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About The Norfolk weekly news-journal. (Norfolk, Neb.) 1900-19?? | View Entire Issue (Dec. 2, 1904)
UK NOHKOMv iNKWS : l-Mtll - ) < U , DKCKMMKIJ 2 , I'.IOI. ' REVIEWS OPERATIONS OF AGRI' CULTURAL DEPARTMENT. CROP VALUES FOR PAST YEAR Wealth of Agrlculturliti In United Stites Hat Funy Kept Pace With That In Other Walkt of Life Corn Crop Would Pay National Debt. Wellington , Nov. 30. Ths i ero- tarj of agilculluro , In hU eighth an nual report , enumerates some o ( tlio luoru Important leatuies of Uio year's work. AIIIOIIK them uio extensive to opciutlon with agricultural stations ; tb * taking or preliminary tep to conduct reedliiR wnil breedlnn expert ipcnta , the war waged against tlio cot ton boll wenvll unil against cattle mange ; plans for education or CIIR ! neor * . In roml building ; successful in troductlon or plnnlH suited to light rainfall ureas ; establishment or puic food Htnmliinl ; the extension of agrl cultunil education In primuiy ami tioconiliiry schools ; tlio extension ol instruction to our Islam ! posnesi > lon8 to enable them to supply the country with $ HUii,000,000voith or domestic products , now Impoitctl rrom abroad Ho then proceeds to discuss the place of iiKrunltuio In the couhtry'a industuai IIH1 The corn crop or 1UOI yields Hum v.ilno Krealcr limn o'voi befoie. Tlio rurmorH could liom the jirocceda or this single ciop pny the nntlunnl debt , the Interest thereon rot one year , and still have enough Icr to pay considerable portion or the government's yearly expenses. The cotton crop , valued Tor lint and soot at $000.000,000 , , comes second , while hay and wheat contend ror the thin place. Combined , these two crops will about equal In value the con crop. Notwithstanding the when crop shows a lower production thm nny year since 11)00 ) , the furin value is the highest slnco 1881. Potatoes ami barley reached their highest pro duction In HUH ; MIVO In 1001 ! the oa crop wns never HO largo by 60,000,00 bushels The present crop or rlc promises a yield or 000.000,000 pound 300.000.000 more than ever before Horses and mules reach the hlghcs point this yonr , with nn npgrcRat value exceeding $1.351.000,000. O the other hand , cattlo. sheep and hog all show a slight decline. The steady advance In poultry lead to seine astonishing figures. Th farmers' hens now produce 1.0(10,000 ( , 000 dnzctiH or eggs and at the high nvorngo or Hie year the hens during their busy season Iny enough eggs In n single month to pay the year's In terest on the national debt. After a careful estimate or tlic , Taluo or the products or tlio rnrm diir ing 1001 , nmdo within the census Bcope , It Is safe to place the amount at $ l.'JOO.OOOuOO. ' f DENVER CONTEMPT CASES Witnesses Tell of Work of Repeatera In Election Frauds. Denver , Nov 30 Taking of testl- inonj was ics'imod in Uie contempt cases bcfoie the supiome court , wherein Dcmocintic ollkiais * and ward loaders au > an used ol violating tlio supreme couit eider appointing spe cial \\aichcrs on olcuion day. Sev eral defendants wcie on the witness stand. Includi'.iK Frank Kratke. chief license Inspector. HotVv Kratke and Aldouniui Mictinol Ma honey de nied having she n any discourtesy to the supreme court \\ntchors , thus i < v futlaR the testimony given piwiousl.v. They also denied thru Alfred Wouuer was ( erred out cl the polling booth because he asked for -second ballot upon discovering that the one ho had banded him wn < s already marked. A feature of the day was the state ment of Kratke that Oscar Anderson , who served as a Itepnblican chnl- lender , a lesideut.of the Klghth pre cinct , Fifth ward , had come to him on lection day imd offered to vote his entire family for the Democratic tick et Tor the sum or $5. Previous to this Anderson had denied making nny such offer. The urvsecutlon rested Its case. The evidence Indicated that there was wholesale repenting by Democrats In the Hlghth precinct of the Fifth ward. John Kendrlck , a Democratic dec- tion official , wns ni rested on n PU- prome court charge of contempt. Ho wns released on his own recognizance because he wns ill and bond was not forthrnmtn- ? makes forty-three. ! Democratic workers and election ofil- cers in all who have been arrested on supreme and federal court warrants charging violation of election laws. Nelson Defeats Young Corbett , San Francisco , Nov. 30. In the trcntcst light witnessed between llttlo men in" years , "Battling" Nelson or Chicago won from Young Corbett of Denver in ten rounds , . From the tap of the gong until Corhctt's seconds threw up the sponge. Nelson was'mas ' ter of the situation at every stugo j of the game. Ills in-fishting was a | revelation and ihe most brilliant wit-1 nossed In a ring here. For the last three rounds of the fight Corbett was ns helpless as n baby , but he wobbled around groggily and gamely , until the repeated calls rrom around the house "to stop the fight caujgd Harry Tuthlll to enter the ring. The fight wns over and tho-new man is in line to ran. quish Champion Hrltt. * More Troops Reach Zelgler. Carbondale , 111. , Nov. 30. Company O , of the Fourth infantry , reached Xelgler nnd reported to Hhnrlff Stain for riot du'y. ' The Illinois Central rnH'ond iiKent at Ilnllldayhoro , fullr plRht ni'lc'-i ' from 'Xelgler , leports that wroii s of shot * \\erc distinctly heard iv l.tin at ( he train bearing llio Car- ] on < 'n'e Irnfjn un rncslng through a wood ) Iract ticnr there While mar- la ) law has not been declared at Zci1or. ! the tltuatlon closely approaches preaches It. No onp not properlr Touched for cnn enter thn town. Thu entire Lelter frnc of land , containing 1000 acres , is to bo put under mill- dry surveillance. fTWENTWFmST ANNUAL CONVEN TION IN SESSION. BOO DELEGATES IN ATTENDANCE Gathering Repreoentlng Moro Than 30CXOCO Women li Called to Order In Philadelphia Annual Address of Mrs. Stevens , the President. Philadelphia , Nov. 30. The thirty- first annual convention of the Na tional Christian Temperance union began hero In the Baptist temple. The union numbers moro than 300,000 members and Includes In Its ranks momliciu or every Christian denomi nation. Fl\e bundled delegates , from cveiy hiaiu and territory In the union , uio In attendance at thu convention , Piesldentu of representative wom en's clubs will be Invited to make ad dresses during thu convention and tunny well known clergymen nnd educators caters will join the speakers. Repre sentatives from numerous churltablo and social Improvement societies will also address tlio meeting. The chief feature of the program was tlio an nual address or Mis. Lillian M. N. Stevens or Portland. Mo. , president of the organization. Mrs. Slovens haa failed to attend but one convention In thirty years , and at that ttmo she was kept homo by Illness. Mrs. Susanna M. D. Fry of Illinois , corresponding secretary , reported that during ihe year 272 now unions wcro organized and 0,41G members secured for the national organization , In addition to the 1,241 Loyal Tem perance legion members. Twenty states were aided by the Frances Wlllnrd memorial fund , the flum distributed bnlng $ IOU5. For or ganization purposes the sum of $3OD3 wo" ! ? spent. Mrs. Helen Morton Barker of Illi nois , the mtlnnnl treasurer , reported the tola' ' reccMpts from all sources weio $ : .8,2ir. . of which $10,175 were dues. The expenditures totalled $55- flu I , leaving a balance or $2.204 which , with the balance from last year , gives the treasury $3,042. BOER WAR SHOW IN COURT Showlnn Is Made that Exnenscs Have Been $100,000 In Excess of Receipts. St. Louis , Nov. 30. Jacob Althaus and other stockholders In the South African Boer War Exhibition com pany at the World's fair concession , filed application in the circuit court asking that a iccelvor be appointed to take chargo.of the assets of the concern , that tlio sale of the com pany's outfit made at auction to C. W.'Wall , on Nov. 12 , be declared of no effect , nnd that an injunction be Is sued to prevent Wall from taking pos session of the property. Judge Sale entered an order directing the defend ants to show causa next Friday why the application should not be granted. It is asserted by the plaintiffs that the concern was organized with a capital of $230 000 , alleged to have Uccn paid up. The receipts of the concern , it Is alleged , up to Nov. 23 amounted to $000.000 , and the ox- pcr. es , according to th-J defendants , to $700000 HUSBANDS ATTEMPT MURDER Frnnk DIHIngs Is Successful , but John He.id Fails In Etfort to Kill'Wife. DCS Molnes. Nov. 30 At about the same bout last night t\\n husbands tiled to kill their wives and then da- stroy themselves. One or them , Fiauk Billings , a sporting man , was successful Ho shot and killed his wire , betier known ns Cella Baldwin , and then turned the gun on himself , Indicting N\omuls that rcMillcd in his death In twenty minutes. The other husband , John Head , n son or Mahlon Head or Jefferson , In. , n prominent politician and business man wns not succcssrul He stabbed his wife with j a largo Knife , but merely wounded her j slightly about the face. Ho then' I stabbed himself near'the jugular vein , but missed It. nnd will recover. The Billings murder nnd suicide nroso from tlio refusal of the woman to fur nish money for Billings to go to Kan sas City to engage In the saloon bust- ness. Head's attempted murder was duo to despondency. Moody and Cannon at White House i Washington , Nov. 30. President Roosevelt had as his guests at dinner tit the white lionso Attorney General Moody and Speaker Joseph G Can. nan of the house of representatives. They remained with the president un til alter 10 o'clock , discussing various subjects of current public interest. It \\as the first opportunity Mr. Can non has had to talk with the presi dent slnco the olectlon. Regarding the tariff question , the speaker de clined to be interviewed with any de tail , saying he believes the matter can bo more profitably discussed later on , when the gentlment of the whole congress Is made known with moro precision than It Is now. CAREER OF EMMA DELLOMO , WHO WAG MURDERED. A MOST DARING ADVENTURESS How She Became Indlspenslble to the Russian Court Murder She Count ed a Legitimate Factor In Her Game. Coup bv Which She Gained Conce Gained Czar's Complete Confidence. BiitilMin PNiinl In now awaiting trlnl In a Utisrtliin prUou for the murder of bisrlf , who wn the wonnin known to fame an Hmma Uellomo , the most daring of the emir's many spies. Th lory of hsr career rands like a novel. Him nas born the daughter of a poor peaicnl , says the Ht. Petersburg COIT spondmil n ( tint Liverpool Post. At tlie age of fourteen she WIIH employed us 11 liuimehohl drudge In a bourgeois family at Nire , In France. Kndowed with n pcrsonul beauty , precocious as to the development of her mental pow ens , she begun to rcull/i ! that both might bo used In Mich a world im this for the attainment of rank and power. She UIIH grossly Ignorant , nnd the firs ! Ntep upwind was the Improvement of her education. She waited for two years and then saw her first chance and took It. Biiltlsta Plsanl fell In love with her nnd asked her to be mar ried to him. He was only a "prae- tlclen , " a unison , but he was a mat somewhat superior to his environment In scholarship , and ISmiim sn\v In him her opportunity. Sliu married him , and when ho hail taught her nil he knew she became very exacting. They remoVed moVed to Paris , where In order to pro vide her with what she wanted ho turned coiner ami uvcntually had to leave the country to cscnpo the police. Mine. 1'lsnnl thwi returne-l to Nice wheie she met the fount ilella Terre who nt once fell a victim to her ex qulHlto loveliness and chnriM of man ner. She enstiiircd him , attached bin to her devoted .service and did will him whatsoever who listed. So fron that time she became known to the world as the "grande iliutie , " th Countess della Torre. When the conn died he left her the whole of his im inenso fortune , and miclety threw open wide UH doors to her. Fate led her to place her talents a the disposal of the czar , and to th Russian court she became Indlspeim able. If n document hail to be securer she Heeured It. Murder she counted legltimnle factor In the game. Should \\ould lure mi her victim by sof glance nnd lender mnlle , with a small phhil of dcmlly poison hidden In her. loft glovo. The coup which first established her In the complete confidence of the czar happened early In her career. The Rus sian heeiet police had received Intelli gence of a plot which was being hatch ed conjoint ly In Rome and Paris. Re- norta conflicted In detail , but all con curred In pointing nt n ( runted mem ber of the household high In the con fidence of the czar and with constant access to his person. Tlio work of de tecting the-plot was given to the countess , who went to Rome ami In- gratlnted herself with the nihilists. She was successful and on Ire. turn got nn amlieiue with the czar , who re fused to believe what she told him. The licensed wns one of the most trust ed of his personal friends. "Then , " said the countess , "I shall prove to your majesty that what I say Is true. In half nn hour I must crave permis sion to see you again. " She nt ouee hastened to the otllcer In ( luestlon nnd delivered Into ills care the package- papers , with the In.luncllon not to allow them to unit his person. "Keep them with you , " she said. "On your noble person they are safe. In my hiding place they may be found. " Iteturnliifr , nlie found the czar nervous ly expecting her In his apartments and at once said , "I beg Unit your majesty will at once summon tills gentleman to your presence nnd that you observe closely the count's deportment and fea tures when he t > ees me at your side. " When a few minutes later the officer enteicd and saw the countess he was struck with terror nnd amazement. "It is as I Informed your majesty , " observed the countess calmly. "If you will search him yon will find the proof. " The proof was found In one of his riding boots. The c/.ar's command was , "Exile to Siberia for life , " but the countess never know what really became of him. She always believed that he was murdered in his cell that night. From that day the Countess della Terre wan established In the confidence of the autocrat of all the Russlns. But bno fchosl haunted her her husband. She hail been In constant communica tion all nldni : with Plsiiul. who wasIn America. Ho returned n few weeks ego unblddeif nnd sought her out , When ho left her she was found mur- ilered. n Luxury In Jnjm"/ Only the very rich have fences around their farms In Japan , says the Philadelphia Public Ledger. The Jap" nnese do not like to spnro the square feet n fence would tnko ftp. If n bor der around n ileld Is necessary It Is made of nv.iltorry trees , the leaves of which are good for silkworms. It Is eald that 100,000 acres that would oth- erw Iso be taken up with fences are thus used - - I'omillillltlrft of tinfuture. . Tlio luxuries of one generation are the ncce.-sltioa ror the next It Is not Impossible , says the Oslikosh North western , that In a few years moro the poor man or the United States will ride to his work In a neat fifty dollar automobile nnd look enviously at his rich neighbor who Is able to sal ! around In a $2,000 airship. EVIDENCE ( CONSPIRACY Government Making Strong Case In Oregon Lnnd Fraud Trial , | Portland , OnNov. . 30. My detail , ufUr detail the government during the day's session or the land fraud cases ttlul established the circum stances or the alleged conspiracy. 1'olnt arier point was adduced to show the relations between filter and Mm Watnoii. This came out In the testi mony or Wells A. Hell , a United Btutea lommlsHloner or I'lncvllle , who hulil he saw Mis. WnUon sign tha iiiuno or William .1. I'uter Jn the pres- ente or S. A. D IMiler , and the lestl- inony or W. A. Illchards , commission' cr or tin * general land office , that ha Faw Ihem logclher with United States Senator Mitchell In Washington on the Oceanian of an alleged call to se about expediting the consideration ol the alleged fraudulent claims and ruihliiK the patents thereto The last and perhaps the most Im portant witness of the day was \V. A. Holt , assistant cashier or the Wells- Fargo company's bank In this city. He Identified the writing of Putor In the homestead entries and on the papers > pors round In the Chicago hotel , when M'rs Watson wns placed under arrest. HP also Identified the signa ture or Kmma Porter as being In the handwriting or Km in a L. Watson. INDUSTRIAL ALLIANCE MEETS. Society for Propagation of "Open Shop" Idea in Session. New York , Nov. 30. Members of the Citizens' Industrial association , representing all bccllons of the coun try , wcie present when the second an nual convention or the organization opened here. It is the aim of the convention to bring about a complete organization of manufacturers , busi ness men and all largo employers ol labor , and to advocate the "open shop" idea. All employers not uillliat- ed with the association were invitee to attend the convention. President David M. Parry In his address reviewed the growth of the "open shop" movement and said that within a year 1,000 ractorles have opened their doors to workmen with out regard to their membeishlp In unions. Francis C. Nuncnmachor spoke on "The Liberty of the Press. " lie spoke us follows : "Hy Inaugurating a strike for nn eight-hour day on Jan 1 , 1900 , the Typographical union would imriilyzo the entire printing In dnstry from one end of the country to the other , for they are now ongngft In organizing all the smaller cities ns rapidly ah it can he done so theic will lo no nonunion printuis to take their places in the larger cities. It is up to you to make it sure that the union will not triumph In this matter. The United Typothctae , to a man , will fight it to the end , but usaidcd by their customers , it will cost some of them tholr fortunes. Let the union get the eight-hour day and you know what will happen in other lines of in dustry. " Knocks Out Eight-Hour Law. Albany , N. Y. , Nov. 30. 11 y a de cision the New York state court of appeals declared unconstitutional the labor law which prohibits a contract or from employing his men more than eight hours ; n day on city , county or state woik. Since its enactment , in 1S07. this statute has been almost continually before the courts. Other phases have been passed upon , but this is the first time that the court of appeals has expressed its views flatly on the eight-hour provision. In his conclusion , the chief Justice says : "I fear that the many outrages of labor organizations , or some of their members , have not only exceed ed Justice , but at times have fright ened courts Into plain legal Inconsist encies and into the enunciation of doctrines , which , if asserted in liti gations arising under nny other sub ject than labor legislation , would meet scant courtesy or consideration. " Gallery Railing Gives Way. > Philadelphia , Nov. 30. A score of boys and young men were hurt by the giving way of n gallery railing in the sa ( e Fcnclbles armory here dur ing the progress of n basket ball game. None of the injured , who wore removed to a hospital nearby , Is fa tally hurt. There were about 200 spectators in the armory at the time. During the game a flpht started be tween two players , and the spectators In the gallery pressed forwrjrd to see the disturbance. . Without warning two-thirds of the railing gave way aiiii.about , fifty persons roll to the floor below.It was at first thought that so'ino or the spectators were killed , but the hospital physicians eay that all will recover. Mlspagel Is Short $78,163. St. Louis , Nov 30. According to the report of Statd Bank Examiner Belbcrt , the shortage in the accounts of A. F. Mispagcl , former cashier ot the St. Charles Savings bank , is $78- 103. No statement has been made as to the length of time over which the shortages wcro carried , but from the fact that efforts are being made to hold nil or Mlspagel's bondsmen for the past three years , it is believed that period represents the extent of the discrepancies. Alleged Assassin Arrested. Santa Fe , N.L : \ , Nov. 30. E. Villas , a half-breed Indian , cltargod with the assassination or Colonel Francisco Cliavos , superintendent of public in struction , was arrested and brought to Santa l"o. Are You Satisfied With the Business = i ness You Do ? Them ure few business men who vould not Increase their trade If they could dovlso moans to do It. Any nan would bo willing to pay a per centage of the Increased pro lit for the sake of maintaining the now stlmu- IIH. It Is a rare business man who vould not gladly hire an additional salesman or solicitor if , by so doing , hat salesman or solicitor would In crease the hulk of business so much that the added profits would pay the ( alary of the new man aud leave sur plus cash for tha house. A good sii lea in nn or a good solicitor a one who , by his skill In presenting the selling points of the goody at hand , s able to make sales which otherwise would not bo made. If a high-salaried salesman did not sell things which , wcro it not for his presentation , would not otherwise have been sold , ho would earn no moro money for his employer than an ordinary fellow. And if It wore not possible to muko people buy things which , but for the salesman's work , they would have left unpurchascd , then the simplest child would bo ns valuable hi a store or in tin agency , as the cleverest and most experienced professional. , An advertisement is merely a sales man or a solicitor , which talks to sev eral thousand people at the same time. An advertisement , like a human salesman , may bo so clover that it will crcato a demand for the goods and wonderfully increase the sales ; or it may bo so commonplace , so un skilled and so devoid of elfoctlve pres entation that what it says , will appeal to none. - Advertising Has Come to Be a Sci ence and a Fine Art. An advertisement must contain rea sons why the reader will find it to his advantage to buy the articles adver tised. An advertisement must bo no moro and no less than a. printed con versation , such as the salesman would speak if ho were talking , earnestly uid seriously , to a prospective buyer. t can not ramble if it is to bring re sults. It can not cover , in the same ino , two separate articles any more than n salesman dare try to sell , in the same breath , two different things. It must bo clean-cut ; rid , of superflu ous literature ; sharp , definite and con vincing. No ad. will pay which Is not so writ ten as to create a demand for the ar ticle or articles advertised. Every ar ticle advertised should be set off , like a newspaper article , In a department of its own , with a head-lino calling at tention to It nnd with its every selling point brought out and exhausted just as completely and as thoroughly asS Is his story written by a newspaper re porter. An Ad Is News. Kvery ad. is news , in Its way. And it must bo written in just as Interest ing a manner as is the news with which It must compete for favor , on the same page. It must bo clover enough to attract the attention of the prospective buyer. Magazines today are as thoroughly read in the advertis ing pages as they are in tlio story pages , for the reason that the ads. are news , interestingly conceived. The Heading is All-Important. The heading of an advertisement , the smaller the more true , is all-Im portant in the results which are to be gained. The heading must bo so worded ns to attract the attention of the person who Is interested in that particular and who , therefore , may prove a buyer. A person allllcted with sore feet will grasp at any tiny adver tisement whose headline indicates that there is relief to bo found' for those pedal extremities. Likewise a house keeper will follow down the wording of nny ad , which , In the bold-faced head ; indicates bargains for her de partment be It fiatlrons , groceries , ' hot doughnuts or what riot. / CUTS , for this reason , are valuable features of any < ad. They instantly show the line of goods that are dis cussed nnd attract the attention of the desired ones. And a cut , for this rea son , must pertain to the article ad vertised , and must , In itself , bo able to display points in the article which \v ill create n demand for it. Any shoe cut , for Instance , will denote that the ad. ( ells about shoes. Rut if the cut is a picture of a well shaped , stylishly made , substantial shoo , it will have a tendency to create a demand for that particular shoo , just as would the 'words of a salesman who took time to say that the shoo was of flno shape , up-to-dato , hand-sewed and durable. The so-called "catchy" - headings which many business man have writ- ten over their ads , , men who have re ceived no returns and quit Investing in space because "it didn't pay , " are not effective. The reason in evident. The general reader , who perhaps rcada the llrst Tow lines from pure curiosity , quilH In disgust. And very frequently the person whom It Is desired to In * torcst , will never look at the ad. because - cause it does not Interest him at the outset. On a newspaper , the greatest care is taken to write headlines which will , at the 11 rut glance , give the gist of the whole story. If it Is a baseball article , therefore , the fan knows it at once and will read it. The .politi cian will pass by. Dally papers pay large salaries for experts who do noth ing but write the o headlines. But an advertiser will often head his dis cussion with a line which sa'ys "Cold Weather is Coming , " when It should have been "Do You Need an Under shirt ? " The man in need might and might not care whether cold weather was coming or not. It is a cinch , though , that if he needs an undershirt ho will read the lines that follow just to see what sort of bargain ho can se cure. If ho does need an undershirt or if it happens to bo a dentist's ad that tells him his aching tooth can bo pulled painlessly , He Will Visit the Advertiser. When he has done that , the ad. has done its work. It is then up to the clerks or the dentist to sell him every thing in the building that he can pos sibly use. If they fall to do that , It is new salesmen that are needed and not n different method of advertising. If nothing but the goods advertised wWe sold as the result of an ad. , then that ad. surely would not pay. It la the profit made from additional sales , after the buyer has been attracted to the store which Makes Advertising .Bay. _ That is the reason why leaders can bo offered , even at cost or perhaps at a loss , and still net the advertiser a margin on the transaction. That Is why special sales pay , even though the specials are cut to bed rock. That is why advertising all of the time , ev ery day and every day , and with al ways something newsy , clever , attrac tive to the taste and the purse of the render , can be made to pay and to pay well. It stands to reason that ad vertising MUST NOT BE SPASMOD IC if it is to bring the best results. If a baseball column in a newspaper was printed but once a month , it Is pasy to see why "fans" would .not look Lo that column when It did , periodical ly appear. It logically follows that a housewife will not look at a certain corner of the paper today for clothespin * pin bargains , if that corner contained bargains but three times within a year. The readers must lie trained to expect to find ads. worth looking at , before they will take the time to do it. The People to Reach. The people to reach , advantageously , are those who can get to the advertis er , either by mail or in person , to take advantage of the articles mentioned. Advertisers in Norfolk naturally de sire to reach everybody in the city , all of the farmers within a driving dis tance from the city and other persons In tributary territory wlro may visit Norfolk. To the end of covering tills identical field , The News has been working for years. It now does cover this field very thoroughly every day in the year. The rural routes out of Norfolk , of which there are five today , are reached ' by The News just as effectually and as thoroughly as are the homes in the city. Tlio farmers around Norfolk read The News every day In the week just as they used to read weekly pa- purs. Their papers , containing local and telegraph markets and news , are delivered at their doors every day. < - ' There is no business In the world which cannot bo stimulated by adver * tising. It will not only gain new pa trons but it will increase the patronage of former ones. Advertising is not a venture. If used judiciously ; and systematically It is bound to bring re sults. There is no other way out of It. It is a commodity in which tha business man Invests for the sake of getting more out of it than he puts into It. It is paying one dollar fofttho purpose of making two or three and many times more than'that. ' It Has Come to Stay. ' t The unce'rtaln period of advertising has passed. As a business getter it has come to stay .and it is growing more and more essential. Local ad vertising will pay in any community , largo or .small , If it is done on a sci entific basis. Done in haphazzard fashion , -it Is now , always has been and always will bo a waste of money. The business man who advertises in the right way , is bound to Increase his business. The business man who is not content to run along , year after year , in the same channel and never grow In trade , will find advertising the surest , quickest and most dependable method of satisfactory growth. And newspaper advertising is the most economical In the world today because through this medium more people and moro territory can bo reached , and in an interesting way at that , than in any other method that can bo devised.