s h ! NUKKOIjK NIOW8 : K HI DAY MA HO 11 10 15)05. )
THE PRESIDENT IS TODAY IN
DUCTED INTO OFFICE.
100,000 PEOPLE IN ATTENDANCE
SPLENDOR OF OCCASION WAS IN
CONTINGENT EVENTS.
CEREMONY WAS VERY SIMPLE
Dignity and Splendor of the Ceremony
by Which the Four Years of the
Presidential Year are Commenced.
President's Address.
Washington , I ) . C. , March t. The
ceremonies which make Theodore
Roosevelt of Now York president of
the United States for the next four
years were performed today with nil
the dignity and nplemlor befitting such
nn occasion. A half hour earlier in
Uio day Charles Warren Fairbanks of
Indiana was Inducted Into the olllco
of vice president. Fully 100,000 people
ple thronged the opan pnco and
Etroolfl to the east front of the capltol
where , nftor receiving the oath from
Chief Justice Fuller of the supreme
court. President Iloosovolt delivered
hla inaugural address. AH the last
syllable loll from the president' ) ) lips
nnd ho stopped from the rostrum , 100.-
000 voices rose In a prodigious note
of applause.
The ofllclul hour for the commence
ment of the oxorclfioa was 11 o'clock ,
ut which tlino the president loft tho.
whlto house for the cnpltol , accompa
nied by the congressional committee
of arrangements , and escorted by the
members of the department of the Po
tomac , 0. A. H. , nnd a detachment of
the United Spanish War veterans.
Long before this time the streets were
filled with what appeared to bo the
whole of the population of Washing
ton. To the many hundreds of the
local population were added many
thousands of visitors who came In on
excursion trains lust night and this
morning.
The Inaugural ceremonies proper
were of the same simple and Imprs-
stvo character that hnvctinnrkod such
Roonr.vr.i.T TAKING THE
OATH.
events since the birth of the mttlou.
Arriving at the eapltol the president
was taken to the president's room un
til all was ready In the senate cham
ber. Promptly at lliI'O o'clock the
president , eseorted by the congression
al committee and the vice-president
elect , who was escorted by Representa
tive Cnimpackor of Indiana , emerged
Into the senate chamber. The hull was
filled with a distinguished assemblage
that Included members of the diplo
mat corps , senators and representa
tives , judges of the United States su
preme court and a multiplicity of oth
ers who hud the lloor privilege for the
day. In the galleries were seated sev
eral 'hundred persons , mostly the hvves
and daughters of the dignitaries who
tilled the lower lloor. Th > supreme
court judges took their places at lti"0 :
o'clock ami Immediately afterward
the president took his seat In front of
the president of the senate. President
of the senate Fryo declared the senate
of the fifty-eighth congress adjourned ,
administered the oath of oftlce to Vice
President Fairbanks and handed the
gavel over to him. The vice president
made a short Inaugural address , after
which 'the procession moved to the
east front of the capltol , where , on the
stand prepared. President Iloosevelt
took the oath of oftlce , admlnlstrcd by
Chief Justice Fuller , and then proceed
ed to deliver his Inaugural address ,
which follows :
Battle Creek.
Bernard Risk arrived homo from
California Saturday.
Mr. and Mrs. John McKnlgbt of
Meadow Grove were visiting here Sun
day , at the home of their daughter ,
Mrs. Clarence Pratt.
J. A. Wright has sold the USD-acre
Howard farm near Tilden to Theo
dore Ott. Consideration. $10,000.
Win. Dlttrlck has bought a IGO-acro
pasture four miles west of John Ott's.
Otis Willy , Otto Willy and Wm.
nutler , who have been living north
of the river , have moved to Page , Holt
county.
John Jest has sold his dwelling cm
Depot street to ( 'has. Hanson foriifiO.
Joseph Mass , who has been taking
u course In an Omaha business col
lege , returned Saturday and will be
employed In the general store of his
father. O II. Mass.
1'hlllp Heck has moved to the Lund
place on the river.
Fred Sohorogor , Jr. , moved In ICIglu
Monday.
Mr. and Mrs. K. F. Hnus took their
daughter. Miss Norn , to Omaha Tues
day for treatment for appendicitis.
Carl Rnlnilx moved hero the first of
the week from Norfolk and Is em
ployed In the harness shop of J. U.
flardels , recently purchased from C.
K. Flores.
J. 13. Sanders , the merchant-miller ,
shipped a carload of his cnrenls west
Monday.
Four carloads of hogs were shipped
from honr Monday by J. J. Hughes.
T. 0. Osborn , Frank Sabotka and John
Osborn.
Ham McAllister has moved to Til-
don and has rented bis house hero to
Kyle Hoyor.
Bamuel Hash , who arrived from Old
Virginia Saturday and landed at Til-
den , has come to llattlo Creek to live.
Alex Cox , who has been at Spearfish -
fish , S. I ) . , this winter , returned to
Halttli < Creek Saturday.
Funeral of Dr. Klesnu.
The funeral of the late Or. William
Klesau was held this afternoon from
the Methodist. Kplscopal church , of
which ho was a member , and tjio pas
tor of the church had charge of the
obsequies. There was a largo attend
ance of the friends and neighbors of
the family and many beautiful Hewers -
ers were displayed. Interment was
In the Prospect Hill cemetery. Dr.
Klosau was a member of the Norfolk
ledge of Odd Follows and also of the
Sons of Herman lodge , but neither
order took part In the ceremonies as
a lodge.
New Funeral Car.
The now funeral car of Sessions &
Hell was used yesterday for the first
time at the obsequies of the Into Dr.
William Klesau , also the team of black
horses that John Krnnt/ had secured
especially to haul the car.
Letter List.
1,1st of Jotters remaining uncalled
for at the postolllco at Norfolk , Nob. ,
March 7 , inor. :
Nvo. Cnunall , Mrs. Gertrude Case ,
A. N. Nelson. Leo Shire , Mary Wright ,
Guy Willis.
If not called for In fifteen days will
tie sent to the dead letter olTlco.
Parties calling for any of the above
please say "advertised. "
John n. Hays , P. M.
Given n Surprise.
Friends of Miss Anna Miller gave
her a pleasant surprise party last
evening at the homo of her parents ,
Mr. and Mrs. II. 11. Miller of South
Third street. The event was In the
nature of a farewell , Miss Miller leav
ing today for Hellwood , where she will
i spend a portion of the summer with
her sister.
Notice of School Election.
Notice Is hereby given that at the
I annual election to be held In Norfolk ,
, Nebraska , on Tuesday , April - \ , lOOH
j ( hero will bo two persons chosen a ?
| members of the board of education ol
| the school district of the city of Nor
folk. .Nebraska , at which election thf
voting places In the various wards' '
will bo the same as for the city elec
tion , as follows :
First ward , at the city hall.
Second ward , nt the West Side Hose
house.
Third ward , at the residence of An
ton lluchholz , No.tin , South Fifth
street.
Fourth ward , at the Fourth Ward
Hose house.
All the resident voters of the dis
trict outside of the various city wards
will vote at the city hall polling place.
'The polls shall remain open at each
of the p.ald polling places from 0
'
o'clock In the forenoon until 7 o'clock
In the evening of said day.
Dated at Norfolk , Nebraska , this
7th day of March , 1005.
Attest : Minor 0. Hnze'n ,
S. II. McFarland" _ , Mayor. :
City Clerk.
1
Notice of City Election. '
Notice Is hereby given to the quail- ;
lied electors of the city of Norfolk ,
Nebraska , that the annual election of j
said city will be hold In the different .
wards , of said city , on Tuesday , April
1 , ISO. , for the purpose of electing
one mayor , one city clerk , on city
] treasurer , one city engineer , one po-
j lice Judge , one councilman from the
'
| First 'ward , one councilman from the
i Second ward , ono councilman from-
I the Third ward , and one councilman
from the Fourth ward.
The voting places In the different
wards shall be as follows :
First ward , at the city hall.
Second ward , at the West Side Hose
house.
Third ward , nt the residence of An
ton riuchholT ! . No. 421 , South Fifth
street.
Fourth ward , at the Fourth Ward
Hose house.
The polls In each of the said places
shall bo opened at 0 o'clock In the
forenoon nnd remain open until 7
o'clock In the evening of the said day.
Dated at Norfolk , Nebraska , this
7th day of March , 1005.
Attest : Miner C ; Hazen ,
S. n. McFarland , Mayor.
City Clerk. '
MANY TRAGEDIES GROW OUT OF
VERDICT OF GUILTY.
FORMER NORTH NEQRASKAN
The Conviction of Charles Thomas ,
Who Lived Near Verdlgre for Six
Years After the Murder , Has Cre
ated a Number of Sensations.
Des Molnes , In. , March 7. The hard
linnd of justice long defrauded of Its
rights seems to have descended with-
awful force on everybody connected
with the Scolleld murder case. It has
taken almost six years to bring
Charles Thomas to a conviction of
murder ; but from the moment of his
conviction , tragedies have been oc
curring almost hourly nnd where the
end will bo cannot bo foreseen.
Thomas' aged father was at homo
111 when the vordlct was returned.
The IIOWH of his son's guilt was an
awful shock to him and ho has hov
ered hot ween llfo and death over
slnco. Ills death Is almost certain as
a result of the shock.
Mother and Wife Collapsed.
The mother of the young man Is
little nottcr off , while his young wlfo
fainted at the announcement of the
verdict , and , although restored to con
sciousness , had to bo helped from the
court room , nnd has boon in a condi
tion of utter collapse over slnco.
The mother of the murdered girl ,
after brooding over the sorrow of her
daughter's mysterious death for more
than five years , had It all brought
back to her with quadrupled force
during the trial , nnd she , too , old and
broken , has collapsed at her homo at
Mackshurg , nnd It is doubted whether
she will over got well again.
Murder and Suicide ,
Fred Hoffman , n restaurant keeper ,
crazed by his Interest In the trial , lost
his mind completely , nnd murdered
his former wlfo and then put a bullet' '
through his own brain. There Is no
doubt whatever that ho was driven to
Insanity by his Interest In the trial.
Ho raved Incoherently over It for days
together , nnd threatened to'kill the
lawyer for the defense ; finally start
ing on the expedition that proved fa
tal to both himself and his divorced
wlfo.
The end Is not oven In sight. The
state Is getting ready for a series of
perjury prosecutions against witness
es for the defense , and the next grand
jury. It. Is expected , will Indict as an
accessory to the murder at least ono
well known man whoso name has boon
mentioned constantly as having helped
Thomas remove the bpdy of the dead
KlrJ from the Thomas homo to the
river.
THURSDAY TIDINGS.
11. Kloko was In Norfolk today from
Pierce.
Lars Hasmussen was In town from
Hnrtiugton.
Oscar Peterson was hero yesterday
I from Madison.
! Oscar Dutcher of Plalnvlow was In
Norfolk today.
J. K. Hartung of Vordlgro was In
Norfolk today.
L. A. Fisher was In Norfolk today *
from Oakdalo.
' William Woods arrived from Madi
son on business.
William Krotter was In Norfolk to
day from Stuart.
Mrs. N. Matzen was In Norfolk to
day from Tlldon.
Mrs. J. N. Short of Wayne visited In
the city yesterday.
M. H. Festls was In the city on busi
ness from the county seat.
W. B. Donaldson was a visitor In
the city today from Pierce.
Dan Shear was a Norfolk visltoi
from the county seat yesterday.
Mr. and Mrs. Hoffman and Mrs. Sni
der of Wlnsldo were in Nrofolk today
W. K. Garrison and John Uppfalt
were In the city yesterday from Stan-
ton.
Miss Laura Durland and Miss Al
len , trimmer tor Durland Sisters , re
turned from St. Joseph * Mo. , last
night.
Fred Bledinger of Humphrey was
In Norfolk at noon today enroute to
Honest eel.
C. J. Lodge left Norfolk today for
Omaha where ho goes to submit to
an operation forappendicitis. . Mr.
Lodge will he operated upon at St.
; Joseph's hospital , although he did not
I know when ho loft what surgeon
would do the work. He expected that
within a day or two the operation
would bo performed us ho Is in sound
condition aside from the "appendicitis ,
with which he has had six attacks.
V. A. Light Is erecting a new cot
tage on South Seventh street.
The Johnson Dry Goodj * company is
Installing a large gas light on the
street In front of their store.
Mrs. John R. Hays entertained
twenty-four young married ladles at
a delightful 1 o'clock luncheon today.
Falling otherwise to open the sewer
an opening is now being dug in front
of the Vail candy kitchen to relieve
the drainage pipe of Us obstruction.
Brock Bros , have leased the Eble
building on Norfolk avenue , until now
occupied as a pool hall , and will open
a restaurant In the city next week.
There are four brothers In the firm
and they come from Clear Lake , Iowa.
L. H. Paul , an old settler in Madison
county who lives near Norfolk , was
stricken yesterday morning with an
attack of paralysis and his family fear
that he may not bo able to recover.
1'lie paralysis Is on but ono side of
IH ! body.
H. Lodor , who returned yostej-day
'mm Cincinnati , has accepted a post-
Ion an traveling salesman for George
Heller , Sons & Co. , wholesale distill
ers of that , place. His territory will
10 Nebraska , Sioux City , South Da-
< ota and a part of Minnesota.
The wedding of Miss Daisy Martin
ind Mr. Hey Hoed , both former Nor-
'oik people- , which Is to take place at
the bride's home In Atchlson , Kasnn
March 15 , will bo attended by the sis
ter of Miss Martin , Mrs. F. K. Daven
port , who loft yesterday for Kansas.
Kxtenslvo arrangements arc being
made for the entertainment of the
.eachers of north Nebraska who meet
n annual convention In Norfolk dur-
ng the last week In March ? The de
clamatory contest , which Is a feature
of the association meeting , promises
to bo unusually interesting and warm
ly contested.
J. P. Wright of David City , who was
liero for a few days Investigating the
proposition of n racing track nnd ntn-
files , has written that ho will probably
locate In Norfolk with bin string of
fast stoppers , In case stall and stables
are arranged. In ca.io Mr. Wright
lees not decide to locate In Norfolk ,
local horsemen have a number of
other owners Interested and It Is al
most certain that there will bo fast
horses hero during the coming sum
mer. *
The Fremont Tribune learns that
there are thousands of dead flsh ly
ing on the flanks of the Klkhorn river
near that city , some or thorn measur
ing as much as three and four feet In
length. It Is said that the fish can bo
found In all the fields where the flood
of last week extended. It Is believed
that the cause of the death of so many
of the ilniiy tribe was the severe
freezing weather , which froze the wa
ter In the stream almost , solid , and
others met their fnto when the Ice
broke up and ground thorn between
the chunks.
Dr. and Mrs. P. H. Sailer enter
tained a number of friends at their
homo on Koonlgsteln avenue last
night In honor of Mr. nnd Mrs. Wil
liam Blair of Denver , who have been
visiting at the homo of Mr. and Mrs.
W. H. Bntterflold and who are to
leave soon for their home. There
were six tables , with the game " 500"
for fun. A novel scheme was provid
ed in serving. Kvery time a game
was won , the player was given five
chip's. At the close of the playing n
menu card was given to each , with
the prices of each article of refresh
ment upon It. According to the num
ber of games that had lieen won , then ,
was the supply of lunch which the
guest received.
At the meeting of the Norfolk fire
department last night the now consti
tution nnd by-laws of the department
were read and In accordance with'the
rules wore laid over for final action
at the next regular meeting a month
bonce. A number of Important chang
es In the laws are In contemplation
nnd some amendments to the proposed
laws will , be adopted before they
are finally effeclve. There was a
good attendance of members and a
deep Interest In the meeting was tak
en. The annual election of odlcers
will take place at the next meeting
and this with the flm.l action on the
new laws will call for an Increased
attendance at that time. It was re
ported that the donations from prop
erty owners during the recent fire In
which the two Krug buildings were
destroyed amounted to about $80.
Congressman and Mrs. Burton L.
French of Idaho arrived In the city
yesterday afternoon and are guests at
the home of Mr. and Mrs. W. G. Baker
on Madison avenue. They expect to
bo here until tomorrow when they
will 'leave for their homo In Moscow ,
Idaho. Mr. and Mrs. French were at
Washington for the Inauguration cer
emonies last Saturday and pronounce
It the most brilliant affair of the sort
that has yet been known In America.
"The western cowboys , " said Mr
French , "made quite a hit In Washing
ton and were having a good time
when wo left. " Mr. French Intro
duced a largo number of bills at the
session just closed , most of them per
taining to forest reserves , river Improvements
provemonts and the like. Idaho , he
says , Is probably the state most Inter
ested of all In the Irrigation proposl
tlon , and will receive most benefit
from the development , Mr. French
expects that an extfa session of con
gress will be summoned for next Oc
tober. The beef'trust Investigation is
being vigorously pressed but is no
In definite enough shape to prompt
discussion -yt. The Mormon affairs
also , , will be Investigated during the
coming summer and will be brought
up for action next winter. "We have
had a busy but pleasant , year , " sale
Mr. French.
Nothing to Fear.
The question of Injurious substnnc
es In medicines which has been agt
tatlng the uilnds of many people , does
not concern those who use Chamber
Iain's Congh remedy. Mothers nee <
have no hesitancy in continuing to
give it to their little ones , as it con
tains absolutely nothing Injurious
This remedy is not only porfectlj
safe to give small children , but Is.a .
medicine of great worth nnd merit.
It has n world wide reputation for its
cures of coughs , colds and croup am
can always bo relied upon. For sale
by eLonard the druggist.
Are You Satisfied With the Busi
ness You Do ?
There are few business men who
vould not Increase their trade If they
ould dcvlso mean * to do it. Any
nan would bo willing to pay a per-
out ago of the Increased profit for the
ako of maintaining the now stltnu-
us. It Is a rare business man who
would not gladly hire an additional
alcsman or solicitor If , by BO doing ,
hat salesman or Solicitor would In
crease the bulk of business so much
hat the added profits would pay the
alary of the now uiaa and leave sur-
ilus cash for the house.
A good salesman or a good solicitor
s one who , by his skill In presenting
ho selling points of the goods at hand ,
s able to make sales which other wise
vould not bo made. If a high-salaried
alesman did' not sell things which ,
vcro it not for his presentation , would
lot otherwise have been sold , ho
vould earn .no more money for his
employer than an ordinary fellow.
Viul if it were nut possible to make
teoplo buy things which , but for the
salesman's work , they would have left
input-chased , then the simplest child
vould be as valuable in a store or In
an agency , as the cleverest and most
experienced professional. ,
An advertisement Is merely a sales-
nan or a solicitor , which talks to sev
eral thousand people at the same time.
An advertisement , like a human
salesman , may bo so clever that it
will create a demand for the goods
and wonderfully increase the sales ;
> r it may be so commonplace , so un
skilled and so devoid of effective pres
entation that what it says will appeal
to none.
Advertising Has Come to Be a Sci
ence and a Fine Art.
An advertisement must contain rea
sons why the reader will find It to his
advantage to buy the articles adver
tised. An advertisement must be no
HO re. and no less than a printed con
versation , such as the salesman would
speak if he were talking , earnestly
ind seriously , to a prospective buyer.
It can not ramble if it is to bring re
sults. .It can not cover , in the same
tine , two separate articles any more
than a'salesman dare try to sell , in
the same breath , two different things.
If must bo clean-cut ; rid of superflu
ous literature ; sharp , definite and con
vincing.
No ad. will pay which is not so writ
ten as to create a demand for the ar
ticle or articles advertised. Kvery ar
ticle advertised should be set off , like
a newspaper article , in a department
of its own , with a head-line calling at
tention to It and with Its every selling
point brought out and exhausted just
as completely and as thoroughly as is
his story written by a newspaper re
porter.
An Ad Is News.
Kvery ad. Is news , In Us way. And
It must be written In just as interest
ing a manner as Is the news with
which it must compete for-favor , on
the same page. It 'inu t be clever
enough to attract the attention of the
prospective buyer. Magazines today
are as thoroughly read In the advertis
ing pages as they are In the story
pages , for the reason that the ads. are
news , Interestingly conceived.
The Heading Is All-Important.
The heading-of an advertisement
the smaller the more true , Is all-Im
portant In the results which arc to
be ga.lned. The heading must be so
worded as to attract the attention of
the person who is Interested in that
particular and who , therefore , may
prove a buyer. A person afflicted with
sore feet will grasp at any tiny adver
tisement whose headline Indicates that
there is relief to be found for those
pedal extremities. Likewise a house
keeper will follow down the wording
of any ad , which , In the bold-faced
head , Indicates bargains for her de
partment be it flatlrons , groceries ,
hot doughnuts or what not.
CUTS , for this reason , are valuable
features of any ad. They Instantly
show the line of goods that are dis
cussed and attract the attention ot the
desired ones. And a cut , for this rea
son , must pertain to the article ad
vertised , and must , In Itself , bo able
to display points In the article which
will create a demand for It. Any shoe
cut , for Instance , will denote that the
ad. tells about shoes. But If the cut
is a picture of a well shaped , stylishly
made , substantial shoe , It will have a
tendency to create a demand for that
particular shoo , Just as would the
Words of a salesman who took time to
say that the shoe was of fine shape ,
up-to-date , hand-sewod and durable.
The so-called " "
- "catchy" headings
which many business man have writ-
ten over their ads. , men who have re
ceived no returns and quit Investing
In space because "it didn't pay , " are
not effective. The reason is evident ,
i'ho general reader , who perhaps reads
the llrst few lines from pure curiosity ,
liilts In disgust. And very frequently
the person whom It is desired to in
terest , will never look nt the ad. be
cause It does not interest him at tha '
mtset. On a newspaper , the greatest f'\
care Is taken to write headlines which
will , at the first glance , give the gist
of the whole atory. If it la a baseball
article , therefore , the fan knows It
nt once and will read it. The politi
cian will pass by. Dally papers pajr
largo salaries for exports who do noth
ing' but write the o headlines. But
an advertiser will often head hla dla-
cusslon with a line which says "Cold
Weather is Coming , " when it should
have been "Do You Need an Under
shirt ? " The man in need might and
might not care whether cold weather
he will road the lines that follow Just
was coming or not. It is a cinch
though , that if he needs an undershirt
to see what sort of bargain ho can se
cure. If ho does need an undershirt
or if it happens to be a dentist's ad
that tells him his aching tooth can ba
pulled painlessly ,
He Will Vlolt the Advertiser.
When ho has done that , the ad. haa
done its work. It is then up to tha
clerks or the dentist to sell him every
thing in the building that ho can poa-
slbly use. If they fail to do that. It
is new salesmen'that are needed and
not a different method of advertising.
If nothing but the goods advertised
were sold as the result of an ad. , then
that nd. surely would not pay. It la
the profit made from additional sales ,
after the buyer has been attracted to
the store which
Makes Advertising Pay.
That Is the reason why leaders can
be offered , even at cost or perhaps at-
a loss , and still net the advertiser a
margin on the t'ransactlon. That to
why special sales pay , even though
the specials are cut to bed rock. That
Is why advertising all of the time , OT-
ery day and every day , and with always -
ways something newsy , clever , attrac
tive to the taste and the purse of tha
reader , can bo made to pay and to
pay well. It stands to reason that ad
vertising MUST NOT BE SPASMOD
IC if it is to bring the best results.
If a baseball column In a newspaper
was printed but once a month , it is
easy to see why "fans" would not look
to that column when It did , periodical
ly appear. It logically follows that a
housewife willnot look at a certain
corner of the paper today ifor clothes
pin bargains , If that corner contained
bargains but three times within a
year. The readers must be trained to
expect to find ads. worth looking at , .
before they will take the time to do
li
The People to Reach. >
The people to reach , advantageously , ( I
are those ! who can get to the advertls- ' j' '
er , either by mall or In person , to take , }
advantage of the articles mentioned.
Advertisers in Norfolk naturally desire - 1
sire to reach everybody In the citv. all 1
of the farmers within a driving dls- \ . ;
tnnce from the city and other persons ' /
in tributary territory who may visit
Norfolk.
To the end of covering this Identical
field , The News has been working for
years. It now does cover this field
very thoroughly every day In the year.
The -rural routes out of Norfolk , of
which there are five today , are reached
by The News Just as effectually and aa
thoroughly as are the homes In tha
city. The farmers around Norfolk
read The News every day In the week
just as they used to read weekly pa
pers. Their papers , containing local
and telegraph markets and news , are
delivered at their doors every day.
There is no business In the world
which cannot be stimulated by adver
tising. It will lujt only gain new pa
trons but it will increase the patronage
of former ones. Advertising is not
a venture. If used Judiciously and ,
'
systematically it is bound to brine re- .
sulW * . There Is no other way out of
It. It Is a commodity In which tin
business maft Invests for the sake of
getting more out of It than he put *
Into It. It Is paying one dollar forth * i 4
purpose of making two or threa and
many times more than that.
It Has Coma to Stay. '
The uncertain period of advertising
has passed. As a business getter it ' '
has come to stay and It la growing
more and more essential. Local ad
vertising will pay in any community ,
large or small. If it | B done on a icl- . *
entitle basis. Done In haphazzard 1
fashion , it Is now , always has been
and always will be a waste of money.
The business man who advertises in
the right way , Is bound to increase his
business. The business man who la
not content to run along , year after
year , In the same channel and never
grow In trade , will flnd advertising tha
surest , quickest and most dependabla
method of satisfactory growth. And
newspaper advertising Is tha most
economical in the world today because
through this medium more people and
more territory can be reached , and in
an interesting way at that , than in
any other method that can be dovlaed.