the other
rooms of the house and consequently
the severe cold of that night froze up
the pipes In the pantry and kitchen.
The range was a complete wreck and
the celling and walls of the room badly
damaged from the flying iron and sooL
It seems miraculous that the members
of the family were not seriously In- \ I
jured. Pierce Call , Dec. 7. Aj
Lynch For Baseball.
Plorco Leader : Chas. Vlterna , who
will bo remembered as cashier In the
Pierce County bank at this place a
couple years ago , visited Friday after
noon with old friends In our city , and
the next morning went on to Plalnvlow
to attend to business matters. Ho Is
now residing at Lynch where ho has
been employed In a bank ever since \ , .
leaving here. Ho Is a great lover of \4 \
the national game of baseball and was
a member of the Invincible Lynch team
which did so effective and successful
playing in the Bonesteel league during
the past baseball season. Lynch Is the
town thnt hired the crack Western
league battery , Gonding and Pfister ,
to play with thorn against Fairfax last
summer In the final
game of the sea
son and lost out , the opposing club
pounding Pflstor whenever they took
the notion , and you just bet Lynch
hasn't any love for Jack Pfelster. It
is Charlie's opinion that another
league will bo formed In that part of
the country again next season