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About The Norfolk weekly news-journal. (Norfolk, Neb.) 1900-19?? | View Entire Issue (Dec. 23, 1904)
NEVADA IS THE LEADING STATE IN THE UNION. DUO MORE GOLD AND SILVER A Decrenao IB Shown Over the Pro < ductlon of the Year 1902 Kansas Comes Into Line With Doth Gold nnd Silver Production In 1003. Washington , Dec. 10. The rich Ton- opixh lUstrlcl , in Nye county , inuilo Ne vada the loading state of thuinlon \ In tlio production of gold and silver dur ing the your 1H03. The totnl produc tion of gold for thu United HtatoR was 3,5(50,000 ( line ounces , valued at $73 , * 501,700 , n docrouHo of JO , 108,300 , or 8.01 ] > or cent , as compared with the production of 11102 , Of the 21 Htaton nnd territories thiit yloldod gold In 1003 , 11 showed nn Increase In produc tion , Nevada leading with an Incronso of 1102,700 , or 17.02 per cont. An equal nnnibor of HtntOR nnd torrltorlon produced silver In 1003 , nnd the Hiuna uutnhor showed nn Increase In produc tion with Nevada the loading Htnto In the production of sliver us well nR of gold. It hold the sumo proud position In 1002 , hut hottorod Its own record In 1003 by 1,301,300 line ounces , or 31.82 per cent Kansas also Is worthy of special montlon In tlio clironlclo of gold nnd silver producers. Kmifma and Ton- noRsoo , with product ! ) valued , rospcc- tlvoly , at $0,700 nnd $800 , joined tbo riuiks of gold producers for the first tlino In 1003 , nnd ICnnaaR also reported - od silver for the first time , giving a production of no lean than 97,100 ounces. Alaska , which led In the Increase of gold production In 1002 , waH second In 1903 , with nn Increase of $208,900. Arizona showed a gain of $215,300 ; Utah , $102,900 ; Idaho , $95,100 ; Mon- tnnn , $38,300 ; Virginia , $10,100 ; WashIngton - Ington , $7,700 ; nnd Alabama , $1,900 The greatest decrease In the produc tion of gold In 1903 was In Colorado , where the production fell oft $5,928,000 or 20.82 per cont. California was second end In amount of decrease In 1903 , falling oft $087,000. Doorcases wore also noted In the following states and territories : Oregon , $52ti,5)0 ( ) ; Now Mexico , $280,500 ; South Dakota. $138- 700 ; Georgia , $35,800 ; Wyoming. $35- 200 ; South Carolina , $21,000 , North Carolina , $20.200 , nnd Maryland , $2.- . ° ° ° - The totnl silver yield of the United States for 1903 amounted to 51,300,000 Hue ounces. This had a coining value - jof $70,200,000 nnd a commercial vnl- MIO of $29,322,000 , n decrease In quanti ty of 1,200,000 line ounces , or 2.10 per cont. Besides Nevada and Kansas , the following states nnd territories nlso showed gains In production In 1903 over 1902 : Idaho , G52tiOO ounc es ; Utah , 305,100 ounces ; Arizona , 344,000 ounces ; Alaska , 51,000 ounces ; California , 30,700 ounces ; Oregon , 24,700 ounces ; Texas. 8,200 ounces ; 1903 was In Colorado and amounted to 2,085,800 tine ounces. Alabama , which reported 100 line ounces of sil ver In 1902 , reported no production In 1903. Other decreases weio as fol lows : Montana , 001,500 ounces ; Washington , 321.500 ounces ; New Mexico , 270,500 ounces ; South Da kota , 119,000 ounces ; Michigan , GO- 800 ounces ; North Carolina , 9,900 ounces ; nnd Wyoming , I.SOO ounces. Virginia , 3.COO ounces ; and Tennessee - see , 700 ounces. The greatest de crease In the production of silver In The totnl value of the production of precious metals by the United States In 1903 , reckoning silver at Its com mercial value , amounted to $102,913- 700 , a decrease of $0,501.300. or 5.94 per cent from the yield of 1902. ABSCONDING CLERK SURRENDERS Gives Himself up In London Left on October 15. London , Dec. 19. Lawrence Innes , bank clerk , has given himself up to the London police , saying thut ho ab sconded on October 15 with money be longing to the National Exchange bank of Springfield , Mo. THURSDAY TIDINGS. C. F. Crowley of Stanton was In the city , visiting friends. Rev. J. J. Parker of Plalnvlew Is In the city visiting his son , Dr. C. S. Par ker. Chester Nelson , a student at the business college , has gone homo to spend his vacation at Pierce. Mr. and Mrs. Charles Ulrlch of Pierce were In the city visiting friends. ' Alvln Loubko came homo today to spend his holiday vacation. Ho Is a student In the college at New Ulm , Minn. Messrs. Lehman of Stanton passed through the city onrouto hcono from Now Ulm , Minn. , whore they attend college. Edmund Winter arrived In Norfolk this morning from Now Ulm , Minn. , whore ho attends college , and will spend his holiday vacation at homo. Mr. and Mrs. E. P. Weatherby nnd Mrs. Wqrrick left today for Omaha where they will spend Christmas with Mr. and Mrs. Joseph Shoemaker. W. N. Huso , in an Omaha hospital , was able to walk around the room for a little while yesterday. The barometer dropped a half Inch between yostordny nnd today , Indicat ing warmer wcathur and a likelihood of storm. "Doc" Middle-ton , the well known IlonoHtool citizen , was In Norfolk to day onrouto to his homo nt Gordon , Nub. , where he K < > < > H to spend Christ mas with hln family , The latest rumor hoard In Fremont railway circles \a \ to the effect that the Northwestern will greatly enlarge Its yards at Hint place nnd that a now freight depot will bo erected on the situ of the old passenger station , The churches nnd Sunday schools are biiRlly preparing for their annual celebration of the holiday season and Christmas will bo observed Saturday , Sunday or Monday , or on all three days by oxorclflos In the majority of the churches nnd the distribution of Christmas treats. A method which is unique In the mailing of currency , was employed by an out of town man In sending a dollar lar hill to this olllco today. The hill was not enclosed In an envelope. On the face was pasted n small card , hearing the address , and n postage stamp. The postal clerks handed It through from train to train , until the hill finally arrived. The Wednesday club enjoyed n most delightful social session nt the homo of Mrs. A. Bear last night , hold In honor of Mrs. F. G. Snltor , who Is soon to leave for her now homo In Gregory , S. D. A supper In three courses was served , all of the guests seated at ono largo tablo. Beautiful llttlo place cards , done In water col ors , served as souvenirs. Many of the Christmas trees that will ho used this season are homegrown grown , the nurserymen having by this tlmo succeeded In raising trees that run from a few foot to fifteen or twen ty In height. The churches are de manding the largest , while the small er ones will go for private celebra tions of the occasion nt the homos. A number of evergreens have been shipped In , but the Norfolk nursery men will supply a largo part of the demand. Never have the merchants of Nor folk shown prettier holiday display windows than they have on this sea son , and the people , young as well as old find agreeable pleasure In gazing Into their depths and separating the details of the display. Nearly every store has something to show to nt- tiact the holiday shoppers and their wares are displayed In excellent taste. As Christmas approaches the stocks are becoming more depleted , but many of them will mnnngo to have fine win dow displays to the end of the shop ping activity. Deputy Master Workman F. F. Mil ler of the A. O. U. W. promises to ho with his home lodge , Norfolk , No. 97 , on Its next meeting night , Tues day , December 27 , prepared to take up and discuss the proposition of the supreme lodge regarding guaranty rates , which must bo acted upon at the next meeting of the grand ledge In South Omaha next May. Members of the ledge should appreciate this opportunity for coming to a fuller understanding of the now plan and there should bo a largo attendance. George A. McArthur , many years ago connected with The News and formerly a resident ot this city , but moro recently publisher of a paper In Wyoming , has begun the publica tion of the Topponlsh Review , nt Top- ponlsh , , Yaklnm county , Washington. Toppenlsh Is contiguous to the Yn- klma Indian reservation which Is soon to ho opened to settlement and the Review Is up to Mr. McArthur's us ual high standard of journalism. His Norfolk friends will hope that Mr. Me- Arthur's lot has fallen In pleasant places and with opportunity for profit. FOUR BURN TO DEATH. And Four More Injured on Standard Oil Barge. Now York , Doc. 19. Four men lost their lives and four others wore se verely burned In n fire on the Stan dnrd Oil barge off Long Branch , N. J. , during the night SENATE HOLDS A BRIEF SESSION AND ADJOURNS. WILL MEET AGAIN WEDNESDAY After a Session of But Three Minutes Duration Today , the Senate Ad journs to Meet Again Next Wednes day Gets Quick Action. Washington , Dec. 19. The senate held a session of three minutes today and adjourned until Wednesday. Sullivan-Canole. Portland , Me. , Dec. 19. The Pas time Athletic club of this city has ar ranged a promising program for Its boxing show tonight. The wind-up will bring together Tommy Sullivan , of Boston , and Martin Canole , who stayed twenty rounds with Jimmy Britt a year ago. The articles call foa fifteen-round contest at 135 pounds. The preliminary will bo be tween Eddie Harrlgan nnd Patsy Me- Kenna , the bantamweight champion of Now England. A llttlo want ad , which Is read by several thousand persons every day , may bring Just what you want. Ono cent a word is not too expensive to try It. WILLIAM CARLSON OF SPENCER SERIOUSLY INJURED. WAS THROWN FROM THE BUGGY His Foot Caught and the Frightened Animals Dragged Him Some Dis tance Victim of Accident Is Old , But There are Hopes of Recovery. Bponcor , Nob. , Doc. 22. Special to The News : William Carlson , nn elderly - dorly gentleman , received some seri ous injuries by being dragged In a runaway. Mr. Carlson wan holding the team of a neighbor whllo tlio owner wont Into the depot. The team became frightened at the nolso at ono of the olovatot-B and started to run , throw' Ing Mr. Carlson out of the buggy. Ills foot caught In the buggy during the fall and ho was dragged Dome dls tnn'co. Whllo the Injuries nro oorl- ous It Is not thought that they will provo fatal. f LOOKING FORJ.OST SATCHEL Receiver Looser Thinks Chadwlck Jewelry la at Hoffman Houne. Cleveland , Dec. 22. Still another satchel , one thought by Receiver Looser to contain valuables belonging to Mrs. Chadwlck , was louiid t6 bo missing. This developed In an exam ination of Mrs. Mary Loudravillo , Mrs. Chadwlck'u former housekeeper , held before llcforoo In Bankruptcy Ituuiington. The discovery Is In ad- flltlon to the missing trunk and grip that disappeared from the Holland house in Now York the day before Mrs Chudwlck was arrested. New York , Dec. 22. Nathan Looser , receiver In Cleveland of the affairs of Mrs. Cassle L. Chndwlck , made a de mand tluough his legal representative in this city , on J. B. Caddagan , the proprietor of the Hoffman house , for nil the jewelry and other valuables alleged to bo In his possession being held for the owner , Mrs. Chadwlck. Charles L. Orccnhall of this city said that as the representative of Louis Grossman , a Cleveland lawyer , ho had called at the Hoffman house nnd scon Mr. Caddagan. He said that ho had made a demand for the property , but ( hat he did not receive any satisfac tion. Ho declared that the proprietor aid that ho would rommunlcato with him later through his lawyer. COLUMBUS FIREMEN INJURED Explosion In Ohio \ Fire Threatens Lives of People In Flats. Columbus , O. , Dec. 22. Fire on High street destroyed $225,000 worth ot pioperty in the business district , and in nn explosion during the fire five firemen were Injured. The flames started In the Mlthoff building In the rear of the First National bank. The tcond , third and fourth floors wore occupied as tlatn and fifteen families resided there , hut all were rescued. The flro spread to tlio stores of the Krauss , Butler & Bonhatn company , one of the largest carpet and rug deal ers In central Ohio , and the Wheeler grocery adjoining. While the firemen were at work on the second flour of the Mithoff building there was an ex plosion of gas. Five dromon were Injured , but none seriously. Of the total loss , $100.000 Is on the stock owned by Krauss , Butler & Bouham. More Evidence of Fraud. Denver , Dec. 22. The report pro- entod to the supreme court by the handwriting experts who examined the ballots In the box from the Second end picciuct. Fourth ward , of this city bhiiwcd that of 356 votes 144 were apparently fraudulent. One hundred and forty ballots with the Democratic bunding wore reported to have been written by flvo persons , one of whom had wilttcn 1J9. Four ballots with the nrpnbllran heading had been written by two persons. Patrick Hlg- Kins nnd William F. Daly were ar rested on warrants Issued by the court , alleging contempt- Parker the Guest of Honor. New York. Doc. 22. Alton Brooks Parker , former chief justice of the court of appeals and Democratic can didate for the presidency In the last campaign , was the guest of honor at dinner at the Waldorf-Astoria. The dinner was given by the bench and bar of the city of New York , and Re publicans and Democrats alike were present to honor the justice's return to the practice of law. Among the 450 who attended were many of the most prominent members of the legal profession in this city. The speakers Included former Governor Black , former Secretary of War Hoot. Will- lam B. Hornblower and Judge Parker. Earthquake In Panama. David. Chlrlqul , Panama , Dec. 22. There were ten slight earthquakes , followed by one strong shock , this morning. Numerous houses were damaged and the people , who were driven into a panic , are now camping In the strcots. The disturbance Is supposed to have been caused by tbo Pots voh-ano , in Costa Ulca. Earth quake shocks were felt within a ra dius of 150 miles ot Panama and Colon. Monogram Designs. Now , original designs in monograms for correspondence stationery. Very late and artistic. Sample sketches will bo made without charge , for the approval of exacting persons who de sire this sort of work. THE NEWS. Letter List. Lint of letters remaining uncalled lor at the postolllco at Norfolk , Nob. , December 20 , 1901 : Harry Adnlr , James Orifllths , Spoil- cor T. Lister , Hurmnn Lcnch , Seoly Lnwton , 10. C. Malm , Mrs. Gortlo Miller - lor , .Mrs. Moore 'phono 283 , Lizzie Nichols 2 , Oco. II. Hlce , Hen O. Whitely - ly , J. M. Wilson , Fed Welch 3. If not called for In fifteen days will ho sent to the dead letter office. Parties calling for any of the above please say "advertised. " John n. Hays , P. M. For Woman's Comfort. 'Hnh for the Chicago , Milwaukee & St. Paul railway. It has advanced , at 0116 leap , fifty years to the lead , by put ting on observation cars which have compartments for women. Ordinarily a woman Is pretty much of nn intruder In an observation car , when she has the nerve to fight her way through the tobacco smoke and timidly pick out a seat which Isn't oc cupied by the feet of some Imperial male being. There Is no doubt about it , the most effective answer to the man who claims America to bo a paradise for chivalry would bo to dress him up as a woman nnd make him spend two days In an American railway coach. The custom of providing 10x10 com partments for men to smoke In and 1x1 closets for women to dress In , three at n time , Is a regular airbrake on the progress of civilization. The Chicago , Milwaukee & St. Paul railway ought to bo given n medal. Nonpareil , Council Bluffs , In. , Decem ber 9 , 1901. Battle Creek. Sidney Cox Joined the Norfolk News family. J. D. Hoover celebrated his fifty- eighth birthday Tuesday. Joseph Maas came homo Tuesday from an Omaha business college for the holidays. Christmas exorcises will bo held at the Lutheran church Saturday night beginning at C:30. : The Battle Creek Mutual Insurance company will hold Its annual meeting hero next Tuesday. Henry Tlotjcns of Plalnvlew was visiting hero Sunday at the homo of Otto Borchors , his father-in-law. The Infant daughter of Mr. and Mrs. Rudolph Blelck was christened at the Lutheran church Sunday. John Borchers and Miss Rosine Klelder will bo married at the Luth eran church next Wednesday after noon at 1:30 : , by Rev. J. Hoffman. Clarence Fratt and Miss Grace Me Knight will bo married by Rev. T. M White Sunday afternoon at 3 o'clock at the home of the bride's parents , Mr nnd Mrs. John McKnight , In Grove precinct. Comic Opera. The famous beggar prince opera company can be secured for Norfolk Monday eve. , January 1C , In Auber's "Fra Diavolo. " Manager Dunlevy has on foot a plan which if It can be made to look feasl ble , will give opera lovers of Norfolk one night of their favorite amusement The engagement depends on an ad vnnce subscription sale of at leasl 300 tickets at 75 cents each , and If secured , subscribers will be given first choice of seats one day In ad \iu\cc \ of the general public. The Beggar Prince Opera companj Is a fine ono of some twelve years years standing , and contains some very fine singers , Miss Irene Palmer prima dnnnn , soprano ; Gertrude Hutchlnson , mezzo soprano ; Leila Theme , soprano ; Addle Mumfordam Wlnfred Peterson , contraltos ; Mr. F W. Walters and Jay C. Taylor , tenors ; George Byron Brontl nnd Carl Lelborg baritones ; F. A. Wade and Jack Spnuldlng , comedians ; Ivan Russel musical director and a select chorus of excellent voices. Aubor's masterpiece "FraDlavolo * Is a beautiful opera musically , con tains nn excellent plot or story , nnd Is brim full of comedy. Any desiring to assist In securing the company , nnd nt the same time first choice of seats for themselves should call at Leonard's drug store and sign the list for the number of tickets desired. Very Low Rates to State Teachers Meeting at Omaha , Neb. , Via the Northwestern line. Excur slon tickets will be sold on Dec. 26 27 and 28 , limited to return until Jan uary 2 , 1005 , Inclusive. Apply to agents Chicago & Northwestern R'y C. , St P. , M. & O. holiday excursion rates , one and one-third faro for rounc trip. Dates of sale , December 24 , 25 2G , 31 , and January 1. Return limit January 4,1905. J. B. Elsoffor , agent Excursion Rates for the Holidays. Via the Northwestern lino. Excursion tickets will bo sold at reduced rates December 24 , 25 , 26 , 31 , and Januarj 1 and 2 , good returning until and in eluding January 4 , 1905 , to points on the Northwestern line , Including C St. P. M. & O. R'y. , to points Union Pacific R. R. cast of and Including Cheyenne and Denver , points on Den ver & Rio Grande R. R. and Colo. & . Southern Ry. , Arln Jet. to Choyenn and Denver to Trinidad , Inclusive , also to points on D. S. S , & A. Ry. and Mineral Range R. R. Apply to agent Chicago & Northwestern R'y. Try a News want ad. Are You Satisfied With the Busi ness You Do ? There are few business men who vould not Increase their trade If they otild dovlso means to do It. Any man would be willing to pay n per- coutago of the Increased pro lit for the sake of maintaining the now stlinu- us. It is a rare business man who would not gladly hire an additional salesman or solicitor If , byso doing , hat salesman or solicitor would in crease the bulk of business so much that the added profits would pay the jalary of the now man and leave sur plus cash for the house. A good salesman or a good solicitor s one who , by his skill in presenting the selling points of the goods at hand , Is able to make sales which otherwise would not be mado. If a high-salaried salesman did not sell things which , were It not for his presentation , would not otherwise have boon sold , he would earn no more money for his employer than an ordinary fellow. And If it were not possible to make people buy things which , but for the salesman's work , they would have left unpurchased , then the simplest child would be as valuable in a store or In nn agency , as the cleverest and most experienced professional. , An advertisement Is merely a sales man or a solicitor ) which talks to sev eral thousand people at the same time. Au advertisement , like a human salesman , may bo so clever that it will create a demand for the goods and wonderfully increase the sales ; or it may be so commonplace , so un skilled and so devoid of effective pres entation that what It says will appeal to none. Advertising Has Come to Be a Sci ence and a Fine Art. Au advertisement must contain rea sons v by the reader will find It to his advantage to buy the articles adver tised. An advertisement must be no more and no less than a printed con versation , such as the salesman would speak if he were talking , earnestly and seriously , to a prospective buyer. It can not ramble If it is to bring re sults. It can not cover , in the same line , two separate articles any more than a salesman dare try to sell , in the same breath , two different things. It must be clean-cut ; rid of superflu ous literature ; sharp , definite and con vincing. Xo ad. will pay which Is not so writ ten as to create a demand for the ar ticle or articles advertised. Every ar ticle advertised should bo set off , like a newspaper article , In a department of Its own , with a head-line calling at tention to It and with Its every selling point brought out and exhausted just as completely and as thoroughly as Is his story written by a newspaper re porter. An Ad Is News. Every ad. is news , in Its way. And It must be written In just as Interest- . ' . -.Z a oii nor as Is the news with which It must compete for favor , on the same page. It must bo clever enough to attract the attention of the prospective buyer. Magazines today are as thoroughly read In the advertis ing pages as they are in the story pages , for the reason that the ads. are uews , Interestingly conceived. The Heading Is All-Important. The heading of an advertisement , the smaller the more true , is all-Im portant in the results which are to he gained. The heading must be so worded as to attract the attention of the person who is interested in that particular and who , therefore , may prove a buyer. A person afflicted with sore feet will grasp at any tiny adver tisement whose headline indicates that there Is relief to be found for those pedal extremities. Likewise a house keeper will follow down the wording of any ad , which , in the bold-faced head , Indicates bargains for her de partment be it flatirons , groceries , hot dvughnuts or what not CUTS , for this reason , are valuable features of any ad. They Instantly show the line of goods that are dis cussed and attract the attention of the desired ones. And a cut , for this rea son , must pertain to the article ad vertised , and must , In itself , be able to display points In the article which wilt create a demand for it. Any shoe cut , for instance , will denote that the ad tells about shoes. But if the cut is a picture of a well shaped , stylishly made , substantial shoe , It will have a tendency to create a demand for that particular shoe , just aa would the words of a salesman who tool : time to say that the shoo was of fine shape , up-to-date , hand-sowed and durable. The so-called " " "catchy" headings which many business man have writ- ten over their ads. , men who Imvo re ceived no returns and quit Investing fi n space because "It didn't pay , " nro lot effective. The reason Is evident. The general reader , who perhaps reads the first few lines from pure curiosity , quits In disgust. And very frequently .ho person whom It Is desired to In terest , will never look at the ad. be cause it does not interest him at the outset. On a newspaper , the greatest c.iro Is taken to write headlines which will , at the first glnnco , gtvo the gist of the whole story. If it is a baseball article , therefore , the fan knows It / * ' 1 at once and will road It. The polltl- t clan will pass by. Dally papers pay 'tl.fli largo salaries for experts who do noth ing but wrlto thceo headlines. But an advertiser will often head his dis cussion with a line which says "Cold Weather Is Coming , " when It should have been "Do You Need an Under shirt ? " The man In need might nnd might not care whether cold weather he will read the lines that follow just was coming or not. ( t Is a clurh though , that if ho needs an undershirt to see what sort of bargain ho can so- euro. If ho does need an undershirt or if It happens to bo a dentist's ad that tolls him his aching tooth can bo pulled painlessly , He Will Visit the Advertiser. When ho has done that , the ad. has done its work. It Is then up to the clerks or the dentist to sell him every thing in the building that ho can pos sibly use. If they fall to do that , it Is new salesmen that are needed and not a different method of advertising. If nothing but the goods advertised were sold as the result of an ad. , then that ad. surely would not pay. It is the profit made from additional sales , after the buyer has been attracted to the store which Makes Advertising Pay. That is the reason why leaders can be offered , oven at cost or perhaps at a loss , and still net the advertiser a margin on the transaction. That is why special sales pay , even though the specials are cut to bed rock. That Is why advertising all of the time , ev ery day and every day , and with al ways something newsy , clover , attrac tive to the taste and the purse of the reader , can be made to pay and to pay well. It stands to reason that ad vertising MUST NOT BE SPASMOD IC if it is to bring the best results. If a baseball column in a newspaper was printed but once a month , It is easy to see why "fans" would not look j'j to that column when It did , periodical- fij ly appear. It logically follows that a i | housewife will not look at a certain corner of the paper today for clothea pin bargains , if that corner contained bargains but three times within a year. The readers must be trained to expect to find ads. worth looking at , before they will take the time to do it. The People to Reach. The people to reach , advantageously , are those who can get to the advertis er , either by mail or in person , to take advantage of the articles mentioned. Advertisers in Norfolk naturally de sire to reach everybody in the city , all of the farm&rs within a driving dis tance from the city and other persons In tributary territory who may visit Norfolk. To the end of covering this identical field , The News has been working for years. It now docs cover this field very ' thoroughly every day In the year. The 'rural routes out of Norfolk , of which there are five today , are reached by The News just as effectually and as thoroughly us are the homes in the city. The farmers around Norfolk read The News every day in the week just as they used to read weekly pa pers. , Their papers , containing local and telegraph markets and news , are delivered at their doors every day. There Is no business in the world which cannot be stlumlatod by adver tising. It will not only gain new pa trons but it will Increase the patronage of former ones. Advertising is not a venture. If used Judiciously and systematically It is bound to bring re sults. There Is no other way out of It. It Is a commodity in which tha business man invests for the sake of getting more out of it than he puts Into it. It Is paying one dollar for the purpose of making two or three and many times more than that. It Has Come to Stay. The uncertain period of advertising has passed. As a business getter It has come to stay and It is growing more and more essential. Local ad vertising will pay in any community , large or small , if it is done on a sci entific basis. Done in haphazzard fashion , it is now , always has been and always will bo a waste of money. The business man who advertises In the right way , * is bound to increase his business. The business man who la not content to run along , year after year , in the same channel and never grow in trade , will find advertising the surest , quickest and most dependable method of satisfactory growth. And newspaper advertising is the most economical in the world today because through this medium more people and more territory can be reached , and In an Interesting way at that , than In any other method that can be devised. t.