The Norfolk weekly news-journal. (Norfolk, Neb.) 1900-19??, March 17, 1905, Page 8, Image 8
S LOUISE MICHEL'S EXTRAORDI NARY EXPERIENCE. MORE UNEASINESS THAN PAIN * Late French Communist Said Her Senses Were ransformed * nnd as Death Advanced She Felt That She Was Returning to Element * , A remnrknble experience of the Into LoulNO Mlchul , the French communlxt , U thim di crlbed by bcrnolf lit thu Ixm- don Nuwe ! In nil probability ench of us expert- BOCK When dylnk certain Hcimnlions which In th * ninlu imro i. what dlffor- oo * there U being In minor detail * . Lant February 1 undertook a long tecturlni ; tour with my friend ( Jlrault Tb tour tnoluilcd about thirty towua la France , Corsica and Algeria. Crown- huj from Kngland , the llrnt lecture * were given In t'nlnlH , Itoubalx , Toiiriv- tag and Llniicourt. In the lant named town 1 Mtruggled ngiilntit Iniluun/.n , which seized me after a Hovcro blbv ard. At Troyen , whore 1 Hpent n few days , the doctor nnd my frlendn pro tested HKiilitHt my proceeding to Obuu- moiit , where 1 wan to deliver my next lecture. I did not want to act contrary to their advice , and yet 1 felt thnt my will would bn weakened by yielding to Uselr wlshoH. Will in like the nteol of , a swonl It can bo bent too much. I thought that by Holng to Chaumont I ml bt be cured , for it wan there that I tndlcil , nnd Chaumont and Harts went tbe onlyxowim I know prior tu my go ing to Caledonia. On reaching Toulon I Imagined I bad conquered my llln < wn , and it waH with that conviction that I lectured , but on returning to Uio Hotel Termlmm , wlier * I Inteiulwl resting for n day or two , I felt cxhaiintiHl , nnd It was fount ! that the influenza had developed Into con- gwftlon of UK ? InngH , I rapidly nank into n condition thnt hi beat described in the expresnlon "In grucnllle htimalne" tlio human rag. Tea , it seemed IIH If my body hung like e rng , nnd I WIIH able to regard It na uo longer belonging to mo. AH death np- proncbeil 1 became mere HeiiHatlon and com pa ml my Btato to the mngncUc tMHMlle Booking tlio north when din- turtxHl by n cyclone. My HOUSOH wcro trnnspoaed one discharging another's dutlfH. 1 had the Impretmlon of rend ing H tolegrnm uiy friend Charlotte bold In her hand through my flngcra. As death advanced nearer I felt tnora unoaslnoxn than pain. I wan gliding into the elcuiontH with two Impron- Ions one thnt of being carried awny 00 n stream and the other that of dis semination into xpaco. I felt my brlnr disintegrating Into tiny moleculca. An an nroma spn'adu tnolf In the air or coloring matter in water , HO wna 1 be ing diHHolved In Hpnce , .Memories of byjfone days returned with great vivid- Itjr. IH Caledonia during n cyclone , when the nicy nnd ocean were of n uni form hlnekiioHN save where the waven threw up .their white head * to ansault and Ktorni the coast. I n < ed to cling to the rooks to resUt the Ntictlon of the tempest , thinking that we ourHolves nniMt have boon born of the elements When dying I had the same Iden thnt 1 wns returning to the elements fron which I came. At last I could enl > peak with dlftletilty. - My voice was n mere breath , hnrdly capable of creating a vibration In m > throat The sensation of thirst dlsap pearod. my limbs were at heavy as tone. Nevertheless my spirit was quite oalm , the process seemed quit * natural , and my mind looked dowi on my body as upon n frnmo .stroteho < In front of it. One wonders whothoi It will l > o iif- , , ' , , , , t : . , thnt Is ; ! ! . The world seemed HO small too mall , In fact , for the human race not to IH > one people. I saw the different moos stretching In concentric olrclts around the bubble caused by Time's dropped Mono. Hoforo my eyes wns n veil or foe. I could only distinguish persons In the room by their * tnture. They looked like Inrw shadows I had a vision of war ; the Hold , an immense blot of blood , covered with j the dying nnd the dead. Uldorloss i \\ereHtampetllng away , while In ' the distance the battle was In full ' twlng Mothers , children and old pee pie crouched together , abandoned. Klre | lit up the ruins of their homos. Then | I sn\\ dons and caverns inhabited by [ wild boasts Invaded by prehistoric | | men , with torches In their bands. These took pONiesslon , to be In turn driven out by their successors , carrying the lights of science anil of art. How did I return to life ? 1 cannot say. I know It wan a real and cruel pain to come together again , as It wore , after th * molecule * compiwlnn my body had been dlKpemed-u real pain to feel the current ngtilimt me. wherens I had been Hontlnc with It. Wna U the sympathy coming from my friend * to me combined with th * good care of Charlotte txl tb skill of the learned Dr. Itertholet which rentotvd mo ? One thlnt struck me that I must try and deserve that nymputhy--n sympathy too large for any one person when there nre no many who die forgotten by all. In my self st\nly I mnde a mistake. My Illness seemed to me to be short , whereat ) I was told It hnd been long. I put it down n laming a week. As a matter of fact. It bad lasted four. I re membered those stories in which a quarter of a century or more app areO bat a few hours. It Is economy to use want ads it you have anything to sell , exchange or give away ; or If , on the other hand , you want to rent , buy of borrow. t MHO NORKOhK NEWS : 1'MtlDAV ' MAHC1I 17 1905. WITNESSES ARE DISMISSED taking of Testimony In Santa Fe Case Commences All Over Again. Topek.i , Kiin. , Miinh K > . Thu ink nr of liiHilmuny In tin * null brought oriiInst the Hiinla Ko railway , alleging violation ot llio Kaunas iiiill-tniHt awB , fiiiiio to 8iiddo.ii Humiliation when Frank Monotl , who IH conduct- nK the. cnbti on behalf of tin ; Hlute , nuvuil tu dUinlHs alt thu uniccrtt ot ho Santa l''o railroad who liuil burn ulipn nncil to be examined. Only wo wltnoHsen have been on thu Htiuid. One W HV. . J. Ninth , genuial passen ger agent , and the oihtir was W. J. ( caly. freight uuilltor. Mr. Honly ia boon on the ntunil for tlueo days , t developed In thu cioss-examlnatlon of Mr. Healy hy Robert Diuilop , gun- rat rdiinael of the Bantu I V , thut Mr. llciiiyvnn tlio wrong person to ratify In lonanl to the maltorn which worn Inqulicd of by'Mr. Monott. Mr. Monctt announces tlinl thu witnesses woio illsinlHHcil simply according to regdlar form. It In tint IhU'iitloti to nkit depositions ut Channtu toiluy nnd to rotnrn to Topeka Inter. It vroiilil tin contrary to legal foim , HO ( \r \ Monntt unniinnccR , to hold the tearing open unill n Inter duto with out the consent of both pintles to tliu nit. Consequently , ho announcer hot notices Mill again tin unrvrd up on all the witnosfHOM who have boon subpoenaed anil who hiivo not yet tos tilled renounced Dend , but Revived by Salt Bt. Louis , Mutch 16. After having joen pionouncod dead by two physl- lung and a nurse , Mrs. Charles A. Sweet , wlfo of u provision inorchant , was rusloiod by tlio Infusion of a Halt solution Into liur veins nnd Is now believed to bo leeoverlnc her health , l-'lvo weeks ago Mrs. Sweet , suffering trom gastritis , wont to Hot Springs In the hope of recovery. On the night of Feb. 13 she Heeined to ho dying , and eventually her hcait erased beatIng - Ing nnd respiration stoppud. Shu was pronounced dead. A third physician , however , decided to try a gait solution Infusion , and there followed signs of animation. Tlio operation was con tinued nnd Mrs. Sweet revived. Klin has returned to her hoina In St. I.onla nnd ID now apparently recovering her health. Marriage Brokers Hard Hit. Dos Mollies , March 1C. Marrlago brokers In Iowa received a knockout blow from the supreme court when it declared that contracts to promote or bring about man luges arc void. The point cnmc up In the suit of Mrs Mary Aldlngcr against the estate of the Into William Orobo of Hurdln county. She claimed $ -00 as coin pen latlon for services rehdercd Qiohe In Botng to Chicago to secure Informa tlon about n woman whom he was de slroiiH of mnrrylnB- The district cour held thnt the contract s n marriage brokerage and therefore refused to al low the claim. This decision Is uow affirmed by the supreme court. Present Rates to Continue. Chicago , Match 15. Chicago , St l.onlH and the middle \\est have los the campaign whlih they have boei carrying on lor admission to the markets kots of the southeast. At an ail Jonrned meeting of the traffic men here the southwestern rutlrouds de nied the iiclllloii of nierchants o Chicago. St. Louis nnd the mlddl west lor theli iate to southeastern points It was slated that the Inter ests of the southeastern roads wer 'n ' the manufacturing centers of th cast nnd then-torn the present rale must continue. STORM DAMAGEJN CALIFORNIA Flood Carries Off Bridge at Los An geles One Life Is Lost. Uh Angeleb , Cul. , Maich 15. Th grout storm tuui iu-.j r ced almost it ceshnntly along the southem contu t'c the past forty-eight lioiiib Is over. As far as has been louined , but one life lint , boon lost as a iCMilt of thu storm , that of a laborer , who was drowned near Ctijon pass. I'ho total damage scattered over a wide stietch of terrl tor > , Ib conservatively estimated at an amount In excels of $ , " > 00tiOO. This includes the damage to ttreels , build lngn. bridges and other property In this city , the loss to the steam and elucirlc railroads- and tlu damage to wharves , piers and shipping all along the coast. The total fall of rain for the storm measures 3.iVJ Inches , c- cording to the government rain gunge , but al other points In the storm belt this amount wi',1 he greatly exceeded , approaching in kom places as high as 6.40 Inches. The htorm was accompanied by most ntuiMial phenomena , In the shape of a stum * southeastern tle of wind , continuous roll * of heavy thunder , flashes of HthtnlnK and occasional howqrx of hall. The wind , which at tines attained a "velocity of sixty- three mll an hour , wiought great damage along the coast. Th * worst disaster occurring to the city as a result of the ravages of the storm was the washing * out of the Seventh street bridge across the Los Angelas Viver , where fourteen people were carried down into tKe flood and flve of them seriously hurt. Plan Double Suicide. Chicago , March 14. In a room filled with gas In the Queen's hotel , a man was found dead and a woman uncon- idons. Several pawn tickets wera scattered on the floor of the room The police believe that a double sui cide had been planned. At the Samar itan hospital , the woman was partly revived. She said her name was Hazel Thompson. She may recover The police learned that the man was John Rabbltt , a printer. VENEZUELAN AGENTS MAKE A DISCOVERY AT PHILADELPHIA. PMOTEST MADE TO PRESIDENT Consul Ocha Makes Formal Complaint to Washington of Formidable Rev. olutlonary Expedition Being Fitted Out at Quaker City. Philadelphia , March 13. A formid able liiKuriectlonary movement , aimed against thu Custio administration in I'enu/.nt'la , has been uncovcicd in this city by aKcnU of the Vene/.uolan gov ernment and HO alarming is the nature and strength of the revolutionary plot hat a formal protest has been scut to 1'resldunt Roosevelt by 1 \ Salcedo Ocha , thu Vunozuelan consul hero. Jctior Ocha's complaint Is based on , ho discovering of Vcnoxuelan secret police , who have been keeping a sharp watch on revolutionists uow living In this city. The machinations against Castro , according to evidence upturned by he detectives , have reached a climax , and unless the plot Is overthrown a Bteamer will shortly leave this port on a secret mission , wMdi Is said to 10 no less than an armed move against the South American pFasldent and his government. It Is known that the vessel has been chartoied In such n way ns to allay suspicion , but the Venezuelan secret agents profess to have learned that he will loud with munitions of war ufllclent to equip several thousand men for a lengthy campaign , in addi tion to guns and stores for transform ing her Into a heavily armed gunboat. The Venezuelan government views the situation with such trepidation that a rush order , it Is said , has been dis patched to the Cramps for the speedy completion 6f repairs to the Vone- euclnn gunboat Restnurador , now be ing overhauled at the Crumps ship yard. Castro is said to bo dubious of halting the filibustering expedition by federal Intervention , so cleverly have the plans been laid. In event of such failure , it Is the aim to circumvent the Insurrectionists by holding the mysterious steamer nafo under the range of the Restaurador's guns from the moment she leaves port until such time ns she cnn bo searched In Vene zuelan waters. STRIKERS SEEKREINSTATEMENT _ Subway Service Somewhat Better , but Far From Being Normal. New York , March 13. While traffic conditions were somesvhat bettor on the subway and elevated systems , the service was far from being normal. At times the elevated trains inn regu larly and again there were long de lays. The service in the subway was better. There were a few minor acci dents as a result of the Inexperience of the moloimen and guards. The company had mote men at work oTul oniclals were busy during tlio day hir ing old employes seeking leinstale- muni. A joint committee m the Brother hood of locomotive Engineers and the Amalgamated Association of Street Hallway Employes appeared before the joint committee of both lo cals and demanded that they be told whether to continue the strike or go back to work. The executive commit tee told the men that a detinlte reply would bo made today. SENATE TO ADJOURN SATURDAY Effort to Be Made to Get Rid of San to Domingo Treaty This Week. Washington , March 14. The senate will do its utmost to complete tfie Santo Domingo treaty , ratify and'aA- ourn iSi'e ' week. This was manifested when the trent ; ' was taken up In executive session. Vur-more than an : iour the senators discussed ways and" means and tlnnlly agreed vto mt > ? t at 11 a. in. daily in order to give time for a full discussion of the measure and still adjourn by Saturday. It IM conceded that If the vote is delayed beyond that time a quorum of the senate could not he maintained. With the piesent number of absentees and the uncertainty ns to the number that will return to vote , the fate of the treaty cnnnot be foretold. Only ono amendment was offered. That wns presented tiy Senator Bacon and provided that such expenses of the army and navy as may be In curred by cnrryln * out the provisions of the treaty shall he paid from the revenues of Snnto Domingo. This amendment wax pending at the time the senate adjoiuned. Tragedy an the Isthmus. Colon , March JO. A negro named John Wells , fiom South Carolina , on being refused admittance to a dance h re. drew a revolver and shot and killed a policeman and wounded two other persons. He was arreuted and probably will be sentenced to a term of Imprisonment In Chlrlqui jail , as there is no capital punishment In Pan ama. Three bundled and elgM Ve3t Indian contract laborers arrived nt Panama tills neek to work on the canal. Lawlessness In Mississippi. Jackson , Miss. . March 10. Governor Vardaman Issued an address to th ? peace olllccrs of the state , declaring that the situation In the state Is growing extremely critical , that crime is rampant in all quarters of the com monwealth and urging officers at once to begin a craiade and clean out the and haunts of criminals. TRADE REVIEW FOR THE WEEK Confidence Becomes More General With Resumption of Outdoor Work. New York , March II H. Q Dun d Co a Weekly Itcview of Trutle says ; Confidence has hoctimo more general through resumption of outdoor work , opening of spring trade and expecta tion that the wnr will noon terminate. Weather conditions are favorable. In most sections ot the country and there li > little Interruption bncauge of labor controversies. Snmo Inconven ience wns caused by the local slilke , and retail trade Buffered temporarily , but In the angrngnti ) the commercial loss was not extensive. The moat ratifying nown of the week emanates from the Iron Mid steel Industry , of which nnpiQCPdcnted output ( > f Iron ( s n'ot pioductlvu of accumulated stocks. Other leading manufacturing opeiatlons are making steady pros- Tent , although | at er orders would he welcomed by cotton mills nnd shoe shops In those lines the buyers arc exhibiting great caution , limiting pur chases to immediate needs Commodi ties ace In good demand , which Indi cates thnt the people nre consuming freely This Is also shown by the large Increase In merchandise Import ed of Into , although for the last week there was n dcciense of $ L',9tliS ! ; : ! compared with last year. IJxports gained $2,071,013. Trafllc conditions arc getting bettor , few complaints of delay being heard and railway earn- Inps for February were only 4.0 per cent smaller than in 1004. Failures this week number 244. Klrkman Attempts Suicide. Valentine , Neb. , March 11. Captain O. W. Kirkman , who is under arrest here , being tiled on charges that may result In his dismissal from the army , tried to commit suicide after ho was Informed of the suicide of Mrs. Bessie Chandler of Omaha. He took tnor phlno and also opened the arteries in his wrist , but wns thwarted In his In tentions. Captnln Kirkmnn snys that no matter what tfie outcome of his trial he Is determined to take his own life as soon as he has the opportunity. He professes the wnrmcM of love for the dead woman and vows he will join her In death Hb also makes very sen- atlonal * * rges concerning Ueutea- ant Chanoier Deposition In Mine Case. Council ninffB , March 11 Keadlns of depositions ware continued In the trial of the Portland mining suit The defense objected to the affldaflt ot Charles BoTard of Cripple Creek , but It was adinjtted. Bovard testified fto saw the names of both Doyle and Burns on the Tidal Ware claim stake Depositions of other witnesses srfld they saw the two men working togeth er on that claim , which Is one of the three in controversy To Arrest Praying Husband. Sioux City. March 11. Robert Leroy - roy Thayer , evangelist and spellbind er , is trying to dodge officers who have a warrant for his arrest for bis- amy Thaver used the medium of prayer to win the affections of women. Mrs Summers of this city says she married him tot bis piety hater she received a letter from Mrs Jennie Barnard Thayer of Minneapolis who aid she had married Thayer two years ago. Olln Banker Dlcappears. Olln. la. , March 13. E. K. Snyder , the banker , who assigned last Decem ber , nas disappeared. A warrant for his arrest has been Issued. The com pleted ropoit of Snyder's liabilities shows debts amounting to $143,000 , most of which were bank deposfTs. Connellsvllle Car Works Burn. Connellsville , Pa. , March 13. Fire completely destroyed the plant of the Counellsville Car and Machine com pany , causing a loss of $150,000. Mar tin Mullln , the night watchman , wa burned to death. Five at Iowa City. Iowa City. la. , March 13. Flra pitted C. Yetter'a dry goods store. Loss , $75,000 ; Insurance , $61,000. President Talks to Mothers. ii , March 14. An address by Piebtiieut IlooseveH was the feat ure of the tvenlng session of the Na- tional'Congrehs of Mothers , now holdIng - Ing Its triennial contention at fTie Metropolitan M. K. church. There was an Immense crowd at the church , composed largely of women , and when Mr. Roosevelt , accompanied by Secre tary Loeb , arrived he was given a cor dial reception. He read his speech , but now and then Interjected some extemporaneous remarks vihen he wished to emphasize a point , t'reced Ing the president's speech , Mrs. Fred erick Sihoff , president of the con gress , delivered an address , In w.Mch she spoke of "the children of the na tion' Sells More of Chamberlain's Cough Remedy Than of All Others Put Together. Thu following letter from a locality where Chamberlain's Cough Remedy Is well known shows by the unprece dented demand for it thnt the medl- cine sells on its own merit. Mr. Thos. Oeorge , a merchant nt Mt. Elgin , On tario , says : "I have had the local agency for Chamberlain's Cough Rem edy over since It wns Introduced Into Cnnnda. nnd I sell ns much of It as I do of nil other lines I have on my shelves put together. Of the many dozens sold under guarantee , I have not had ono returned. I can personally - ly recommend this modlclno as I have used It myself and given It to my chil dren nnd always with the best results. " For sale by Loonnrd the druggist Are You Satisfied With the Busi = ness You Do ? There arc few business men who would not Increase their trade If they could devise menus to do it. Any man would bo willing to pay a per- contngo of the Increased profit for the aakc of maintaining tlio now stimu lus. It Is a rare business man who would not gladly hire an additional salesman or solicitor If , by so doing , that salesman or solicitor would In crease the bulk of business so much that tlio added profits would pay the salary of the new niaa and leave sur plus cash for the houso. A good salesman or a good solicitor Is ono who , by his skill in presenting the selling points of the goods at hand , is able to make sales which otherwise would not bo made. If a high-salaried salesman did not sell things which , were It not for his presentation , would not otherwise have been sold , ho would earn no more money for his employer than an ordinary fellow. And if it were not possible to make people buy things which , but for the salesman's work , they would have left uupurclmsed , then the simplest child would be as valuable in a store or in an agency , as the cleverest and most experienced professional. , An advertisement Is merely a sales man or a solicitor , which talks to sev eral thousand people at the same time. An advertisement , like a human salesman , may be so clover that It will create a demand for the goods and wonderfully increase the sales ; or it may bo so commonplace , so un skilled and so devoid of effective pres entation that what It says will appeal to none. Advertising Has Come to Be a Scl cnce and a Fine Art. An advertisement must contain rea sons why the reader will flnd It to his advantage to buy the articles adver tised. An advertisement must be no more and no less than a printed con versation , such * as the salesman would speak if he were talking , earnestly and seriously , to a prospective buyer. It can not ramble if It is to bring re sults. It can not cover , in the same line , two separate articles any more than a salesman dare try to sell , in the same breath , two different things. It must be clean-cut ; rid of superflu ous literature-sharp ; , detinlte and con vincing. No ad. will pay which is not so writ ten as to create a demand for the ar ticle or articles advertised. Every ar ticle advertised should be set off , like a newspaper article , In a department of its own , with a head-line calling at tention to it and with its every selling point brought out and exhausted just as completely and as thoroughly as is his story written by a newspaper re porter. An Ad Is News. Every ad. is news , in Its way. And it must be written in just as Interest ing a manner as is the news with which it must compete for favor , on the same page. It must be clever enough to attract the attention of the prospective buyer. Magazines today are as thoroughly read In the advertis ing pages as they are in the story pages , for the reason that the nds. are news , interestingly conceived. The Heading Is All-Important. The heading of an advertisement , the smaller the more true , is all-Im portant in the results which are to be gained. The heading must be so worded as to attract the attention of the person who is Interested In that particular nnd who , therefore , may prove a buyer. A person afflicted with sore feet will grasp at any tiny adver tisement whose headline indicates that there Is relief to be found for those pedal extremities. Likewise a house keeper will follow down the wording of any ad , which , In the bold-faced head , Indicates bargains for her de partment be It tlatlrons , groceries , hot doughnuts or what not. CUTS , for this reason , are valuable features of any ad. They Instantly show the line of goods that are dis missed and attract the attention of the desired ones. And a cut , for thla rea son , must pertain to the article ad vertised , and must , in Itself , be able to display points in the article which will create a demand for It. Any shoe cut , for instance , will denote that the ad. tells about shoes. But if the cut is a picture of a well shaped , stylishly made substantial shoo , It will have a tendency to create a demand for that particular shoo , just as would the words of a salesman who took time to say that the shoo was of fine shape , up-to-date , hand-sewed and durable. The ao-called "catchy" headings which many business man hare writ- ten over their ads , , men who have re ceived no returns and quit Investing In space because "It didn't pay , " are not effective. The reason Is evident. The general reader , who perhaps roads the first few lines from pure curiosity , quits ln > disgust. And very frequently the person whom It Is desired to in terest , will never look at the ad. be cause It docs not Interest him at the outset. On a newspaper , the greatest care is taken to write headlines which will , at the first glance , give the gist of the whole story. U It Is a baseball article , therefore , the fan knows It at once and will read it. The politi cian will pass by. Dally papers pay large salaries for experts who do noth ing but write theeo headlines. But an advertiser will often head his dis cussion with a line which says "Cold Weather is Coming , " when It should have been "Do You Need an Under shirt ? " The man in need might nnd. might not care whether cold weather he will read the lines that follow Just V was coming or not. It IB a cinch. ' though , that if ho needs an undershirt to see what sort of bargain ho can se cure. If he does need an undershirt or if It happens to bo a dentist's ad that tells him his aching tooth can bo pulled painlessly , He Will Visit the Advertiser. / When ho has done that , the ad. has done Its work. It is then up to the , clerks or the dentist to sell him every thing in the building that he can pos- ' slbly uso. If they fail to do that , It is new salesmen that are needed and not a different method of advertising. If nothing but the goods advertised were sold ns the result of an ad. , then that ad. surely would not pay. It Is the profit made from additional sales , after the buyer has been attracted to the store which Makes Advertising Pay. That Is the reason why leaders can be offered , even at cost or perhaps at a loss , and still net the advertiser a margin on the transaction. That Is why special sales pay , even though the specials are cut to bed rock , That is why advertising all of the time , ev ery day and every day , and with al ways something newsy , clever , attrac tive to the taste and the purse of the reader , can be made to pay and to pay well. It stands to reason that ad vertising MUST NOT BE SPASMOD IC if it is to bring the best results. If a baseball column in a newspaper was printed but once a month , it la easy to see why "fans" would not look to that column when It did , periodical- j ly appear. It logically follows that a ( * j housewife will not look at a certain corner of the paper today for clothespin ! pin bargains , If that corner contained bargains but three times within a yean The readers must be trained to expect to Hnd ads. worth looking at , before they will take the time to do it. The People to Reach. The people to reach , advantageously , are those who can get to the advertis er , either by mall or in person , to take advantage of the articles mentioned. Advertisers In Norfolk naturally de sire to reach everybody in the city , all of the farmers within a driving dis tance from the city and other persons in tributary territory who may visit V1 Norfolk. / - , > * -t To the end of covering this Identical field , The News has-been working for years. It now does cover this fleld very thoroughly every day in the year. The rural routes out of Norfolk , of which there are five today , are reached by The News just as effectually and aa thoroughly as are the homes in the city. The farmers around Norfolk read The News every day In the week just as they used to read weekly pa pers. Their papers , containing local and telegraph markets and news , are delivered at their doors every day. There Is no biiblness In the world which cannot be stlumlated by adver- v Using. It will not only gain new pa trons but It will Increase the patronage of former ones. Advertising is not a venture. If used judiciously and systematically it Is bound to bring re sults. There is.no other way out of It. It Is a commodity In which the biiblness man Invests for the sake of getting more out of It than he puts I into , it. It Is paying one dollar for the purpose of making two or three and - many times more than that. 1 It Has Come to Stay. The uncertain period of advertising has passed. As a business getter It has come to stay and It Is growing more and more essential. Local ad vertising will pay In any community , large or small , If U Is done on a sci entific basis. Done In haphazrard fashion , It Is now , always has been tfl and always will be a waste of money. m * The business man who advertises In the right way , is bound to Increase his business. The business man who Is not content to run along , year after year , in the same channel and never grow In trade , will flnd advertising the surest , quickest and most dependable method of satisfactory growth. And newspaper advertising is the most economical In the world today because through this medium more people and more territory can be reached , and in an Interesting way at that , than In any other method that can be devised.